GLOBAL SUPPLY CHAIN STRATEGY (BUSS-B 3007) – FALL 2021 – CW3 (IA) - QP ` IN SEMESTER INDIVIDUAL ASSIGNMENT 3 Module Code: BUSS-B- 3007 Module Name: GLOBAL SUPPLY CHAIN STRATEGY Level: 3 Max. Marks: 100 Instructions to Student Answer all questions. Deadline of submission: 12 Jan 2022 (23:59 Hrs) The marks received on the assignment will be scaled down to the actual weightage of the assignment which is 30% Marks. Formative feedback on the complete assignment draft will be provided if the draft is submitted at least 10 days before the final submission date through email. Feedback after final evaluation will be provided by Module Learning Outcomes The following LOs are achieved by the student by completing the assignment successfully 1. Acquire the knowledge of state of art of Strategy development. 2. Discuss and report problems and solutions on SC Strategy topics. Assignment Objective Be able to apply theory to practice in familiar and unfamiliar situations, Explaining and reasoning, interpreting ideas, skimming information through documents and make sense of information and to make the appropriate connections, Communicate ideas and opinions in writing. Task Supply Chain Case Study: the Executive's Guide http://www.supplychainopz.com/2014/06/supply-chain-case-study.html 1. Fashion Supply Chain Supply Chain of fashion industry involves a time based competition. Many customers have the unique product needs but a competition is very fierce because of the low barriers of entry. Many new players try to offer specialized products to customers all the time. This section features the supply chain case studies of H&M, Benetton, Zara, Adidas, Louis Vuitton and Marks & Spencer (M&S). MEC_AMO_TEM_035_03 Page 1 of 11 GLOBAL SUPPLY CHAIN STRATEGY (BUSS-B 3007) – FALL 2021 – CW3 (IA) - QP 2.1 H&M aims to be the price leader in the fashion market. In order to materialize its vision, H&M tries to eliminate the middlemen in various stages of supply chain and consolidate the buying volumes. Product design is also the central part of its strategies. They don't try to follow the high fashion designs but try to adopt the street trends which are easier to produce. They don't invest in production facility at all because they utilize a network of nearly 700 suppliers located in Asia and Europe. They also don't own any stores because they choose to rent the space. In order to control its supply chain, they use a central warehouse to Germany to receive and ship products to local distribution centers in different countries. At the end of the day, they can bring products to market within 2-3 weeks. 2.2 Benetton, in contrast, chooses to have a full control of its production but allow its licensees to operate the stores so they can focus on production and quality control. The reason is that they would like to create the worldwide brand awareness. For fast moving products, they use the production facilities in Europe. Asian suppliers will perform production for standardized products. 2.3 Zara is very famous for its time based strategy. In order to launch a new product within 15 days, Zara uses a small lot production. A new product will be tested in pilot stores. If product sales is good, a larger batch will be ordered. Otherwise, remaining products will be removed from the shelves and sold as markdown in other stores. This creates the perception among consumers that Zara's products are unique and you have to take it while stock lasts. Vertical integration contributes to the success of Zara, they own the majority of its production facilities and stores (this is the reason why Quick Response can be effectively implemented). Its automated distribution centers are strategically located between the centers of populations so products are delivered to stores quickly. Zara also works with Air France, KLM Cargo and Emirates Air in order that they can coordinate directly with the airlines to make the outbound shipments to its stores and bring back some raw materials and semi-finished materials with return legs. 2.4 Adidas copes with changing customers' demand by adopting Mass Customization strategy. The whole idea is to develop, market and deliver the product variety that most customers will find what they want. The first steps towards mass customization is to strategically offer the product choices. Too few variations will disappoint a customer but too many variations will simply postpone a buying decision. After that, Adidas asks the same key suppliers to produce custom components in order to achieve the economy of scale. In order to compensate a long waiting time, Adidas uses air freight or courier service. The reason why they can do this is that customized products are sold directly to customers so they have the higher profit margin to compensate the higher transportation cost. 2.5 Louis Vuitton is one of the largest luxury brand in the world. In the past, they supplied products to department stores. In order to create the better buying experience and control counterfeiting products, they establish their own stores in high-end shopping malls. Having own stores mean they can have better understanding about buyer behavior so they can adapt more rapidly. 2.6 Marks & Spencer (M&S) is one of the biggest fashion retailers from UK. Other than fashion items, they also sell food items and home products. The primary focus of M&S is always a cost reduction. For example, they ask each supplier to develop samples for all range of fashion items so they can decide which items they will order from whom. The delay in the development of samples, testing, sample approval and final decision making causes a very long time-to-market. As a result, they're able to respond to the rapid change in fashion industry. However, they change some of sourcing process as below, -Close its production MEC_AMO_TEM_035_03 facilities in UK and use suppliers in Asia or Eastern Europe Page 2 of 11 GLOBAL SUPPLY CHAIN STRATEGY (BUSS-B 3007) – FALL 2021 – CW3 (IA) - QP -Instead of asking suppliers to produce the items exclusively for them, now they allow suppliers to produce items for other retailers too. Then, suppliers don't have to provide a dedicated production facility which results in no investment cost. Using common raw materials also help to reduce cost drastically - Assess the capability of each supplier and reduce number of suppliers - Ask low cost producers to make standard items and ask capable suppliers to make innovative products -Reduce number of inventory and pay much attention to 500 best-selling items Supply chain strategy of the fashion retailing industry is summarized as below, 1- How can you compare Cost Leadership Strategy with Differentiation strategy? (30 Marks) 2- How do you think each of this two competitive strategy can be implemented? How can they be aligned with two supply chain strategies (Agile Supply Chain versus Lean Supply Chain strategy)? (30 Marks) 3- Discuss competitive strategies for these six company. Which competitive strategy they were following? (30 Marks) Evaluation Criteria Criteria Cost Leadership Strategy with Differentiation strategy Implementation of Cost Leadership Strategy with Differentiation strategy Competitive strategies for these six company Referencing and Formatting Total Marks 30 Marks 30 Marks 30 Marks 10 Marks 100 Marks Rules & Regulations: All resources should be cited using the APA style of referencing (APA 7th Edition). The final assignment must have a Title page, Table of Contents, References/ bibliography using the APA style of referencing (APA 7th Edition) and page numbers. Title Page must have Assignment Name, Module name, Session, your name, ID, and the name of the faculty. Softcopy in word format / PDF format is to be submitted through Turnitin link on Moodle. MEC_AMO_TEM_035_03 Page 3 of 11 GLOBAL SUPPLY CHAIN STRATEGY (BUSS-B 3007) – FALL 2021 – CW3 (IA) - QP Viva will be conducted after the assignment submission as per the dates informed earlier. 1200 to 1500 words maximum Guidelines: Assignment must be computer typed. Font - Times New Roman Font – Style - Regular Font - Size - 12 Heading should be with Font Size 14, Bold, Capital and Underline. Explain with suitable diagrams wherever required. Diagrams must be drawn using suitable software or by pencil. Each student has to do the assignment individually. You can refer books in e-Library or use internet resource. But you should not cut and paste material from internet nor provide photocopied material from books. The assignment answers should be in your own words after understanding the matter from the above resources. Important Policies to be followed 1. Student Academic Integrity Policy*: MEC upholds the spirit of academic integrity in all forms of academic work and any form of violation of academic integrity shall invite severe penalty. Any benefit obtained by indulging in the act of violation of academic integrity shall be cancelled. All cases of violation of academic integrity on the part of the student shall fall under any of the below mentioned categories: 1. Plagiarism 2. Malpractice 3. Ghost Writing 4. Collusion 5. Other cases If the student fails a module and has a proven case of academic integrity violation in this module, the student is required to re-register the module. This is applicable to first and second offenders of plagiarism. 1. Plagiarism A. First offence of plagiarism MEC_AMO_TEM_035_03 Page 4 of 11 GLOBAL SUPPLY CHAIN STRATEGY (BUSS-B 3007) – FALL 2021 – CW3 (IA) - QP I. If a student is caught first time in an act of plagiarism during his/her course of study in any assignment other than project work, the student will be allowed to re-submit the assignment once, within a maximum period of one week. However, a penalty of deduction of 25% of the marks obtained for the resubmitted work will be imposed. II. Period of re-submission: The student will have to re-submit the work one week from the date he or she is advised to re-submit. III. If the re-submitted work is also found to be plagiarized, then that assessment will be awarded a zero mark. Re-submission of the work beyond the maximum period of one week will not be accepted and the assessment will be awarded a zero mark. B. Second offence of plagiarism If any student is caught second time in an act of plagiarism during his/her course of study (in a subsequent semester), the student will directly be awarded zero for the work in which plagiarism is detected. In such cases, the student will not be allowed to resubmit the work. A warning of suspension shall be issued, and student has to sign an undertaking and undergo counselling session in such cases. 2. Malpractice/Ghostwriting/Collusion A. First offence of Malpractice/Ghostwriting/Collusion If a student is caught in an act of Malpractice/Ghostwriting/Collusion for an assessment component irrespective of coursework or end semester, the student shall fail the module and shall be required to re-register the module B. Second Offence of Malpractice/Ghostwriting/Collusion If a student is caught a second time in an act of Malpractice/Ghostwriting/Collusion for an assessment component irrespective of coursework or end semester, the student shall fail the module. A warning of suspension shall be issued, and student has to sign an undertaking and undergo counselling session in such cases. 3. Third Offence of Academic Integrity Violation If a student is caught a third time in an act of Academic Integrity Violation for an assessment component irrespective of coursework or end semester (in a subsequent semester), the student shall fail the module and also shall be suspended for one semester from the College, as recommended by institutional level academic committee, Chaired by the Associate Dean, Academic Affairs. 4. Fourth Offence of Academic Integrity Violation: If a student is caught a fourth time in an act of Academic Integrity Violation for an assessment component irrespective of coursework or end semester (in a subsequent semester), the student shall fail the module and also shall be expelled from the College, as recommended by institutional level academic committee, Chaired by the Associate Dean, Academic Affairs. MEC_AMO_TEM_035_03 Page 5 of 11 GLOBAL SUPPLY CHAIN STRATEGY (BUSS-B 3007) – FALL 2021 – CW3 (IA) - QP 5. Other cases If a student commits an act of academic integrity violation as per the definition of “other cases” mentioned in the previous section or of a different nature, student’s case shall be forwarded to an institutional level academic committee, Chaired by the Associate Dean, Academic Affairs. The committee shall investigate the case by means of a viva and/or a disciplinary hearing and shall take appropriate decision. The penalty that can be granted to a proven case of academic integrity violation which falls in this category of “other cases” can be a warning/component zero/ module fail/suspension/expulsion depending on the nature and gravity of the offence. 6. Types/Variations of Cases: I. II. III. IV. If plagiarism is detected in any component of one assessment, the deduction in marks will be applicable for the whole assessment, even if only the component or part submission alone needs to be resubmitted. If plagiarism is detected in an individual assessment, the student will be considered as having committed an act of plagiarism and the policy will then be applied to them. If plagiarism is detected in any component of the Individual assessment, the deduction in marks will be applicable for the whole assessment even if only the component or part submission alone needs to be resubmitted. All students would be considered as having committed an act of plagiarism and the policy will then be applied to the student If the assessment consists of components or part submissions that could be an individual assessment component (e.g. individual assignment 1) and an individual assessment 2 component ,the following will be applicable: a. If plagiarism is detected in the individual assessment component, the student will be considered as having committed an act of plagiarism, the policy will then be applied to them. Individual Assessment component will be resubmitted as per the policy. b. If plagiarism is detected in the individual assessment component, the individual assessment component will be resubmitted and the policy will then be applied to that student alone. c. For both (a) and/or (b), the deduction in marks will be applicable for the whole assessment. * for further details Refer to MEC Student Academic Integrity Policy in Student Handbook. 2. Late Submission Regulations: It is the students’ responsibility to check all relevant timelines related to assessments. As per the Assessment Policy at MEC, late submissions are allowed for one week (5 working days) for all UG modules with a penalty. In such cases, a deduction of 5% of the marks obtained for the submitted work shall be imposed for each working day following the last date of submission till the date of actual submission. Assessment documents submitted beyond a period of one week (5 working days) after the last date of submission will not be accepted and will be awarded MEC_AMO_TEM_035_03 Page 6 of 11 GLOBAL SUPPLY CHAIN STRATEGY (BUSS-B 3007) – FALL 2021 – CW3 (IA) - QP a zero for that assessment. In cases where the submission has been delayed due to extenuating circumstances, the student may be permitted to submit the work without imposing the late submission policy stated above. The extended period of submission will be one week from the original last date of submission. In such cases, the student is expected to submit the supporting certificates on or before the original last date of submission of the assessment and the decision of extension rests with faculty responsible for the assessment .The late submission policy shall be applied if the student fails to submit the work within one week of the original last date of submission. Students may contact their teachers for clarification on specific details of the submission time if required. 3. Research Ethics and Biosafety Policy To protect and respect the rights, dignity, health, safety, and privacy of research subjects involved including the welfare of animals and the integrity of environment, all student projects are expected to be undertaken as per the MEC Research Ethics and Biosafety Policy. Accordingly the following shall apply. Research and other enterprise activities shall be conducted by maintaining the high ethical standards consistent with national and international standards and conventions. Any research at MEC that is categorized as high-risk research shall be subject to review and approval by the Research Ethics and Biosafety Committee. Research activities involving collection of human or animal tissues and manipulation of microbial, animal or plant cells shall be subject to review and approval by the Research Ethics and Biosafety Committee. Participants involved in research must be informed about the purpose of research and intended uses of research findings. Written consent must be obtained from people involved prior to the commencement of research. Data obtained from participants must be treated with high confidence and should be used only for the intended purpose of research. MEC_AMO_TEM_035_03 Page 7 of 11 GLOBAL SUPPLY CHAIN STRATEGY (BUSS-B 3007) – FALL 2021 – CW3 (IA) - QP Assessment Evaluation Rubric Classification And % Range Outstanding First Class 94 -100 Excellent 84 – 93.99 Knowledge and Understanding / Application of Theory / Evidence of Reading Technical / Practical Skills Reflection and critical analysis Outstanding Tasks completed with Outstanding skills knowledge and depth very high accuracy. for critical analysis, of understanding of Outstanding skills in evaluation and principles and synthesizing. interpretation of concepts. results / and Outstanding Outstanding ability to accomplishing reflective practices, apply the theoretical practical tasks. demonstrating concepts by Demonstrates outstanding high considering of personal learning degree of autonomy in information and growth, insight completing tasks systematically. into required professional values Evidence of reading a and principles and wide range of professional educational development literature/research planning. and where applicable workplace strategies, Original Findings policies and presented with procedures. conviction and justified very well Excellent knowledge Tasks completed with Excellent skills for and depth of high accuracy. critical analysis, understanding of Excellent evaluation and skills in principles and synthesizing. interpretation of concepts. results / and Excellent reflective Excellent ability to accomplishing practices, apply the theoretical practical tasks. demonstrating concepts by excellent personal considering of learning and information growth, insight into systematically. required professional values Evidence of beyond the and principles and minimum expected professional range of of educational development literature/research planning. and where applicable MEC_AMO_TEM_035_03 General / Transferable skills* Outstanding ability to use learning resources Outstanding presentation, logically structured, using accurate grammar and spelling. Mostly correct crossreferencing and links to supporting evidence Outstanding ability to communicate the information verbally and in writing. Outstanding ability to work in groups and to manage teams. Outstanding ability to learn autonomously. Very accurate referencing and bibliography using appropriate referencing style Outstanding problemsolving skills and outstanding decisionmaking skills. Excellent ability to use learning resources Excellent presentation, logically structured, using accurate grammar and spelling. Mostly correct crossreferencing and links to supporting evidence Excellent ability to communicate the information verbally and in writing. Page 8 of 11 GLOBAL SUPPLY CHAIN STRATEGY (BUSS-B 3007) – FALL 2021 – CW3 (IA) - QP Second Class, Upper Division workplace strategies, policies and procedures. Very Good 77 – 83.99 Findings presented with conviction and justified well Very good knowledge Tasks completed with Very good skills for and depth of very good accuracy. critical analysis, understanding of Very good skills in evaluation and principles and synthesizing. interpretation of concepts. good results / and Very Very good ability to accomplishing reflective practices, apply the theoretical practical tasks. demonstrating very concepts by Good personal considering of learning and information growth, insight into systematically. required professional values Evidence of reading a and principles and very good number of professional educational development literature/research planning. and where applicable Findings presented workplace strategies, policies and with conviction procedures. with very good justification MEC_AMO_TEM_035_03 Excellent ability to work in groups and to manage teams. Excellent ability to learn autonomously. Accurate referencing and bibliography using appropriate referencing style Excellent problem-solving skills for decision-making skills. Very good ability to use learning resources Very good presentation, logically structured, using accurate grammar and spelling. Mostly correct crossreferencing and links to supporting evidence Very good ability to communicate the information verbally and in writing. Very good ability to work in groups and to manage teams. Very good ability to learn autonomously. Precise referencing and bibliography using appropriate referencing style Very good problemsolving skills decisionmaking skills. Page 9 of 11 Third Class Second Class, Lower Division GLOBAL SUPPLY CHAIN STRATEGY (BUSS-B 3007) – FALL 2021 – CW3 (IA) - QP Good 70 – 76.99 Satisfactory 60 – 69.99 Good knowledge and Tasks completed with Good skills for depth of good accuracy. critical analysis, understanding of Good evaluation and skills in principles and synthesizing. interpretation of concepts. reflective results / and Good Good ability to apply accomplishing practices, the theoretical practical tasks. demonstrating concepts by good personal considering of learning and information growth, insight into systematically. required professional values Evidence of reading a and principles and good number of professional educational development literature/research planning. and where applicable workplace strategies, Findings presented policies and with conviction and procedures. good justification. Satisfactory knowledge Tasks completed with Satisfactory skills and depth of satisfactory accuracy. for critical analysis, understanding of Satisfactory skills in evaluation and principles and synthesizing. interpretation of concepts. results / and Satisfactory Fair application of the accomplishing reflective practices, theoretical concepts by practical tasks. demonstrating fair considering of personal learning information and growth, insight systematically. into required professional values Evidence of reading a and principles and fair number of professional educational development literature/research planning. and where applicable Findings presented workplace strategies, policies and with conviction and procedures. satisfactory justification. MEC_AMO_TEM_035_03 Good ability to use learning resources Good presentation, logically structured, using accurate grammar and spelling. correct cross-referencing and links to supporting evidence Good ability to communicate the information verbally and in writing. Good ability to work in groups and to manage teams. Good ability to learn autonomously. Good referencing and bibliography using appropriate referencing style Good problem-solving skills and decision-making skills. Satisfactory presentation, logically structured, using accurate grammar and spelling. Satisfactory crossreferencing and links to supporting evidence Satisfactory ability to communicate the information verbally and in writing. Satisfactory ability to work in groups and to manage teams. Satisfactory ability to learn autonomously. Satisfactory referencing and bibliography using appropriate referencing style Satisfactory problemsolving skills and exceptionally competent for decision-making. Page 10 of 11 GLOBAL SUPPLY CHAIN STRATEGY (BUSS-B 3007) – FALL 2021 – CW3 (IA) - QP Acceptable / Pass 50 – 59.9 Fail / Poor <50 Basic knowledge and Tasks completed with Basic skills for depth of minimum acceptable critical analysis, understanding of accuracy. evaluation and principles and Acceptable skills in synthesizing. concepts. reflective interpretation of Basic Basic ability to apply results / and practices, the theoretical accomplishing demonstrating concepts by practical tasks. some personal considering of learning and information growth, insight into systematically. required professional values Evidence of reading a and principles and few number of professional educational development literature/research planning. and where applicable workplace strategies, Findings presented policies and with conviction and procedures. acceptable justification. Inadequate knowledge Tasks not completed Poor skills for and understanding of Poor critical analysis, skills in principles and evaluation and interpretation of concepts. synthesizing. results / and Poor application of the Poor reflective accomplishing theoretical concepts practical tasks. practices, demonstrating No evidence of reading some personal educational learning and literature/research growth, insight into and where applicable required workplace strategies, professional values policies and and principles and procedures. professional development planning. Findings presented unconvincingly with improper justification. MEC_AMO_TEM_035_03 Acceptable presentation, logically structured, using accurate grammar and spelling. Acceptable crossreferencing and links to supporting evidence Basic ability to communicate the information verbally and in writing. Basic ability to work in groups and to manage teams. Basic ability to learn autonomously. Basic referencing and bibliography using appropriate referencing style Basic problem-solving skills and decision-making skills. Poor presentation, logically structured, using accurate grammar and spelling. Inadequate crossreferencing and links to supporting evidence Poor ability to communicate the information verbally and in writing. Poor ability to work in groups and to manage teams. Poor ability to learn autonomously. Inadequate referencing and bibliography using appropriate referencing style Poor problem-solving skills and decision-making skills. Page 11 of 11