Administrative Human Resources Fundamentals
with Catherine Mattice
Writing Job Advertisements
Create job advertisements that ignite excitement and speak to your company culture. If you think this
orange advertisement looks a little wild, that’s OK, but try to find a mix between attention-getting
language and a mundane job description.
Think about it. Who would you rather work for?
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Please apply if you:
•
Have five years’ experience managing a sales team
•
Can show us some numbers to back up your magazines
•
Thrive in an ever-changing environment
Please don’t apply if you:
•
Aren’t awesome
•
Don’t have sales experience
•
Hate math
Rockstar
Marketing
Seeking an experienced sales manager
•
Must have five years of experienced managing a sales team.
•
Must have a proven track record of success.
•
Must be open to working in a changing environment.
Rockstar Marketing
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Job Advertisement Worksheet
Write an attention-grabbing question or statement:
Example: Seeking fearless leader to boldly take our sales team where they have never gone before.
______________________________________________________________________________________________
Describe how the position makes an impact for your organization:
Example: We need a sales manager to take our team of 10 salespeople to new heights! We pay our rent
by selling marketing software and services, so our sales manager is our bread and butter. We need you to
help us grow into our new britches.
______________________________________________________________________________________________
Provide information about your organization, company culture, and work environment:
Example: Rockstar Marketing has been around for 20 years, and we have grown with the digital age. We
pride ourselves on knowing the ins and outs of successful marketing campaigns, and we have worked
with a variety of organizations, big and small. We like to have fun, and we work hard so we can play hard.
Check out a video we made just for you here: rockstarmarketing.com/candidate video.
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
Provide information about the job duties, but don’t make it boring!
Example: Job duties include managing our sales budget, coaching new sales team members into
greatness, sometimes running around like a crazy person while you multitask, etc.
• ___________________________________________________________
• ___________________________________________________________
• ___________________________________________________________
• ___________________________________________________________
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List the minimum requirements for the position (e.g., college degree, specific skills, etc.):
Example: Please only apply if you:
• Have five years’ experience managing a sales team that regularly kicked butt
• Can provide sales numbers from previous gigs to back up your skills
• Thrive in an ever-changing environment
• Love people and don’t mind goldfish
• ___________________________________________________________
• ___________________________________________________________
• ___________________________________________________________
• ___________________________________________________________
Instructions on how to apply:
______________________________________________________________________________________________
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Ideas for Recruiting Efforts
• Job boards (Indeed.com, Jobing.com, Monster.com, etc.)
• Professional associations
• Trade magazines
• High schools, community colleges, and universities
• Trade schools
• Job fairs
• Advertising space on websites where “your people” might be hanging out
• Local churches of a variety of denominations, LGBT community centers, and other community
organizations
• Job openings in professional publications or journals that focus on women, minorities, veterans,
persons with disabilities, the LGBT community, etc.
• Department of Veterans Affairs and local military bases (which often have career centers and
resources beyond the VA to help veterans move into the civilian world)
• Open positions posted internally
• Social media
• Employment agencies and outplacement firms
• Diversity-specific job sites (e.g., Employ Diversity, DiversityFIRST Jobs, etc.)
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