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BI - Use this and get knowlagde
HND in Computing (ESOFT Metro Campus)
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Higher Nationals
Internal verification of assessment decisions – BTEC (RQF)
INTERNAL VERIFICATION – ASSESSMENT DECISIONS
Programme title
Assessor
Internal
Verifier
Unit 14:
Unit(s)
Business Intelligence
Assignment title
Fabian Laren Peter
Student’s name
Pass
List which assessment criteria
the Assessor has awarded.
Merit
Distinction
INTERNAL VERIFIER CHECKLIST
Do the assessment criteria awarded match
those shown in the assignment brief?
Y/N
Is the Pass/Merit/Distinction grade awarded
justified by the assessor’s comments on the
student work?
Has the work
accurately?
been
Y/N
assessed
Y/N
Is the feedback to the student:
Give details:
• Constructive?
Y/N
• Linked to relevant assessment criteria?
• Identifying
opportunities
improved performance?
Y/N
for
Y/N
• Agreeing actions?
Does the
amending?
assessment
Y/N
decision
need
Y/N
Assessor signature
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Internal Verifier signature
Date
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Date
Confirm action completed
Remedial action taken
Give details:
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Higher Nationals - Summative Assignment Feedback Form
Student Name/ID
Unit Title
Unit 14:
Business Intelligence
Assignment Number
Assessor
Submission Date
Date Received
1st submission
Re-submission Date
Date Received 2nd
submission
Assessor Feedback:
LO1 Discuss business processes and the mechanisms used to support business decision-making.
Pass,
Merit
&
Distinction Descripts
P1
P2
D1
LO2 Compare the tools and technologies associated with business intelligence functionality.
Pass,
Merit
&
Distinction Descripts
P2
M2
D2
LO3 Demonstrate the use of business intelligence tools and technologies
Pass,
Merit
&
Distinction Descripts
P3
P4
M3
D3
LO4 Discuss the impact of business intelligence tools and technologies for
effective decision-making purposes and the legal/regulatory context in which
they are used.
Pass,
Merit
&
Distinction Descripts
Grade:
P5
P6
Assessor Signature:
M4
D4
Date:
Resubmission Feedback:
Grade:
Assessor Signature:
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Date:
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Internal Verifier’s Comments:
Signature & Date:
* Please note that grade decisions are provisional. They are only confirmed once internal and external moderation has taken place and grades
decisions have been agreed at the assessment board.
Assignment Feedback
Formative Feedback: Assessor to Student
Action Plan
Summative feedback
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Feedback: Student to Assessor
Assessor
Date
signature
Student
Date
signature
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Pearson Higher Nationals in
Computing
Unit 14: Business Intelligence
Assignment 01
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General Guidelines
1.
A cover page or title page should be attached to your assignment. Use page 1
of this assignment brief as your cover page and make sure all details are accurately filled.
2.
The entire assignment brief should be attached as the first section of your
assignment.
3.
The assignment should be prepared using a word processing software.
4.
The assignment should be word processing in an A4 sized paper.
5.
Allow 1= margin on top, bottom and right sides of the paper and 1.25= on the
left side (for binding).
Word Processing Rules
1. The font size should be 12 point, and should be in the style of Time New Roman.
2. Set line spacing to 1.5. Justify all paragraphs.
3. Ensure that all headings are consistent in terms of size and font style.
4. Use footer function on the word processor to insert your name, unit, assignment no, and
page number on each page. This is useful if individual sheets get detached from the submission.
5. Use the spell check and grammar check function of the word processing application to review the
use of language on your assignment.
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Important Points:
1. Carefully check carefully the hand in date and the instructions given with the assignment. Late
submissions will not be accepted.
2. Ensure that sufficient time is spent to complete the assignment by the due date.
3. Do not wait till the last minute to get feedback on the assignment. Such excuses will not be
accepted for late submissions.
4. You must be responsible for efficient management of your time.
5. If you are unable to hand in your assignment on time and have valid reasons such as illness, you
may apply (in writing) for an extension.
6. Failure to achieve at least a PASS grade will result in a REFERRAL grade.
7. Non-submission of work without valid reasons will lead to an automatic REFERRAL. You will
then be asked to complete an alternative assignment.
8. If you use other people9s work or ideas in your assignment, it must be properly referenced, using
the HARVARD referencing system, in your text or any bibliography. Otherwise, you9ll be found
guilty of committing plagiarism.
9. If you are caught plagiarising, your grade will be reduced to a REFERRAL or at worst, you could
be excluded from the course.
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Student Declaration
I hereby, declare that I know what plagiarism entails, namely to use another9s work and to present it as
my own without attributing the sources in the correct form. I further understand what it means to copy
another9s work.
•
I know that plagiarism is a punishable offence because it constitutes theft.
•
I understand the plagiarism and copying policy of Edexcel UK.
•
I know what the consequences will be if I plagiarise or copy another9s work in any of the
assignments for this program.
•
I declare therefore that all work presented by me for every aspect of my program, will be my
own, and where I have made use of another9s work, I will attribute the source in the correct way.
•
I acknowledge that the attachment of this document signed or not, constitutes a binding
agreement between myself and Edexcel UK.
•
I understand that my assignment will not be considered as submitted if this document is not
attached to the assignment.
Laren802@gmail.com
29/11/2020
Student’s Signature:
Date:
(Provide E-mail ID)
(Provide Submission Date)
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Higher National Diploma in Business
Assignment Brief
Student Name /ID Number
Unit Number and Title
Unit 14 :
Academic Year
2017/18
Business Intelligence
Unit Tutor
Assignment Title
Business Process Support Mechanisms
Issue Date
Submission Date
IV Name & Date
Submission format
Submission
to
include:
Part 1: The submission is in the form of an individual written report. This should be written in a
concise, formal business style using single spacing and font size 12. You are required to make use
of headings, paragraphs and subsections as appropriate, and all work must be supported with
research and referenced using the Harvard referencing system. Please also provide a bibliography
using the Harvard referencing system. The recommended word limit is 2,000–2,500 words,
although you will not be penalised for exceeding the total word limit.
Part 2: Comprehensive table
Part 3: The submission is in the form of a ten-minute Microsoft® PowerPoint® style presentation.
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The presentation can include links to performance data with additional speaker notes and a
bibliography using the Harvard referencing system. The presentation slides for the findings should
be submitted with speaker notes as one copy. You are required to make effective use of headings,
bullet points and subsections, as appropriate. Your research should be referenced using the Harvard
referencing system. The recommended word limit is 500 words, including speaker notes, although
you will not be penalised for exceeding the total word limit.
Unit Learning Outcomes:
LO1 Discuss business processes and the mechanisms used to support business decisionmaking.
LO2 Compare the tools and technologies associated with business intelligence functionality
LO3 Demonstrate the use of business intelligence tools and technologies
LO4 Discuss the impact of business intelligence tools and technologies for effective decisionmaking purposes and the legal/regulatory context in which they are used
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Assignment Brief and Guidance:
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Business processes are pivotal to the operation, functionality and accomplishment of
organisational goals. As a collection or set of tasks/activities, business processes ensure that the
end goal of delivering a service or product to a customer is accomplished successfully.
Scenario:
Data and information is core to any organization and business process. The necessity of having
meaningful information is the key driver for effective decision making and problem-solving.
Business intelligence has evolved from technologies such as decision support systems (DSS) to
include tools and methods associated with data mining, data integration, data quality and data
warehousing in conjunction with other information management systems and applications.
Suppose you are recently recruited as a Business Analyst to a leading Sri Lankan
Organisation. As your initial project, you are required to prepare a management report
to the Board of Directors including the following details.
Task 1:
Background details of the organization.
Identify and explain different business processes and supporting processes models used at the
selected organisation with examples .
Explain data that have been used by the differesnt process models given above.
Differentiation between data classification based on the selected organisation in terms of
structured, semi structured and unstructured.
What are the application software used in the given process models.
Evaluate the benefits and drawbacks of using application software as a mechanism for business
processing.
Discuss on business intelligence functionalities and the tools and techniques associated with
them using specific examples chosen from the selected organization processing.
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Discuss on business intelligence functionalities and the tools and techniques associated with
them using specific examples chosen from the selected organisation
Part 2
Compare the tools and technologies associated with the business intelligence
functionalities and support available for business decision making at various levels
within the organization
• Compare the types of support available for Business Decision making at different
levels of the organizational structure
• What are the business intelligence tools commonly used in selected organization?
Justify with specific examples of the key features of business intelligence
functionality
Part 3
Design a simple business intelligence tool/application with user friendly and functional
interfaces that can perform a specific task to support problem solving or decision
making at an advanced level the selected organization.
Provide a critical review of the design in terms of how it meets a specific user or business
requirement and identify what customisation has been integrated into the design
Task 4
Discuss the importance and the impact of business intelligence tools and technologies that can
be used by the organization for effective decision making
Describe the legal/ regulatory issues involved in the secure exploitation of business intelligence
tools in an organization. What are the legal issues you can identify in the system designed by
you.
Identify new Business Intelligence trends and technologies that can be further enhance the
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operational activities in the selected organisational context
Evaluate how organisations could use business intelligence to extend their target audience and
make them more competitive within the market, taking security legislation into consideration
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Grading Rubric
Grading Criteria
Achieved
Feedback
LO1 Discuss business processes and the mechanisms
used to support business decision-making.
P1 Examine, using examples, the terms 8Business
Process9 and 8Supporting Processes9.
M1 Differentiate between unstructured and semistructured data within an organisation.
D1 Evaluate the benefits and drawbacks of using
application software as a mechanism for business
processing.
LO2 Compare the tools and technologies associated
with business intelligence functionality
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P2 Compare the types of support available for business
decision-making
at
varying
levels
within
an
organization.
M2 Justify, with specific examples, the key features of
business intelligence functionality.
D2 Compare and contrast a range of information
systems and technologies that can be used to support
organisations at operational, tactical and strategic levels.
LO3 Demonstrate the use of business intelligence
tools and technologies
P3 Determine, with examples, what business
intelligence is and the tools and techniques associated
with it.
P4 Design a business intelligence tool, application or
interface that can perform a specific task to support
problem-solving or decision-making at an advanced
level.
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M3 Customise the design to ensure that it is user
friendly and has a functional interface.
D3 Provide a critical review of the design in terms of
how it meets
a specific user or business requirement and identify
what customisation has been integrated into the design.
LO4 Discuss the impact of business intelligence
tools and technologies for effective decision-making
purposes and the legal/regulatory context in which
they are used
P5 Discuss how business intelligence tools can
contribute to effective decision-making.
P6 Explore the legal issues involved in the secure
exploitation of business intelligence tools.
M4 Conduct research to identify specific examples of
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organisations that have used business intelligence tools
to enhance or improve operations
D4 Evaluate how organisations could use business
intelligence to extend their target audience and make
them more competitive within the market, taking
security legislation into consideration.
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Acknowledgment
Firstly I would like to thank my parents for supporting me at every step during the creation
of this assignment from start to finish and providing me a huge support in aspect of this
creation for this assignment Secondly my lecture in charge of this module Mrs. Dilini for
guiding me and helping me to create this assignment according to the specific standards and
also with the right formats Finally my friends in my batch for encouraging and supporting
me to create this assignment in the correct and proper manner
Fabian Laren Peter
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Content
Acknowledgment ..................................................................................................................... 20
Content ..................................................................................................................................... 21
Task 01 ..................................................................................................................................... 26
1.1Background details of the organization. ......................................................................... 26
1.2 Business processes and supporting processes model of Coza Matrix ........................... 28
1.3 Differentiate between unstructured and semi-structured data within an organisation. .. 31
1.4 What are the application software used in the given process models. ........................... 33
1.5 Evaluate the benefits and drawbacks of using application software as a mechanism for
business processing. ............................................................................................................. 34
1.6 Discuss on business intelligence functionalities and the tools and techniques associated
with them using specific examples chosen from the selected organization processing. ..... 36
Task 2 ....................................................................................................................................... 39
2.1 Compare the tools and technologies associated with the business intelligence
functionalities and support available for business decision making at various levels within
the organization .................................................................................................................... 39
2.2 Compare the types of support available for Business Decision making at different
levels of the organizational structure ................................................................................... 42
2.3
What are the business intelligence tools commonly used in selected
organization? Justify with specific examples of the key features of business
intelligence functionality ................................................................................................... 44
Task 03 ..................................................................................................................................... 46
3.1 Business intelligence the tools and techniques associated with the business. ............... 46
3.2 Design a business intelligence tool, application or interface that can perform a specific
task to support problem-solving........................................................................................... 50
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3.3 Provide a critical review of the design in terms of how it meets a specific user or
business requirement and identify what customization has been integrated into the design
.............................................................................................................................................. 52
Task 04 ..................................................................................................................................... 55
4.1 The importance and the impact of business intelligence tools and technologies for
effective decision-making. Steps for decision-making. ....................................................... 55
4.2 Describe the legal/ regulatory issues involved in the secure exploitation of business
intelligence tools in an organization. What are the legal issues you can identify in the
system designed by you ....................................................................................................... 57
4.3 Identify new Business Intelligence trends and technologies that can be further enhance
the operational activities in the selected organizational context .......................................... 60
4.4 Evaluate how organisations could use business intelligence to extend their target
audience and make them more competitive within the market, taking security legislation
into consideration ................................................................................................................. 63
4.4.1 How organisations could use business intelligence to extend their target audience ... 63
4.4.2 How organizations could use business intelligence to make them more competitive
within the market, considering security legislation. ............................................................ 66
4.5 As the Business analyst, present your finding to the board of directors of the selected
organization.......................................................................................................................... 68
References ................................................................................................................................ 80
Gantt Chart ............................................................................................................................... 79
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Figures
Figure 1. Coza matrix logo ...................................................................................................... 26
Figure 2. Structured, Unstructured and semi-structured data .................................................. 31
Figure 3. Coza matrix website ................................................................................................. 33
Figure 4.Level of management ................................................................................................ 39
Figure 5.level of management in Coza matrix ......................................................................... 40
Figure 6.organization structure of Coza matrix ....................................................................... 40
Figure 7.Datapine ..................................................................................................................... 46
Figure 8. Dashboard ................................................................................................................. 47
Figure 9 Ad Hoc Reporting ...................................................................................................... 48
Figure 10.cloud data services ................................................................................................... 49
Figure 11.logging of Coza matrix ............................................................................................ 51
Figure 12.logging of Coza matrix ............................................................................................ 51
Figure 13.overview of admin dashboard.................................................................................. 52
Figure 14.recent dashboard report ........................................................................................... 53
Figure 15.charts ........................................................................................................................ 53
Figure 16.Tables....................................................................................................................... 54
Figure 17.presentation .............................................................................................................. 68
Figure 18.content ..................................................................................................................... 68
Figure 19introduction of BI ..................................................................................................... 69
Figure 20.importance of BI ...................................................................................................... 69
Figure 21.Benefits of BI........................................................................................................... 70
Figure 22.Drawbacks BI .......................................................................................................... 70
Figure 23.introduction of Coza Matrix .................................................................................... 71
Figure 24vision & mission statement....................................................................................... 71
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Figure 25website interface ....................................................................................................... 72
Figure 26.Product overview ..................................................................................................... 72
Figure 27.problem solving ....................................................................................................... 73
Figure 28. Dashboard ............................................................................................................... 73
Figure 29.About Dashboard ..................................................................................................... 74
Figure 30.Login of dashboard .................................................................................................. 74
Figure 31Home page of dashboard .......................................................................................... 75
Figure 32.Charts of dashboard ................................................................................................. 75
Figure 33.Tables of dashboard ................................................................................................. 76
Figure 34.Forms of dashboard ................................................................................................. 76
Figure 35.Calendar of dashboard ............................................................................................. 77
Figure 36.Map of dashboard .................................................................................................... 77
Figure 37.Conclusion of the presentation ................................................................................ 78
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Tables
Table 1. Difference of data ...................................................................................................... 32
Table 2.Benefits and drawbacks .............................................................................................. 35
Table 3.management level and decision type .......................................................................... 43
Table 4.information system...................................................................................................... 44
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Task 01
1.1Background details of the organization.
Coza Matrix, commonly known as Coza Matrix or shortened to CM, is a Sri
Lankan fashion house and luxury goods company founded in 1994 Coza Matrix. The
label's CS monogram- appears on most of its products, ranging from luxury trunks and
leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books.
Coza Matrix is one of the world's top worldwide fashion houses; it sells its products
through standalone boutiques, lease departments in very good quality department stores, and
through the e-commerce section of its website.
Figure 1. Coza matrix logo
Vision:
<COZA MATRIX HAS SUCCESSFULLY PRESERVED A FAMILY SPIRIT THAT
PLACES PRIORITY ON LONG-TERM VISION=
Mission:
<CREATIVITY IS JUST CONNECTING THINGS.WHEN YOU ASK CREATIVE
PEOPLE HOW THEY DID SOMETHING, THEY FEEL A LITTLE GUILTY BECAUSE
THEY DIDN9T REALLY DO IT, THEY JUST SAW SOMETHING=
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1.1.1 Organizational structure of Coza Matrix.
A company's organizational graph regularly exhibits relations between individuals inside an
association. Such relations may incorporate managers to sub-workers, directors to
overseeing directors, chief executive officer to different departments, etc. At the point when
an association diagram develops too huge it tends to be part into more modest charts for
discrete departments inside the association.
The different types of organization charts include:
• Hierarchical
• Flat (also known as Horizontal)
Coza Matrix Company is a decentralized association that is coordinated by the Horizontal
structure. Coza Matrix as a decentralized association licenses to subordinate branches to
appreciate a proportionately elevated level of freedom. Despite the fact that it actually
settles on significant technique choices at the settle level, every day activities are
surrendered to subordinate branches to determine and perform.
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1.2 Business processes and supporting processes model of Coza Matrix
1.2.1 Primary Business Process
A Primary Process is an operational process that establishes the core business of a firm and
is essential for its primary value chain. Likewise called: primary business process or
operational process. Average operational processes are purchasing, manufacturing,
marketing and sales. Inbound sales Logistics
•
Outbound sales logistics
•
Operations
•
Marketing
•
Service
1.2.2 Supporting business process
A core process for a maker may be to convey parts. Supporting processes are those
processes that help the core processes. In the manufacturing model, a supporting process
may be to select production staff. There may likewise be sub processes, decisions and
activities.
•
Procurement
•
Human resources
•
Technology department
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1.2.3 Primary Business Processes of Coza Matrix
1. Inbound Sales Logistics
•
Receiving, putting away and dispersion of materials at warehouse
2. Outbound sales logistics
•
Distributing products and services to customers
Their products by adjusting in land transportation as opposed to on the grounds that
the potential outcomes of their product to convey in good quality.
3. Operations
•
Transforming contributions to products or services
4. Marketing
•
Helping customers to purchase the products or services of them
Running an online business is certifiably not a simple task the same number of
promoting should be finished.
5. Services
•
Post sale support gave to customers, for example, fixes and upkeep function..
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1.2.4 Supporting business processes of Coza matrix
1. Procurement
•
Purchasing the assets expected to do the entity is the primary activities.
•
Finding potential supplier.
•
Coza matrix have a great deal of supplier around the globe to keep them generally
accessible with raw materials expected to manufacture products.
2. Human Resources
• Recruiting and recruiting new employees.
• Training, paying salary and employee benefits.
• Coza Matrix have given many job occasion to the general population with various
positions.
• Advertising of job in website and newspaper.
• Coza Matrix have likewise given valuable information in the website for the person
who is interested to work with them.
• Coza Matrix is otherwise called one of the organizations that dealt with their
employees' privileges and obligations.
3. Technology Development
•
Activity to improve organization's item or administrations.
•
It is an exorbitant activity for organization however it repays the expense
with twofold benefit.
•
Coza Matrix is a financially benevolent organization.
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1.3 Differentiate between unstructured and semi-structured data within
an organisation.
Structured data –
Structured data will be data whose elements are addressable for compelling analysis. It has
been organized into a designed repository that is regularly a database. It concerns all data
which can be put away in database SQL in a table with lines and sections. They have
relational keys and can undoubtedly be mapped into pre-designed fields. Example:
Relational data.
Semi-Structured data –
Semi-structured data is information that does not live in a relational database however that
have some organizational properties that make it simpler to analyze. With some cycle, you
can store them in the connection database, yet Semi-structured exist to ease space. Example:
XML data.
Unstructured data –
Unstructured data is a data which isn't organized in a predefined way or doesn't have a
predefined data model, along these lines it is certifiably not a solid match for a mainstream
relational database. So for Unstructured data, there are alternative platforms for storing and
managing, it is progressively prevalent in IT systems and is utilized by associations in an
assortment of business intelligence and investigation applications. Example: Word, PDF,
Text, Media logs.
Figure 2. Structured, Unstructured and semi-structured data
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1.3.1 Differentiate between Structured, unstructured and semi-structured data
Structured
Technology
Semi structured
Relational
Unstructured
database XML / RDF
Character and binary
table
data
Flexibility
Schema dependent
Scalability
DB
schema
Flexible
Very Flexible
is Schema is simple
Very scalable
difficult
Robustness
Very Robust
New technology, not very spread
Query performance
Structured
query Queries
allow complex joing
over Only textual queries
anonymous nodes are are possible
possible
Source (Authors work)
Table 1. Difference of data
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1.4 What are the application software used in the given process models.
They utilize a web base online system. This incorporates word processing software,
database software, multimedia software, and numerous other various types also. Also, they
utilized website, and that android application legitimately associate with their database. all
the clients who access the website have different facilities for their password. In this given
process model, there are enterprises asset software, Enterprise Infrastructure Software,
Collaborative Software. They use MS office package, Adobe reader, VS code as supporting
software for make all the process simple.
As an example, Coza Matrix company includes sales process, management consulting and
manufacturing process, etc. An application platform must deliver good support for both
types of processes. The requirements are quite different: each process style uses applications
in its own way, but improving both with software has real value (However, before moving
forward let us have an idea about the managerial levels in a company. Consequently, the
reader can understand the application platforms/softwares and its9 work more accurately.
There are three main decision-making management levels in a company. There is no
exception at Coza Matrix clothing company. They similarly, indeed have these three layers
to manage the company and franchises more efficiently. Therefore, in the next section let us
have a vivid idea about those three managerial layers in Coza matrix Company
Figure 3. Coza matrix website
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1.5 Evaluate the benefits and drawbacks of using application software as a
mechanism for business processing.
1.5.1 What is application software?
Application software is a sort of computer program that performs a particular private,
educational, and business feature. Each program is intended to help the consumer with a
particular process, which can be identified with productiveness, creativity, as well as
communication. These functions incorporate writing reports, making spreadsheets,
manipulating images, keeping records, creating websites and calculating costs. Instances of
application software incorporate Microsoft Excel, Microsoft Word and work areapublishing applications. Application software additionally shows to the system software the
critical areas, where a mutual code changes databases. Application software gives a
graphical interface to the user, in light of the windowing system given by the operating
system.
1.5.2 Functions of application software:
Application software programs are created to facilitate a variety of functions, including but
not limited to:
• managing information
• manipulating data
• constructing visuals
• coordinating resources
• calculating figures
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1.5.3 Benefits and Drawbacks of using application software
Benefits
Drawbacks
•
Reduce the viruses and threats
•
Easy
to
utilized
and
•
software system
licensed
application software gets standard
•
Data and information gathering and
•
Take long time to develop
trade rapidly
•
Some of the errors cannot identify
•
Easy to refresh web base system
•
Software can made highly secured
quickly.
•
Users can access data whenever
•
If the traffic is high cannot access it
quickly.
anyplace
•
If the connection get lost all the
activities will go down.
system.
•
May not be compatible with other
general application software.
updates
•
Cost for updating and developing a
Login information can get without any
problem
•
Unauthorized
modifications
access
and
be
handily
can
distinguished
•
Accounts and financial statements
getting in one system
•
Easy to settle on decision and problem
solving.
Source (Authors work)
Table 2.Benefits and drawbacks
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1.6 Discuss on business intelligence functionalities and the tools and
techniques associated with them using specific examples chosen from the
selected organization processing.
1.6.1 Business Intelligence Techniques
Business intelligence (BI) alludes to the technology and data infrastructure of an
organization. BI has become an expansive term that envelops a few related technologies and
processes, including:
•
Analytics
It lets businesses profoundly comprehend the data they have and drive ultimate value with
data-driven decisions.
•
Predictive Modeling
Utilizes statistical techniques to make models that could be utilized in forecasting
probabilities and trends. With prescient modeling, it is conceivable to foresee the value for a
specific data thing just as the properties utilizing multiple statistical models.
•
Data Mining
Covering patterns in immense datasets and frequently fuses database systems, statistics. End
users could likewise utilize data mining to make models that uncover these patterns.
•
Model Visualization
The model visualization technique is utilized to transform the found realities into
histograms, plots, charts and different visuals that guide in appropriate translation of the
experiences
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1.6.2Business Intelligence Tools
Multiple software applications which store and execute enormous unstructured data from
interior and outside sources, covering from books, diaries, reports, business data, health
data, and media data. In the midst of all the software applications, BI tools give a method of
store data to find information by means of different inquiries.
•
Sisense
In case you're no longer technically knowledgeable, the Sisense BI tool could be an
uncommon alternative. It is observably user friendly and permits in each individual inside a
company to control, look at and visualize muddled datasets without including the IT
department. This device encourages you to gather information from different assets,
comprehensive of Google Analytics and AdWords. Since this tool utilizes in-chip
generation, realities handling is speedier when contrasted with other BI tools.
•
Microsoft Power BI
Microsoft Power BI is an electronic business analytics tool suite, which excels in data
representation. It permits users to distinguish trends in real-time and has brand new
connectors that permit you to up your game in missions. Since it's electronic, Microsoft
Power BI can be gotten to from anyplace. This software additionally permits users to
coordinate their applications and convey reports and real-time dashboards.
•
MicroStrategy
MicroStrategy is a business intelligence device that offers incredible (and fast)
dashboarding and data analytics which help screen trend, perceive new opportunities,
improve productivity and that's only the tip of the iceberg. Users can associate with one or
different sources, regardless of whether the approaching data is from a spreadsheet, cloudbased or enterprise data software. It very well may be gotten to from your work area or
through mobile.
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•
Dundas BI
Dundas BI is a program primarily based BI gadget that permits users to interface with
numerous information resources in genuine time. It presents marvelous visualizations in
tables, graphs and charts that could be modified and seen from mobile gadgets and work
areas. Users can without issues develop audits and concentrate certain presentation
measurements for reasons for examination. Dundas offers help to all organization sorts and
across particular industries.
(medium.com, 2020)
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Task 2
2.1 Compare the tools and technologies associated with the business
intelligence functionalities and support available for business decision
making at various levels within the organization
2.1.1 Compare the types of support available for Business Decision making at different
levels of the organizational structure
Business organizational structures occurred to disentangle decision-making. The normal
organization chart portrays a hierarchy of power beginning with the chairman, CEO and
other executive officials at the top because the executive officials set the objectives and
heading of the company. Supporting layers of managers under the executive level are
entrusted with applying these objectives to their zones of responsibility or offices, which are
masterminded arranged by suitable information stream from the board.
• Top level management
• Middle level management
• Lower level management
Figure 4.Level of management
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2.1.2 Organization of Coza matrix
Figure 5.level of management in Coza matrix
Figure 6.organization structure of Coza matrix
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2.1.3 Roles of people who is in above structure
Directors
A company director' obligations can include deciding and executing policies and deciding.
Getting ready and recording legal documents with the company's office or different
organizations. Assembling conferences, including a yearly meeting of shareholders.
Directors are monitoring all the activities from people who working below them. On the off
chance that some place of company, have a difficult they will legitimately include to
tackling the issue. Additionally, they will provide the requests pretty much all the cycles in
the company to level 2 people. Moreover, part of meetings and conversations is
orchestrating each day for build up their system.
General mangers
Responsibilities
for
the
manager
will
contain
designating
spending
resources,
communicating policies, sorting out business operations, monitoring and inspiring staff,
managing operational costs, guaranteeing good client assistance, refining administration
measures, drawing in with dealers, recruiting and preparing staffs. He is doing most
significant function in the above cycle. He has capacity to settle on or change decisions in
the any progression of above cycle. Furthermore, senior supervisor uphold for branch
activities, distribution, accounts, stores and other office to deal with their issues.
Managers of Sales & Marketing, Accounts, Stores managing department
This all the managers have their own group; they have diverse kind of work in the company
all division has include legitimately or in a roundabout way to fundamental cycles of the
company. What's more, managers will take the decision and partners uphold for it.
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2.2 Compare the types of support available for Business Decision making
at different levels of the organizational structure
Management level
Top
level
management
Decision type
This level
of
management consists
of
organization9s board
an
of
directors and and managers. It
is the ultimate source of power
and authority, since it supervises
the goals, policies, and processes
of a company. Their leading
priority is
on the
Strategic decision:
Top management must decipher the huge
scope of mission and vision into solid
accomplishments over the long run. At the
end of the day, upper management needs a
strategic plan. Decisions identified with
technique include company-wide issues
sanctioned over the long haul.
strategic
planning and execution of the
Management at that point picks a grand
procedure, for example, development or
total business success.
diversification,
to
arrive
at
strategic
objectives. Of all management levels, top
directors invest the most energy settling on
decisions including plans. They likewise
have
decision
control
over
middle
management.
Middle level
The branch and departmental
management
managers structure this middle
management level. These people
are
straightforwardly
accountable to top management
for
the
working
of
their
particular departments, giving
more
opportunity
to
organizational and directional
capacities.
For
smaller
associations, there is frequently
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Tactical decision:
When upper management chooses the
general direction of the company, it's
dependent upon middle management to
pick
smaller
tactical
objectives
that,
assembled, achieve strategic goals. Middle
managers make tactical plans, which have
more detail than strategic plans. The
strategies regularly are designed for some
capacity or department, for example,
production, where a potential objective
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just
one
layer
of
middle
management, however bigger
could
include
some
quantifiable
proficiency or quality improvement.
undertakings can see senior and
junior levels inside this middle
section.
Lower
level
management
This
level
of
management
comprises
of
supervisors,
Employees,
section
department
heads,
officers,
and
all
different executives whose work
must do generally with HR
oversight and the direction of
usable
employees.
Basically,
chiefs at the lower level are
primarily
worried
about
the
execution and coordination of
everyday
work
process
that
Operational decision:
operational
management
is
the level
directly liable for employees. By picking
their own goals on a day by day, week by
week or month to month premise, first-line
management achieves the destinations of
middle
management.
operational
The
scope
management
of
covers
departments, sections or teams.is internal.
They
are
communicated
in
clear
quantitative terms and can be spelt out with
respect to time and targets.
guarantee finish of projects and
that expectations are met.
Table 3.management level and decision type
Source (Authors work)
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2.3
What are the business intelligence tools commonly used in selected organization? Justify with
specific examples of the key features of business intelligence functionality
Table 4.information system
Information System
FUNCTION
Transaction
A transaction process system (TPS) is an information processing system for business transactions including the collection, adjustment
processing
system
and retrieval of all transaction data. Characteristics of a TPS include performance, reliability and consistency.
BATCH PROCESSING –mostly used data processing type which also knows as serial or sequential tracked of offline process. Here
(TPS)
Operational level
the data is collected and entered in a certain time frame and produces efficient high-volume results by undergoing the process of input,
process and output.
REAL TIME PROCESSING – this processing requires a continual input, process and output of data. (Real time process) the
transactions expect no lag where the receiving and processing occurs simultaneously.
ONLINE PROCESSING-this processing method also called as direct or random-access processing. This processing is often mixed
with real time processing where the task received by the system is processed at the same time.
Management
They help lower management in problem solving and making decisions. MIS generally takes data from the transaction processing
information system
system and sums up it into a progression of management reports which are to be utilized by the center management and operational
(MIS)
directors. MIS is a bunch of information processing capacities and questions should be handled by it as fast as they show up. Database
tactical level.
is a significant component of MIS. MIS essentially gives chiefs criticism on day by day tasks; it likewise gives information and
backing to viable dynamic. An illustration of MIS is a yearly planning system.
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Capturing data
Processing data
Information storage
Information retrieval
Information propagation
Decision
Support
System (DSS)
tactical level
Decision Support System is used by senior managers used to analyze existing structured information to project potential effects of
decisions into the future. DSS provides information, systems or analysis tools to the managers and strategic management staff to help
them make decisions Offer access to database, analytical tools and support the exchange of information within the organization.
Executive
Expert systems depend on probabilities PCs can be modified with "subject information" to copy the part of experts. These systems
Information System
depend on guideline of AI research. These systems clarify the rationales of their recommendation to the client. The adaptable
(EIS)
reasoning cycle could be sued to oblige new information
Attributes:
Perceive figure and take care of issues
Clarify arrangements
Gain from encounters
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Task 03
3.1 Business intelligence the tools and techniques associated with the
business.
Business intelligence tools
BI tools area unit all regarding serving to you higher perceive trends and derive insights
from information so as to form strategic and plan of action business choices. Here9s a
summation of some common business intelligence tools corporations leverage to derive
insights.
3.1.1 Tools in Coza Matrix
• DATAPINE
Datapine is BI software that lets you associate your information from different sources and
discontinuity down with innovative analytics highlights. With your investigation, you can
create a groundbreaking business dashboard, produce standard or altered reports or join
intelligent cautions to be told of anomalies and targets. This tool, evaluated with
extraordinary 4.8 stars on Capterra, is an incredible answer for businesses of all sizes since
Datapine can be actualized for different industries, functions, and platforms, regardless of
the size. The tool deals highlights for both progressed clients, for example, information
investigators and usual business clients. The SQL mode empowers examiners to make their
own queries while, then again, the natural simplified interface guarantees a visually
instinctive method of entering your qualities and creating amazing diagrams and
dashboards, fundamentally by utilizing compelling visual
Figure 7.Datapine
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Business intelligence techniques.
There are units numerous business intelligence techniques companies will place to use to
acknowledge important experiences to tell decision-making. Here's a look at the preeminent
regular business intelligence techniques.
3.1.2 Technologies in Coza Matrix
• Dashboards
A dashboard is an enlightening, effectively readable, typically one page, constant UI that
shows a visual portrayal of data utilizing graphs and diagrams. By continuous, we imply
that most dashboards can be pulled up on a page that is connected to a database so the data
indicated is continually refreshed a lot. Dashboards show rundowns, key patterns,
correlations, and exemptions in both current and historical data. This can empower you to
see initially the exhibition and status of various pieces of an association and to settle on
educated business decisions. For instance, a business dashboard may show the diverse
product lines sold the exhibition of salespeople, or the business numbers for various regions
of the world.
Figure 8. Dashboard
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• Ad Hoc Reporting
Ad hoc as a Latin expression essentially means "for this". It alludes to an answer that was
made for a particular question or issue and isn't intended to be changed or adapted for
various assignments. Ad hoc reporting is a typical business term that references a report or
model that is delivered to address a particular business question. The principle explanation
behind ad hoc reporting might be to fill in a clear dependent upon the situation where a
normal report did not. Then again, it could be utilized to help the making of a significant
business decision.
Figure 9 Ad Hoc Reporting
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• Cloud Data Services
Almost certainly, you are already utilizing a type of cloud-based service, regardless of
whether it is for business or personal purposes. An expanding number of businesses are
rushing to the cloud data service suppliers because of the new efficiency and capabilities
they can offer. Utilizing cloud data services implies you can get to IT assets, data
stockpiling, client relationship management, endeavor asset arranging, and marketing
mechanization from anyplace. Data integration, transformation, management and security
exercises are not, at this point fastened to actual bodies. This implies you can get to data
from anyplace whenever, giving extraordinary speed, agility, reliability, and security. You
can decide to utilize private, public, or hybrid clouds given the kind of data integration and
data quality upkeep you need.
Figure 10.cloud data services
•
Model Visualization
The model visualization technique is utilized to change the found realities into histograms,
plots, outlines and different visuals that guide in appropriate understanding of the
experiences.
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3.2 Design a business intelligence tool, application or interface that can
perform a specific task to support problem-solving
Designing a Business Intelligence Tool
Companies regularly need panels that contain explicit information, indeed, clothing brands
frequently have a perplexing arrangement of parameters, going from digital marketing
execution to store sales parameters. Once in a while a board contains this information. In
spite of the fact that the latest clothing dashboard considers quite certain key execution
indicators, there is an any longer rundown of indicators that can be considered for other
clothing brands, which can all be coordinated. What's more, seen on a custom board.
Thusly, in this part, the creator will plan a custom BI instrument, utilizing different
capacities, for example, panels, graphs, analysis, and so forth The reader must comprehend
that this is a custom BI platform wherein Coza Matrix is approved. Staff and executives can
utilize it to follow the action. Considering this, let us take a gander at the part beneath on
Coza Matrix's BI apparatus.
Business Intelligence Tool for Coza Matrix
I will be planning a BI device with various BI highlights, for example, dashboards and
graphs. A retail dashboard is a presentation apparatus to visualize and report immensely
significant retail KPIs in one focal interface and transform this gathered information into
noteworthy experiences. In addition to other things, it enables retailers to distinguish
customer designs, upgrade stock management, lower rate of profits and eventually
increment sales just as profitability. The beneath designed instrument will improve the
intensity of BI and it can assist Coza with expanding various parts of the business. The
recently designed BI device is comprising by a ton of screens and user interfaces.
Concerning the time been and to make comprehend simpler, the writer has explicitly picked
the main user interfaces and made them beneath to have a thought regarding the BI
apparatuses for the reader. Recently designed BI apparatus comprises;
-Login and signup pages
-Maps
-Admin dashboard
-Charts
-Forms
-Calendars
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•
Login and Signup Page
Figure 11.logging of Coza matrix
Figure 12.logging of Coza matrix
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3.3 Provide a critical review of the design in terms of how it meets a
specific user or business requirement and identify what customization has
been integrated into the design
Admin Dashboard Overview
Figure 13.overview of admin dashboard
It is an incredibly data based industry that needs however much information that it can get
whenever. Consequently, a retail board is more proper to be infused into this recently
designed BI tool for the Coza clothing brand. On the off chance that Coza Matrix's top-level
administration gives an individual admittance to this board, he/she can essentially enter
credentials and interface with that credential. When associated with the framework, the user
can basically see the board and proceed with the investigation without any problem. Coza
Matrix senior executives can utilize the past control panel to distinguish customer drifts and
adjust their strategies fittingly. That is the reason it is intriguing to quantify these
measurements in various periods and visualize them together in a solitary diagram, to have a
more worldwide vision of the advancement of society. Hence, this user interface can help
Coza Matrix from numerous points of view by giving a critical plan survey regarding
meeting the business or user requirements and recognizing the customization coordinated
into the plan.
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Figure 14.recent dashboard report
Figure 15.charts
Coza Matrix has a composite base of online customers and it is essential to give them
similar consideration as store guests. With professional online retail, data assortment is
simpler and more plentiful. In the present associated economy, customers know their rivals
like never before. Also, they are encircled by a wide range of methods of shopping, which
gives them significantly more opportunities to change and makes loyalty more troublesome.
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These charts shows yearly sales and team commits, recent reports and products & services
etc.
Figure 16.Tables
The Coza Matrix Company offers an assortment of products in the market. Accordingly,
inventory management and updating is a significant piece of the business. Through the past
control panel, users can distinguish existing, exhausted and late products. In the complete
requests of an organization, the figure ascertains the quantity of requests put in the business
during the day, month or year.in this page shows us income by items, items brought date ,
request id, names and prices. Another table shows The customer urban areas and cost.
Coza matrix Administration Board users can utilize this Dashboard and add users
individuals and administrators .if Administration has the consents for give access for
different users. which will make their carries on with simpler. When designing this BI tool,
the creator has consistently settled on single tick arrangements since users don't prefer to tap
on countless catches to get information or numbers. In this manner, by utilizing these
interfaces, users can without much of a stretch acquire management of their inventory and
products. Hence, , users can successfully distinguish the products and their management
perspective without any problem.. The main thing of these dashboards is, all the databases
are bury associated column one another and users can get to essentially every division's data
utilizing only a single tick
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Task 04
4.1 The importance and the impact of business intelligence tools and
technologies for effective decision-making. Steps for decision-making.
4.1.1 Steps for decision-making
• Dentification of the purpose of the decision of the decision
The first step in creation the correct decision is recognizing the issue or opportunity and
choosing to address it. Decide why this decision will have any kind of effect to your clients
or individual employees.
• Information gathering
Gather information with the goal that you can settle on a decision dependent on realities and
data. This requires making a worth judgment, figuring out what information is applicable to
the current decision, alongside how you can get it. Ask yourself what you have to know to
settle on the correct decision, and afterward effectively search out any individual who
should be included.
• Principles for judging the Alternatives
When you have an away from of the issue, it's an ideal opportunity to recognize the
different arrangements available to you. Almost certainly, you have various alternatives
with regards to settling on your decision, so it is critical to concoct a scope of choices. This
causes you figure out which strategy is the most ideal approach to achieve your objective.
• Evaluation of alternatives
Use judgment principles and decision-making criteria to assess every alternative experience
and effectiveness of the judgment principles come into pay. You have to think about every
alternative for their positives and negatives.
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• Select the Best Alternative
In this step, you should "assess for feasibility, acceptability and desirability" to realize
which alternative is ideal, as per management specialists Phil Higson and Anthony Sturges.
Managers should have the option to gauge pros and cons, at that point select the alternative
that has the most elevated odds of achievement. It very well might be useful to search out a
confided in second feeling to increase another viewpoint on the current issue.
• Execute the decision
Next, you will have to arrange for implementation. This includes identifying what assets are
required and picking up help from employees and stakeholders. Getting others installed with
your decision is a critical segment of executing your arrangement successfully, so be set up
to address any inquiries or worries that may emerge.
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4.2 Describe the legal/ regulatory issues involved in the secure exploitation
of business intelligence tools in an organization. What are the legal issues
you can identify in the system designed by you
While information warehousing handles the coordination of the huge measure of
information over numerous business frameworks, Business Intelligence is worried about
how to utilize that incorporated information to settle on key business choices. Big data
carries with its new protection and security concerns. Despite the fact that our information
limit is developing dramatically, we have defective answers for some, security gives that
influence even nearby, independent information. However, every single time private
information is gotten to, security turns into an alert. Information breaches, location-based
administrations, distributed computing and administrative changes power associations to
audit and update their present protection arrangements
1. Copyright act
Party is guilty of copyright infringement in the event that they abuse one of the five
selective rights given to copyright owners under the Copyright Act. Remembered for those
rights are the right to keep others from repeating (or copying) a work, publicly showing a
work, or distributing a work. Accordingly, web page creators should take care not to
duplicate crafted by others. An Internet specialist co-op can likewise be discovered
obligated for copyright infringement in any event, when they are not straightforwardly
occupied with the copying of protected materials.
2. Domain name concerns
The selection and protection of a domain name might be the main detail in the production of
a web webpage. Domain names function as the address for a web website, and
disagreements regarding domain names have gotten more normal and more warmed as the
prevalence of the Internet develops.
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3. Trademark concerns:
A trademark is a word, image, slogan, or other gadget intended to recognize the products or
services of a specific party. Trademark infringement happens when one party uses the
characteristic of another to make a probability of disarray, botch or potentially trickiness
with the devouring public. The disarray made can be that the litigant's products or services
are equivalent to that of the trademark proprietor, or that the respondent is by one way or
another associated, partnered, associated, affirmed, authorized or supported by trademark
proprietor. Since most web destinations will contain conversations of products or services,
web website developers should know about the potential trademark issues.
Issues regarding ICT in Sri Lanka
General Computer Crime Laws concerning computer crimes have been enacted at the state
and federal levels. In 1986, Congress passed the Computer Fraud and Abuse Act (CFAA).
This law has been revised and extended as internet technology has progressed, and it keeps
on framing the reason for federal prosecutions of computer-related crimes. Other pertinent
federal rules incorporate the Electronic Communications Privacy Act (ECPA), the Identity
Theft Enforcement and Restitution Act of 2008 (ITERA), and certain arrangements of the
USA PATRIOT Act.
Programs and functions used for committing offences.
The cyber-crime offenses with extraordinary misfortunes are hacking and illegal accesses.
Unauthorized interruption is the core of cyber-crime that shows up as any entities, with no
lawful permission to the functionalities to any computerized hardware or software.
Phishing
Attacks Phishing is one of the most mainstream dangers in information security. It is an
extremely unpredictable issue to communicate on the grounds that there can be incalculable
demands and messages that can ship off number of irregular targets. It is a huge risk to any
business sectors just as government bodies. Researchers have just begun exploring
numerous stages to recognize this critical issue via preparing clients to make mindfulness
with respect to all the potential outcomes to become casualties. On 2008, a few Chief
Executive officers in the United States of America were appropriated a phony writ as a
connected record that introduces a critical malware right now of review it.
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Identity Theft
Fraud is a prominent kind of a phishing attack. On the off chance that any individual gets
another person's very own information without permission for the utilization of any
economical purposes. In the United Kingdom, the expense of Identity Theft to the British
economy was determined at 1.3 billion British Pounds each year.
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4.3 Identify new Business Intelligence trends and technologies that can be
further enhance the operational activities in the selected organizational
context
1. Data Quality Management (DQM)
The analytics trends in data quality developed enormously this previous year. The
advancement of business intelligence to break down and extract an incentive from the
innumerable wellsprings of data that we assemble at a high scale, brought close by a lot of
mistakes and bad quality reports: the dissimilarity of data sources and data types added
some greater unpredictability to the data reconciliation process.
2. Data Discovery/Visualization
Data discovery has expanded its impact in the most recent year. The generally referenced
overview directed by the Business Application Research Center recorded data discovery in
the best 3 business intelligence trends by the significance chain of command. BI
practitioners consistently show that the strengthening of business clients is a solid and
predictable pattern. A basic component to consider is that data discovery instruments rely
on a process, and afterward, the created discoveries will bring business esteem. It requires
understanding the relationship between data as data planning, visual investigation and
guided progressed analytics
3. Artificial Intelligence
This is one of the major trends picked by Gartner in their 2020 Strategic Technology Trends
report, consolidating AI with autonomous things and hyper automation and focusing fair
and square of security in which AI risks of creating vulnerable purposes of assaults.
Artificial intelligence (AI) is the science expecting to cause machines to execute what is
normally done by complex human intelligence.
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4. Predictive And Prescriptive Analytics Tools
Predictive analytics is the act of extracting information from existing data sets in request to
gauge future probabilities. It's an extension of data mining which alludes only to past data.
Predictive analytics includes assessed future data and thusly consistently includes the
possibility of mistakes from its definition, despite the fact that those blunders consistently
decline as software that manages enormous volumes of data today gets smarter and more
efficient.
Prescriptive analytics goes beyond into what has to come. It examines data or content to
determine what decisions should be made and which steps taken to accomplish an intended
goal. It is categorized by techniques, for example, chart analysis, simulation, complex event
processing, neural networks, recommendation engines, heuristics, and machine learning.
Prescriptive analytics attempts to perceive what the impact of future decisions will be in
request to change the decisions before they are really made. This improves decision-making
a great deal, as future results are taken into consideration in the prediction.
5. Collaborative Business Intelligence
Managers and workers need to interact differently as they face a consistently more
competitive environment. To an ever increasing extent, we see a new kind of business
intelligence rising: the collaborative BI. It is a combination of collaboration tools, including
web-based media and other 2.0 technologies, with online BI tools. This is established in a
context of improved collaboration addressing the new challenges the most optimized plan of
attack business gives, wherever more analyses are done and reports edited. When talking
about collaborative BI, the expression "self-administration BI" rapidly springs up in the
sense that those self-administration tools don't need an IT group to get to, interpret and
understand all the data.
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6. Data-driven Culture
The importance of data-driven decision making in businesses, however next year, creating a
data-driven culture in the entire organization will be one of the first concerns for BI
professionals and business managers – one of the trends in data analytics that will certainly
be most talked about. Making a decision without relying on data could prompt potential
harms that will be difficult to recuperate from, yet implementing the data culture across
departments can end up being beneficial no matter how you look at it: the mentality of
employees will change, data will be put away on the cloud where is effectively open, exact
market segmentation will turn into a standard, and the costs will significantly diminish.
7. Mobile BI
Mobile BI was considered a tremendous whirl in the BI and analytics community. The
market penetration is as yet growing, albeit gradually, yet next year we will see even more
vendors and BI solutions that will include this option inside their software, for example,
modern mobile dashboards. However, not simply vendors, companies will likewise
implement mobile solutions and effectively use it since it will give them numerous benefits:
accessing your information whenever, and any spot – while riding on a train or relaxing on a
sea shore. Physical presence at an office site is less necessary every year and this is certainly
affecting the BI industry too. Mobile BI enables companies to approach their data likewise
continuously, ensuring quicker reactions to any business occurrences and giving more
opportunity to clients that are currently not in the workplace yet need to get to their data.
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4.4 Evaluate how organisations could use business intelligence to extend
their target audience and make them more competitive within the market,
taking security legislation into consideration
4.4.1 How organisations could use business intelligence to extend their
target audience
•
Customized Strategizing
BI tools empower businesses as to location-based and modified strategizing. Right off the
bat, these tools help an organization total data from numerous sources other than identifying
the different techniques that would be relevant to every location. Besides, BI tools are
amazing enough to analyze and even benchmark the existing and upcoming performances
of every strategy pertaining to a similar location. Subsequently, Business Intelligence
clubbed with predictive analytics ensures that as well as can be expected be chosen by the
concerned firm, based on the strategy it needs to send. This way the resources can be
specifically apportioned and ideally utilized with minimal wastage.
•
Optimization of the Existing Business Model
Business Intelligence is one option that companies can use to focus on their marketing
endeavors in the most ideal manner. Right off the bat, BI makes specific data analysis
simpler, absolutely for marketers that battle as to gathering dissimilar information sets and
that too manually. BI tools help corral every last one of the assorted client insights,
including conduct analysis and even the existing aspirations. All the acquired data can then
be combined together in request to enhance the business model based on the existing
audience.
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•
Marketing Optimization
Modern-day marketing isn't about mystery any longer. In this manner, to control in front of
the current rivalry, marketers need to streamline their moves utilizing BI and analytics.
Obviously, this is the time of data-driven bits of knowledge and decision making and to
make profits organizations must relinquish senses and encounters other than depending
entirely on realities for taking care of business. BI tools can be amazingly incredible and
compensating as they investigate every part of the elaborate actual assets, including
pedestrian activity and even sales for settling on profoundly focused on marketing
decisions. It likewise wouldn't not be right to deduce that the incorporation of BI tools into
the marketing blend will likewise improve the current SMM and SEO strategy of the
concerned marketing group.
•
Inventory Analysis
There are a large group of business arrangements that need to keep a utilitarian inventory, to
take into account the different client base. This is the place where the function of Business
Intelligence is crucial as it permits organizations to streamline their provisions and capacity
fundamentals; along these lines making inventory management simpler than at any other
time. In particular, everything begins by taking a gander at the history of utilization, the
details of which are taken care of into the current BI platform. Based on occasional
components, past history, client expectations, and the opposition around, BI tools, as one
with prescient analytics, offer real-time reporting.
•
Analysis of Customer Behavior
Each business has a particular demographic as even the more conventional ones objective a
couple of segments of the society. Hence, to become showbiz royalty in the serious scene, it
is important to include BI tools, as to client conduct. BI is one sort of extrapolated
arrangement set that utilizes the AI and ML contributions to comprehend the purchaser
persona and even the client base that is steadfast and compensating in nature. There may be
customers who are steadfast yet aren't as productive as wanted. This is the place where BI
cuts out the ideal investigation which permits firms to comprehend the purchasing conduct
of each client. This way it gets simpler to make a sales pitch, based on client inclinations.
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•
Inference
Business Intelligence is no chance a standalone cycle and requires the correct combination
of big data with the current organizational information sources. In addition, the best
utilization of BI includes a legitimate comprehension of the AI, Big Data, and Machine
Learning frameworks. It's a given that in this acutely challenged field, it is important for
organizations to use these techniques for zeroing in correctly on consumer loyalty and
loyalty.
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4.4.2 How organizations could use business intelligence to make them
more competitive within the market, considering security legislation.
1.
Determine the ROI of your marketing strategy.
In a market soaked with apps, social media stages, analytics devices, and pay-per-click
crusades, business intelligence is pivotal in helping private ventures sort out if the
marketing system they've put resources into is delivering ROI (quantifiable profit).
Business intelligence can convert into analytics reports where businesses can put
together decisions with respect to strong research, data, and realities, as opposed to
intuition, assumption, or gut nature. How would you realize something is functioning?
Reports can disclose to you a lot bigger story than you could envision.
2. Derive knowledge from a sea of data.
Business intelligence today is a higher priority than at any other time. The vast majority
of the data that exists today the world over was made over the most recent two years
alone. Going ahead, the pace of data creation is simply going to quicken. The central
purpose behind that is the blast of social media channels and the burgeoning number of
users dispersing data dangerously fast. What is the purpose of such ocean of data
without a bit of savvy information? Businesses are thinking that it is a problem to
unravel significant experiences out; overall, this is the place where business intelligence
can contribute. It carries a strategy to the frenzy of every one of that petabytes of data
drifting around. It is the craft of getting knowledge from all the business cycles to assist
endeavors with increasing a head begin to more readily comprehend customer needs and
market dynamics. Improving execution, conveying on customer guarantees, and
building long-term customer relationships are a portion of the advantages of BI.
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3. Understand what drives revenue for your business.
While business intelligence can be an expansive term, to me it is knowing precisely
what will drive income for your business. To realize that is to know who your end user
is, the thing that impacts their decisions, and how they devour their information. In the
present marketplace, there are a huge number of sources pushing information, and not
every person can devour everything. Business intelligence is knowing where and how
(media sources and through articles, videos, advertisements, web recording, and so on)
your optimal customer devours their information, what will drive them to buy and buy
in, and executing an arrangement to exploit that knowledge.
4. Personalize your sales strategy and anticipate objections.
Business intelligence is seeing more about the different business you are attempting to
work with in any capacity. By and large, sales groups research this information to be
ready for objections explicit to a company's circumstance. It's especially valuable to
know whether the company you are attempting to offer to is cutting budgets, having an
expanded personnel turnover, demonstrating diminished sales numbers, going to
combine, or re-appropriating with contenders at lower costs. Outside of inside and out
business intelligence, there are numerous different things to search for in a company to
assess its health. This research will be simpler if the company is traded on an open
market, if not, you're up to your own device.
5. Avoid bottlenecks and problems in a fragile market.
Business intelligence is basic to the two heads and proprietors similarly as it gives bits
of knowledge into the genuine health of an organization that are not promptly accessible
from a benefit and misfortune proclamation. There are a plenty of BI applications
accessible on the market today that coordinate with your accounting software. The key
is to comprehend which is best for your sort of business as each has its own
professionals/cons and features. Business intelligence isn't just about following KPIs
(key execution pointers) when a month or quarter. BI incorporates forecasting to dodge
bottlenecks and give ideal planning to decision making, for example, buying or fresh
recruits. A simple to-peruse dashboard that is surveyed week by week will assist you
with being more educated and maintain a strategic distance from issues in a delicate
market.
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4.5 As the Business analyst, present your finding to the board of
directors of the selected organization.
Figure 17.presentation
Figure 18.content
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Figure 19introduction of BI
Figure 20.importance of BI
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Figure 21.Benefits of BI
Figure 22.Drawbacks BI
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Figure 23.introduction of Coza Matrix
Figure 24vision & mission statement
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Figure 25website interface
Figure 26.Product overview
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Figure 27.problem solving
Figure 28. Dashboard
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Figure 29.About Dashboard
Figure 30.Login of dashboard
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Figure 31Home page of dashboard
Figure 32.Charts of dashboard
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Figure 33.Tables of dashboard
Figure 34.Forms of dashboard
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Figure 35.Calendar of dashboard
Figure 36.Map of dashboard
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Figure 37.Conclusion of the presentation
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Gantt Chart
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References
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Staff writer. 2020. Reference. [Online]. [march 30]. Available from:
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Nirvanacanada. 2015. Nirvanacanada. [Online]. [august 17]. Available from:
https://www.nirvanacanada.com/businessonline/top-10-benefits-of-having-awebsite/
bernard marr. 2019. Forbes. [Online]. [October 18]. Available from:
https://www.forbes.com/sites/bernardmarr/2019/10/18/whats-the-differencebetween-structured-semi-structured-and-unstructured-data/?sh=64d540d72b4d
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