1. Describe OPEC Plastics' lines of business. Why is it important to understand their lines of
business?
2. What are OPEC Plastics' core competencies? Why does it matter what their competencies are?
3. Identify the risks and benefits of the three avenues of growth: a) horizontal expansion through
scale and scope; b) vertical integration, either backwards or forwards; and c) conglomerate
expansion into more distant businesses.