Questionnaire about customers’ needs and
preferences about opening a new thematic park in
the city
Compiled by: Sydykova Umut
NEPTUN code: WIBUJI
Abstract
A questionnaire is a research instrument that consists of a set of questions or other types of
prompts that aims to collect information from a respondent. A research questionnaire is
typically a mix of close-ended questions and open-ended questions. Open-ended, long-form
questions offer the respondent the ability to elaborate on their thoughts. Research
questionnaires were developed in 1838 by the Statistical Society of London. The data collected
from a data collection questionnaire can be both qualitative as well as quantitative in nature. A
questionnaire may or may not be delivered in the form of a survey, but a survey always consists
of a questionnaire.
General overview
For my questionnaire, I chose online method of survey. As far as I am concerned, online surveys
are a great way to contact a wide audience in several geographic settings and of various age
ranges. Online surveys are an increasingly popular method because of their flexibility in
content and reach. Since many people have access to the internet on their phones, researchers
can reach people throughout the day and from any location. This makes contacting respondents
easier while allowing them to decide when and where to take the survey. Moreover, people will
answer sensitive questions honestly because we can set online surveys to ‘Anonymous’ mode
or encrypt the fields with passcodes. My target group is young people and young families 20
to 45 years of age who are entrepreneurial-minded, family oriented, adventurous, enjoy an
active lifestyle, desire an opportunity to contribute to economic growth of a city.
1
1. Have you ever been to a theme park? If yes, please specify which
theme parks in the comment box below.
Yes
No
Comment Box
2. Do you prefer a water park, theme park, or both? Please explain your
answer in the comment box below.
Water park
Theme park
Both
Comment Box
3. What is your favorite part about a theme park? (Please check all that
apply)
Rides and Attractions
Events and Seasonal Activities
Food and Drinks
Shopping
Entertainment
Other (please specify)
4. How much time do you spend on average in amusement parks?
1-2 hours
3-5 hours
more than 5 hours
5. Would you like to celebrate family events in a theme park?
Yes
No
2
6. Parking space in a park to you is:
Extremely important
Very important
Somewhat important
Not very important
Not at all important
7. How would you like to learn about new park services and news?
Newspapers, Magazines
TV/Radio
Internet (Instagram/Facebook pages)
SMS notification
Other (please specify)
8. How would you specify your gender?
Female
Male
Other (please specify)
9. How old are you?
Under 18
18-24
25-34
35-44
45-54
55-64
65+
10. Number of children under 18 in the household
(please specify)
11. Montly household income
(please specify)
3