Innovative Cosmetics Industry through
Science, Technology and Collaboration
dr. Sari Chairunnisa, Sp. KK, FINSDV | VP Research and Development Paragon Technology and Innovation
Education :
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Safety Assessment Course,
Pharmacology FKUI - 2020
Clinical Trial for Cosmetics Course,
Pharmacology FKUI - 2015
Dermatology Residency Program – FKUIRSCM (2010- 2014)
Doctor of Medicine FKUI (2002-2008)
Research Grant World Congress
Dermatology, Vancouver - 2015
Fellow of the Indonesian Society of
Dermatology and Venereology - 2022
dr. Sari Chairunnisa, Sp.KK, FINSDV
VP Research & Development Paragon Technology and Innovation
Table of contents
01
02
03
Paragon Introduction
Innovation
Challenge & Strategy
Paragon journey and
culture
Why Innovation is so
important in Paragon?
In preparing and
projecting future
cosmetic trends
04
05
Innovation Ecosystem
Implementation
Building the ecosystem
for sustainable innovation
When science, technology
and collaboration bring the
dream alive
01
Paragon Introduction
Paragon journey and culture
Paragon is a Corporate StartUp Company because it is marked by the collaboration of Founders as
entrepreneurs, young people who are dynamic and agile in moving and experienced employees with a corporate
mindset — The combination of these three strengths has brought the Paragon brand into a local brand with
global standard.
Established in 1985, Paragon is growing fast to become
the No.1 Beauty Company in Indonesia
Paragon has the strongest muscles in beauty assets,
resource & operation throughout Indonesia to keep
doing good for the greater good
11
>10.000
BEAUTY & PC
BRANDS
PARAGONIAN
ALL OVER
INDONESIA
>1.600
41
ACTIVE SKU's
DISTRIBUTION
CENTER
LARGEST
RESEARCH CENTER
& INNOVATION
>85%
IN INDONESIA
WOMEN
PARAGONIAN
21 Ha
>80%
PLANT AREA
UNDER 35 y.o
Factory & Office
The first son (Harman) joins the company
Wardah direct
fires
Relaunching
selling and
Syariah MLM sales down to
supply Syariah
MLM
1995
1985
2003
1998
2004
2005
1996
1990
PT Pusaka Tradisi Ibu
changed name toi
PT Paragon Technology
and Innovation
50% per year
2010
2009
2002
Economic Crisis
2011
The second son (Salman)
joins the company
born as a pioneer
lahir
Supply MLM
Sophie Martin
of halal cosmetics in Indonesia
PT Pusaka Tradisi Ibu established
as the first brand,
haircare products for professional salon
Shampoo Launching
2014
Launching
Launching
Paragon’s Journey
of 37 Years
2017
2020
2022
Launching
2021
Launching
2018
2019
2014
Launching
Launching
Third child (dr. Sari) joins
the company
KAHF Face Wash
BASES Breakthrough Winner in
Southeast Asia (Nielsen SEA 2022)
02
Innovation
Why Innovation is so important in Paragon
Innovation Defined Broadly
Innovation is the implementation of a new significantly
improved product (good or service), or process, a new
marketing method, or a new organizational method in
business practices, workplace organization or external
relation (Oslo Manual, OECD and Eurostat, 2005)
Broad definition: an innovation can be new to the
firm/farm, new to the market or new to the world
Innovation is more than R&D, but R&D is important
All type of innovation – products, process, marketing and
organizational innovation – along the supply chain.
THERE IS NO
INNOVATION
AND
CREATIVITY
WITHOUT
FAILURE. Brene Brown
PERIOD.
In this lab,
MISTAKES are :
EXPECTED,
RESPECTED,
INSPECTED,
CORRECTED
Understanding Human Desirability: Key Emerging Values Amongst Indonesia Younger Generation
1. Authenticity
Gen-Z loves connecting with brands that align with their values. For them, what makes
a company stands out is what they bring to the table with their product, how they're
treating the people working for them, and what they're doing for the world around
them
Langkah
Baikmu
Berarti
2. Diversity & Innovation
3. Transparency & Connection
Gen Z is the most racially and ethnically diverse generation yet.
Because of this, Gen Z expects to see this level of diversity reflected
in the beauty industry through innovation that makes them Looking
Good, Feeling Good & Doing Good
Gen-Z look for transparency in brand's marketing,
behind-the-scenes of creating a product, ability to
learn from mistakes and admit when brand has
messed up
KOL visit to Paragon Lab
The above mentioned values are also values that is championed by some remarkable person from previous generation like Martin Luther King (Equality –
Diversity), Ozzy Osbourne (personifies authenticity in marketing) and some more. Today, those values has been emerging and becoming popular values amongst
younger generation along with the better education supported by internet penetration
From 6 to 11
brands within
3 years
(2020 – 2022)
All Women – Salon treatment
All Women with Halal Lifestyle
All Women – Prefoessional
MakeUp
Teen & First User
Male First Jobber & Beyond,
Halal Lifestyle
All Women, Make Up for Halal
& Glam Lifestyle
Women >25 y.o, Skincare for
Halal & Glam Lifestyle
All Women with Sensitive Skin
Moms with Kids
Teen with Advance Knowledge
about Skincare
All Women – Clinic-like
treatment
PARAGON SUCCESSFULLY
LAUNCH INNOVATIVE
BRANDS TO FILL IN
HYPERSEGMENTED
CONSUMERS, ACROSS
AGE (Gen-X to Gen-Z)
as the Result of
Innovation & Collaboration
by the youth with experienced & expertise in
Paragon
03
Challenge & Strategy
In preparing and projecting future cosmetics trends
New Product Development Business Process
Challenges in product development to become a trendsetter
01
02
Compete with indie
brand products that have
unique and disruptive
marketing communication
techniques (both in terms
of packaging,
communication media,
and claims).
The technical
challenges of developing
new products: new
technologies and new
product forms take a
longer time to create,
especially many
technologies patented by
competitors.
03
Fear of making
products with new
formats or concepts
that are not familiar to
consumers. Sometimes
need unique concept to
build brand image.
0
4
The product cycle is
very fast, with a high
number of active users of
the virtual world, the
impact on product style
and consumption is also
changing more quickly,
while the business process
for product development
is quite long.
Challenges in product development to become a trendsetter (Cont’)
05
06
07
Innovation is still focused
on products, even though
there are still 8/10
other types of
innovation that need to
be addressed
Products that are designed
not in accordance with
the growing trend and
mistakes in determining
which trends will last long
and which are only short
term
External factor:
shortage of raw materials
globally, there is a
problem with the delivery
of raw materials for the
trial testing institutions
have limited capacity, etc
Strategy in preparing and projecting future cosmetic trends
01
Collaboration of the
R&D team with the
marketing team to
understand consumers
closely (ex: consumer
connection) → Exploring
the habits, needs, and
aspirations of consumers
for each brand
02
03
Strengthening
innovation insight,
which captures all data
related to trends
(domestic and global) that
we have to find potential
new opportunities in
Indonesia
Create a data analytics
function, which
processes internal product
sales data, monitors the
echo of PTI's products on
social media, public /
consumer opinion, to find
different new potentials
04
Strengthening
relationships with
suppliers, principals,
experts, Key Opinion
Leaders, shop owners and
the community to get
fresh insights.
Strategy in preparing and projecting future cosmetic trends (cont’)
05
06
There is a dedicated
team for technology
development both from
raw materials and
formulations that work
outside of regular projects
such as NPD (New
Product Development).
07
Improve lab
capabilities, both for the
formulation trial lab and
for the efficacy test lab, so
that it can increase
research output to
support product quality
08
Optimizing the squad
team function -->
accelerating the product
development process with
a more agile, adaptive and
flexible way of working to
support a cohesive work
ecosystem
Join the cosmetics
scientist community
who can improve R&D
skills and capabilities and
will be exposed to the
latest scientific technology
04
Innovation Ecosystem
Building the ecosystem for sustainable innovation
Paragon Key Success,
5 Core Values & 7 Basic Identity
This core values & basic identity enable Paragon to keep on growing, sustainable and bring the greater good
for the society.
1
Ketuhanan (Faith in God)
2 Kepedulian (Care)
Ways of Feeling
Niat Baik
Identity
Intrapreneurship
Ways of Thinking
Respek pada Sesama
5 Core Value
3 Kerendahan hati (Humility)
Paragon
Gotong Royong
Ways of Action
Perbaikan Berkelanjutan
4
5
Ketangguhan (Grit)
Inovasi (Innovation)
7 Basic
Pembelajar
Fokus pada Pelanggan
Our Innovation is Based on Our Core Values
Innovation is about speed.
How do we catch the issues and how
quickly we act on them.
Innovation is about Care.
How we care about our customer’s
pain, and how we resolve their
problems
Innovation
is about
keeping it
true to our
values.
Our Innovation mindset: from Paragonian for Consumer
For Paragon, every small action
that aims to make a change
for the better is an innovation,
because every small step will make
a big change if it is done
consistently.
Innovation starts from a mindset
that is translated to action and will
provide a greater good for our
surrounding.
Engaging Paragonian
in doing innovation
Engage Consumer
through Our Innovation
Paragon Innovation
Challenge
(2019-now)
Engaging
Paragonian
in Doing
Innovation
BUILD SAFE
ENVIRONMENT TO
MAKE A MISTAKE &
LEARN FROM IT
Paragon Innovation Challenge
(PIC) was held by Paragon as a
forum for all Paragonian to make
continuous improvement in their
areas of expertise. The spirit of
innovation is shown by the
enthusiasm of thousands
Paragonian. Start from BA to
managerial level, start from small
things to big things.
More than 1000 ideas have been
submitted at Innovation Mayday
from Paragonian consisted of new
Business Model, Business Process,
Brand and Product Management,
Customer Engagement Way, Sales
and Product Delivery, and Ways of
Working improvement in early
COVID-19 pandemic.
The COVID-19 pandemic
accelerated agility and digital
transformation of the company.
Paragon Innovation
Summit
(2018 & 2021)
Paragon Innovation Summit is
the trademark event of the
collaboration from PT Paragon
Technology and Innovation,
Students, Campuses, and
Communities. We’re willing to
spread the innovation culture
through this innovative event and
collaborate together to bring
changes for Indonesia.
Innovation Mayday!
(2020)
Coaching Culture as Enabler for Empowerment
Coaching Culture:
Why coaching?
Align with Paragon Value Humility & Care
Humility and Care can show us
how we collaboration in each
other and empathy to others
Develop form Within
Coaching help Paragonian to
maximize their potential, and
Paragon have so many talent
instead, we can make
innovation through coaching
also
Promote Equity
In Coaching Session, Client is
at the center of the
conversation, because
everyone is okay and so
resourceful. There’s no barrier
between superior and their
team
Non Judgmental
Coaching is focus on the
goals instead of the problems
1.
Coaching as a development tool →
Unleash team’s potential. Paragonian will
capitalize their potency to the optimum
level.
2.
Coaching as communication tools
→ Improve communication and feedback
mechanism, that less judgemental, since
everyone is ok
3.
Coaching as leadership style →
Embrace intellectual humility, everyone
could learn from anyone since everyone
is resourceful... no matter the level is.
Learning without teaching is endorsed.
Empowerment
Coaching is all about Listening, Mindfulness, and Resourcefulness..
Open Research and Innovation
Joining the Global Societies to Learn and Connect
IFSCC (International Federation of
Scientist and Cosmetic Chemists)
Conference 2022, London
Become the only Indonesia cosmetics company,
with 5 young researchers delegates
Bring 10 research poster to the community who
represents >80 countries from all around the world
Some of Our Research on IFSCC
Congress 2022, London
We collaborate with Indonesia University & Global Expert in doing our research
Indonesia’s potential of
Natural Emulsifier from
Coconut Protein Extraction
in Skincare Lotion
Application
Study of Antibacterial Body Wash
Against Pathogenic Bacteria, Fungi, and
Covid-19 (SAR-Cov-2) and It’s Efficacy
to Protect Skin from Pathogenic
Bacteria
Tengkawang (Borneo Illipe) Butter
Optimization Study as a CostEffective Substitution of Cocoa
Butter in Body Lotion Formula
A New Protocol to Evaluate Superior-Resistant
Attributes of Liquid Foundation for Javanese-Indonesian
Bride
Keep on Building Our Innovation Ecosystem
05
Implementation
When science, technology and collaboration bring the dream alive
INTEGRATED HALAL ASSURANCE SYSTEM
Sebagai The No.1 Halal Beauty Brand in Indonesia*, Wardah berkomitmen untuk mendorong industri halal global melalui
inovasi-inovasi yang dapat mewujudkan integrated halal assurance system
GLOBAL EXPERT COLLABORATION
●
●
Wardah Skin Innovation telah
berkolaborasi dengan 300++ ahli di 25
negara di dunia
200++ inovator muda Paragonian siap
mewujudkan >300 produk baru setiap
tahunnya
GLOBAL HALAL RAW MATERIAL
● Bekerjasama dengan penyedia
bahan baku bersertifikat Halal
terbaik dari seluruh dunia
● Hanya berkolaborasi dengan
principle bahan baku bersertifikat
Halal
HALAL PRODUCTION PROCESS
● Hanya memproses bahan baku
bersertifikat Halal
● Bebas dari partikel non-Halal
dalam proses produksi
● Post production dengan proses
yang bersih (terbebas dari
kontaminasi)
Sustainable Halal Green Beauty Products
*Source : Nielsen Retail Audit period ending Sep 2021
LOCAL - GLOBAL EXPERT COLLABORATION
Biggest Cosmetics R&D Center in Indonesia
UK
Face Color Pigment
USA
Eye Color Pigment
Granactive Retinoid
Belgium
Lip color pigment
Netherlands
Avalanche Rose Oil
Korea
Tranexamic Acid
Hyaluronic Acid
Spain
Gold Peptide
Japan
7 White Active
Face color pigment
Switzerland
Edelweiss Extract
Advanced Niacinamide
France
Avalanche Rose Petal
Vitamin C
Indonesia
Empower local ingredients
Green Tea Extract
Aloe Vera Extract
Germany
Ectoin
Bisabolol
KEEP ON
INNOVATING
-
STRONGER FOR
GREATER GOOD
INDONESIA 2022
WARDAH
BEAUTY MOVES YOU
Technology usage for Immersive Experience
The Journey was Appreciated
MMA (Mobile Marketing
Association) Global Indonesia Award
2022
1. Category Experimental /Innovation Technology
Gold Winner for Wardah - Advance Beauty Tech
(Virtual Try On)
2. Category Brand Purpose
Silver Winner Wardah Festive Campaign "Bergerak Hidupkan
Harapan"
3. Category Spatial Technology
Bronze Winner- Emina Cosmetics
AR Boosts Awareness and Makes Shopping for
Emina Poppin' Matte Loads More Fun
4. Category Integrated E-commerce Innovation
Silver Winner - Emina
AR Boost Awareness and Makes Shopping for Emina
Poppin' Matte Loads More
The Journey was Appreciated
IHYA AWARD 2021
JUDGING PROCESS
INDONESIA HALAL INDUSTRY AWARD (IHYA 2021)
BEST OF THE BEST &
BEST OF CORPORATE SOCIAL IMPACT INITIATIVES
Make everything as simple as possible, but not simpler
Albert Einstein
Keep company insurgency and your leadership
authenticity, we never know what's ahead us
Salman Subakat