STAR All types of flavoured donuts QUESTION MARK Sandwiches and breakfast set including original donuts CASH COW Coffee DOG Cookies This study source was downloaded by 100000829291425 from CourseHero.com on 10-31-2022 21:26:47 GMT -05:00 https://www.coursehero.com/file/101866516/BCG-Matrixdocx/ BCG Matrix High Market Share Low BCG MATRIX The BCG matrix is a strategic management tool developed by the Boston Consulting Group, which helps to analyse the position and potential of the strategic business unit. The matrix is divided into four classes based on two dimensions. Industry or market growth is the first dimension. The other dimension of the business unit is its relative market share. In one of these 4 classes, strategic business units are put. The BCG matrix for the Dunkin Donuts Growth Strategy helps you decide on strategies for the business units. Stars are designated strategic business units with a high rate of market growth and a high relative market share. Businesses should invest in their own countries and adopt methods of vertical integration, penetration of the market, product development, market development and horizontal integration. The question marks represent strategic units with a high pace of market growth and low relative market share. These critical areas of business demand thorough assessment as to whether the company should continue or dispose them. Cash cows are dubbed strategic business units with modest market growth, but with a relatively high market share. In order to preserve its relative market share, the firm should invest in these. Finally, dogs are referred to as the key business units with a poor pace of market growth and low relative market share. STAR It works in a future market with prospective. The growth strategy of Dunkin Donuts produces a huge percentage of their revenue. By purchasing additional companies inside the supply chain, Dunkin Donuts' growth strategy should be integrated vertically. As this strategic This study source was downloaded by 100000829291425 from CourseHero.com on 10-31-2022 21:26:47 GMT -05:00 https://www.coursehero.com/file/101866516/BCG-Matrixdocx/ business unit possesses potential, this will assist it make more profit. All types of flavoured donuts including original donuts are included under Star. This is because their donuts have a high percentage into both market share and market growth. Most Dunkin’ Donut’s customers come to the restaurant to buy donuts. This is the main reason all donuts fall under the Star category. QUESTION MARKS In its BCG matrix for Dunkin Donuts C Growth Strategy, the sandwiches and breakfast set are under the question marks. Recent market trends reveal that customers are more focused on local cuisine. This market thus has a strong growth rate on the market. However, this category has a low market share in Dunkin Donuts Growth Strategy. This is because many customers are still not so confident to buy the sandwiches and breakfast sets sold at Dunkin 'Donuts. This requires the marketing department to install a strategy to introduce or create ads so that customers are more confident in these two products. The strategy of product development ensures that this key business unit becomes a cash cow and will deliver future revenues to the company. Dunkin Donuts C Growth Strategy is advised to endure market penetration and to make its product present at more locations. This will raise sales for the Dunkin Donuts Growth Strategy and transform it into a cash cow. CASH COWS The coffee is a cash cow in the BCG matrix of Dunkin Donuts Growth Strategy. This is because coffee has a low percentage of market growth, but it also has a high percentage of market share. Not too many customers buy coffee at Dunkin 'Donuts because the company has a main competitor, Starbucks. Starbucks always makes sure their company to sell premium and high-quality coffee. The company needs to create a new strategy to further increase coffee sales at Dunkin ’Donuts. Providing high quality coffee is the key to driving coffee sales at Dunkin 'Donuts. Dunkin Donuts Growth Strategy recommends that additional investments in this company be stopped, and that this strategic business unit operate as long as it profits. If it is no longer profitable and becomes a dog, then this strategic business unit should be dedicated to Dunkin Donuts Growth Strategy. DOGS This study source was downloaded by 100000829291425 from CourseHero.com on 10-31-2022 21:26:47 GMT -05:00 https://www.coursehero.com/file/101866516/BCG-Matrixdocx/ Dunkin’ Donut’s cookies is a dog in the BCG matrix. This strategic business unit also has negative profits. Dunkin Donuts Growth Strategy is advocated for investing sufficiently in the company to transform it into a cash cow. If the market starts to develop again in the future, this will assure that Dunkin Donuts Growth Strategy profits. This study source was downloaded by 100000829291425 from CourseHero.com on 10-31-2022 21:26:47 GMT -05:00 https://www.coursehero.com/file/101866516/BCG-Matrixdocx/ Powered by TCPDF (www.tcpdf.org)
