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content enclosed herein or to distribute this course to any third party, or via any third party
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Income Disclaimer:
This document contains business strategies, marketing methods and other business advice
that, regardless of Author's results and experience, may not produce the exact same results (or
any results) for you. The Author make absolutely no guarantee, expressed or implied that by following the
advice below you will make any money or improve current profits, as there are several factors
and variables that come into play regarding any given business. Primarily, results will depend
on the nature of the product or business model, the conditions of the marketplace, the
experience of the individual, the application of said principles, and situations and elements
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Did you know that Instagram now has over 2 million advertisers?
Yeah, you read right — TWO MILLION. No biggie.
With so many advertisers already in situ, you’re probably wondering how
you can create Instagram ads that stand out, and get your business noticed
amongst the masses — since clearly, Instagram has truly become a place to
do business.
If you’re just starting out, have no fear! Being new to Instagram advertising
doesn’t mean you can’t create amazing, effective Instagram ads.
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PART 1
Instagram Ads
In this part, you’ll discover three easy ways to create Instagram ads.
After that you will read how to make money with it.
#1: Promote an Instagram Post With the Instagram App
If you have an Instagram business account, you can create promotions with
the Instagram app to boost the visibility of a post on your profile.
Choose a Post to Promote
To get started, navigate to your profile and select the post you want to
promote. Then tap the Promote button on the post page.
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Alternatively, you can go to your Instagram Insights, scroll to the
Promotions data, and tap the Create Promotion link.
Select the post you want to promote and then tap the arrow at the top
right.
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Configure the Objective and Action Button
Instagram lets you choose from several objectives for your promotion. You
can direct your target audience to visit your website, view your profile, get
directions to a specific address, or call the phone number listed on your
business account.
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To direct your target audience to visit your website or view your
Instagram profile, choose Get More Profile and Website Visits. On the
following screen, tap on Destination to enter your website address or
choose your profile.
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Enter the website URL you want your target audience to visit or choose
your business profile.
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If you enter a website URL, you can choose from the following action
buttons.
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To direct your target audience to get directions to a specific address or call
the phone number on your business account, choose Reach People Near
an Address. On the following screen, tap Select Button Text for the action
button.
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To direct your target audience to get directions to a specific address or call
the phone number on your business account, choose Reach People Near
an Address. On the following screen, tap Select Button Text for the action
button.
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If you choose to offer directions, you’ll need to add your location’s address.
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Define a Target Audience
Once you’ve saved your objective and action button, tap on Automatic for
Audience to create a target audience for your promotion.
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You can define your target audience by multiple locations, up to 10
interests, age, and gender.
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Set a Budget and Duration
To set the budget and duration for your promotion, tap on either the
default budget or duration.
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You can select a total budget for the entire Instagram promotion, as well
as any duration that spends at least $1 of your budget per day.
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When you finish setting up your promotion and entering your payment
information, you can tap the Preview tab to see your promotion as your
target audience will. To submit it for review, tap the Create Promotion
button at the bottom of your screen.
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View Insights
After your promotion has been approved, Insights will collect stats about
your promotion within a few hours. To view them, select the post you
promoted on your profile. When you tap View Insights, you can see the
insights for your promotion.
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Demographics for your Instagram promotion’s performance include gender,
age, and location.
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You can also tap the Original tab to see Insights for your post’s
performance without Instagram promotions or ads.
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#2: Create Instagram Ads for the Facebook News Feed in
Facebook Ads Manager
Facebook has updated Ads Manager to include some of the best features of
Power Editor so everyone can get the most out of their Facebook and
Instagram ads. To create an Instagram ad in Ads Manager, use this link to
choose or create ad accounts outside Business Manager, and this link to
view or create ad accounts inside Business Manager.
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Create a New Ad Campaign
Click the green Create Ad button at the top right of Ads Manager to create
a new Instagram ad.
If you previously started but didn’t finish setting up a Facebook or
Instagram ad, you’ll be prompted to pick up where you left off. Choose
Start Over to create a new Instagram ad from scratch.
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Choose an Objective
The first step is to select the marketing objective for your Instagram ad
campaign.
You can use the following objectives for the placement of Instagram ads in
the news feed:

Brand Awareness – Reach people more likely to pay attention to
your ads and increase awareness of your brand.

Reach – Show your ad to the maximum number of people.

Traffic – Send more people to a destination on or off of Facebook
such as a website, app, or Messenger conversation.

Engagement – Get more people to see and engage with your
Facebook page, Facebook page posts, or events (not stories).
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
App Installs – Send people to the store where they can purchase
your app.

Video Views – Promote videos that show behind-the-scenes footage,
product launches, or customer stories to raise awareness about your
brand.

Lead Generation – Collect lead information from people interested in
your business.

Messages – Get more people to have conversations with your
business in Messenger to complete purchases, answer questions,
or offer support (not stories).

Conversions – Get people to take valuable actions on your website or
app, such as adding payment info or making a purchase. Use
the Facebook pixel or app events to track and measure conversions.
Name Your Campaign
After you choose your objective, you need to provide a name for your ad
campaign. Choose a naming convention that will help you identify the
ad in your ad insights for future reference.
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Create a Split Test (Optional)
If you want to split test throughout your campaign, check the box for
Create Split Test. You can set up a split test for different creatives, delivery
optimization settings, target audiences, or placements. The ad sets will be
identical except for the variable you want to test, and you’ll get an email
and notification with the results when the test is over.
Once you’ve named your campaign and checked the split test box if
applicable, click Continue.
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Choose Your Destination
Depending on the objective you selected, choose the destination your
target audience should reach when tapping on your Instagram ad.
Create an Offer (Optional)
Some objectives, like traffic to your website, allow you to create an offer.
To do this, toggle the switch in the Offer box to on, select your Facebook
page, and click Create Offer.
On the following screen, configure your offer and click Create to finish.
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Select a Variable for Split Testing
If you checked the box to create a split test, you’ll need to choose the
testing variable.
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Select Creative to test up to five different ad creatives, which appear in
the Ads Manager left sidebar menu.
Choose Delivery Optimization to test up to five different ad sets with
different delivery optimization options.
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Choose Audience to test up to five different ad sets with different target
audiences.
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Click the Edit button under each ad set to see the full Audience targeting
options, including the ability to select from your custom audiences.
Choose Placement to test up to five different ad sets with different
placements. For Instagram ads, you can see how an ad in the news feed
performs compared to an ad in Stories. You can also split test Instagram ads
in the news feed by device (iPhone vs. iPad) or operating system (iOS vs.
Android).
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Define Your Target Audience
In the Audience section, define the target audience for your Instagram ad.
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From this screen, click Use a Saved Audience to select a saved
audience from previous ad campaigns. If you don’t have any saved
audiences, you can use the options under Create New to define your
target audience.
If you’ve created custom audiences from a customer file (database or email
list), website traffic using the Facebook pixel, app activity, offline activity, or
engagement with your Facebook page or Instagram profile, you can select
custom audiences to include or exclude in your target audience.
Click the Create New drop-down menu in the Custom Audience section
to create a new custom audience or lookalike audience on the spot from
your customer audiences. Note that Facebook Ads Manager may take a
while to process some custom audience options (like the customer file) so
you want to do this in advance if you plan to launch your Instagram ad
campaign immediately.
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After you’ve selected, created, or skipped custom or lookalike audiences,
you can further define your target audience by general demographics. Use
the drop-down menu next to Locations and select an option to refine your
location targeting. Your options are choose everyone, people who live in,
people who have recently been to, or people traveling in a specific location.
If you want to choose major cities across the globe, click on Worldwide.
To choose cities within a specific country, click on that country and select
Only Include Cities from the drop-down arrow that appears.
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You can then click on the number of cities and filter them by population
size, allowing you to target either smaller cities or larger metropolises.
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Under Detailed Targeting, define your target audience by additional
demographics, interests, behaviors, and Facebook-specific activities.
In Connections, define your target audience based on whether they’ve
engaged with your Facebook pages, apps, or events.
Once you’ve finished defining your audience, click the Save Audience
button at the bottom to save your target audience for future use in ad
campaigns.
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Select Placements
For Instagram ads in the news feed, switch from Automatic to Edit
Placements to select Instagram ads in the feed.
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Set Up Delivery Optimization
The Delivery Optimization section allows you to configure ad delivery
details relevant to the marketing objective you chose for your Instagram
ad campaign, starting with Optimization for Ad Delivery. This lets you tell
Facebook the results you want.
If you see the Conversions option for your Optimization for Ad Delivery, you
get to choose a conversion window from the time someone views or clicks
on your ad until the time they complete your chosen conversion goal,
such as making a purchase or signing up for your email list.
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Bid Amount allows you to tell Facebook how much you’re willing to pay to
get the results you want from your ad (the number of link clicks, landing
page views, impressions, or reach). You can choose to let Facebook set the
bid amount, giving you a better chance to beat the competition, or set a
specific amount so you don’t spend more than a certain amount per result.
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When You Get Charged allows you to select whether you will be charged
per impression (each time your ad appears in your target audience’s news
feed) or per click (each time your ad is clicked).
With Ad Scheduling, you can choose when an ad is shown to your target
audience based on their time zone or the time zone selected in your ad
account.
If your ad campaign is time-sensitive and you’ve chosen a manual bid
amount, you can change the Delivery Type option for your ad campaign
from standard to accelerated, with the noted caveats below.
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Set a Budget and Schedule
Next, set your total ad campaign budget and the date range you want your
ads to run. If you’re running split tests, you can also check the box to end
the test early if a winning ad set surfaces among your creative, delivery
optimization, audience, or placement variables.
Select an Ad Identity
To start on your ad creative, name your ad and choose the
associated Facebook page and Instagram account you want linked to your
ad. If you haven’t associated an Instagram account with your Facebook
page, click the Add an Account button.
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This option lets you log into an existing Instagram account or create a new
Instagram account to link to your Facebook page. Note that you’re only
required to have a Facebook page to create an Instagram ad, but if you’re
going to advertise on Instagram, it makes sense to have an Instagram
profile for ad visitors to follow as well.
Choose an Ad Format
Depending on the marketing objective you selected for your Instagram ad
campaign, you can choose from the following ad formats for your Instagram
ad in the news feed: Carousel, Single Image, Single Video, Slideshow, or
Collection.
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For most ad formats, you can select Add a Full-Screen Experience to turn
your news feed ad into a more robust experience.
If you choose a full-screen experience, you can use a pre-built template or
click on the advanced Canvas builder to customize your own design.
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If you don’t choose the full-screen experience, you’ll be prompted to add
images or video based on the ad format you select. You’ll get the
recommended specs for images…
…as well as the recommended specs for videos.
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Based on your chosen marketing objective for your campaign and ad
format, configure the destination, call to action, and text for your ad.
Click Advanced Options to configure optional items for your ad including a
display link, URL parameters for tracking purposes, Branded Content
partners, offline tracking, and conversion tracking.
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Confirm Your Ad
Once you’ve completed setting up your campaign and ad creatives, click
the green Confirm button to submit your ad for review. If you’ve
configured everything correctly, you should see the following.
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#3: Create Instagram Stories Ads in Facebook Ads Manager
The steps for creating an ad for Instagram Stories in Facebook Ads Manager
are similar to those above, with the following exceptions.
Choose an Objective
You can choose from the following objectives for the placement of
Instagram ads in Stories:

Brand Awareness – Reach people more likely to pay attention to
your ads and increase awareness of your brand.

Reach – Show your ad to the maximum number of people.

Traffic – Send more people to a destination on or off of Facebook
such as a website, app, or Messenger conversation.

App Installs – Send people to the store where they can purchase
your app.

Video Views – Promote videos that show behind-the-scenes footage,
product launches, or customer stories to raise awareness about your
brand.

Lead Generation – Collect lead information from people interested in
your business.

Conversions – Get people to take valuable actions on your website or
app, such as adding payment info or making a purchase. Use the
Facebook pixel or app events to track and measure conversions.
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Select Placements
For Instagram ads in Stories, you want to switch from Automatic to Edit
Placements to select Instagram ads in the feed.
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Choose an Ad Format
Depending on the marketing objective you chose for your campaign, you
may have the following ad formats available for your Stories ad.
For either of these ad formats, you can also add a full-screen experience to
turn your Stories ad into a more robust experience with Canvas.
If you choose a full-screen experience, you can select a canvas you’ve
already created or click the + button to launch the advanced Canvas
builder to customize your own design.
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If you don’t choose the full-screen experience, you’re prompted to add
images or video, based on the ad format you select. You’ll get the
recommended specs for images in Stories…
…as well as videos in Stories.
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Based on your chosen marketing objective for your Instagram ad campaign
and ad format, configure the destination and call to action. Because you’re
creating for Instagram Stories, make sure any text you want displayed is
on the image or video itself.
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Monitor Your Instagram Ad Campaign
Once you’ve submitted your campaign for review, you can monitor its
progress and results in the Ads Manager dashboard.
Click on the campaign name to reveal the ad sets within your campaign.
There may be two or more if you created a split test.
Click on the ad set names to reveal the ads within the set. There may be
two or more if you created multiple ads using different images or video.
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Hover over a campaign name, ad set name, or ad name to access links to
view charts, edit, or duplicate for each respective property.
Click View Charts to see the results of your ad campaign, ad set, or ad.
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Click Edit to update the details of your ad campaign, ad set, or ad.
Click the clock icon to see any activity related to the ad campaign, ad set,
or ad.
Click Duplicate to create a new ad campaign, ad set within your ad
campaign, or ad within your ad set based on the original.
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PART 2
Making money with TOP Instagram Niches
Firstly, let's declare what makes a niche profitable so you can succeed.
Instagram is a massive beast.
With millions of accounts it's not easy to stand out.
Before you pick a niche, you need to ask yourself how do you want to
monetize your Instagram account.
Common monetization methods include:
1. Selling shoutouts or uploads of advertisements for other brands.
2. Driving traffic to a product and earning commission. Also known as
affiliate marketing.
3. Selling your own product perhaps, through either drop-shipping or a
digital product such as an online course or eBook.
It's good to know your end goal and work backwards to how you'll achieve
it.
IF you don't have a product:
Selling shoutouts and driving traffic to an affiliate product via a link in your
bio can be a great method of earning passive income.
The more accounts you grow, the more potential for higher figure income.
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Important factors to keep in mind when growing a profitable Instagram
niche account.
Quickly, before we dive into the most profitable Instagram niches...
You want to ask these questions before growing an account:
1. What is the age of the demographic you will be targeting
2. What is the gender of the demographic you will be targeting
3. Where will your demographic be located?
4. What language will your demographic speak?
Having these factors in mind, will make it much easier for you to then sell/
advertise/promote products to your followers.
As you'll know exactly who your audience is and what they want.
For example, you don't want to advertise an English male related fitness
product to Spanish speaking females.
Profitable Instagram Niche #1: Fitness
Fitness is massive on Instagram.
It's by far the easiest to get into, yet one of the hardest to sell in due to the
saturation of the market.
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Here are examples of different and specific Instagram fitness niches you
could use with Instagram Ads to drive traffic to affiliate products, such as
exercise machines, supplements or training programs:

CrossFit

Yoga

Snowboarding

Skateboarding

Gym/Weightlifting (popular)

Cycling

Swimming

Baseball

Basketball

Football

Soccer

Tennis / Table Tennis

Volleyball

Golf

Rugby

Cricket
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You would want to pick one sub-fitness-niche and grow an account only
focused on this. This makes it very easy for you to know who your
followers are and what to sell to them.
Let's take a look at some examples of Fitness niche accounts:
Profitable via: Shoutouts/ads, Clothing (teespring, shopify, printful), Selling
online courses, Selling consumables such as green tea.
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Profitable via: Shoutouts/ads for skate brands, Clothing (teespring, shopify,
printful), Skateboarding items (backpacks, tools, griptape, wheels, decks),
Camera equipment
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Profitable via: Selling ads/shoutouts, Clothing, Gym wear, training
programs, supplements, coaching, fitness gadgets, lifting gloves, ebooks
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Profitable Instagram Niche #2: Luxury/Lifestyle
Everyone on Instagram wants to show off how awesome their life is.
And this is why the Luxury/Lifestyle niche is fantastic.
Therefore, luxury accounts such as:

Super Cars

Super boats/Yachts

Watches or Jewelry

Clothing (Street, Runway, Nightlife, Fashion)

Travel (Hotels, Locations)

Homes / Buildings / Pools
Work great.
NOW, whilst most users who follow these accounts can't afford the
material items shown, they do look towards living a luxurious lifestyle.
So when an opportunity is presented (advert) that let's them experience
this luxurious lifestyle for a cheaper price.
They will jump at it.
A perfect example here would be advertising for a watch, which looks like a
high end luxury brand, but only costs $97.
Here are examples of luxury accounts to pull from:
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Profitable via: Car product shoutouts, Car parts (led lights, rims, gadgets),
apparel, phone cases, tickets to car meetups
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Profitable via: Selling ads/shoutouts , Clothing, shoes, phone cases,
clothing protectors (shoe spray, clothing racks), decor items such as shoe
racks or carpets
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Profitable via: Selling ads/shoutouts, luxury clothing/items at a cheap price,
lead generation for companies/other products
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Profitable Instagram Niche #3: Animals
99% of the population loves cute fluffy animals.
And around 30% actually own one.
We're talking about pets here. Specifically cats and dogs as they are the
most common and popular pets.
This means that there is great opportunity for you to make money.
Here's example of accounts you could grow:

Cute dogs doing cute/funny things

Cute cats doing cute/funny things

Cute bunny rabbits doing cute/funny things

Just any pet looking cute doing funny things!
Cute animals make people feel positive emotions.
Pet owners want their pet to look good and feel good because that makes
the owner feel good and happy.
People buy happiness.
Therefore, you can easily sell products to pet owners which makes their
pets life better.
Such as a dog harness which doesn't pull on its neck so your dog enjoys his
walkies more and you feel more comfortable that you're dog isn't being
hurt.
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Let's check out some animal related accounts:
Profitable via: Selling ads/shoutouts, dog human clothing (teespring,
printful), dog clothing (bandanna, harnesses, collars), organic treats/food,
dog toys, dog beds, dog monitors (watch your dog at work)
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Profitable via: Selling ads/shoutouts, cat apparel, phone cases, cat treats,
cat beds/toys, cat costumes for Halloween
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Profitable Instagram Niche #4: Travel
If you went into an office and asked a group of employees "do you enjoy
your life or are you satisfied"
Most would sadly say no.
Everyone wants to escape their 9-5 life. And this is done through traveling.
It let's people remove themselves from the 'norm'.
A profitable Instagram niche is therefore Traveling.
But it's also a much harder niche to be profitable from. This is where most
people go wrong.
You need to create an Instagram account which is lazer-focused to a
specific travel audience.
We're talking about:

Campers

Backpackers

Business travelers

Van life

Rock climbers

Camping with dogs
We are not talking about luxury travel, as most people will never have the
finances to afford it.
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Yet trust an Instagram account to drop $5,000+ on a trip.
Instead, targeting these smaller sub-travel-niches, you can easily sell
products that will make their travel experience better.
Such as anti-theft backpacks for anyone backpacking through a country.
Or a dog harness which carries important first aid equipment, keeps them
warm and dry and has pockets for snacks and poop bags for your dog.
Here are examples of travel accounts doing it right:
Profitable via: Selling ads/shoutouts for camping products/hostels/travel
apps, van related or camping products (shower bag, tool kit for
breakdowns), guides or a course on how to start a van life
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Profitable via: Products for your dog (harness, first aid kit, dog tents, travel
beds), dog apparel, clothing, go-pro-harness attachment
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Profitable via: Shoutouts/ads for rock climbing gear or power food,
clothing, rock climbing items, rock climbing route guides
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Profitable Instagram Niche #5: Business/Making Money Online
Everyone always is looking to make their financial situation better.
Therefore, business is a great category on Instagram.
It's also an evergreen niche. Meaning that it has everlasting appeal—people
will always want to make money.
Therefore, accounts focused on improving the financial lives of others are
awesome for being profitable.
This niche is typically male dominated on Instagram, but that doesn't mean
there are not females on Instagram looking at this niche.
Examples of Business accounts include:

Stock information/tips

Blogging tips

Saving money tips

eCommerce tips

How to start a business

Public speaking/networking tips

Marketing tips
As you may have noticed, these accounts all give tips.
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Within this niche, and with any niche, if you can provide free value to your
followers they will feel much more inclined to repay you by purchasing a
product.
Offering a ton of free value also greatly increases your trust and
reputation = more sales.
It is a lot more work in the long run, but the payoff can be incredible.If you
sell or plan to sell your own digital product such as an online course,
training program, consultation or eBook this is a great niche to jump into.
Here's some examples of Business niche accounts:
Profitable via: Selling online courses, digital products, ebooks
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Profitable via: Selling online courses, digital products, ebooks, paid
webinars, live events
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Profitable via: Selling online courses, digital products, ebooks, paid
webinars, live events, affiliation of products
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Profitable Instagram Niche #6: Beauty
Instagrams demographic is primarily female.
And most females are interested in the beauty niche.
Which means there is a great opportunity for you to enter the market and
make profit.
When we mention beauty, we are refering to Instagram accounts such as:

Makeup

Nails

Hair

Skin care
The best method to profit off these accounts is to sell advertisements and
join affiliate programs for beauty products.
You can then upload pictures of the products being used and the results for
social proof.
OR you can upload tutorials of how to use the beauty products.
Here are examples of beauty niche accounts:
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Profitable via: Shoutouts/ads for beauty products, photo filter templates,
beauty products, affiliation of health product such as a green tea detox
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Profitable via: Shoutouts/ads for nail products, affiliation of a nail paint
brand
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Profitable via: Shoutouts/ads for beauty products, health products,
clothing, photo filter templates
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Profitable Instagram Niche #7: Relationships
Everyone wants to be loved.
It's just nature, baby.
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Helping people with their relationships in life, whether it be:

Friends

Business

Relationships
Will always work.
It's a skill and people are always looking to improve their life.
This niche generally works best if you can refer your followers to an affiliate
program by a leading expert in the niche.
This will typically be an online course or eBook about relationship advice.
OR
You can link people to books on amazon with your affiliate code.
Here's some examples of relationship accounts:
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Profitable via: Selling courses, ebooks, affiliation of these products
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Profitable via: Webinars, courses, books, consultation, events and bookings
on live shows/podcasts
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PART 3
Ad Creation
I’ll be going through 10 simple steps to creating an Instagram ad. I’ll show
you that you don’t need any prior knowledge to design something
minimalist and eye catching.
Step 1: Go to Crello
To get started, sign up via the button on the upper right hand corner “Try
30 Day Pro for Free”
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Step 2: Select your format
On the Crello dashboard, you will see a large selection of different formats.
Take your time to explore the different options for future references. For
this tutorial, click ‘Instagram Ad’.
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Step 3: Pick a template
When you select a format, you will be taken to your artboard. Crello has
thousands of different templates for different formats. You can find the
templates in the left hand column. Take your time to look through the
templates to find one that is appropriate for your theme.
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Step 4: Click on the template
To add a template to your artboard, simply click on it. All the features of the
template – the background image and text – are adjustable. You can click
on different elements to change them.
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Step 5: Edit text
Click on the text in the image to customize your text.
Step 6: Pick a font
To change the style of the text, click on the ‘Aa’ icon. You will see a
dropdown menu of different fonts.
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Step 7: Adjust font size
To adjust the font size, use the slider next to ‘Font Size’.
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Step 8: Change the background image
To change the background image, click on ‘Photos’ on the menu on the left.
You can add your keywords into the search bar to look for specific images.
You have access to Depositphoto’s image bank of 60 million images, so your
options are limitless.
If you upload your own image and use it as a background, select the
‘Layering’ Icon and move the image to the back so that the text becomes
visible.
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Step 9: Adjust your image
To adjust the image, double click on it and you can edit and rotate the
picture on your canvas. You can also use filters to change the look of your
background image.
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Step 10: Click download and you’re done!
You have the option off downloading your finished design in different
formats. Use the hints on the right to help you decide which format works
best for you.
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Finished design:
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PART 4
Monetization
Common monetization methods include:
1. Selling shoutouts or uploads of advertisements for other brands.
2. Driving traffic to a product and earning commission. Also known as
affiliate marketing.
3. Selling your own product perhaps, through either drop-shipping or a
digital product such as an online course or eBook.
Selling Shoutouts
An Instagram shoutout, also colloquially called Insta shoutout or IG
shoutout, is essentially when one user promotes another user on their own
Instagram account.
An Instagram shoutout usually takes the form of User A creating a post or
story that contains a photo or @ mention of User B.
If it’s a business shoutout, User A’s post might contain a photo or video of a
specific product or service that User B sells.
In many cases, shoutouts fall under the umbrella of influencer marketing –
a massive trend that has more than doubled in the past couple of years and
doesn’t show signs of stopping anytime soon.
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An Instagram shoutout can happen in a few ways:

Paid shoutouts: These shoutouts are a classic influencer marketing
tactic. This is when you sell shoutouts to a user to promote his brand,
typically with cash or via an exchange for a free product.

S4S (shoutout for shoutout): S4S is a simple trade – they agree to
give you a shoutout on their page if you give them a shoutout on
yours.

Voluntary shoutout: The Holy Grail of shoutouts. This is when
someone is just so darn happy with your product or customer service
that they give your brand a shoutout without you even having to ask
or pay.
You will do paid shoutouts obviously.
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Websites where you will sell shoutouts:
Shoutcart.com
This is a reputable Instagram shout out site that will connect you with the
buyers. Generally, they provide tracking and statistics for every advert.
They exactly know what is working and therefore they maximize your
results.
Plughype.com
Based on the monthly web visitors, plug hype is ranked among the best
globally. It connects brands and influential creators so that to create paid
media endorsements across several platforms and verticals. This site is
actively using 18 technologies for its site. These technologies include mobile
compatible, Google Analytics and Viewport Meta.
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Affiliate Marketing
If you plan to use affiliate marketing as the monetization method, please
check bonus resources here:
https://www.dropbox.com/sh/urrkbjkqskl6fc3/AABTLeMWT8VGxFR2AWZci
ZhBa?dl=0
I prepared 17 premium websites for you to use them as the landing pages
while promoting affiliate products. You may change websites per your
needs.
The easiest way to find a product (offer) you will promote is by using
OfferVault.
What is OfferVault?
Offer Vault consists of almost 53,000 affiliate and CPA offers to choose
from. It is actually a search engine that scouts 60+ networks to provide you
with that many affiliates offers.
Factors include: Payout, Type, Category, Network, Last updated date
These categories will be listed for each search term that you enter, with all
the relevant information on the offers made by each merchant. This way
you not only find all the available and best possible offers but also can
easily compare them with all the other that exist from the pool of
networks.
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OfferVault earns by collecting flat monthly fees from the network for listing
their offers on OfferVault. The networks do this because OfferVault has a
large audience of affiliates searching the site everyday and listed networks
receive a constant stream of new affiliates who are interested in promoting
their offers.
Once you get associated with OfferVault and join the networks with offer
that you want to promote, you can start sending traffic to the offers. As you
start getting conversions (selling the products or generating leads) from
one of their merchants, a certain amount of commission will be paid to you
from the network. You do not even need to get into the details of the end
customer who is going to purchase the product. All you need to know and
do is lead that customer to the merchant. The process to be followed is
extremely simple and easy to understand.
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Advantages of OfferVault
Let us now have a look at the advantages of OfferVault that makes it a
favorite for its users.
1. You find a range of all affiliate networks that you could think of,
varying from CPA, CPS, CPC, lead generating and many more.
2. Discover the highest payouts available – Shop and Compare! By
signing up with OfferVault you can search for selected offers from
some specific countries.
3. Research niches and previews landing pages and saves you a lot of
time as you can find everything at one place.
4. Quick and easy Sign-up for new affiliates. The site is extremely userfriendly and you could process the entire selection of your product
with ease.
5. Receive email alerts for new offers based on criteria of past
selections: All offers are updated daily and you can set up optional
email alerts for new offers based on certain criteria that you set.
6. Live search ticker on the top which displays “Live Searches” function
showing what other affiliate marketers are seeking at OfferVault.
7. Webinars presented on OfferVault are essential as they aim to
deliver a lot of valuable information on some very useful areas.
8. Save hours logging and searching into multiple networks by quickly
sign up for upcoming networks and the existing more established
networks as well.
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Types of CPA Offers on OfferVault
OfferVault definitely shows you offers from the best affiliate networks that
exist today. Now I will walk you through the types of offers that are
available on OfferVault which makes it is a favorite of its users.
Mobile Offers
Affiliate marketers make plenteous money through commissions each day.
With the help of Mobile affiliate marketing, affiliates easily get potential
customers through their mobile devices. The marketers can even develop
free iPhone & smartphone applications, which depict users to the
merchant’s offers. Also they can get mobile websites with advertisements,
which promote the merchant’s products and services.
To start your mobile affiliate campaign you’ll be required to have three
important things – Mobile Traffic, A Mobile Offer and Mobile Tool
(Tracking, Testing).
Pay-per-call
Also known as Cost-per-Call, it is a compensation method and performancebased advertising model. It is just like Pay-per-Click (PPC) advertising. The
only difference is that in pay-per-call merchant makes the payment to the
service provider per Call and not for the click.
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Traffic Sources
It contains many various offer types inluding Popups, Email Submits, Native,
Video.
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New & Featured
These are two different pages which you will find on OfferVault. They are
extremely useful as the ‘New pages’ include all the fresh offers added in
OfferVault website, whereas the ‘Featured page’ includes those offers that
are chosen by OfferVault itself.
How Does OfferVault Work?
Basic Search
An affiliate network gives a platform for the advertisers and online
marketers to connect and can be very selective on who they accept. They
prefer a representative who has substantial lists.
OfferVault is one of the most popular and in demand affiliate network
among users. The biggest problem most new marketers encounter when
they try to get into affiliate marketing lies in not knowing the 3 most
essential steps they have to take:

Choosing the right affiliate network

Using the right keywords

Getting past the “no traffic” hurdle
OfferVault is kind of an assembling service which will pull out offers from
several affiliate networks. Also to perform your search for the most decent
offer, you are not required to login every affiliate program separately which
actually saves you a lot of time.
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Now, let’s have a quick look at how you can identify the most profitable
niches based on what top affiliates like Amazon or eBay exhibit.
Search Box is another important feature of the basic search in OfferVault.
You just need to type in the name of the product you are looking for in the
‘search box’:
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You will see that there are numerous networks that will be catering to
merchants in the same product category. However, difficult it may seem to
select the best one, there are certain factors which will help you decide the
best one for you. One of the most important is the “Payout” column, which
will enable you in deciding which payout is worthwhile while surfing
through the potential niches.
A keyword with a minimum of $10.00 payout per lead / sale is
recommended for a decent offer.
Basic search tips!

An affiliate network mentioned on OfferVault might pay pay you
more money per than others, therefore it is most essential to
compare which offer gives you the maximum profit.

You also need to be sure that the keyword you are putting is yielding
you the most appropriate and relevant result. Especially in case of
niche product category, you have to be very precise so that the
results are refined and well captured by the search engine.

Do not miss to go through any special instructions given along with
the offer. It may have clauses like they are available only for specific
countries or can be used only for email campaigns; hence you need
to be aware of that before jumping in. The special instruction is
displayed on the offer description once you click on offer name field.
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Keep in mind that if a page looks more professional it has fairer chances
of high conversion rate. So make sure you go through each detail while
having a look at the offer page.
Keyword Usage
The keywords that you use in the basic search have to be smartly
selected as the relevancy of the entire search will depend on the
keyword. Also you need to determine that what is the demand for that
particular brand you will be promoting, are people even going to come?
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This tool is not only ensuring you massive results but also giving you a
comparative analysis to choose the best depending on essential factors
such as the Competition, CPC and Total number of results.
Even in the exact match criteria you might be flooded with over 5000
searches also because of the competition prevailing with the other
networks to pull traffic from you. However, exact search might be
difficult to get you can try to get alternative keywords which has nominal
search volume and lesser competition. You can also filter your search by
trying more generic terms such as Keto Diet.
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Advanced Search
The advanced search option of OfferVault is something which can help
you to further refine your search for the best offer that you intend to
promote.
Keyword in title
It happens many times that you might not find the most relevant offer to
promote using the search button. The other possibility is that there might
be offers which are simply irrelevant but are still showing in the result
page. OfferVault’s keyword in title function in the advanced search
enables you to search for the offers which have the exact keyword that
you are seeking in the title.
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If there is any affiliate network having the same product you want to
promote, the results will be displayed. Else, there will be no results in the
search engine.
Keyword in description
The keyword in description feature allows you to refine your search and
display those results which have the offer you would like to promote in
the description of the offer.
In the landing page preview, you would be able to see the description of
the offer.
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Network search
If you know about a network or have worked with an affiliate or CPA
network before, you can simply use this feature to select multiple
networks. The best thing about this feature is that only the results from
those networks will be displayed in the results.
Since there are thousands of offers on these networks, it is not easy to
distinguish the best network and offers. Therefore, an advanced search
using the network search can help you to ultimately land up on the best
product to promote and get associated with the maximum income
generating merchant. At present there are 122 networks in OfferVault
and more are being added continuously.
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Category Search
If you have a specific interest in a certain category like sports or fashion
and you would like to promote a product from that particular segment,
OfferVault will provide you with a range of best offers by categorically
segregating the offers so that you can choose the one that’s most
relevant for you.
A category search also facilitates offers from certain niche websites with
immense ease, which is generally a difficult area to maneuver.
At present OfferVault has 37 categories from where you can choose your
desired offers.
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Countries Search
Many offers do not allow traffic from certain countries because of
restrictions as well as the feasibility of the traffic. So, you should always
check if the traffic from the country you are promoting is going to be
accepted by that merchant or not.
The countries search of OfferVault will help you determine the offers
from specific countries and ultimately lead to better conversions.
Payout Type
Most of the networks pay you either on lead, sale or on cost per click.
Using payout type feature, you can refine your search to get the offers
you want to promote according to the payout type you are more
comfortable with.
Payout Range Search
If you are looking to promote a product which is paying you more than
the others you have chosen, you can select the same one again in future
through this option. You can specify a minimum and maximum payout
you are looking per lead you generate and the offers which match the
criteria will be displayed so that you keep encashing from your highest
yielding merchant. Therefore, using the advanced search feature is going
to take your income levels too high with little smart work involved.
Overall, the advanced search feature is something which can really help
you save time and you can find the best offers to promote using this
feature.
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Comparison of OfferVault with Alternatives
OfferVault
Other Affiliate Networks
Contains a huge list of products and
affiliate networks promoting them at
one place.
Affiliates can promote products
by individually going to each
network and searching for
products.
Commission payouts are less
Commission payouts are usually
restrictive and are based on actions
once or twice a month, and are
that the end user takes (especially lead
based on sales.
generation).
Frequently offers all publishers highend bonuses and rewards
Occasionally offers promotions
or product bonuses
Free sign up with hundreds of other
May or may not be free to signnetworks to sign up on a single page
up and needs to clear screening
which can be based on different
to be an affiliate in some cases
criteria such as niche, category or CPC
Various networks available which even
Need to create landing page and
provides the landing page or Ads
review site to sell products.
directly to post on your website.
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PART 5
Tips to get more out of Instagram Ads
Let’s look at how you can get more out of your Instagram ad campaigns
with these seven tips:
1. Use Instagram’s new zoom feature
Instagram recently launched an update to the service that gives you the
ability to do a little close-up marketing with your Instagram ads.
Instagram’s new zoom feature allows users to pinch the screen to zoom
in on both photos and videos. The addition was implemented due to the
high number of user requests Instagram was receiving to have the
feature added to its platform.
It didn’t take long for brands to start experimenting with the zoom
feature, either. Some clever companies even tried out slow-motion
effects and new filters, in addition to advertising through the use of
storytelling on their Instagram feeds.
Each new feature offers opportunities for brands to flex their creativity
and find new ways to make their ads shine through the sea of
uninspiring, overly salesy ads pushed out by their competitors.
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The zoom feature can help you amplify engagement on your Instagram
ads, especially if you include a hidden gem that users can discover in
your photos.
Tugging at their curiosity with the offer of somewhat interactive content
could be enough to make them pause whenever they come across one of
your photos in their feed.
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2. Promote your best content
The typical approach companies take to generating new content for ads
usually involves them carefully scripting ad copy and developing calls-toaction that will have the greatest impact with their audience. If you want
to have more impact with your ads, don’t follow this approach when
advertising on Instagram.
You already have a wealth of content that you know your fans
appreciate. Look back through your organic posts to find images that
sparked the most engagement from your audience. Repurpose those
posts as ads to get a huge lift in response from a wider audience.
That’s what Paper Boat Drinks did. Check out this original post on their
Instagram page:
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After seeing decent engagement on the first post, the company decided
to reuse the photo and its caption to create an Instagram ad. At the end
of a 6-week campaign, the post saw over 26,000 likes, a stream of
comments, and a tremendous lift in their brand’s visibility.
Not every campaign you create is going to be a smashing success, given
all the variables that go into creating and targeting ads. However, you
can improve the likelihood of success by starting with something you
know your audience already likes.
3. Improve your targeting
The fact that Instagram draws on the extensive user data available within
Facebook’s ad platform means you can really zero in on your audience
within Instagram.
But you have to know how to leverage different aspects of the platform
to really make it work for you and your brand. Aside from the standard
targeting mechanisms, there are some other features that can help you
narrow your focus.
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Custom and Lookalike Audiences: The lookalike audience feature allows
you to create a custom audience for your ad that replicates your existing
followers. This can help you bring in new people who have similar
interests, demographics, behaviors, and employment backgrounds to
your current audience.
Remarketing: Facebook has a pixel you can place on your website and
track visitor behavior. While its primary purpose was intended for
monitoring and tracking conversions from social, it can also be used for
ad targeting.
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You can then create a custom Instagram ad audience consisting only of
people who have visited your website. Other modifiers can be added as
well, such as only targeting the people who visited your website and
either took a specific action or abandoned their carts.
Since the average cart abandonment rate is over 68%, remarketing
through Instagram can be a great way to win back those lost customers.
Using the advanced targeting features will get your ad in front of the
most relevant audience segments, which should improve your clickthrough rates. When you specifically target people who are more likely
to convert, and your click-through rates subsequently increase, you’ll
bring down your cost per click rate as well.
Spend extra time experimenting with Instagram’s audience targeting
features, as they can dramatically impact your campaign’s performance.
4. Don’t make your ads look like ads
If you want to boost engagement and score more click-throughs with
your Instagram ads, then don’t make your ads look like ads.
Your audience is far more likely to respond to posts that look like natural
content as opposed to blatant product promotion. Incorporating actual
people into your images and videos is critical; images that contain faces
get 38% more likes than other types of content.
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Make sure your fans don’t feel like you’re constantly trying to sell them
something. While some won’t mind the marketing attempts, you should
still aim to create the most organic experience possible. For this reason,
plan your ads carefully. When you’re getting ready to launch a new
Instagram ad, start creating organic, high-value posts with the same
theme as your ad.
After your ad goes live, make a few similar organic posts. Creating a
theme for your promotion will lead to a smoother transition that
interweaves similar ads of both the paid and organic variety.
5. Use the call-to-action button
When you create an Instagram ad, you can include a call-to-action
button near the image caption (bottom right of the image.) This CTA
button is in the same spot for Facebook ads. The button offers you
several choices in the messaging of your call-to-action.
If you find one that is relevant to your campaign, use it.
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Clover, a dating app, launched an ad campaign on Instagram to promote
their mobile app. The ad targeted 18-35 year-old singles. The goal of the
campaign was to reach a wider audience and increase the number of
mobile downloads of the app.
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Using Instagram’s ad platform, Clover developed a series of ads featuring
single men and women (see the above advice on using faces), along with
the “Install Now” button on the ad.
By the end of the campaign, Clover saw a 30% increase in new
subscriptions and reduced their new user acquisition costs by 64%.
“Hands down, Instagram has been the most successful platform for
acquiring high quality app users,” said Kris Armstrong, Director of
Marketing for Clover. “We’re familiar with Facebook’s ad management
platform, which has really helped us optimize our campaigns quickly
since Instagram uses the same interface.”
6. Promote with video
When most people think of Instagram, especially those who don’t use it
often, they probably imagine an endless stream of static images. They
forget that Instagram is also a great channel for promoting videos.
Videos instantly capture the attention of users because they stand out
from the content around them. People love watching videos, even if they
are short. When Instagram introduced videos, there were more than 5
million videos shared within the first 24 hours. If you put product videos
in front of your customers, they are nearly twice as likely to make a
purchase, especially if you couple it with a call-to-action button.
If you’re having a hard time coming up with material for a video, turn to
your audience. User-generated content is a powerful tool for building
trust with your community. Curate their videos or get video of your
customers with your products on location or at events. Share their
enthusiasm for your brand and promote those videos through ads.
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7. Tell a story with image carousels
You aren’t stuck with a single image for your Instagram advertisements.
The platform is based on a carousel, which means you can showcase
more images for your fans to browse.
If you’re trying to sell a product or service, weave a story into the
content to make it more engaging. Intrigue your audience with a
storyboard of striking images that not only highlights the best parts of
your brand but also connects with your fans in a meaningful way. Don’t
just post product images; use photos that represent the experience of
your product or service and how it makes people feel.
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