BIG DATA
ANALYTICS
refers to the methods, tools, and
applications used to collect,
process, and derive insights from
varied,
high-volume,
highvelocity data sets.
ANALYZE
STORE
PROCESS
UNSTRUCTURED
SEMI- STRUCTURED
STRUCTURED
Netflix’s team—which has a track record of being
heavily data-driven—gathers data on users’ inplatform behavior.
They analyze this data to determine which TV series
and movies are trending at any given time and list
trending titles in a section of the platform’s home
screen.
GCash determines what kind of precautions they have to take protect their clients
against fraudulent transactions.
Using predictive analytics, the company uses all the historical payment data, the
user behavior data and builds an algorithm which predicts fraudulent activities.
The company uses big data analytics to
analyze data to integrate new features to
improve the system.