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Social Psychology

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Social Psychology Personal Notes
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Social Psychology is a science that studies how situations influence us, with special
attention to how people view and affect one another. It is the scientific study of how
people think about, influence, and relate to one another.
Introduction to Social Psychology
Social
Psychology
the study of how individual or group behavior is influenced by
the presence and behavior of others.
focuses more on individuals and performs more experiments.
Some Big Ideas in Social Psychology
Social Thinking
We construct our social reality
Our social intuitions are powerful, sometimes perilous
Attitudes shape, and are shaped by behavior
Social Influences
Social influences shape behavior
Dispositions shape behavior
Social relations
Social behavior is also biological behavior
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Feelings and actions toward people are sometimes negative (prejudiced, aggressive) and
sometimes positive (helpful, loving)
Our Social Intuitions Are Often Powerful but Sometimes Perilous
Our instant intuitions shape fears, impressions, and relationships.
Intuition is huge, but intuition is also perilous.
We intuitively judge the likelihood of events by how easily they come to mind.
Social Influences Shape Our Behavior
We are social animals, as described by Aristotle
As social creatures we respond to our immediate contexts.
Our standards regarding promptness, openness, and clothing very with our culture.
“People are, above all, malleable” — Social psychologist, Hazel Markus
We adapt to our social context. Our attitudes and behavior are shaped by external social
forces.
Personal Attitudes and Dispositions Also Shape Behavior
Our inner attitudes affect our outer behavior. Ex. Our political attitudes influence our voting
behavior
Personality dispositions also affect behavior. Facing the same situation, different people may
react differently.
Social Behavior is Biologically Rooted
Evolutionary psychologist remind us, our inherited human nature predisposes us to behave
in ways that helped our ancestors survive and reproduce.
Social neuroscience
an interdisciplinary field that explores the neural bases of social and emotional
processes and behaviors, and how these processes and behaviors affect our brain and
biology.
To understand social behavior, we must consider both under-the-skin (biological) and
between-skins (social) influences.
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Mind and body are one grand system.
Hormones affect how we feel and act
We reflect the interplay of our biological, psychological, and social influences.
Social Psychology’s Principles Are Applicable in Everyday Life
Is Social Psychology Simply Common Sense?
Social Psychology faces two contradictory criticisms:
First- that it is trivial because it documents the obvious
Second- that it is dangerous because its findings could be used to manipulate people.
Hindsight bias (I-knew-it-all-along phenomenon)
The tendency to exaggerate after learning an outcome, one’s ability to have foreseen
how something turned out.
Almost any conceivable result of a psychological experiment can seem like common sense
— after you know the result.
Research Methods: How Do We Do Social Psychology?
📌 Forming and Testing Hypotheses 📌
Theory - is an integrated set of principles that explain and predict observed events.
Facts - are agreed-upon statements about what we observe
Theories - are ideas that summarize and explain facts
Hypotheses - a testable proposition that describes a relationship that may exist between
events.
Serve several puporses:
First, they allow us to test a theory by suggesting how we might try to falsify it.
Second, predictions give direction to research and sometimes send investigators
looking for things they might have never considered.
Third, the predictive feature of good theories can also make them practical.
How to conclude a good theory:
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effectively summarizes many observations
makes clear predictions that we can use to
confirm or modify the theory
generate new research
suggest practical applications
📌 Sampling and Question Wording 📌
Sampling: Choosing Participants
Random sampling - survey procedure in which every person in the population being
studied has an equal chance of inclusion
Sample size - the number of participants in a study
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SUMMARY:
The Self: Understanding ourselves in a social
context
Spotlights and Illusions
Spotlight effect - The belief that others are paying more attention to our appearance and
behavior than they really are.
Illusion of transparency - The illusion that our concealed emotions leak out and can be
easily ready by others
Self-Concept: Who am I?
Self-concept - what we know and believe about ourselves
At the Center of Our Worlds: Our Sense of Self
Self-schemas - the elements of your self-concept, the specific beliefs by which you
define yourself; Beliefs about self that organize and guide the processing of selfrelevant information.
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Social Comparisons - evaluating one’s opinions and abilities by comparing oneself
with others
Other People’s Judgements - what matters for our self-concept is not how others
actually see us but the way we imagine they see us.
Self and Culture
Individualism - the concept of giving priority to one’s own goals over group goals and
defining one’s identity in terms of personal attributes rather than group
identificationIndependent self - construing one’s identity as an autonomous self
Collectivism - giving priority to the goals of one’s group and defining one’s identity
accordingly.
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SUMMARY:
Behavior and Attitudes
Recall
Notes
Attitude
defined as beliefs and feelings related to a person or an event
What is attitude?
feelings, often influenced by our beliefs, that predispose us to
respond favorably or unfavorably to objects, people, and events
Uses reaction times to measure how quickly people associate
Implicit Association
concepts
Test (IAT)
The 18 million completed tests since 1998 have, they report, shown that
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implicit biases are pervasive.
people differ in implicit bias.
people are often unaware of their implicit biases.
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NOTE: Our expressions of attitudes and our behaviors are each subject to many
influences. Our attitudes will predict our behavior if (1) if these “other influences” are
minimized, (2) if the attitude corresponds very closely to the predicted behavior, and
(3) if the attitude is potent
When does our behavior affect our attitudes?
ROLE PLAYING
Role - a set of norms that defines how people in a given social position ought to behave
When we act a role, we slightly change our former selves into being more like the role
Saying Become Believing
People often adapt what they say to please their listeners.
When there is no compelling external explanation for one’s words, saying becomes
believing.
Evil and Moral Acts
Evil sometimes results from gradually escalating commitments.
Moral action, especially when chosen rather than coerced, affects moral thinking.
Actions also affect our moral attitudes: That which we have done, even if it is evil, we tend
to justify as right.
Why does our behavior affect our attitudes?
1. Self-presentation theory - assumes that for strategic reasons, we express attitudes that make
us appear consistent.
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2. Cognitive dissonance theory - assumes that to reduce discomfort, we justify our actions to
ourselves.
3. Self-perception theory - assumes that our actions are self-revealing: when uncertain about
our feelings or beliefs, we look to our behavior, much as anyone else would.
Self-Presentation: Impression Management
To appear consistent to others, we may automatically pretend we hold attitudes that match
our actions.
Self-Justification: Cognitive Dissonance
Cognitive Dissonance theory
Our attitudes change because we are motivated to maintain consistency among our
thoughts — implication of Leon Festinger
Cognitive Dissonance
Tension that arises when one is simultaneously aware of two inconsistent cognitions.
Selective exposure
another way to minimize dissonance
this is the tendency to seek information and media that agree with one’s views and to
avoid dissonant information
Insufficient Justification
Reduction of dissonance by internally justifying one’s behavior when external
justification is “insufficient.”
Attitudes follow behaviors for which we feel some responsibility
Dissonance theory insists that encouragement and inducement should be enough to elicit the
desired action
Dissonance after Decisions
Our preferences influence our decisions, which then sharpen our preferences.
Self-Perception
Assumes that we make similar inferences when we observe our own behavior.
Expressions and Attitude
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Facial feedback effect - the tendency of facial expressions to trigger corresponding
feelings such as fear, anger, or happiness.
Overjustification and Intrinsic Motivations
Overjustification effect - the result of bribing people to do what they already like
doing; they may then see their actions as externally controlled rather than
intrinsically appealing.
occurs when someone offers an unnecessary reward beforehand in an obvious effort
to control behavior.
Self-affirmation
a theory that
People often experience a self-image threat after engaging in an undesirable behavior
they can compensate by affirming another aspect of the self
Threaten people’s self-concept in one domain, and they will compensate either by
refocusing or by doing good deeds in some other domain.
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