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Contents
Course/Intake ....................................................................Ошибка! Закладка не определена.
Declaration: I hereby declare that the assignment submitted is an original piece of work
produced by myself. ...........................................................Ошибка! Закладка не определена.
Introduction ............................................................................................................................................ 4
1.Current position of the organisation ................................................................................................... 4
Philosophy ....................................................................................................................................... 5
Target Market ................................................................................................................................. 8
2. Analysis of the business ...................................................................................................................... 8
The micro-environment ...................................................................................................................... 8
Market/Task environment .................................................................................................................. 9
Porters 5 forces ................................................................................................................................. 11
Technology environment .............................................................................................................. 11
Economic Environment ................................................................................................................. 12
Socio-cultural environment .......................................................................................................... 12
Institutional/Political Environment ............................................................................................... 12
International Environment............................................................................................................ 13
Ecological Environment................................................................................................................. 13
3. Roles and skills of managers ............................................................................................................. 13
Management styles and roles of managers ...................................................................................... 13
4. Human Resources ............................................................................................................................. 15
Human Resource Retention .......................................................................................................... 15
Training and development ................................................................................................................ 16
Performance Management ............................................................................................................... 17
Remuneration and Benefits .............................................................................................................. 17
Labour Relations ............................................................................................................................... 18
5. Change Management: ....................................................................................................................... 19
6.Organisation design: .......................................................................................................................... 20
7. Recommendations: ........................................................................................................................... 23
Success factors .............................................................................................................................. 23
Conclusion ............................................................................................................................................. 24
References ............................................................................................................................................ 25
References ............................................................................................................................................ 25
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Introduction
[Brinkle is a none existing company… in this task I have made it an existing
organisation in South Africa.]
I have chosen Brinkle. this business is in the advanced technology industry that has
started about 6 years ago. The main products distributed by this company are PCs,
computers, servers and smart TVs.
In this industry there is always something new innovated so the company launches
new products and updates every now and then. I see that this company has the
potential to go Global and succeed in excelling in trading internationally.
1.Current position of the organisation
Business profile of Brinkle
General information
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Business name Brinkle
Head Office Address: 14 Melvin Str Kingsway, Mafikeng
Phone Number: 011 7755 089
Website address: www.Brinkle.org
Company status: BEE level
Contact information of the person in charge( Michael Belmont, 079 512 7927,
boltmontm@outlook.com) Michael Black
Business Details
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Date of creation (2013)
Main arears of activities of business (Mafikeng, Bloemfontein, most arears of
Johannesburg, Durban)
Main products (PCs, Computers, Smart TVs, servers and smartphones)
Main services (Distribution of these products)
Principal Customer Industries and Geographies (Schools, business offices,
private institutions, certain individuals who want to buy trusted products; The
customer normally come from major cities and dominated environment)
About BRINKLE
Brinkle is a local company which manufactures PCs, mobile, and internet devices. The
main focus is to deliver to the customers what they really want in technology,
appearance of any electronic product. Brinkle is considering their employees and their
customers. They focus on innovation i.e. manufacturing different relatively new
products.
Background, mission and vision
Brinkle is a company that manufactures computer related technology like PCs, smart
TV, and servers. BRINKLE was founded about 6 years back which was about 2013.
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The main goal of the business was to build something or computers that customers
will appreciate and like to use. They strive for excellence in all their operational ways.
there are many competitors in the market but none of them are a threat because
Brinkle has a strong vision and passion for their business.
Mission statement they are having is to try and achieve the highest rank in the
computer technology field, locally and international. Their mission is to show the
customers what they plan to achieve and the different they ought to bring. they get
feedback from customers to be more alert of what the customers need. The mission
is to simplify the lives of the customers and to make a positive contribution
The Vision Brinkle have is to attract more customers and show them the great plans
they have into growing and becoming more innovative. Their vision is based more on
the long term on achieving success. They use a strategy to be more aware of the
customers want. their vision shows that they plan on building more electronic and
computers which are going to be liked and bought by the customers. The vision is to
become one of the largest company worldwide.
Philosophy
Brinkle is built on these values:
Innovation - the company runs with a motto " ", we strive for change and innovation
of the modern technology is the best solution. there are products offer a great range
of all the needs required in the computer gadgets. some may come with difficult
manuals and certain population is not familiar with it. there are consultants who are
always on standby to assist the customer with whatever they need free of charge. for
customers with available access to the internet the computers come with a program
that keeps you in touch with the help services if ever you experience any kind of
trouble.
Service excellence
The service that is offered to our current customers is of great excellence. this is a
benefit to the organisation in regards to customer loyalty, as well as building a great
relationship with them. in the long run we expect more customers coming in for the
services. There is a variety of customers as clients, young and old and it is our mission
to have customers of any age, culture and nation entrusting us and the services
provided.
Environment
Most clients prefer green computing. All over the world environmental awareness is
high and the company makes sure that manufacturing process is environmentally
friendly, like non-flammable, non-caustic, and non-toxic material are used.
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Every PC or gadget bought comes with instructions manual and precautions details
on how to handle or what to do when the computer acts a certain way. every
information is in the instruction manual to avoid mistakes being made. so the user
guide has accurate information that any person can understand easily.
They are committed to promoting and maintaining environmentally responsible
manufacturing and other business practices for the benefit of the customers,
consumers,
employees and the communities which they operate. They strive for continual
improvement by developing specific programs that address the environmental cost
and impact our activities, products and services.
SAFETY
safety is the focus key here at Brinkle. the employees are ensured to work in an
environment that is safe and harmless. the machinery is monitored daily to ensure
smooth running and the safety of employees. The products made are put on trial usage
to ensure and to avoid any unnecessary fall outs and harm towards the customers. so
the customers are protected from injuries by balancing the heating of the computers
and the charge adapters and any health threatening issues. The user guides and
instructions explain how to handle the Computers and what not to do like using the
charge adapters to warm yourself.
The important safety information
All information is included in every computer packaging set. Warranty information is
included also in the warranty guide that comes with the computer.
To reduce customer's risks, there are sets of safety instructions provided for
customers.
The information includes references to power adapters and batteries. Computer
products contain a coin-sized internal battery safety information that applies to all
computers.
Here is some safety information that comes with the package:
The user needs to protect themselves from the heat generated from the computer:
When the computer is turned on or when the charger is being used, the base, the palm
rest, and some other parts of the computer may become hot.
The temperature they reach depends on the amount of activity and level of charge in
the battery.
Extended contact with the body, even clothes, could cause discomfort or even a skin
burn.
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-Avoid keeping your hands, your lap, or any other parts of your body in contact with a
hot section of the computer for any extended time.
-Periodically take hands from using the keyboard by lifting your hands from the palm
rest.
The user needs to protect themselves from the heat generated by the power adapter:
When the power adapter is connected to an electrical outlet and your computer, it
generates heat.
Extended contact with the body, even clothes, could cause discomfort or even a skin
burn.
-Do not place the power adapter in contact with any part of your body while it is in use.
-Never use it to warm any part of your body.
Prevent your computer from getting wet:
Keep liquids away from the computer to avoid spills and the danger of electrical shock.
Protect the cables from being damaged:
Applying strong force to cables may damage or break them.
Protect your computer and data when moving it
Before moving a computer equipped with a hard disk drive. do one of the following,
and make the power switch is off or is blinking:
-Turn it off
-Put it in sleep mode
-Put it in hibernation mode
Carry your computer carefully
-Use a quality carrying case that provides adequate cushioning and protection.
-Do not pack the computer in a tight spaced case or bag.
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-Before putting the computer in the suitcase, the computer should be in sleep mode,
hibernation or turned off. It should never be left turned on.
Target Market
Main customers: institutions, colleges and companies
Other Customers: stores, children, University students, certain individuals and
anyone else.
Geographic location: Most Parts of South Africa (Major cities- Johannesburg,
Limpopo and Durban are the most serviced locations because they are most
developed and needy in computers because of circumstances)
Performance
Strengths
 Strong market share
 Brand advantage
Weakness
 small market shares in local PC market
 Lack of scale (to compete with its major competitors)
Opportunities
 Growing PC demand
 Olympic strategy
Threats
The employees are encouraged to consider the above points to monitor the company’s
performance and market strength and advantages they have.
2. Analysis of the business
The micro-environment
In Brinkle the micro-environment is made up of support activities like:
Human resources - They employ and train their new staff
Firm infrastructure- which are the property the organisation use to make the products
at the factory, 3 different machines that are used to put together the computers and 3
vehicles for transportations.
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Technology development- are made for manufacturing computers that are sold,
used to service customer emails and keeping track of their financials.
Technology is also used for transfer and licencing issues for BRINKLE; Mobile phone
and internet penetration (It assess the level of internet and mobile phone penetration
in the country as it will be building a requisite business model based on local needs
and realities; Level of acceptance in the society (needs to be done before launching
certain products).
Procurement- The CEO handles the purchases of devices, computer drives and other
parts needed to manufacture the computer.
-Primary activities
Inbound Logistics - There are suppliers that deliver the computers into the
organisation.
Operations - there are 11 staff members, 4 are computer engineers who manufacture
the computers, 4 workers who work are trained to operate the machinery and 3 other
workers package and label the finished product.
Outbound logistics- there are 5 vehicles that are used for product delivery, 2 are
large trucks for large transportation and 3 are small vehicles for smaller customers.
Market & sales - 1 vehicle is designated to marketing range of new products and
sourcing new clients.
Services - The managers conduct surveys on improvement of the services and
products by taking down orders.
The main plan when going international is that they seek to capture broad oversea
markets have been the basic motive.
When the company has grown into sizeable scale, it will obviously face pressure of
growing markets. there will be extension to external markets. The company is willing
to expand scale and scope of product operation to enhance its competitive advantage
due to external markets
Market/Task environment
This consist of the potential consumers who have needs and the buying power to
satisfy their needs.
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MARKET
The market that Brinkle aims to satisfy needs of are the following:
 computer parts suppliers
 Mechanics
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 Any intermediary that supplies computer and other devices (game, incredible
connections, Makro etc.)
 Any individual consumer is a possible customer of Brinkle
They have adopted to different strategies for marketing, promoting, advertising their
products. As per the market requirement all the strategies will be planned, every
market has different practice and culture. they are trying to build something different
that all the other competitors are lacking.
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Suppliers
[Computer drives and parts suppliers company] that Brinkle uses as suppliers
The company believes that the longest the supply chain, the more complex it can be
for human beings to manage effectively. The organisation deployed a supply chain to
cut operational costs and drive incremental revenues.
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Intermediaries
Brinkle is stocked at [Midas]
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Competitors
There are many competitors in the industry, local and international. HP, Acer and
Brinkle are one of the biggest competitors in the world, though Brinkle plans to be
bigger than they are in the near future.
At Brinkle they embrace Fair Competition
The company complies with the laws. Under these laws, agreement among
competitors that restrict trade or price competition are illegal.
The Brinkle employees maintain independence of judgement and action in designing,
producing, pricing and selling our products and services and must avoid even the
appearance of colluding or making an agreement with a competitor.
Results of market strategy:
Uncovers
Cognitive insights that help BRINKLE optimise decision making.
Up to 95%
Faster reactions to supply chain disruptions help Brinkle reduce risk.
Identifies
opportunities to reduce costs and drive incremental revenues
The company aims to ensure the quality, delivery and availability of materials. There
is a process of careful monitoring and planning, as anything from bad weather and
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natural disasters to financial crises and political unrest which can break a crucial link
in the supply chain.
7 Ps
Product
There is a demand for Brinkle Products especially when they are sold at an appropriate
price.
Price
The customers do not feel cheated by the price, even though high prices draw other
customers.
Promoting
Brinkle has teamed up with certain popular DJ to promote their products.
Place
There are a couple of branches around the country. and there is online ordering for
the products.
Physical Evidence
The products sold are physical evidence to avoid empty promises.
People
They interact with the customers in any way possible.
Process
They manufacture the products and also sell themselves at their branches.
Porters 5 forces
Technology environment
Brinkle prefers to use the latest machinery to manufacture the computers to keep them
up to date with the modern world and also to make their work much simpler/ easier to
perform their tasks, however these needs to be upgraded from time to time but the
cost factor and space in the factory are becoming a problem.
Technology transfer and licencing issues for BRINKLE; Mobile phone and internet
penetration (It assess the level of internet and mobile phone penetration in the country
as it will be building a requisite business model based on local needs and realities;
Level of acceptance in the society (needs to be done before launching certain
products);
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Economic Environment
-Brinkle has a large number of employees, providing work for many people and helping
the economy. the people employed are more than grateful and pleased with the way
they are treated at work.
Socio-cultural environment
 Brinkle keeps socio-cultural changing by going to places which are not
urbanised as yet and proving them with the computer products and services.
the people purchase the goods at an affordable price because computers have
become one of their needs because they lack exposure therefore lacking
experience and skill. This is to empower the economy.
 Brinkle is staying up to date with the changing world. with 360 degree rotating
computer pads, finger print reading, high quality resolution computer and all the
other things customers keep demanding. Brinkle tries and fulfil all these wants
because consumers want to use gadgets with easy access and great content.
 The computers that are manufactured are for usage of any person of any
gender, big or small, young or old, the computers are so advanced for anyone
to use.
 There are different versions of computers, some are updated time to time, new
computers are also built recently. there are many gadgets sold at an affordable
price, children could get a smart phone, a teenage girl or boy could purchase a
Laptop, and also the parents who can buy the more advanced latest gadget,
schools and company can get any deals at a fair price.
 It contains education, population, income levels, lifestyles and other cultural
factors. Brand awareness of computer which manufactures will be affected by
the income and educational level of consumers
Institutional/Political Environment
Brinkle keeps to the laws and regulations of South Africa when it comes to:
 Treatment of employees (the organisation follows the basic conditions of
employment act, employment equity act making it triple BEE and Labour
relations act)
 safety measures are followed at all the time and is compliant with the
occupational health and safety act
Brinkle maintains good relationships with the local governments they are located and
are planning to do the same as they go global and strive to be a good corporate citizen
everywhere they operate. They have some government relations that is responsible
for coordinating BRINKLE's communications, lobbying and other interactions with
government officials and policy makers. The employees do not get involved in the
lobbying, communicating with public officials about policy matters, make political
contributions or engage in any way with the political activities.
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International Environment
Brinkle is mainly planning to go global soon enough so all their operations are keeping
up to the international standard of Brinkle corporation. the standard ran by Brinkle is
almost as the international competitor's standard. This is done to attract more
customers locally and internationally.
Ecological Environment
Most of Brinkle products are all environmentally friendly, this is done by making sure:
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All products are not tested on humans
And packaged in recyclable boxes
Less electricity is used to put together the pieces
More human efforts and energy is used than machines
Environmental factors
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Influence of climate change (how climate change will affect BRINKLE's
business model and supply)
Level of consumer Activism regarding Environment concerns (It will be
helping both developing environmentally friendly products.
Recycle policies (what are they and what BRINKLE can adhere to those
policies)
Legal factors
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Business laws (Needs to assess what are the business laws and how they are
different from home market.)
Laws regarding monopoly (they should be worried about the laws)
Consumer Protection laws (need to know the rights and what is the attitude of
authorities towards consumer protection.)
3. Roles and skills of managers
Management styles and roles of managers
Interpersonal role: Role of figurehead and Leading the employees, which involves
taking possible sponsors and some customers to launches; hiring, training and
motivating employees.
Information Role: Role of analysing/monitoring, being a disseminator and a
spokesperson; which involves scanning reports, passing information received to the
individual who will find the information useful and making speech to discuss important
issues.
Decision-making role: Role as an entrepreneur, problem solver, resource allocator
and negotiator; which involves developing new ideas for innovation, resolving conflict
between employees, reviewing & revising budget request and reaching agreement
with a key supplier.
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For them to take on the organisation they require certain skills like:
Conceptual Skills
The manager needs to have the ability to think. He/she or they need to be able to think
about the entire organisation “holistically and to think strategically in the big picture
considering all parts of the organisation.
Interpersonal Skills
The managers need to be able to interact with people. A manager needs to be able to
resolve conflicts between people, understand human behaviour, and motivate groups
as well as individuals.
Technical skills
Skills used to do something. Technical skills are used by people like first-line
managers who spend most of their times training subordinates and answering
questions about work related
Management style:
Persuasive
The employees take part in decision making. They come up with ideas that will and
then try to persuade their manager why they think their ideas should be considered.
This has helped the organisation in transforming and excelling because front
employees know the customers that come in, the regular customers and their regular
purchases. The whole management style has helped in reaching the goal of expanding
and attracting new customers
Roles performed by the managers.
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Plan Business Development
The higher level managers, including executives, CEOs and CFOs- are
responsible for mapping out the strategies activities of the business. These
managers determine the product lines the company will offer, plan for
differentiation from competitors and set the overall vision of the company.
Managers of all levels are responsible for enforcing those decision and paths
that have been established.
Recruit and manage staff
They use hands on knowledge of the skills and experience that is required to
fill their positions, the manager screens and staffs his team for excellence. The
managers recruit individuals who share the company's vision and have the
determination to lead it in the right direction.
Train and Develop staff
They often train their staff to ensure that the required skills are developed in
the intended manner. Knowledgeable managers are often more capable of
addressing training questions and material and can provide hands on answers
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and examples for clarification. The managers offer an ongoing training that
help employees do their jobs more effectively and efficiently.
Develop and Lead Projects
The managers have the foresight and experience to bring forward the best in
the people, redirect the staff energy where necessary and motivate them
towards the goal's completion. This requires the ability to prioritize important
activities, seek viable alternatives and encourage employees to take control of
their project work assignments.
Communicating clearly and effectively
The manager has a string communication skills. The manager is able to clearly
communicate even the most complicated information to people of all levels.
The manager communicates in spoken and written form.
Act as a Disturbance Handler
Managers become counsellors or disturbance handlers. Staff members seek
resolutions from managers when difficulties arise. Whether business or
personal. Managers know how to empathize, resolve and direct their staff to
keep them focused on meeting the company goals.
Influence staff and customers
Managers are able to sway their customer's decisions that their organization
meets their requirements and provide authority over the staff. The managers
are strong minded leaders that lead by example.
Evaluate the organisation
The leaders are able to analyse situations, criteria and work habits to ensure
the organisation's quality standards are being met. The manager evaluates the
information before them and make a strong determination if the information
meets company standards.
Schedule to meet deadlines
The manager is able to create schedules for their staff, suppliers and their
inventory while ensuring that the slots overlap effectively and efficiently.
Develop Innovative Solutions.
The Managers find new, more efficient ways for their departments and teams
to complete their tasks. They save their companies only on overhead and
supplies, keeping their organization's firmly in the black.
4. Human Resources
Human Resource Retention
It involves strategies and practices to maintain the existing human capital within the
organisation while tapping into their full potential. The organisation’s Human
Resources Retention include Training & Development, performance management,
remuneration & benefits, labour relation and HR Administration.
Skills
Skills in Brinkle are displayed through the following:
The human resource or staff compliment at Brinkle is as follows:
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At Brinkle there are 11 staff members,
4 are computer engineers who manufacture the computers,
4 workers who work are trained to operate the machinery and
3 other workers package and label the finished product.
The organisation is led by experienced and knowledgeable managers. They develop,
implement, and maintain the organisation's goals and objectives. They lead their
employees and motivate them to meet their main goals.
Preferred requirements for employment:
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PMP certificate
Must have a customer centric attitude with cross functional collaboration and
solid problem solving skills.
Working knowledge of PMI methodology
Ability to bring clarity to ambiguous situations to bring global teams and
business groups into alignment,
Demonstrate strategic planning abilities
Evangelist, influencer, trusted advisor- ability to understand complex technical
operations environment
Ability to deal with cultural diversity
Be able to drive/ display ownership and proactive behaviour
Global future leader qualities
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Visionary spirit with thought leadership with passion for technology and
innovation
International expertise
motivation
BRINKLE leaders believes in achieving success by motivating their employees by
giving different rewards or bonus and other facilities. Leaders also help the
organisation in achieving their aim and objectives whether it is a long term objective
or short term objective
Training and development
Training provides the employees with knowledge and skills needed for them to perform
their present job effectively. Development refers to the planned experience to provide
employees with knowledge, skill, abilities, insights and attitudes to prepare them to
perform jobs the organisation will need in the future. Training has a short term objective
while development has a long term objective.
 4 of the workers are currently studying in their fields of computer engineering
to further their knowledge of their computers, this is subsidised into their
salaries which is another benefit offered by the CEO.
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 4 workers who work are trained to operate the machinery have lower level
qualifications in various machine operations but have more technical
knowledge.
 3 other workers that label products have been sent for short skills courses in
computer administration so that they design and print labels according to the
product standards.
 The CEO paid the skills development that took place at Brinkle, Michael
believed that by doing this he will achieve staff loyalty. The employees will not
want to leave because of the given from the organisation
Performance Management
It provides information that guides the training and development function in an
organisation. This functions revolves around the evaluation of employee’s
performance.
Salary increases are dealt with using a performance management structure in the form
of appraisals, since the is a lack of large staff compliment the salary increase is not
fully developed.
1Brinkle’s
Ratings
Retention is also displayed in Brinkle through the following:
Remuneration and Benefits
Employees receive remuneration in return for their services. The remuneration
package is both financial and non-financial. It is conducted after conducting job
analysis followed by job evaluation. Remuneration may or not be increased following
performance appraisal.
 Brinkle retains employees through direct compensation which is the salary
which is paid to the workers;
 Employees are kept happy and satisfied by the compensation offered by the
organisations which is market related;
1
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 Employees’ salaries are reviewed on an annual basis using performance
management techniques.
South African legislation compels organisations to provide certain benefits. To attract
the best employees, a company will have to decide to offer additional benefits such as
group insurance and housing subsidies.
 Indirect benefits also keep the employees retained
 UIF, medical aid and retirement annuities offered, the organisation is still too
small for other benefits such as housing and petrol allowances.
Labour Relations
Labour relations is concerned with the relations between employer(s) and workers
which develop from employment relationships and which are essentially concerned
with balancing the various interests of, regulating the levels of cooperation and conflict
between, the parties involved.
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Brinkle follows all legislation that affects workers in South Africa
Workers are happy and motivated to know that Brinkle follows all legislation.
This prevents strikes and keeps employees working at optimal levels.
Some of the legislation that Brinkle keeps up with is:
Basic Conditions of employment Act
Unemployment Insurance Act
Occupational Health and Safety Act
Compensational Injuries and diseases Act
Employment Equity Act
HR Administration
This department is responsible for the administration of personnel affairs, such as
updating records, calculating and paying wages and salaries, administering benefits,
and recording leave.
At Brinkle this is done by the CEO himself and the external bookkeeper who is a close
trusted “friend”.
HR skills
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Engaging with business leaders early on and articulating and aligning on the
needs for transformation and identifying people actions.
Creating a transformation team while keeping in mind the deep insight
BRINKLEs have on talent and influencers.
Offering strategic advice on organisation design, talent gaps and culture
change.
Having a pulse on the organisational change as the transformation happens,
and feedback to leadership.
at Brinkle they focus on customers in everything they do.
they are dedicated to the satisfaction and success of every customer
They seek to understand each other, value our diversity and take a world view
across cultures
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Entrepreneurs committed to driving change
they create and deliver innovation with speed and efficiency
They pursue new ideas
They peruse innovation that matters to our customers and our company
5. Change Management:
The organisation can try to adopt to reacting to the changes in the environment by
acquiring and maintaining knowledge of the organisation’s environment through the
process pf environmental scanning, which serves to identify threats and opportunities
within the environment. The information obtained from environmental scanning should
be recorded in a management information system and should be utilized into decision
making.
 At Brinkle this is done through the process of customer surveys
 Michael outsourced his marketing to a professional marketing company who
basically incorporates environmental scanning into their benefits.
 The series of surveys at hand are used to form questionnaires to scan the
market share environment
 In this way they will be able to know which customers are happy or not about
the services.
 They also use interviews for their long term customers.
 The marketing company also has data analysis of sales from other competitors
in the computer industry.
 After this environmental scanning is done, Michael manages all his information
as CEO and filters it down to his staff members so it keeps them updated with
the threats and opportunities in the environment.
Strategic response:
Strategic response is needed for the emerging change within the environment.
 The information from the market and macro environment is now used in the
micro environment of Brinkle and helps them stay ahead with the changing
times.
 A client will want to bridge into contract with Brinkle, this is evident of service
satisfactory.
 Brinkle after seeing more customers coming through for services by contract,
they will enhance the services and expand the online trading for bigger range
of services.
Structural Change:
To transform the organisation and strengthen it to meet Global standard by aligning
this strategy to the revised one.
 Brinkle had to change basic structure of positions with regards to marketing,
since in South Africa we are a diverse land, Michael aimed to satisfy every race
group in the country. The front representative of the company is diverse but not
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enough so the manager has increased the number of sales representative who
cover all the languages of people residing in the country.
 This whole process shows us that the organisation’s structure has changed and
for the better.
Michael is not rushing for a change because change at times it can be a success and
sometimes fail.
6.Organisation design:
Organisation Design is a process in which managers decide what type of
organisational structure is sufficiently aligned to the external environment and which
is best to work with the strategies and plans for the organisation.
Four Fundamental principles underlying organisation design.
There are:




Division of work
Organisation structure
Departmentalisation
Coordination
Division of work
Division of work involves “the breaking down of a complex task into components so
that individuals are responsible for a limited set of activities instead of the task as a
whole”, and by doing this there is a provision of job specialisation. Job specialisation
which provides the advantages of increased productivity, reduced training costs and
reduced transfer time. There is also a disadvantage of this tactic plan of alienating the
worker from his/her work, which will probably result in absenteeism and boredom.
 Michael breaks down all tasks and have specialists in each and every field of
work that are properly qualified to handle all tasks.
 The business will run more efficient since all employees will be fully aware of
what they are doing with little supervision from the manager.
 Employees achieve all deadlines on time with all orders, this definitely show
how productive the employees are.
 Employees come to work every day on time, showing a good attendance since
they get paid weekly and insist on working extra hours or overtime to make
more cash.
Organisation Structure
This structure is usually represented in the form of an organisational chart, which
shows the division of work and departmentalisation of tasks. It also shows the
employees which report to each manager, and demonstrates each manager’s span of
control.
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Two types of organisational structures exist within organisations:
 The formal structure which works around the relationships between managers
and subordinates, as represented in the organisational chart.
Brinkle uses a formal structure and is evident since everyone has a formal job title,
fulfils a specific role and has a distinct manager subordinate relationship.
 The informal structure emerges naturally from the social relationships which
develop between the employees within the organisation.
4 underlying forces which influence the design of the organisational structure:




Management’s perception of the organisation and organisational problems.
The actual task
Environmental forces
The needs and skills of subordinates
A flat structure would be most appropriate for a young company like Brinkle, in that
it would provide for a wide span of management and a few hierarchical levels,
which would allow empowerment of the employees and the meeting of their needs.
As the company grows in terms of human resources, the structure could change
and a tall structure could be used because it can be useful to add more on the
hierarchy of the organisation.
Departmentalisation
Departmentalisation comes into place because of specialisation and involves the
logical grouping of activities. Departmentalisation bring a specific type of structure.
Functional Organisational structure
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Brinkle uses a functional organisational structure. This structure is the most basic
structure type. Activities belonging to each management function are grouped
together.
Under the managing director the 4 groups, marketing manager, financial manager,
production manager and human resources manager.
Under the Marketing function are grouped activities such as:




Advertising
Marketing Research
Sales
Public Relations
Advantages of a functional organisational structure




Promote skill specialisation
Enhances career development & training within the department /7
Promotes high-quality technical problem-solving
Centralizes decision making
Disadvantage of a functional organisational structure




Emphasises routine tasks
May create conflict over product priorities
Reduces communication between departments
May make interdepartmental schedule difficult
Under managing, there is marketing, financial, production and human resources.
Under marketing manager there is a research manager, sales manager and
advertising manager. Under financial manager there is a debtors’ manager, creditors
manager and an accountant manager. Under production manager there is a
Supervisor-Yaris, Supervisor-Run X and a supervisor- Tazz. That is how the
organisation split into different production.
Brinkle’s manager keeps the following principles in mind:
 Chain of command – a management hierarchy is provided for the coordination
of activities;
 Unity of command – it dictates that each subordinate should only report to one
superior;
 Span of control – refers to the number of subordinates who report to a particular
manager.
Coordination
Coordination is important because it ensures that the organisation achieves its
ultimate goal.
 There is a use of diagnosis machines to check efficiency of the computer.
P a g e 22 | 25
 Hire or use specific employees to get accurate results.
 The employees that work really hard and show passion get a special pay check.
Standard operating procedures are organised well.
With the number of employees in the company, not everyone is assigned to the same
job.
There is a stock checking person who makes sure that the delivered supplies are
correct and right.
There is another employee who does the packing of boxes or packaging the products.
There is the manager who makes sure that all departments are doing their job and
there are no setbacks.
There is a research who handles the part of finding out what the customers want.
There is an advertiser who goes out there promoting the organisation in all type of
advertising.
There is a person who handles the books, control the balances and balance them out,
to make sure that there are not as many debts for the organisation
And also a supervisor who is in charge when the manager is not present, doing
damage control and ensure a smooth running of business.
7. Recommendations:
 Learn to embrace change and see it as an opportunity
 Try to reach out to other provinces within the country before expanding over the
border.
 Build a strong confidence management team
 Consider merging with other small business that has the same goal so the
business becomes even larger.
 Should consider merging with another company
 Recommend they strategize for a community give back
Success factors
 Expand to other places in the country (location)
 Uphold a strong relationship with suppliers
 High qualified and exposed accountant to handle financial books
 Upgraded machinery and work equipment
 Well known sponsors or donors
 Exposure and knowledge of the market
 Expanded line of products and services range
 Balanced costs of running business
 Fair payment and treatment of employees
 Consideration of employees’ qualifications
P a g e 23 | 25
Conclusion
Brinkle has the potential and the passion for a greater. It could use some help
expanding but as it is currently it is doing well. There is a great customer loyalty and
trust. There is a great structure of the business and all things considered managing
the organisation is in good hand of the most qualified employees. The organisation
also offers opportunities to newly graduated students therefore providing employment.
It is a great business that has promising goals and excellent performance. The
objectives and
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References
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Meredith, E. F., 20114. A practice: Acontent Analysis and new direction. In: F.R, ed. International
Journal of business , Marketing, and Decision Sciences. s.l.: R.D &David, pp. 95-110.
peng, S., 2009. Faculty of business. Achiebing successful cross-cultural and nanagemnt integration, p.
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rigo, R., 2012. World trade organisation. 19 December.
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Available at: www.studymode.com/essays/target-markets
Van Wyk, 1985. Environmental change and the task of the human resource manager in SA. In:
Journal of Business management. s.l.:R.J..
BRINKLE
I am writing this email to ask to submit my Project which was due in September. I
requested an extension at the MANCOSA offices, via email and via freshdesk but I
was not aware of the freshdesk email until about 4 days ago. I meant to submit but
there was a Load Shedding which caused network connection to be lost so I was
unable to send it. The Student advisor I spoke to said I should re apply and sent
through my Project
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