LEGO DIGITAL SOLUTIONS NAME INSTITUTION COURSE PROFFESSOR DATE 1 Introduction In recent years, LEGO has managed to stay relevant in the digital age by providing digital solutions to customers. This focus has allowed the company to maintain its position as a leading toy manufacturer in the world. (Waspodo et al., 2022). LEGO has always been a company that understands the power of technology, and its focus on providing digital solutions to customers has allowed it to stay at the forefront of the industry. LEGO’s focus on providing digital solutions has also allowed it to maintain its position as a leading toy manufacturer in the world. LEGO’s focus on providing digital solutions has also allowed it to maintain its position as a leading toy manufacturer in the world. This is evident by the company’s continued success in both the North American and European toy markets. LEGO has also managed to maintain its popularity with young children and their families thanks to its focus on offering digital content and experiences that are fun, accessible, and engaging. To evaluate the value of innovation, you first need to understand what it is. Innovation can be defined as a new idea, method, process, product or service that improves or alters an existing situation. In the world of business, innovation is key to success because it can help companies stand out from their competitors and create new markets for themselves as illustrated by (Singh et al., 2022) The opportunities created by the migration of users from use of PCs to mobile devices are vast. mobile devices offer users a more convenient way to access the internet, as well as a host of other applications and services. This has led to a proliferation of different mobile apps, which in turn has created new opportunities for businesses. A business model is a plan that an organization has in mind to make profit The Lego digital solutions business model involves the company selling its mobile apps and digital solutions to a wider audience. Lego sells its mobile apps through the App Store and Google Play, and it also offers digital solutions through its Lego Mindstorms EV3 platform. As per (Ginting et al., 2022) A real-time business or information system is one that operates in real time, meaning that data is processed and made available as it is generated, rather than being stored for later use. This can be important in fields such as finance, insurance, and manufacturing, where fast response times are vital to ensuring that transactions run smoothly and that products can meet customer demand Ethics are a set of principles that guide people in making decisions. Lego digital solutions takes into account the ethical principles of autonomy, beneficence, non-maleficence, and justice. These principles would be addressed by ensuring that the user's data is collected and used in a way that does not violate their autonomy, beneficence, or non-maleficence (Orlando et al.,2022). 3 References Ginting, G.M., 2022. Pengaruh Green Product, Green Promotion, dan Green Perceived Value Produk Garnier terhadap Minat Beli Milenial di Kota Medan (Doctoral dissertation, Universitas Sumatera Utara). https://repositori.usu.ac.id/handle/123456789/59145 Singh, N.K. and Singh, P., 2022. Identifying consumer resistance of mobile payment during COVID-19: an interpretive structural modeling (ISM) approach. Business, Management and Economics Engineering, 20(2), pp.258-285. https://journals.vilniustech.lt/index.php/BMEE/article/view/16905 Orlando, J.G. and Brunori, G., 2022. The Role of Business in Sustainable Development: Becoming Benefit Corporations in the Agri-Food Sector. In Food and Agriculture in Urbanized Societies (Vol. 26, pp. 67-81). Emerald Publishing Limited. https://www.emerald.com/insight/content/doi/10.1108/S1057192220220000026008/full/html Waspodo, L. and Andi, K. (2022) Rational Choice Theory Sebagai Konsep Optimalisasi Pemberdayaan Software Keuangan Dan Digital Marketing Pada UMKM Di Kota Bandar Lampung. --. http://repository.lppm.unila.ac.id/46286/
