AMAZON SWOT ANALYSIS STRENGTHS Amazon.com Inc. has the strongest brand in the online retail market. This strength is partly responsible for the rapid growth of the business, especially in its early years, considering brand recognition and confidence among. consumers Moderate diversification allows the company to operate as a provider of consumer electronics, online retail services, brick-and-mortar (non-online) retail services, private-label goods, and information technology services, including cloud-computing services, among others. High capability for rapid technological innovation strengthens the business in terms of the ability to respond to trends, at least technologically Greenspan, R. (2019, June 22). Amazon.com Inc. SWOT Analysis & Recommendations. Retrieved from http://panmore.com/amazon-com-inc-swot-analysis-recommendations WEAKNESS Amazon.com Inc. has a business model that is easy to imitate. Other companies can establish e-commerce websites that sell just about anything. In the SWOT analysis framework, this internal factor is a weakness that creates opportunities for other firms to impose greater competition against the e-commerce giant. Limited penetration in developing markets prevents the business from benefitting from the high economic growth rates of these markets. Limited brick-and-mortar presence is a barrier to rapidly expanding in the non-online market. Greenspan, R. (2019, June 22). Amazon.com Inc. SWOT Analysis & Recommendations. Retrieved from http://panmore.com/amazon-com-inc-swot-analysis-recommendations OPPORTUNITY By penetrating developing markets, Amazon can establish it’s presence before other large e-commerce firms take root, thereby giving the advantage of a stronger competitive edge. Expansion of brick-and-mortar business operations refers to the potential revenue increase that comes with establishing a stronger presence through more brick-and-mortar stores, in addition to existing Amazon Go stores. partnerships with businesses that have a strong corporate citizenship image can improve the effects of Amazon’s corporate social responsibility strategy and stakeholder management efforts. Greenspan, R. (2019, June 22). Amazon.com Inc. SWOT Analysis & Recommendations Retrieved from http://panmore.com/amazon-com-inc-swot-analysis-recommendations THREATS Competition remains one of the strongest threats against Amazon.com Inc., with regard to competition against firms like Walmart, Home Depot, Costco Wholesale, eBay, Apple, Google, Microsoft, and Netflix, among others. Cybercriminals threaten the security and integrity of the business, as well as customer confidence in the company. The PESTEL/PESTLE analysis of Amazon.com Inc. identifies this threat as one of the technological trends affecting the industry. Imitation, which is an external factor, could reduce the e-commerce company’s market share and brand value. Greenspan, R. (2019, June 22). Amazon.com Inc. SWOT Analysis & Recommendations. Retrieved from http://panmore.com/amazon-com-inc-swot-analysis-recommendations
