CALLOWAY COUNTY SCHOOLS
BRAND PROJECT
PRESENTED BY GARY CRASS
WHAT IS A BRAND?
A brand is a logo or image that identifies a
business, company, team or individual..
WHAT ARE THE BENEFITS OF A BRAND?
-Identity
-Unity
-Professional
WHAT DO I GET?
• Primary and secondary logo(s)
• Multiple files
• Multiple color setups
• A branding policy
• Professional Services for future needs
CURRENT CONFLICTING BRANDS
NEW BRAND
PRIMARY
SECONDARY
MASCOT
ADDITIONAL LOGOS & WORD MARKS
NEW LAKER UNIFORMS & APPAREL
BRAND POLICY
What is a Brand Policy?
A brand policy is a guide to anyone that uses your brand so consistency can be
maintained. It includes all your brands, colors, fonts, with information on how they
are to be used correctly.
THE BIG QUESTION
WHAT DOES IT COST?