I had been writing content for nearly 2 years. As a freelance writer, I specialize in writing
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This company did everything what a company never should do
Snapdeal went from 6.5 Billion USD to Bankruptcy in 2015
But how?
No USP: There was no particular proposition. When Amazon entered the Indian market it
brought the global experience and when Flipkart came it brought “cash on delivery”. Snapdeal
failed to offer any particular propositions for that reason they didn’t in a position to distinguish
them.
Too many things at a time: Snapdeal deliberate to create an environment wherein it commenced
acquiring many startups like freecharge. They acquired it for 400 million $ and later sold it to
axis bank for 60 million $.
Thought such a lot of things but didn’t capable of manage them.
Undemocratic structure: Top-level management in no way allowed its employees to take part and
due to this employees' morale became down and plenty of started to leave the company.
Too many initiatives however no longer enough plans, desired to move in ahead however don’t
know which way to go
What did you learn from snapdeal?
Stay tuned for the comeback story as well
-------------------------------------------------------------------------This e-commerce company went from bankruptcy to increasing its revenue by 85% and reducing
expenses by 95%
Snapdeal comeback is king of all comebacks
But how?
Hyperfocus: As you've read in my previous post that snapdeal turned into doing everything
however this time they decided to consciousness on only one component and that become
“e-commerce”.
Disinvestment: To enlarge and to create an environment they'd invested in loads of companies
but they realized and disinvested and sold off a lot of companies.
Differentiating factors: It began promoting both normal and local manufacturers on its platform.
They basically became a d2c platform, removing retailers and getting better prices.
In lockdown alone, they added more than 6 million active users to their platform
It’s being rightly said fall back 7 times and get up the eighth time
That’s the story of snapdeal
Paani kaise bechte hai yaar log? (How do people sell water?) this was the exact wording of the
people.
No one could imagine selling water in the 1980s, if water is available for free then why do
people buy it?
Bisleri gave the answer to this question, “Felice Bisleri” started bisleri as an alcohol remedy but
after his demise, bisleri was brought to India as a water drinking solution because in India clean
drinking water was a big problem.
They established their first water plant in 1969 and people started calling them crazy for selling
water. But they started selling it to the rich people in hotels because they needed clean drinking
water. But slowly this habit started scaling and common people too started buying bisleri and
after just 4 years parle acquired them and that too at a cost of 4 lac rupees.
They introduced soft drinks, soda, and a bunch of stuff and sales skyrocketed.
Parle gave life to bisleri and today bisleri has over 60% market share.
From being called crazy for selling water to becoming synonymous with water.bisleri journey is
inspiring
What do you think about this?
Paytm Karo?
Is Paytm dying?
Everyone is talking about Paytm's downfall, but why?
An increasing number of fintech companies: a few years back there were very few fintech
companies but today there are a lot of funding and fintech companies that came on board like
Lendingkart, Instamojo, Razorpay,policybazaar, etc. because of this Paytm is finding it hard to
differentiate itself.
The high burn rate and massive customer acquisition cost: from the start itself Paytm is a
loss-making company, they were never profitable and till today their customer acquisition cost is
too high. No profitability and high cost of acquisitions is equal to dead business
Lack of focus: Paytm never dominated fin-tech and they went into the Paytm mall business. Here
they are fighting with phonepe and googlepe and on the other same side, they are competing with
Amazon and Flipkart.
Both the things at the same time but nowhere profitable.
Do you think Paytm is going towards downfall?
----------------------------------------------------------------------------------------------Once Elon musk presented a cyber truck and claimed it as “it can’t be destroyed”.
And he presented like “Hello ladies and gentlemen” and the crowd started cheering up and they
started clapping for it. Then Elon musk said, “Hey guys let's check the durability of the car, so
anyone of you wanted to try and break the truck?”.
Then one person from the audience came forward and hit the cyber truck door but it didn’t break
then Elon musk said “Let's try to break window glasses”.
Then that person hit the glass very hard, then guess what? The glass broke and shattered into
pieces.
Now you would be thinking why Elon musk said that the cyber truck can’t be damaged but it got
damaged very easily? What if I tell you that that’s what Elon musk wanted to do from the
start.What??, Yes.
Through this experiment, he wanted to tell us that it would take 2 more years to be a final
product and he wanted to create buzz around it specially after this experiment, he got 200K
orders for the cyber trucks. This means before launching the product he wanted to create hype in
the market and as a result, he got 200k orders too.
And that is amazing, isn’t it??
What do you think about this??
Royal Enfield was about to shut down its stores back in 2000
Because people were preferring sleek bikes like a pulsar and their sales were just 25,000 bikes in
2005
But today they do in millions
But how??
Reallocation of resources: Instead of focusing on 15 other businesses, they concentrated on a few
only and dominated that particular
Action-led marketing: Whenever we talk about trips to the Himalayas, Royal Enfield comes to
mind. They developed a travel biking culture by organizing events like “Himalayan Ddyssey
Travel” and “Mumbai to goa bike trip” etc.
Product innovation: They adopted the customer feedback and came up with bikes with 30%
lesser parts and 30% more power. Lighter, Yet stronger.
Results??
From 25,000 bikes in 2005, today they do one million per year in sales
Royal Enfield is now a prestigious bike
What do you think about the company and this strategy??
Do you know the fintech mafia of Bangalore?
Cred,slice,fampay,grow,coinswitch smallcase, they all are based out of Bangalore
In fact, 31 out of 70 unicorns of India are based out of Bangalore, that’s a whopping 45%
But what's there in Bangalore?
Easy government regulations: There are tax benefits, IP benefits, and even the government
makes the work easy.
High density of investors: Companies like siqua, lightspeed venture partners, etc all VC firms are
in Bangalore which creates an ecosystem.
Availability of talent: Big companies like Wipro google Microsoft are there in Bangalore for a
very long time which gives access to a lot of talents.
Because of all this it created an ecosystem where Investors, founders, and talent everything is
here.
This makes Bangalore a startup mafia.
What do you think about this??
Some of the famous company's delisted stocks:
Cadbury: The company got delisted from the stock exchanges on 20th January 2003 due to
non-compliance with clause 21(3)(a) of the SEBI(SAST) Regulations 1997, i.e., the public’s
shareholding fell below 10%. Cadbury UK, which is now owned by Kraft Foods wanted to own
100% of the company to benefit from the fast-growing market and they applied to delist the
shares. Since the promoters holding exceeded 90%, they could pass a resolution for a
compulsory buyback.
Nirma: Nirma got delisted from the stock market in 2012. There were reports that the promoters
wanted to avoid public disclosures and market glare by delisting. They apparently didn’t want to
explain every action of theirs to the stock markets.
Ray-Ban Sun Optics India Ltd.: Got delisted on 22nd October 2008 as per SEBI (Delisting of
Securities) Guidelines 2012. Ray-Ban Indian Holdings, which held 70.55 percent in the Indian
company, bought about 7.2 million shares, or 29.46 percent, at 140 rupees per share.
Reliance Media Works Limited: Got voluntarily delisted from the BSE on 6th May 2014 as per
SEBI (Delisting of Equity Shares) Regulations 2009. In March 2014, the promoters of the
company had offered to buy back shares worth Rs. 251 crores from the public shareholders as a
part of plans to delist it.
Panasonic Home Appliances India Company Ltd.: Got delisted on 24th April 2015 from the
BSE, as per SEBI (Delisting of Equity Shares) Regulations 2009. Its parent company acquired
over 16.14 lakh shares from its shareholders at Rs. 380 per share. With this additional stake, it
held 90.64% of the company, after which it applied for the company’s delisting.
Philips India: Listed on the Indian bourses till 2004, the Indian arm of Philips delisted its shares
by buying out its shares from minority public shareholders, except for a few who refused to
tender their shares.
#india #media #stockmarket #compliance #markets #share #nse #stocks #
In 1971 UK dispatched its Aircraft carrier in Arbaian sea. The US in the bay of bengal, UK in
the arabian sea, Pakistan & China on land surrounded India.
India sends request to Moscow, Russia agrees to defend India. To counter US-UK, Russia
dispatched a large number of Nuclear armed ships, atomic submarines & circled US-UK navel
forces.That made impossible for UK-US to move further.
There was a treaty signed by Indian PM Indra Gandhi before the war! She already guessed what
gonna happen!
The Indo–Soviet Treaty of Peace, Friendship and Cooperation was a treaty signed between India
and the Soviet Union in August 1971 that specified mutual strategic cooperation.
Do you know that in the 1971 war the whole of Europe and America had turned against india
India was also thinking that india would loose this war
But Russia sent its nuclear submarine to fight india’s side in the Indian ocean.
And the soviet government also openly said that if any third party attacked india, then that attack
is considered an attack on soviet/Russia.
Today the world is obsessed with Korean dramas.
So much so that women are traveling to Korea in the hopes of marrying a “Romantic Korean
man”.
But how did it all begin?
It all started in the 1990s when Koreans started using Japanese culture in their drama shows. This
coincided with china’s rise and its increasing thirst for entertainment. But since Chinese people
found American shows lacked moral values and they didn’t want to watch shows of their former
rulers Japan then they turned to “Korean drama”.
Known for their high production value and intense chemistry between extremely attractive
actors. K-drama’s lack of violence and family-friendly content helped them to expand to
countries around the world including India.
But the best thing about Korean drama is that they still go day by day. The episodes are written,
shot, and aired in the same week. If the ratings are low they change the plot and if the ratings are
high they increase the number of episodes.
With Netflix heavily investing in shows like squid games, the k-drama ceiling is way too high.
What would a city look like without a government?
Well, you don’t need to look further than “Gurgaon, India”
Up until the 1970s, Gurgaon was a worthless land with no planning or infrastructure. No
government meant no restrictions which lead to rampant corruption. And this lack of
bureaucracy attracted many big companies like Coca-Cola, Dell, American Express, and nestle.
But Gurgaon still didn’t have any roads, public transport, sewage, water, or electricity. So
corporations like DLF simply built their own.
These companies generate their own electricity, and have their own security staff, and even fire
stations.
Even Gurgaon's metro is owned by private investors.
Is Gurgaon the perfect city? Absolutely not
Since the city was built by private developers they only built things that their customers wanted
and nothing more and that is a recipe for disaster.
She taught me that the one thing people will remember you for is your kindness.
Let’s talk about the evilest company in the world.
In 1970’s, nestle launched baby products for mothers who couldn’t breastfeed,
Sales were fine but nestle wanted more
Nestle started spreading propaganda where in ads doctors were saying that “mother’s milk was
not sufficient”, the babies needed these supplements to survive
Nestle never mentioned that their products had to be used with boiled waters only, kids became
malnourished and pneumonia cases grew from 6% to 25%
Then, nestle entered the packaged water industry, but the water they were selling was exactly the
same that comes in our houses.
For every 10$ invested, nestle made 50,000$, but they still wanted more
To expand their business in poor African nations, nestle bribed the officials and stopped the
supply of water for many homes and that forced those poor people to buy nestle water
Globally, HR has been the laughing stock of the workforce!!
HR is probably the one department globally that faces the brunt of rumors, biases, and
misunderstandings in the corporate world.
Let’s burst some of the myths related to HR:
HR exists to make Rangolis!
HR is often mocked as the "Holidays & Rangoli" function. You will find 1 HR and rangoli
meme every week either as a forwarded message or some troll FB page becomes creative with it.
If one of the prime functions of an HR department is to make Rangoli, we just discovered an
artistic side of the Human Resources Department.
It’s A Woman’s Job!
This one will be hard to argue upon as more than 70% of professionals in the HR industry are
women. However, that doesn’t mean men don’t have career growth in the business. Women are
known to have a better emotional intelligence quotient than men wherein they can understand the
employee behavior better. When someone says HR, most people hear HR-woman! Not sure
where this came from but even in the modern world that we live in, a layman can generalize job
roles based on gender.
A respectful attitude should be standard for every designation regardless of personal
feelings!!
It’s been rightly said that every beginning has an end.
It all started with the statement "Welcome to the family"
I am still a bit emotional writing this but today I marked my last day walking through the doors
at VUI Live.
A special mention to Varnita Rastogi for believing in me and recruiting me for the organization.
I still remember the day when you were leaving you patted my back and said “Ankur tum boht
acha karoge and there’s still a long way to go” believe it or not that made me emotional. And not
to forget Surbhi Barve, the one who was always standing alongside me in my bad and good
times. Thank you, tai, (maybe I can call you that because you hold that much respect in my life).
Thank you so much for believing and having trust in me. Last but not least, Tanmay Dixit for
always supporting me in every aspect.
Thank you to everyone who has made this chapter of my career so rewarding, colleagues and
friends. I’m so proud of all we have achieved together and look forward to watching VUI Live
achieve great heights in the future.
Cheers to all the members of this beautiful family who have been part of this journey.
@_____
All the best to all of you! I will miss you all so much. Hopefully our paths will cross again.
You all are awesome.
Instead of saying goodbye, I will end by saying until we meet again. ❤️
Signing off!
First day of university for a second time!!!
Today I marked my first day of university for the second time.
And what a day to celebrate as today is my “22nd birthday” 😊
The day was full of excitement, anxiety, nervousness and a mix of other uncertain emotions. The
thing that made me giggle about myself was the similarity of events that happened with me
which were same as those that took place 4 years back when it was my first day of the university
for the very first time.
- Wasn't sure about the university auditorium where the inauguration ceremony was going on
- Feeling sleepy in the class
Something different: Earlier I entered as a first-year student without mask, this time I entered
with a mask. (Special mention to my mask here because it annoyed me a lot as am a
bespectacled)
The day ended feeling sleepy, fatigued and with a serious headache.
#collegeanduniversities #firstdayofcollege #2022batch #collegelife #mask #christuniversity