Key Elements Of A
Business Writing Course
That Make It Great
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BY NEW THEORY FEBRUARY 15, 2019
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Many business enterprises and startups have emerged in various sectors. It’s high time for
entrepreneurs and corporate personnel to become better skilled in business
communication, especially in business writing.
Are you a learner planning to enroll in a business writing course? There are plenty of
options out there, such as the free business writing course by Dan Pink and Hubspot
Academy or even a proof writing course.
If you’re not yet sure which one is for you, here are key elements of an excellent business
course that you must consider when making your choice:
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Goals
For any undertaking to have a direction, it has to have goals. These goals define what the
institution or course provider focuses on delivering to its learners. Corporations and
universities refer to it as their Vision and Mission. More importantly, these goals ha ve to
resonate with what the learner needs.
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Addresses Learning Needs
There’s learning needs that learners across different demographics have in common, but
when it comes to specific fields, these needs can vary. There has to be an expectation
stage or a needs assessment. Students, trainees, or learners have to provide their personal
goals for taking the course as well as their strengths and weaknesses. It’s from this data
that the course provider has to consider aligning the topics and the rest of the co ntent.
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Course Content
The choice of topics must be well planned and set in a logical order. This allows the
learner to go through a gradual process of learning that follows a pattern and correlation.
It also has to be comprehensive in a way that every necessary aspect of developing the
skill for business writing is addressed.
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Pedagogy
The business writing course has to have been formulated based on a specific learning
model or theory on how it has to be taught. This is the pedagogy. The structure and
approaches of delivering the classes have to be based on this pedagogy. Some of the
factors that are taken into account are the age range of learners, the mode of teaching, the
tools used, and the instructor’s ability and expertise. Of course, experts would have to
play a crucial role in developing this aspect of the business writing course.
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The Specialty of the Course Provider
A business writing course offered by a renowned business college or marketing firm is
far more credible than when a medical institute offers it. The specific field of service or
knowledge is an indication that a considerable amount of time and extensive research has
been done prior to launching the course. It also comes as an assurance that you’ll only get
quality education and instructors from such a provider.
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Quality of Instructors
o Expertise: Effective and competent teaching staff are those that have the expert
knowledge and experience on the subject matter. Business writing instructors must be
real experts in both theoretical or academic and practical aspects of business writing.
They could be seasoned professors from universities, former executive secretaries, or
expert authors. Their insights cover the preparation and establishment of the rules and
guidelines of basic writing, good business communication, and practice and presentation.
They can also take real experiences and use them as practical examples.
o Feedback: Providing feedback to students is a valuable part of learning. A good
instructor is one that can provide constructive criticism and clear learning points that can
help lead the students to improve. Most significantly with business writing. Every written
output and learning stage must have corresponding feedback with regards to a learner’s
performance.
o Interaction: An instructor must be able to maintain a degree of interaction with the
student and not just conduct a one-sided lecture. Questions and comments must be
welcomed, and student participation is encouraged.
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Multifaceted Approach in Teaching
In acknowledging the diversity of learners, different methods of instruction must be
employed. It keeps the classes dynamic and at a higher rate of retention of knowledge. It
also keeps the students engaged in the discussion. Here are some examples of various
methods of instruction:
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Presentations
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Scenario-based exercises
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Mock writing
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Case studies
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Exploring current trends and best practices
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Visual illustrations
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Analyzing templates and examples
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Size of the Class
A one-on-one class varies greatly compared to having more than two students. A one -onone class allows for better student-instructor interaction while a larger class allows a
more broad discussion and varying insights. On another note, if you’re the only student,
you can have better control of the pace of the lessons compared to having other students.
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Post-training Resource Materials
A course mustn’t just end at its completion. There has to be some useful takeaways such
as templates and samples that can be used as future reference. Newsletters and
informative articles on business writing can also help serve as refreshers.
A great business writing course will hone you as a prolific business writer and choosing
the best course is the key to achieving this. But what will ultimately make a course or
training a success, is the willingness of the student to learn and cooperate. So, be ready to
learn and write.
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