11/12
Media and
Information
Literacy
Quarter 1 – Module 5:
Types Of Media
(Print, Broadcast, New Media)
Media and Information Literacy – Grade 11/12
Self-Learning Module (SLM)
Quarter 1 – Module 5: Types of Media (Print, Broadcast, New Media)
First Edition, 2020
Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over them.
Development Team of the Module
Writer: Jenelyn A. Abico
Editors: Dawn Hope S. Almuena, Mary Joy M. Velasco
Reviewers: Evelyn C. Frusa PhD, Rolex H. Lotilla, Arvin M. Tejada
Illustrator:
Layout Artist: John Lester B. Escalera/Karl Edward B. Panceles
Cover Art Designer: Reggie D. Galindez
Management Team: Allan G. Farnazo, CESO IV – Regional Director
Fiel Y. Almendra, CESO V – Assistant Regional Director
Crispin A. Soliven Jr., CESE - Schools Division Superintendent
Roberto J. Montero EdD, CESE - ASDS
Gilbert B. Barrera – Chief, CLMD
Arturo D. Tingson Jr. – REPS, LRMS
Peter Van C. Ang-ug – REPS, ADM
Gilda A. Orendain - REPS – Subject Area Supervisor
Belen Fajemolin PhD - CID Chief
Evelyn C. Frusa PhD - Division EPS In Charge of LRMS/
Subject Area Supervisor- ICT
Bernardita M. Villano - Division ADM Coordinator
Carlo S. Melendres, PhD - EPS – Senior High School Coordinator
Subject Area Supervisor- ICT
Printed in the Philippines by Department of Education – SOCCSKSARGEN Region
Office Address:
Telefax:
E-mail Address:
Regional Center, Brgy. Carpenter Hill, City of Koronadal
(083) 2288825/ (083) 2281893
region12@deped.gov.ph\
11/12
Media and
Information
Literacy
Quarter 1 – Module 5:
Types of Media
(Print, Broadcast, New Media)
Introductory Message
For the facilitator:
Welcome to the Media and Information Literacy with Grade 11/12 Self-Learning Module
(SLM) on Types of Media (Print, Broadcast, New Media)!
This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping the
learners meet the standards set by the K to 12 Curriculum while overcoming their
personal, social, and economic constraints in schooling.
This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.
In addition to the material in the main text, you will also see this box in the body of
the module:
As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.
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For the learner:
Welcome to the Media and Information Literacy - Grade 11/12 Self-Learning Module
(SLM) on Types of Media (Print, Broadcast, New Media)!
The hand is one of the most symbolized part of the human body. It is often used to depict
skill, action and purpose. Through our hands we may learn, create and accomplish.
Hence, the hand in this learning resource signifies that you as a learner is capable and
empowered to successfully achieve the relevant competencies and skills at your own
pace and time. Your academic success lies in your own hands!
This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.
This module has the following parts and corresponding icons:
What I Need to Know
This will give you an idea of the skills or
competencies you are expected to learn in the
module.
What I Know
This part includes an activity that aims to
check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.
What’s In
This is a brief drill or review to help you link
the current lesson with the previous one.
What’s New
In this portion, the new lesson will be
introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.
What is It
This section provides a brief discussion of the
lesson. This aims to help you discover and
understand new concepts and skills.
What’s More
This comprises activities for independent
practice to solidify your understanding and
skills of the topic. You may check the answers
to the exercises using the Answer Key at the
end of the module.
What I Have Learned
This
includes
questions
or
blank
sentence/paragraph to be filled in to process
what you learned from the lesson.
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What I Can Do
This section provides an activity which will
help you transfer your new knowledge or skill
into real life situations or concerns.
Assessment
This is a task which aims to evaluate your
level of mastery in achieving the learning
competency.
Additional Activities
In this portion, another activity will be given to
you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.
Answer Key
This contains answers to all activities in the
module.
At the end of this module you will also find:
References
This is a list of all sources used in developing
this module.
The following are some reminders in using this module:
1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.
We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!
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What I Need to Know
This module was designed and written with you in mind. It is here to help you master
the Types of Media (Print, Broadcast, New Media). The scope of this module permits
it to be used in many different learning situations. The language used recognizes the
diverse vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.
The module is divided into three learning outcomes, namely:
LO 1 – Compare and contrast how one particular issue or news is presented
through the different types of media (print, broadcast, online).
(MIL11/12TYM-IIId-10)
LO 2 - Classify content of different media types. (MIL11/12TYM-IIId-10)
LO 3 - Define media convergence through current examples
(MIL11/12TYM-IIId-11)
After going through this module, you are expected to:
a) Identify the different types of media:
b) Define media convergence and
c) Demonstrate how variety of media affects everyday life through a sketch.
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Definition of Terms
Broadcast Media
Refer to media such as radio and television that reach target audiences using
airwaves as the transmission medium.
Print Media
Consist of paper and ink, reproduced in a printing process that is traditionally
mechanical.
Media Convergence
Refers to the ability to transform different kinds media into digital code, which is
then accessible by a range of devices, from the personal computer to the mobile
phone, thus creating a digital communication environment.
New Media
Refers to content organized and distributed on digital platforms.
Traditional Media
Refers to the traditional means of communication and expression that have existed
since before the advent of the Internet.
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What I Know
Instruction. Identify the type of media in each number. Write “P” for print media,
“B” for broadcast media, and “N” for new media. Write your answer
in your activity notebook.
1. Philippine Daily Inquirer newspaper
2. 24 oras news program uploaded on YouTube
3. Media and Information Literacy textbook
4. M.O.R radio
5. Tala by Sarah G. in Spotify
6. Singing shows streaming in Facebook live
7. Oral Communication textbook
8. UAAP Volleyball League in iWant app
9. DZMM Teleradyo patrol
10. Ibong Adarna book
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Lesson
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Types of Media
Media and other information providers play a central role in information and
communication processes. Nowadays, media become the common outlet of selfexpression and creativity. Its huge influence spreads speedily across the globe. The
connection between technological advances and people’s connectivity created a huge
impact on the lives of today’s generation. This module covers all the above-mentioned
concepts.
What’s In
Becoming an information literate individual, having a clear understanding of Seven
(7) Stages/Elements of Information Literacy is essential. Information Literacy is
defined as the ability to recognize when information is needed and to locate, evaluate,
effectively use and communicate information in its various formats
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2
3
4
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Identifying/recognizing information needs
Determining sources of information
Citing or searching for information
Analyzing and evaluating the quality of information
Organizing, storing or archiving information
Using information in an ethical, efficient, and effective way
Creating and communicating new knowledge
The following are the Seven (7) Stages/Elements Of Information Literacy:
Being an Information Literate individual will be of great benefit in determining and
classifying types of media.
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What’s New
Activity 1: Categories of Media
Classify the following media formats using the matrix below. Write the terms
in their corresponding columns. Write your answer in your activity notebook.
Media Formats:
Book, Newspaper, Television, Facebook, Magazine, Radio, YouTube, Brochure,
Newsletter, Netflix, Cellphone, Journals, Film/Movie
PRINT
BROADCAST
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NEW MEDIA
What is It
TYPES OF MEDIA
Accessing information becomes very much convenient in today’s time due to
information sources that surround us. Information sources refer to various means
by which information is recorded for use by an individual and organization. The
commonly known types of media are print, broadcast and new media.
Print media is consisting of paper and ink, reproduced in a printing process that is
traditionally mechanical.
In an article published by ZeePedia.com titled “Types of Print Media: Newspapers,
Magazines, Books” discussed the following.
“The first hundred years was the time when the print industry tried to comprehend
the new situation and shaped itself into a regular and formal sector but from the start of
the 19th century, print media in most countries started specializing in certain areas.
Since business in the form of advertisements in the print was also flourishing, the media
enjoyed a great deal of financial comfort and provided jobs to tens of thousands of people
across the globe. The publishing industry, a synonym with print media, could be
classified in general terms into three distinct categories: Newspapers,Magazines, Books.
Newspapers. It took about 150 years from the invention of printing press in the middle
of 15th century that the world witnessed first regular publication which could be defined
as a newspaper. Although there have been claims by many to be decorated as first
newspaper like Mixed News in China in 710, Notizie Scritte, a monthly newspaper for
which readers pay a “gazetta”, or small coin by Venetian government in 1556 etc, the
World Association of Newspapers held "Relation", as the first newspaper published in
France in 1605. By this reckoning the newspapers’ history is 400 years old. The Relation
followed a list of newspapers from all around the world. Here is a brief account of some
popular papers:
1621 ----- In London, the newspaper Courante is published.
1631 ----- The Gazette, the first French newspaper, is founded.
1639 ----- First American colonial printing press.
1645------ World's oldest newspaper still in circulation,
1690 ---- Public Occurrences is the first newspaper published in America when it
appears in Boston.
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1844 ----- Telegraph is invented.
Alfred Harmsworth (later Lord North cliffe) develops the first tabloid newspaper, the
Daily Mirror,in London.
Contents General-interest newspapers are usually journals of current news. Those
can include :Political events, Crime, Business, Culture, Sports, Opinions (either
editorials, columns, or political cartoons)Newspapers use photographs to illustrate
stories; they use editorial cartoonists, usually to illustrate writing that is opinion,
rather than news. Some specific features a newspaper may include are: weather news
and forecasts an advice column, critical reviews of movies, plays, restaurants, etc.
Magazine. A magazine is a periodical publication containing a variety of articles,
generally financed by advertising, purchased by readers, or both. Magazines are
typically published weekly, biweekly, monthly, bimonthly or quarterly, with a date
on the cover that is later than the date it is actually published. They are often printed
in colour on coated paper,and are bound with a soft cover.
Types of magazines:
Art magazines
Business magazines
Computer magazines
Health and fitness magazines
History magazines
Humor magazines
Inspirational magazines
Men's magazines
Women's magazines
Luxury magazines
News magazines
Online magazines
Pulp magazines
Pornographic magazines
Regional magazines
Satirical magazines
Teen magazines
Consumer magazines
All magazines have some elements in common, even if they are a listings magazine
or a simple advertising vehicle. The main features of content in magazines mainly
consist of the cover page features, reviews, problem pages, interviews,
advertisements, competitions and some form of gossip. Other common elements are;
advice columns, campaigns, do it yourself features, in our next issues, makeovers,
letters' page,opinion columns, and contents pages. The main features of presentation
of magazines are the cover pages, the layout and the design photographs and
illustrations use of colour, an insight of the actual magazine and visual narrative. The
better the visual narrative of the magazine, the more it will appeal to its specific
audience.
A book is a collection of paper, parchment or other material with a piece of text
written on them, bound together along one edge, usually within covers. Each side of
a sheet is called a page and a single sheet within a book may be called a leaf. A book
is also a literary work or a main division of such a work Books became part of the
mass media after the printing process was invented. Now they are in the reach of
almost everyone and could cover any distance on the planet. Their topics are varied
and their value could be judged from the fact that most libraries in the world are due
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to books rather than other published material. When writing systems were invented
in ancient civilizations, nearly everything that could be written upon--stone, clay,
tree bark, metal sheets--was used for writing. Alphabetic writing emerged in Egypt
around 1800BC.”
Furthermore, information are also disseminated through broadcast and new media.
Broadcast media refer to media such as radio and television that reach target
audiences using airwaves as the transmission medium.
BBA/MANTRA 2019, published an article titled “Media- Types of Media,
Characteristics, Advantages & Disadvantages” that discussed the following.
Television. The principal source of information and entertainment for people exposed
to mass media. It is believed to be the most authoritative, influential, exciting medium
for reaching very large audience. It combines visual images, sound, motion and colour
to achieve viewer’s empathy. It allows development of creative and imaginative ad
messages in a unique way. It is considered intrusive in nature as the audience have no
control over the nature and pace of advertisement.
Radio. Is a premier mass medium for users and advertisers. It has a wide spread
reach and delivers the ad message to a large number of people across the length and
breadth of a country. Commercial broadcasting is undertaken in major cities even
rural areas.
It is one of the personal medium and offers selectivity, cost efficiency and flexibility
advantages over other media. Efficiency of radio ad depends upon the precision of
script, accompanying sounds and level of distortion.
New media are content-organized and distributed in digital platforms (e.g. Social media).
Another concept that arises with accessing information is the transformation of various
media into a digital code known as media convergence.
Cinema and Video advertising. Cinema is a popular source of entertainment
comprising of audience from all classes and socio - economic groups of society. Films are
watched by a significant number of people everyday. It involves use of cinema halls and
video tapes to deliver the ad message. Similar to TV, it also combines sight, sound, colour
and movement to deliver a creative message.
Internet. A worldwide medium that provides means of exchanging information through
a series of interconnected computers. It is a rapidly growing medium which offers
limitless advertising opportunities. It involves use of world wide web to showcase a
website or e-commerce portal to the world. It provides a sophisticated graphic user
interface to users and is accessible to anyone with a computer and broadband
connection.”
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With the existence of various media platforms, information becomes readily accessible
to everyone. In today’s time, bringing together the old and new form of media is
becoming a trend which refers to media convergence.
Media convergence is the co-existence of traditional and new media; the coexistence of print media, broadcast media, the Internet, mobile phones, a well as
others, allowing media content to flow across various platforms creating a digital
communication environment.
Information may be presented in variety of formats. They may appear in print,
broadcast, new as well as through media convergence. Each media type has its own
characteristics as to how information is presented. Developing literacy in the use of
media and information will be of great benefit in determining the reliability, accuracy,
value, authority of the author and timeliness of the information
What’s More
Activity: Fill in the second and third column of the matrix below and answer the
questions given. Write your answer in your activity notebook.
Sample Matrix
Media Convergence in
Communication
News
Entertainment
Advertisement/
Commercial
Media Convergence in
Platform
Social Network
News Agency
Multimedia Personality
Product Advertisement
Platform
Communication
News
Entertainment
Advertisement/
Commercial
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Specific Example
Facebook
GMA Network
Toni Gonzaga
Digitized Print ads
Specific Example
Guide questions:
1. Describe how new technologies have led to the convergence of traditional and
new media?
2. Explain how media convergence creates new opportunities for interaction?
3. Describe the use of one or two forms of new media to share knowledge and
information on a current issue in society
4. Explain how a person could be portrayed in public in the age of media
convergence.
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What I Have Learned
Activity: Answer each question concisely. Write your answer in your activity
notebook.
1. Enumerate and discuss the different types of media
2. What is media convergence?
3. What are the examples of media convergence?
4. Why media convergence a trend that cannot be done away?
5. How important is it to become information literate in accessing information
coming from different types of media?
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What I Can Do
Activity 1: Make a drawing/sketch on how different media is affecting your everyday
life. Write a brief introduction about your sketch/drawing. Write your answer in your
activity notebook.
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Rubric for Sketch
Category
Excellent
Very
Satisfactory
(4)
Satisfactory
Content
is
accurate and
all
required
information is
presented in a
logical order.
Content
is
accurate
but
some required
information is
missing
and/or
not
presented in a
logical order,
but
is
still
generally easy
to follow.
Content
is
accurate but
some required
information is
missing
and/or
not
presented in a
logical order,
making
it
difficult
to
follow.
Content
is
either
questionable
or incomplete.
Information is
not presented
in a logical
order, making
it difficult to
follow.
The drawing is
very artistic
and neat. It
communicates
the message
clearly
The drawing is
neat and
communicates
the message
clearly.
The drawing
somehow
communicates
the message.
The drawing
was not able
to
communicate
a clear
message.
Explanation is
very
comprehensive
.
Explanation is
comprehensive
.
Explanation
lacks details.
Explanation is
unclear or
irrelevant to
the drawing.
(5)
Content
GraphicsRelevance
Explanation
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(3)
Needs
Improvement
(2)
Activity 2: Matrix of Iconic Personality
Instruction: In your notebook, complete the matrix below that would describe how
each particular personality is described in a specific type of media. The first one is
done for you.
Personalities
Sample: Nora Aunor
Description Perceived from a Specific Type of Media
She is dubbed as the Superstar in Philippine
entertainment, both seen in print and broadcast media
for endorsement and shows.
1. Rodrigo Duterte
2. Manny Pacquiao
3. Catriona Gray
4. Jose Rizal
5. Angel Locsin
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Assessment
Activity 1: Underline what type of media these media format belongs and state your
reason why that particular media format is classified as print, broadcast or new
media. Write your answer in your activity notebook.
1. Magazine is a (print, broadcast, new) media because (state your reason)
2. Television is a (print, broadcast, new) media because
3. Youtube is a (print, broadcast, new) media because
4. Film is a (print, broadcast, new) media because
5. Social media is a (print, broadcast, new) media because
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Activity 2: Let’s test what you have learned from the very start of the lesson.
Instruction. Identify the type of media in each number. Write “P” for print media,
“B” for broadcast media, and “N” for new media. Write your answer
in your activity notebook.
1. Philippine Daily Inquirer newspaper
2. 24 oras news program uploaded on YouTube
3. Media and Information Literacy textbook
4. M.O.R radio
5. Tala by Sarah G. in Spotify
6. Singing shows streaming in Facebook live
7. Oral Communication textbook
8. UAAP Volleyball League in iWant app
9. DZMM Teleradyo patrol
10. Ibong Adarna book
11. One-Punch man manga uploaded in MyManga website
12. Memories by Maroon 5 played on 90.7 Love radio
13. English- Filipino Dictionary
14. Regional Tourism council brochures
15. Online newspaper of Manila Bulletin
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Additional Activities
Analyze the image below then answer the questions that follow. Write your answer
in your activity notebook.
Source: https://www.entrepreneur.com/amphtml/341859
Guide questions:
1. What is the emerging role of social media in the society today?
2. How do you think social media is affecting our culture?
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Answer Key
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References
BBA/MANTRA 2019, “Media- Types of Media, Characteristics, Advantages &
Disadvantages”. Retrieved from https://bbamantra.com/media-types
characterisics/
Commission on higher Education, 2016. Teaching Guide for Senior High
School MEDIA AND INFORMATION LITERACY CORE SUBJECT.
Media and Information Literacy Curriculum Guide by DepEd
UNESCO Media and Information Literacy Curriculum for Teachers
ZeePedia.com, (nd) “Types of Print Media: Newspapers, Magazines, Books ”.
Retrieved from
https://www.zeepedia.com/read.php?types_of_print_media_newspapers_ma
gazines_books_introduction_to_mass_communication&b=78&c=16#url
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DISCLAIMER
This Self-learning Module (SLM) was developed by DepEd
SOCCSKSARGEN with the primary objective of preparing for
and addressing the new normal. Contents of this module were
based on DepEd’s Most Essential Learning Competencies
(MELC). This is a supplementary material to be used by all
learners of Region XII in all public schools beginning SY 20202021. The process of LR development was observed in the
production of this module. This is version 1.0. We highly
encourage feedback, comments, and recommendations.
For inquiries or feedback, please write or call:
Department of Education – SOCCSKSARGEN
Learning Resource Management System (LRMS)
Regional Center, Brgy. Carpenter Hill, City of Koronadal
Telefax No.: (083) 2288825/ (083) 2281893
Email Address: region12@deped.gov.ph
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