IAT102 Intro to Graphic Design SEMESTER Summer 2022 INSTRUCTOR Susan Clements-Vivian E-MAIL cles@learning.fraseric.ca OFFICE HOUR Office Hours will be held in Zoom. See Moodle “Course Room” for times and how to make an appointment SYNCHRONOUS REGULAR SESSION FORMAT Welcome to IAT 102 Intro to Graphic Design. Our class is conducted in person this semester. Previous video Lecture videos are recorded for each week and will be available online if you miss anything. As this is a production-based class a lot of the class time is spent either working on projects/assignments or receiving feedback. It is important that you are prepared to work doing the class time, as while I do some traditional lecturing, mostly you will be learning the practice of design through doing. The class will be a four-hour block that will involve activities such as a lecture, software tutorial, crit sessions and studio work (project work). You will be expected to complete work each week by its assigned due date. Other course materials such as weekly lectures slides (PDF), course readings (PDFs and online journal articles), course syllabus and assignment briefs will be available on Moodle. The course is based on four hours of in-class time plus one to three hours of homework each week. This means you should expect to spend around seven hours a week on the course. It may be less some weeks and more others, depending on what is due. Pens / pencils and a letter-sized sketchbook are also recommended for this course to complete some design exercises and assignments. You will be expected to participate and be an active member in the class. This is a highly interactive online class, to do well you should expect to be actively engaged with the course and your peers every week. PREREQUISITES This course is an introduction to graphic design. Students should have a strong desire to learn about visual communication, typography and visual design. The student should expect to put in time out of class to learn computer software and work on projects OBJECTIVES / COURSE OVERVIEW IAT 102 is a course that will introduce students to the fundamental principles for graphic design, which is also referred to as visual communication. Organized as a continual interplay of theory and practice, we will examine historical, philosophical, perceptual and semiotic approaches to understanding and creating graphic design. We will begin by exploring the nature of two-dimensional design and composition with emphasis on the history, mechanics and technologies of graphic design. These include graphic design elements and principles, color theory, as well as type styles, spacing and legibility. Through hands-on coursework, students will focus on a series of two-dimensional design assignments. The tutorial assignments are designed to build on each other and further support the 3 larger projects. These projects include logo, identity and poster design. All work is individual in this course. At the completion of this course, you will have a solid grounding in the fundamentals of visual communication and typography. Course Objectives: The course will enable students to: Develop a conceptual and practical foundation in the principles of Graphic Design and Visual Communication. Gain a working understanding of the foundations of Visual Communication. This will be done through participation in lectures and lab-exercises e.g. typography, image production and meaning making. • Note: This is not a software-course. Students are expected to show a high motivation for independent learning of software-skills and the use of graphic applications required for assignment completion. REQUIRED TEXT All readings will be in Moodle. Hardware / Software The software used in this course is Adobe Illustrator, Indesign and Photoshop. These are available via the FIC computer lab and in SFU’s computer labs, you do not need to purchase the software. There are other free software that can be used, but most will still need to be downloaded to your computer. If you are using a tablet, there are apps that can be used for layout and photo editing. Myself and the TA will do our best to support your learning but you will need to be very proactive in figuring out how to use software / apps. In any semester, this is not a software training course, it is expected that students spend considerable time looking watching tutorials and practicing skills. You must have a computer / tablet in which you can download software, you cannot complete course assignments on a phone. Please contact the instructor if this is the case for you. COMMUNICATION Office hours are held as a weekly forum in which you can post questions and via Zoom. If you have any questions, you can reach Susan via her FIC email cles@learning.fraseric.ca. Emails will be responded during working hours: Monday to Friday 9am - 5pm. Please allow for at least 12-24 hours for a respond. HOW TO SUCCEED IN THIS COURSE Be prepared. You will have weekly assignments. Plan out your time, expect to seven hours a week on your studies. Ask questions before, during, after class Monitor and contribute to course Forum for useful information Give yourself extra time to do everything including learn how to collaborate remotely with your project team Take responsibility for your own learning NETIQUETTE Respect for others time and bandwidth Patience Politeness Treat people as if face to face Inappropriate behavior will not be tolerated. Attendance Attendance is required in this course and will be recorded each week. If you do not attend you may be removed from the course. Failure to attendant and participate in the course may result in your removal from the course. COURSE GRADING POLICIES * All Assignments and Exercises will be deducted 10 % per day after their due date. The following are not reasons for reconsideration of a grade: The student had a challenge related to CoVID or other personal, physical health or mental health or technology but did not notify instructor before due date of assignment/exam (unless in cases that this is not possible to do so). The student couldn’t find or submit the assignment. The student wants to get into Business or Graduate School or any other program. The student worked hard and thinks this should be a factor. The student studied with friends who got higher marks. The student does not like the grade scale. The student’s score is x% below the next grade and would like the instructor to ignore the difference. The student is on probation. COURSE ASSESSMENT QUIZZES OPEN BOOK IN MOODLE =10% ACTIVITIES =20 % PROJECTS = 70% Total =100% *there may be some adjustments to grading due to on-line format. This course uses the SFU School of Interactive Arts and Technology grade scale. It is as follows: GRADE DISTRIBUTION All the grades in this course tally to 100% to make it easier to track progress through the term. To translate the percentage to a letter grade, this course uses the SFU SIAT standard grading scale for final letter grades. What grades mean: A: Exceeding expectations B: Meeting expectations C: Not-quite meeting expectations. D/F: Not meeting/failing expectation ACADEMIC INTEGRITY POLICY ACADEMIC INTEGRITY POLICY Academic Integrity refers the values on which good academic work must be founded: honesty, trust, fairness, respect and responsibility. Academic integrity includes a commitment not to engage in or tolerate acts of falsification, misrepresentation or deception. Such acts of dishonesty violate the fundamental ethical principles of the College community and compromise the worth of work completed by others. Students found to have breached the regulations related to any form of academic misconduct including but not limited to plagiarism and cheating will be subject to the following measures: • First Offence: Awarded “0” for the assessment and given a permanent record on their file • Second Offence: Awarded “0” for the course, regardless whether the offence was committed in the same course or another course • Third Offence: Risk expulsion from FIC and the cancellation of Study Permit It is solely the student’s responsibility to be aware of Academic Integrity Policy and consequences of violating it. The policy is available at: http://85401dc13f6ba5867f46aacfababc729cd49a24606938417f53d.r33.cf6.rackcdn.com/FIC_Academic_Integrity_Policy.pdf All instances of cheating will be reported to FIC. Examples of cheating on assignments include but are not limited to: 1. Copying another student or person’s design (your work is a remake of an existing work). 2. Having another person complete in part or in total the technical aspects of work. The instructor may ask you to demonstrate your technical skill to verify that you completed the work you are submitting. This is called a “proof of skill” demonstration. FINAL EXAM There is no final exam in this course. MID-TERM EXAMS There is no mid-term exam in this course. There will be quizzes HOW TO DO WELL IN THIS COURSE Feedback is given the week prior to all major assignments during class time. The best way to excel in this course is to complete your projects a week early to receive detailed feedback before submission. WEEKLY SCHEDULE Please see Moodle for a detailed breakdown of what is due each week. Moodle is organized into areas for in-class, homework and extra resources for each week.
