GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Table of contents
Title
Page No.
Section 1
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3
Executive Summary………………………………………………..
3
Business Plan Proper………………………………………………
4
Mission & Vision…………………………………………………….
5
The Proponents………………………………………………………
6
Section 2
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8
Overview of the Business………………………………………….
8
Name of Business…………………………………………………
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Section 3
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9
Market Analysis……………………………………………………
9
Location……………………………………………………………..
9
Section 4
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Competitive Analysis…………………………………………….
Section 5
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10
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11
Sales and Marketing Plan…………………………………….
11
Marketing Plan A……………………………………………….
11
Marketing Plan B……………………………………………….
12
Pricing……………………………………………………………..
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Section 6
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13
Organizational Structures…………………………..
13
Contribution in the Business………………………
14
Personnel Needed……………………………………..
14
Section 7
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15
Business Physical Location………………………..
15
Facilities………………………………………………..
15
Equipment/Tools Needed…………………………..
15
Supplies…………………………………………………
16
Manufacturing Process……………………………..
16
Operating Process ……………………………………
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Section 8
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Cash Flow Statement……………………………….
Section 9
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Materials/Tools/Equipment……………...
Collecting Manure
Processing of Fertilizers
Survey of Location for Shop
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Section 1
EXECUTIVE SUMMARY
Animal manures and green compost such as decomposing plants is
known to be as the organic fertilizers for the plants that can be used personal
consumption or industrial use.
The rapid increase of chemical fertilizers is causing the industry to boom
and the economic value of fertilizers is gradually increasing until it becomes
part of the basic needs of people in the community.
Due to the possible dangerous side effects of chemical fertilizers, we are
promoting organic farming to everyone. It dramatically reduces external inputs
by refraining from the use of chemical fertilizers, pesticides and
pharmaceuticals.
Our fertilizers are naturally available mineral sources that contain moderate
amount of plant essential nutrients. They are capable of mitigating problems
associated with synthetic fertilizers. They reduce the necessity of repeated
application of synthetic fertilizers to maintain soil fertility.
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Business Plan Proper
The Needs
The information below shows the problem/need of the business plan based
on the gathered data.
1. In Demand Fertilizers
Due to the rising prices of commercial fertilizers, many anthopile and
farmers have switched to organic fertilizers not just because it is cheap
but also because of its rich nutrients that is good for soil
2. Pure Organic Products
We make sure that our products are purely organic without having any
additives in order to maintain honesty to our costumer’s.
3. One-Stop Shop
To be able to buy our products, our shop is a one stop shop where you
can free to choose your own kind of fertilizers. We offer coupon discounts
to our “suki” and to our first-time costumer’s.
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Mission, Vision and Values
The information below shows the mission, vision and values based on the
product concept.
Mission
Our Mission is to establish a small-scale but top-graded and world class
organic fertilizers manufacturing company. Our capacity will favorably compete
with leaders in the industry, our firm wants to build an organic fertilizer
manufacturing business that will be listed amongst top 10 organic fertilizers
brands in the whole province of Antique. Promoting organic farming to the local
communities can help to protect the environment from the effects of chemical
fertilizers to our nature.
Vision
Our vision is to establish and produce high-quality pure organic
fertilizers that can be safely used in any types of crops to provide the plants the
necessary nutrition for them and to produce high-quality crops. Our products
can be sold in Hamtic, but also throughout the Province of Antique.
Values
"We are respectful, enthusiastic and commitment to Continuous
improvement, we promote honesty, integrity as whole and as a team and
quality to give customers the best of the best." We work as team to help our
business to grow and evolve while giving our best to our customers without
losing focus.
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
THE PROPONENTS
PERSONAL DETAILS
CARMELA M.
AGONDEZ
She is Carmela M. Agondez born in March 25, 2004 in Funda,
Hamtic, Antique and currently living in Guintas, Hamtic,
Antique. She is now a Grade 12 student taking the strand
Accountancy, Business and Management (ABM) under Mrs. Mae Honesty B.
Perfas in Governor Julian Fullon Pacificador National High School.
KRIZZY ANN
SIMBA
She is Krizzy Ann Simba born in October 19, 2004 in
Malandog, Hamtic, Antique and currently living in Malandog
Hamtic, Antique. She is now a Grade 12 student taking the
strand Accountancy, Business and Management (ABM) under Mrs. Mae
Honesty B. Perfas in Governor Julian Fullon Pacificador National High
School.
JESSEL
MONTAÑEZ
She is Jessel Montanez born in January 14, 2004 in San Angel
Memorial Hospital and currently living in Guintas, Hamtic,
Antique. She is now a Grade 12 student taking the strand
Accountancy, Business and Management (ABM) under Mrs. Mae Honesty
B. Perfas in Governor Julian Fullon Pacificador National High School.
YEIZA ANDREA
BALDEVIA
She is Yieza Andrea Baldevia born in January 02, 2005 in
Bocaue Bulacan and currently living in Piapi III, Hamtic,
Antique. She is now a Grade 12 student taking the strand Accountancy,
Business and Management (ABM) under Mrs. Mae Honesty B. Perfas in
Governor Julian Fullon Pacificador National High School.
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Rizza Mae
ENRIQUEZ
She is Rizza Mae Enriquez born in February 16, 1999 in Lapaz
Tubog Hamtic, Antique and currently living in Malandog,
Hamtic, Antique. She is now a Grade 12 student taking the
strand Accountancy, Business and Management (ABM) under Mrs. Mae
Honesty B. Perfas in Governor Julian Fullon Pacificador National High
School.
JOHN KENNETH
PARCE
He is John Kenneth Parce born in August 13, 2004 in Malabon
and currently living in Funda, Hamtic, Antique. He is now a
Grade 12 student taking the strand Accountancy, Business and
Management (ABM) under Mrs. Mae Honesty B. Perfas in Governor Julian
Fullon Pacificador National High School.
The Adviser:
Mrs. Mae Honesty B.
Perfas
She graduated Bachelor of Science in Management Accounting
with units in Education major in Social Studies and currently
taking Master of Education major in Social Studies in
University of Antique. She is now teaching ABM major subjects in Governor
Julian Fullon Pacificador National School.
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Section 2
OVERVIEW OF THE BUSINESS
Fertilizers are one of the lucrative businesses in fertilizers industry.
Antique’s first Magnifico Organico one of the top graded fertilizers that offers
you high quality and 100% pure fertilizers. We sell this product in a very
affordable price that anyone can surely buy. Almost everyone today uses
chemical fertilizers on their fruit and vegetable crops without realizing that they
are eating chemicals. In order to solve this problem, this product contains
100% pure organic fertilizers and can surely satisfy your plants the nutrients
they need. You can determine the uniqueness of our products from other
fertilizer’s sellers thru the texture of the fertilizers, the smell, the effectiveness
and the results of your crops.
Name of Business
Our Business Name “Magnifico Organico” was derived from the word
“magnificent” and “organic” in spanish it is “magnifico” and “orgánico” The
plant in our logo represents that our product belong to the Agricultural and
Fertilizers Industry.
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Section 3
Market Analysis
Our prospective clients are the following;
Farmers – They are using fertilizers to apply it to their plants/soil to
improve soil fertility, plant vigour, produce quality and yield. They can achieve
this hig-quality crops if they will use our organic fertilizers.
Anthopile – they are people who loves planting, they always want their
plant to look beautiful, they can achieve this goal if they are going to use our
organic fertilizer.
Students – Each elementary students nowadays are required to bring
aleast one sack of carabao or cow’s manure. Instead of going to the farms and
collect manures, they can buy to our shop and choose any fertilizer they want.
Vendors – In partnership with vendors can gain more sales by making
them our business partners, they can buy our products in a whole sale price
and sell it to the community by following our proper SRP.
Location
We plan to locate our store in the Public Market in Poblacion 5, Hamtic,
Antique. We have chosen to rent a shop in the public market since this place is
always crowded every Sunday and it is the center of all markets in Hamtic.
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Section 4
Competitive Analysis
Garden Soil
Picture
This is our competitor from Baranggay Guintas, Hamtic, Antique located
in front of Guintas, Elementary School. They are selling Garden Soil around
Hamtic and other areas that they can reach.
Theire best selling is the garden soil, which contains nutrients that are
for planting.
It is best if they used manure as fertilizer since it adds nutrients to the
soil without affecting its fertility. It does not damage crops and produces
healthy plants
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Section 5
Sales and Marketing Plan
Sales Strategy/Advertising
Marketing Plan A
To attract costumers, we are going to use this following tools;
Flyers. To let people know that we are already available to the public and this
is to distributed to any people and we can also distribute it house to house
Sample Flyers
Posters, Signs. This is to be posted in any areas where a lot of people will be
able to see the poster or signs and to help spread message to a wide audience
Sample Poster
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Brochure. This is to be given together with the flyers and this is to show what
products our shop offers.
Video advertisement.This is to be posted online for advertisement and giving
people the quick look on our products and how it is manufactured. This is to
get the attention of our target costumers that prefer watch videos than
reading.
Marketing Plan B
Coupon Discounts/Suki Card. This is to give discounts to our first time
buyers and our “suki” and appretied their loyalty to our shop.
Giveaways. We will give them giveaways on the selected products they will be
choosing.
Raffle. To attract them to buy to us. The more they buy, the more chances of
winning some cash, appliances or etc.
Pricing
Our prices will be affordable for our target market. The pricing is based
on the raw materials of the product used and a little profit will be applied.
Our competitors charge in average. It means that their prices depend on
market demand for their customers. They charge this way to maintain the
competitiveness to the business world.
Why Should people buy from us over my competitor?
We value our costumer’s and providing their necessary needs in affordable
prices without fooling them about our products is a great advantage for our
business that could make profit in the future.
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Section 6
Organizational Structure
In this part, you will know our own organizational / management chart
based on our chosen business.
Organizational Chart
Carmela M. Agondez
Owner
Jessel Montañez
Manager
John Kenneth Parce
Manure Collector Personnel
Rizza Mae Enriquez
Yeiza Andrea Baldevia
Packaging Personnel
Production Personnel
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Krizzy Ann P. Simba
Sales Agent
GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Contribution in the Business
POSITIONS
DUTIES AND RESPONSIBILITIES
1. Owner
•
2. Manager
•
3. Manure
Collector
Personnel
4. Production
Personnel
•
5. Packaging
Personnel
•
6. Sales
Agent
•
•
Responsible for the growth, sustainability and
stability and daily operation of the business also
responsible for the business start-up cost and other
financial aspects.
Responsible to supervise and lead the employees and
implementing business strategies and evaluating
sales performance of sales agent
The one that is responsible to gather all the manures
from the farm and bring it to the production
personnel
Responsible for the production of manure until it is
done, they are also responsible for mass production
of a specific product in a manufacturing or
production facility.
Responsible for the packaging of the products,
He/she would be cleaning packaging materials,
loading items into containers, and weighing and
labeling the items appropriately
Responsible for Serving customers by selling
products and meeting customer needs.
Personnel Needed
We only have one personnel in every unit, Incase we are going to hire
employees, we would be needing;
Manure Collector. To collect the animal manures in the farm and the other
types of compost that we have.
Production Personnel. To manufacture the fertilizers. They will be in charge of
the processing of manure until it is refined/powdered.
Packaging Personnel. To pack all the processed product of the compost and
the manures.
Sales Agent. They will be the one to sell all the Finished product to the market.
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Section 7
Operating Plan
Business Physical Location
The location of our Business is on the public Market, We have rented a
space where we can sell our products. We choose to rent in public market since
it is the center of Hamtic and a lot of human activities are taking place such as
buying for groceries and etc.
Facilities
For the production of our products, we will be using one of our old stock
room and renovated it to become our production/packaging room.
Equipments/Tools Needed
The equipments/tools that we are going to use are;
Sack. This is used on manures and compost. The collector will be using this to
gather/collect manures and composts
Gloves. This will be used by the collector when gathering manures and
compost, to protect their hands from any sharp sticks or any other sharp
objects.
Rattan Hat. This will be used by the collector when gatherin/collecting
manures and compost to protect them from the heat.
Disposable Gloves. These gloves will be used by the production personnel and
packaging personnel while processing the said product
Apron. To avoid having dirt on their clothes and to maintain the cleanliness.
Weighing Scale. Used by the packaging personnel to measure the weight of the
each pack of our product
Ziplock Bag. Used for packaging of the products.
Paper Bag. Instead of using plastic, we will be using paper bags to our
costumers when they buy to us.
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Supplies
The supplies bellow are mostly used in making our procucts.
Animal Manure. These are the manures that came from carabao or cows.
Composts. These are the composts that came from vermi-compost or green
compost that is also rich of nutrients that are good for the soil.
Stickers. These will be used for tha packaging of the fertilizers ziplock bag
Zip Lock bag/pouch. These is used to packed all the finished product.
Manufacturing Process
Step 1. The collector would be gathering all the
manures from the farm and transport it to the
warehouse
Step 2. The production personnel would be in charge in
all the gathered Manure and place it under the sun to dried
it up.
Step 3. Once all the manures are completely dried,
The production personnel will put it all in a rattan loud
And start mashing the manure to make it powdered. The
powdered manure will be separated on another container
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Step 4. The finished product will be forwarded to the
Packaging personnel and all of the finished product will
be placed in a tray.
Step 5. Once they have reached their quota of
manufacturing Fertilizers, they will put all the fertilizers in a
box and tape it for safety purposes for the product.
Step 6. The Sales Agent will bring the Products in the
public market and set up the shop and sell all the products.
Operating Process
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Section 8
Cash Flow Statement
This section will show the cash flow of the business. The owner will
provide the Php. 15,000 as the beginning balance of the company
Magnifico Organico
Cash Flow Statement
For the 1st Trimester
Beginning Balance
Cash In
Sales
Total
January
Php. 10,000
February
Php. 35,400
March
Php. 63,500
40,500
40,500
42,000
42,000
87,750
87,750
Cash Out
Labor Fee
Rental
Wages
Materials
Marketing
Total
500
1,500
1,000
7,500
4,600
Php. 15,100
1,500
1,800
1,000
5,000
4,600
Php. 13,900
2,000
2,000
1,500
4,500
4,000
Php. 14,000
Cash Flow
Php. 25,400
Php. 28,100
Php. 73,750
Closing Balance
Php. 35,400
Php. 63,500
Php. 137,250
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Section 9
Exhibits and Appendices
Materials/Tools/Equipment
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Collecting of Manures
Processing of Fertilizers
Survey of Shop location
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