ACTION RESEARCH,
ORGANIZATIONAL CHANGE
PROCESS
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Recapitulation
Change management
Models of change
Theories of change
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The process of Action Research consists of five steps as explained below:
Diagnosis: In the first step, the change agent gathers information about
problems, anxieties and required changes from members of the
organization. The information is gathered by asking questions, interviews,
review of records and listening to employees. The diagnosis will help the
agent in finding out what is actually ailing the organization.
Analysis: The information gathered in the first step is analyzed in this step.
The type consistency and patterns of problems are studied. This information
is analyzed into primary concerns, problem areas and possible actions.
Feedback: In this step, the change agent will share will the employees what
has been found in steps one and two. Thus, the employees will be actively
involved in any change programme. In determining what the problem is and
how to create the solution. The change agent, in participation with the
employees, develop action plans for bringing about any needed change.
Action: Action plans decided in the previous step are set in motion in this
step. The employees and the change agent carry out the specific actions to
correct the problems that have been identified.
Evaluation: As action research provides a scientific methodology for
managing the planned change, in the final step, the change agent evaluates
the effectiveness of the action plans. Using the initial data as the
benchmark, any subsequent changes can be compared and evaluated.
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