Institute of Management Sciences
University of Balochistan, Quetta.
REVISED CURRICULUM
OF
BUSINESS ADMINISTRATION
FOR
BBA-4 YEAR PROGRAMME
As per recommendations of the Final meeting of National
Curriculum Revision Committee on Business
Administration held at HEC Regional Centre, Lahore from
January 11-13, 2012
BBA-1
CONTENTS
1
2
3
4
5
6
7
8
9
10
11
12
Introduction
Layout for BBA Programme
Semester-wise Breakup
Compulsory Courses
General/inter-diciplinary Courses
Foundational Courses (Core)
Major Courses (Core)
Major Elective Courses
Specialization Courses-Management
Specialization Courses- Marketing
Specialization Courses-Human Resource Management
Specialization Courses- Finance
3
6
7
9
28
59
83
94
116
133
147
158
BBA-2
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
INTRODUCTION
1. Programme Objective
The four years BBA programme is tailored to serve the needs of the bright young persons who
have completed twelve years of education and are looking for a career education in
entrepreneurship, management profession or towards higher education in business
administration. This programme is open to the students with diverse educational backgrounds
including, humanities, science, arts and commerce. However, being a programme with
challenging curricula and contents, it is accessible mainly to those students who have excellent
academic record and high potential for success. Accordingly, candidates for this programme are
carefully sifted and screened through a selective admission test process.
The four years BBA degree promises the graduates higher level employability at the entry level
of management profession through helping them fulfill potential for high earnings and greater
personal development. The programme curricula offer to the students a rich blend of general
education like English language, mathematics, Pakistan studies, Islamic studies economics;
general management skills like oral and written communication, decision-making, leadership,
teamwork, quantitative method; discipline based core courses including finance & banking,
marketing, and HRM etc. and the specialization based elective courses. The programme builds in
the students potential for future and enables them to build and maintain balance between the
targets of economic success and the limitations of increasing social and environmental
responsibility.
2. Learning Outcomes
The students who earn the BBA degree will be able to:
BBA-3
Communicate effectively and professionally and demonstrate the ability to create
coherent written and oral statements with the diverse audience across the cultures
replicating skills to analyze and synthesize information.
Demonstrate the ability to identify and evaluate relevant information for decision-making
and make usage of diagnostic thinking skills and analytical techniques to assess the
information and solve problems in the environment like ours characterized by
uncertainty.
Understand the importance of teamwork and group dynamics in achieving organizational
goals and demonstrate ability to work effectively in teams.
Acknowledges and understands significance of cultural diversity adapt their interpersonal
behaviours and styles accordingly.
Understand various leadership styles and demonstrate proven ability in exercising these
styles according to the requirement of the situation.
Understand the dynamics of the organizational conflict and power and politics and make
use of their analytical and interpersonal skills accordingly
Acquire awareness of global diverse perspectives and understand the theory, operations,
and challenges of global business.
Demonstrate effectively practicing of overall functional business knowledge and ability
to identify and interpret essential business concepts, principles and skills.
Identify core organizational values and understand the issues of ethical and social
diversity based on ethic, gender, religion, and culture and demonstrate the ability to
propose feasible solutions to these issues.
Understand computer-based information systems and able to use end-user computing
tools and infrastructures to apply and interpret functional business knowledge.
3. Structure of BBA Programme
a) The Bachelor of Business Administration programme is of 4-years duration, spread over 8
regular semesters, and consisting of 124-136 credit hours after completing twelve years of higher
secondary school certificate or equivalent.
BBA-4
b) The BBA degree would require successful completion of a minimum of 42 courses (3 or 2 cr.
hr. each) picked from the following streams. It specifies the minimum and maximum range in
each category.
Compulsory courses of 27 credit hours with following details
12 credits for English and Communication
6 credits for basic quantitative skills
3 credits for Pakistan Studies
3 credits for Islamic Studies
3 credits for basic Economics
Inter-disciplinary courses of 25 credit hours.
The purpose of these courses is to provide broader exposure of life to the students. A student
must have an understanding of the contemporary world, human psychology, the universe, the life
itself, philosophy etc.
Discipline-specific core, elective and specialization courses of 60 to 73 credit hours
with following minimum requirement in each area
Finance 6 credits
Accounting 6 credits
Marketing 6 credits
Management 12 credits
Quantitative Techniques 6 credits
Information Technology 6 credits
Economics 6 credits
Specialization courses of 12 credit hours.
Final Year Project / Thesis of 3 credits.
BBA-5
4. LAYOUT FOR BBA (4-YEAR, 8-SEMESTER PROGRAMME)
Compulsory Requirement
27 Cr Hrs
1. Functional English-I
2. Functional English-II
3. Business Communication – I
4. Business Communication –II
5. Pakistan Studies
6. Islamic Studies/ Ethics for NonMuslims.
7. Business Mathematics
8. Business Statistics-I
9. Micro Economics
General Requirement1
25 Cr Hrs
1. Introduction to Sociology
2. Introduction to Psychology
3. Arabic/Chinese/French
4. Business Ethics
5. International Relations and Current
Affairs.
6. Criminology and Social Deviance.
7. E-Commerce
8. Analysis of Pakistan Economy
9. Fundamentals of Philosophy
Discipline Specific Requirement
Foundation Courses (Core)
Major Courses
34-45 Cr Hrs
I-Core Courses
1. Financial Accounting II
2. Marketing Management
3. Operations Management
4. Management Information
System.
5. Consumer Behavior
II- Elective Courses2
1. Entrepreneurship
3. Organizational Behavior
4. Business Statistics-II
5. Strategic Management
6. International Business
7. Cost Accounting
8. Research Project
Please refer to Higher Education Commission of Pakistan. (2012) CURRICULUM OF BUSINESS ADMINISTRATION FOR BBA, BBS, MBA & MS. Higher Education
Commission of Pakistan, Islamabad. Page 13.
1
Changes may be made in the list of courses if deemed necessary.
2
Changes may be made in the list of courses if deemed necessary.
27 Cr Hrs
1. Financial Accounting I
2. Principles of Marketing
3. Financial Management
4. Introduction to Management
5. Computer Application
Packages
6. Human Resource
Management
7. Business Research Methods.
8. Macro Economics
9. Business Law
Specialization
Courses
12 Cr Hrs
BBA-6
5. SEMESTER-WISE BREAKUP FOR BBA
(126 Credit Hours, 42 courses @ 3 Credit hour each )
SEMESTER 1
Category
Compulsory
Compulsory
Compulsory
F-Core
1
2
3
4
BA-502
BA-506
5
1
2
3
4
BA-501
BA-505
BA-507
BA-534
Functional English-I
Islamic Studies
Business Mathematics
Introduction to Management
5
BA-539
Computer Application Packages
F-Core
SEMESTER 3
Category
Business Communication - I
Macro Economics
Financial Accounting-II
Compulsory
F-Core
M-Core
1
2
3
Human Resource Management
Introduction to Sociology
F-Core
General
4
5
1
2
3
4
5
BA-503
BA-538
BA-541
BA-535
BA-512
SEMESTER 2
Category
BA-509
BA-531
Functional English-II
Pakistan Studies
Micro Economics
Financial Accounting-I
Compulsory
Compulsory
Compulsory
F-Core
BA-532
Principles of Marketing
F-Core
SEMESTER 4
Category
Business Communication -II
Business Statistics-I
Introduction to Psychology
Compulsory
Compulsory
General
Analysis of Pakistani Economy
International Relations and Affairs
General
General
(continued--)
BA-504
BA-508
BA-511
BA-513
BA-516
BBA-7
1
2
3
4
5
BA-554
BA-533
BA-542
BA-514
1
2
3
4
5
BA-517
BA-545
BA-551
BA-544
BA-560
6
SEMESTER 5
Category
Business Statistics-II
Financial Management
Marketing Management
Business Ethics
Specialization I
Elective
F-Core
M-Core
General
Specialization
SEMESTER 7
Category
1
2
3
4
5
BA-536
BA-537
BA-525
BA-543
BA-556
BA-555
BA-515
BA-553
BA-560
Criminology and Social Deviance
Operations Management
Organizational Behavior
Management Information System
Project/Thesis (3 Cr Hrs)
General
M-Core
Elective
M-Core
Elective
1
2
3
4
5
Specialization III
Specialization
6
SEMESTER 6
Category
Business Law
Business Research Methods
E-commerce
Consumer Behavior
Specialization II
F-Core
F-Core
General
M-Core
Specialization
SEMESTER 8
Category
Strategic Management
International Business
Arabic/Chinese/French
Cost Accounting
Project/Thesis (3 Cr Hrs)
Elective
Elective
General
Elective
Elective
Specialization IV
Specialization
Note:
F-core = Foundation Core; M-Core = Major Core.
1. BA-560 (Project/Thesis) is of 6 credit hours. However, it is recommended that the total duration for Project/Thesis may be spread over two
semesters (during final year) and may be evaluated by the concerned teacher/research supervisor at the end of 8th semester.
2. The selection of General and Elective courses (from the available/suggested subjects list/titles) is contingent on the availability of the subject
specialist in the relevant field and the approval of the Departmental Executive Committee.
BBA-8
BBA
Compulsory Courses
1
2
3
4
5
6
7
8
9
BA-501
BA-502
BA-503
BA-504
BA-505
BA-506
BA-507
BA-508
BA-509
Functional English – I
Functional English – II
Business Communication - I
Business Communication - II
Islamic Studies
Pakistan Studies
Business Mathematics
Business Statistics-I
Micro Economics
BBA-9
BA-501
FUNCTIONAL ENGLISH- I
The main objectives of this course is to provide the students with a working knowledge of
English grammar & composition enabling them to comprehend, write and express in English language
effectively. To develop an efficient and effective use of the language and finally to develop the five
skills of effective communication i.e. learning, writing, listening, communication and presentation.
1. FUNCTIONAL GRAMMAR
1.1. Parts of speech
1.2. Noun: classes of nouns, gender
1.3. Numbers: how plurals are formed
1.4. Person
1.5. Pronouns: classes of pronouns
1.6. Use of preposition
1.7. Verbs
1.8. Voice: principles of conversion from active into passive voice
1.9. Tenses: table of tenses
1.10.
Direct and indirect speech: rules for changing
1.11.
direct speech into indirect speech
1.12.
Phases and classes
1.13.
Use of phrases
1.14.
Use of article
2. STRUCTURE OF SENTENCES
2.1. Simple sentences, compound sentences, complex sentences
2.2. Compound-complex sentences
2.3. Characteristics of a good sentences
2.4. Length of a sentence
2.5. Qualities of a sentences-unity, coherence
2.6. Analysis and synthesis
3. CLAUSES AND PHRASES
3.1. Clauses
3.2. Phrases
3.3. Capitalization and Punctuation
3.4. Usage
3.5. Modifiers
3.6. Idioms
4. WRITING SKILLS
4.1. Pre-Writing Skills
4.2. Graphic Organizers
4.3. Creative Writing
4.4. Letter Writing
BBA-10
5. LITERARY ANALYSIS
5.1. Effective Reading Skills Development
5.2. Study of Literature
5.3. Research Papers
5.4. Book Reading
5.5. Case Study Analysis
5.6. News Paper/Article Reading
5.7. Referencing
6. PRÉCIS WRITING
6.1. Method of précis writing
6.2. Principal points to be kept in mind while writing a précis
6.3. Specimen of passages and their précis
7. ESSAY WRITING
7.1. Characteristic of a good essay
7.2. Classification (Reflective, Persuasive and Compare-Contrast)
7.3. Hints on essay writing: general preparation, special preparation
8. RESUME
8.1. Introduction
8.2. Parts
8.3. Formation and Development
9. SPEAKING SKILLS
9.1. Good News Messages
9.2. Bad News Messages
9.3. Effective Presentation Skills
9.4. Public Speaking Skills
9.5. Presentations by Students
TEXT BOOKS
1.
Wren &Marton, English Grammar, (Graduate Level), S.Chand and Co Ltd., New
Delhi.
REFERENCE BOOKS
1.
Muhammad Masood, Ideal Essay & Letters with Story Writing Comprehension Test,
Idioms of Phrases,Sheharyar Publisher, Lahore.
2.
Prof. M.A. Qureshi, Idiom and Phrases,FarooqKitabGhar, Lahore.
3.
Courtland L.Bovee, John V.Thill, Business Communication Today,
Macmillan.
BBA-11
BA-502
FUNCTIONAL ENGLISH- II
The course aims at helping students develop a positive, constructive and practical approach to
effective written and oral communication in business and professional settings. Audience awareness,
developing a design, handling questions and answers, personal presence, style and body language are
some other aspects that will be discussed.
1. ORAL COMMUNICATION
1.1. Introduction to Oral Communication
1.2. Forms of Oral Communication
1.3. Importance of Oral Communication
1.4. Oral and Written Communication: A Comparison
1.5. Barriers in Oral Communication
1.6. Oral Communication in Business
1.7. Oral Communication in Practice
2. MESSAGES
2.1. Good News Messages
2.2. Bad News Messages
2.3. Persuasive Messages
2.4. Planning Steps of a Message
3. APPROACHESTO ORAL COMMUNICATION
3.1. Interview
3.2. Planning and Conducting an Interview
3.3. Telephone and Objectives for using a Telephone
3.4. Meetings, Symposia and Workshops
3.5. Group Discussion and Panel Discussion
3.6. Media
3.7. Personal Selling
4. ORAL PRESENTATIONS
4.1. Presentation (Defined)
4.2. Making a Presentation (Introduction to MS-Power Point)
4.3. Control of Stage Fright
4.4. Planning your Speech
4.5. Scripted Speech
5. WRITTEN COMMUNICATION
5.1. Dictating
5.2. Importance of Dictation
5.3. Importance and Procedure of Note Making
5.4. Report
5.5. Report Writing
BBA-12
6. AUDIENCE EVALUATION
6.1. Knowing and Analyzing the Audience
6.2. Character and Personality traits of the Audience
6.3. Internal and External Audience
6.4. Motivating your Audience
7. NON-VERBAL COMMUNICATION
7.1. Body Posture
7.2. Body Language
7.3. Proximity to Audience
8. ADDITIONAL AIDS
8.1. Picture Talks
8.2. Plays
8.3. Discussions on TV/Movies
8.4. Debates
8.5. Class Presentations
TEXT BOOKS
1. Raymond V. Lesikar (1996) Business Communication, Richard D. Irwin, Inc.
REFERENCE BOOKS
2. Murphy & Hilderbrant (1991) Effective Business Communication, 6th Edition, McGrawHill
3. Bovee & Thill (1995) Business Communication Today, 4th Edition, McGraw-Hill
4. Shirley Taylor (1944) Communication for Business-A Practical Approach 2nd
Edition, Pitma Publishing
BBA-13
BA-503
BUSINESS COMMUNICATION- I
Creative and effective communication plays vital role to determine success of business
and professional career. This course aims at to equip the students with wide range of
communication techniques and skills to present the business facts and information for
effective planning, decision-making, monitoring and evaluation in business organization. The
course contributes to promote proficiency in interpersonal-skills and technical business skills
for clear and persuasive presentation of ideas and options.
1. EFFECTIVE COMMUNICATION IN BUSINESS
1.1. Importance and Benefits of Effective Communication
1.2. Components of Communication
1.3. Concepts and Problems of Communication
2. THE 7 C’s OF EFFECTIVE COMMUNICATION
2.1. Conciseness-Correctness-Completeness.
2.2. Clarity-Consideration-Courtesy-Concreteness.
3. THE PROCESS OF PREPARING EFFECTIVE BUSINESS MESSAGES
3.1. Planning Steps for Preparing Effective Business Messages
4. STRATEGIES FOR SUCCESSFUL SPEAKING AND SUCCESSFUL LISTENING
4.1. Strategies for Improving Oral Presentation
4.2. Strategies for Reducing Stage Fright
4.3. Strategies for Improving Listening Skills
5. STRATEGIES FOR SUCCESSFUL INFORMATIVE AND PERSUASIVE
SPEAKING
5.1. Purposive of Informative and Persuasive Speaking
5.2. Kinds of Informative and Persuasive Speaking
5.3. Audience Analysis for Informative and Persuasive Speaking
5.4. Organization for Informative and Persuasive Speaking
5.5. Support for Informative and Persuasive Speaking
6. STRATEGIES FOR SUCCESSFUL INTERPERSONAL COMMUNICATION
6.1. Dyadic Communication
6.2. Interviewing
6.3. Telephoning
6.4. Dictating
7. CONFIDENCE BUILDING AND MS-POWER POINT
7.1. Strategies for Confidence Building
7.2. Techniques to make Power Point Presentation
8. MAKING ORAL PRESENTATION
8.1. Purpose
BBA-14
8.2. Planning Strategies
8.3. Information to be included in Presentations
8.4. Organizing the Information
8.5. Delivering an Effective Presentation
8.6. Handling Questions
8.7. Making Group Presentations
9. BUILDING GOOD WILL
9.1. You Attitude
9.2. Optimism and Pessimism
9.3. Tone, Power and Politeness
9.4. Reducing Biasness in Communication
10. PUBLIC SPEAKING AND ORAL REPORTING
10.1.
Making Formal Speeches
10.2.
Considering of Personal Aspects
10.3.
Appearance and Body Actions
10.4.
Audio/Visual Aids
11. ADDITIONAL ORAL COMMUNICATION ACTIVITIES
11.1.
Conducting and Participating in Meetings
11.2.
Techniques for Participating in a Meeting
11.3.
Interviewing
11.4.
Letters and Reports
12. NON-VERBAL COMMUNICATION
12.1.
Classification of Non-Verbal Communication
12.2.
Kinesics
12.3.
Proxemics
12.4.
Time Language
12.5.
Paralanguage
12.6.
Physical Context
13. LETTER WRITING
13.1.
Writing Covering Letters
13.2.
Resume
14. FINAL PROJECT PRESENTATIONS
TEXT BOOKS
1.
Murphy and Hildebrand, Effective Business Communication, McGraw Hill.
2.
Courtland L.Bovee, John V.Thill, Business Communication Today,
Prentice Hall
3.
J. Adderson, B.H. Duston&M.Poole, Thesis and Assignment Writing, Willey
Eastern India, New Delhi.
REFERENCE BOOKS
1.
Prof. William Heney, Inter Personal Communication, Macmillan.
2.
Murphy and Peck, Effective Business Communication, McGraw Hill
BBA-15
BA-504
BUSINESS COMMUNICATION- II
We all communicate. Communication plays a major role in all human activity. It is
part of our culture. Within the business community, public and private organizations, and the
professions communication is associated with the more specific activities of interacting,
informing, instructing and persuading. People who possess demonstrable skills in these
activities are employed, prized and promoted. If businesses are to survive in an increasingly
competitive and information-oriented environment they will need training.
1. COMMUNICATION IN ORGANIZATIONS
1.1
The Basic Communication Process
1.2
Language (Medium of Communication)
1.3
Non-Verbal Communication
1.4
Listening (Importance)
1.5
Role of Culture and Diversity on Communication in the Workplace
2. QUALITIES OF COMMUNICATION WITH BUSINESS ORGANIZATIONS
2.1
Methods of Communicating in Business Organizations
2.2
Written Communication
2.3
Oral Communication
2.4
Electronic Communication
2.5
Benefits of Effective Communication in your Career
2.6
Challenges of Communication in the Global Market
3. INTERCULTURAL COMMUNICATION
3.1
Background: Intercultural Communication
3.2
A Concept of Culture
3.3
An Intercultural Communication Model
3.4
National Cultural Variables
3.5
Education
3.6
Law
3.7
Economics
3.8
Politics
3.9
Religion
3.10 Social Norms
3.11 Language
4. BUSINESS COMMUNICATION AND TECHNOLOGY
4.1
Technology (Description)
4.2
Managing Information within Organizations
4.3
Managing Information outside Organizations
4.4
Managing Crisis Communication
5. STRATEGIES FOR EFFECTIVE ORAL COMMUNICAITON
5.1
Strategies for Improving Oral Presentations
5.2
Strategies for an Effective Non-Verbal Delivery
5.3
Strategies for Reducing Stage Fright
BBA-16
5.4
Signs of Discomfort
6. INTERVIEW
6.1
Interview (Defined)
6.2
Interview Purposes
6.3
Interviewee‘s Responsibilities
6.4
Interviewer‘s Responsibilities
7. STRATEGIES FOR EFFECTIVE WRITTEN COMMUNICATION
7.1
The Process of Preparing Effective Business Messages
7.2
Five Planning Steps
7.3
Indirect (Inductive) Approach
7.4
Beginning and Ending
7.5
Opening Paragraphs/Closing Paragraphs
8. GROUPS AND TEAMS
8.1
Self-Disclosure and Trust
8.2
Confidence Building (How to be Impressive)
8.3
Group (Defined)
8.4
Group Formation Process
8.5
Forming Groups for Presentation/Essay/Self-Disclosure and Trust
8.6
Group Presentations
8.7
Team (Defined)
8.8
Working as Teams
8.9
Working as Teams for Successful Group Presentations
8.10 Conflict Resolution and Negotiation
9. FINAL PROJECT PRESENTATIONS
TEXT BOOKS
1.
Court Bovee, John Thill, Business Communication Essentials, Prentice Hall,
Latest Edition
2.
Murphy and Hildebrand, Effective Business Communication, McGraw Hill.
BBA-17
BA-505
ISLAMIC STUDIES
Objectives:
This course is aimed:
1. To provide Basic information about Islamic Studies
2. To enhance understanding of the students regarding Islam ic Civilization
3. To improve Students skill to perform prayers and other worships
4. To enhance the skill of the students for understanding of issues related to faith and
religious life.
1. ISLAM
1.1
Introduction
1.2
Comparison with other religions
1.3
Islam as fastest growing religion in the world
2. ISLAMIC FIQH AND RESOURCES, AND SHARIAH AHKAM
2.1
Quran
2.2
Hadith (Basic Concepts, History, and Kinds)
2.3
Ijma, Qayas
2.4
Sunnah and Hadith
2.5
Fard, Hijab, Haram, Makrooh, Mustahab, Mubah
3. FUNDAMENTAL DOCTRINE OF ISLAM
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
Islam with reference to Holy Quran & Hadith
Tawheed (Oneness of Allah)
Prophet-hood
The Day of Judgment (Akhrat)
Salat&Namaz (Abadaat)
Saum (Fasting)
Zakat
Hajj
Jihad
4. SEERAT OF HOLY PROPHET (SAW) I
4.1
Life of Muhammad Bin Abdullah ( Before Prophet Hood)
4.2
Life of Holy Prophet (SAW) in Makkah
4.3
Important Lessons Derived from the life of Holy Prophet in Makkah
5. SEERAT OF HOLY PROPHET (SAW) II
5.1
Life of Holy Prophet (SAW) in Madina
5.2
Important Events of Life Holy Prophet in Madina
5.3
Important Lessons Derived from the life of Holy Prophet in Madina
5.4
Treaty of Madina (Misaq-e-Madina)
5.5
Conquest of Maka Al-Mukarama
5.6
Hajat-ul-Wida
6. ISLAM AND SCIENCE
BBA-18
6.1
6.2
6.3
Basic Concepts of Islam & Science
Contributions of Muslims in the Development of Science
Quran& Science
7. ISLAMIC ECONOMIC SYSTEM
7.1
Basic Concepts of Islamic Economic System
7.2
Means of Distribution of wealth in Islamic Economics
7.3
Islamic Concept of Riba
7.4
Islamic Ways of Trade & Commerce
8. POLITICAL SYSTEM OF ISLAM
8.1
Basic Concepts of Islamic Political System
8.2
Islamic Concept of Sovereignty
8.3
Basic Institutions of Govt. in Islam
9. SOCIAL SYSTEM OF ISLAM
9.1
Basic Concepts Of Social System Of Islam
9.2
Elements Of Family
9.3
Ethical Values Of Islam
RECOMMENDED BOOKS
1. Hameedullah Muhammad, ―Emergence of Islam‖ , IRI, Islamabad.
2. Islamiat Compulsory for degree classes, Published by: Allama Iqbal Open University,
Islamabad.
3. M.D. Zaffar, Islamic Education (Compulsory) for degree classes, Aziz Book Depot, Urdu
Bazar, Lahore.
4. Dr. Muhammad Zia-ul-Haq, ―Introduction to Al Sharia Al Islamia‖ Allama Iqbal Open
University, Islamabad (2001).
5. Hameedullah Muhammad, Introduction to Islam.
BBA-19
BA-506
PAKISTAN STUDIES
Introduction/Objectives:
Develop vision of historical perspective, government, politics, contemporary Pakistan,
ideological background of Pakistan.
Study the process of governance, national development, issues arising in the modern age and
posing challenges to Pakistan.
Course Outline
1. HISTORICAL PERSPECTIVE
1.1
Ideological rationale with special reference to Sir Syed Ahmed Khan, Allama
Muhammad Iqbal and Quaid-e-Azam Muhammad Ali Jinnah.
1.2
Factors leading to Muslim separatism
1.3
People and Land
1.4
Indus Civilization
1.5
Muslim advent
1.6
Location and geo-physical features.
2. EDUCATION REFORMS
2.1
Aligarh Movement
2.2
Anjuman Himayat-I-Islam
2.3
Sind Madrasah
2.4
Islamia College, Peshawar.
3. CONSTITUTIONAL REFORMS 1909, 1919 and Act of India 1935
4. EMERGENCE OF PAKISTAN
4.1
Important events and hurdles at the time of emergence of Pakistan
4.2
Establishment of Pakistan
5. GOVERNMENT AND POLITICS IN PAKISTAN
5.1
Political and constitutional phases:
5.2
1947-58
5.3
1958-71
5.4
1971-77
5.5
1977-88
5.6
1988-99
5.7
1999 onward
6. CONTEMPORARY PAKISTAN
6.1
Economic institutions and issues
6.2
Society and social structure
BBA-20
6.3
6.4
6.5
Ethnicity
Foreign policy of Pakistan and challenges
Futuristic outlook of Pakistan
7. OUR LAND-PAKISTAN
7.1
Geographical Unity-Location; Geographical Importance‘s Rural & Urban AreasNatural Resources; Agriculture; Industry; Export & Import; Manpower.
8. PAKISTAN AND ISLAMIC WORLD
8.1
The relationship with the neighboring countries & Islamic countries
RECOMMENDED BOOKS:
i. Burki, Shahid Javed. State & Society in Pakistan, The Macmillan Press Ltd1980.
ii. Akbar, S. Zaidi.Issue in Pakistan’s Economy.Karachi: Oxford UniversityPress, 2000.
iii. S.M. Burke and Lawrence Ziring. Pakistan s Foreign policy: A Historicalanalysis.
Karachi: Oxford University Press, 1993.
iv.
v.
vi.
vii.
M. D. Zaffar, Pakistan Studies, Aziz Book Depot, Urdu Bazar, Lahore.
Pakistan Studies for Degree Classes, Published by: Allama Iqbal Open University, Islamabad.
Pakistan Studies: Ikram Rabbani
Dr. Javed Iqbal: Ideology of Paksitan, Ferozsons, Rawalpindi
BBA-21
BA-507
BUSINESS MATHEMATICS
The course is designed to give non-intimidating presentation of mathematical
concepts, principles and techniques most useful for students in business management. The
main objectives of the course are to enhance students‘ competency in application of
mathematics to solve business management problems and to improve their level of
quantitative sophistication for further advanced business analysis.
1. MATHEMATICAL FUNCTIONS
1.1
Functions Defined.
1.2
The Nature and Notation of Functions
1.3
Domain and Range Considerations
1.4
Types of Functions.
1.5
Constant Functions
1.6
Linear Functions
1.7
Quadratic Functions
1.8
Cubic Functions
1.9
Polynomial Functions
1.10 Graphical Representation of Functions
2. LINEAR EQUATIONS
2.1
Characteristics of Linear Equations
2.2
Graphical Characteristics
2.3
Slope - Intercept Form
2.4
Determining the Equation of a Straight Line Linear Equations involving
2.5
More than two variables
3. SYSTEMS OF LINEAR EQUATIONS AND THEIR APPLICATIONS
3.1
Introduction
3.2
Two variables Systems of Equations
3.3
Three variable Systems of Linear Equations
3.4
Gauss – Jordan Procedure
3.5
Applications of Linear Equations and Systems of Equations
4. NONLINEAR FUNCTIONS AND THEIR APPLICATIONS
4.1
Non Linear Functions- Introduction
4.2
Quadratic Functions, Characteristics and Their Applications
4.3
Polynomial Functions.
4.4
Exponential Functions & Applications
5. MATRIX
5.1
Introduction to Matrices
5.2
Types of Matrices
5.3
Matrix Operations
5.4
Inverse of Matrix
5.5
The Determinant & its Properties
BBA-22
5.6
5.7
5.8
5.9
The Method of Cofactors
Solution of Linear Equations
Cramer‘s Rule
Inverse Matrices Method
6. DIFFERENTIATION AND ITS APPLICATIONS
6.1
The Derivative
6.2
Differentiation
6.3
Higher-Order Derivatives
6.4
Identification of Maxima and Minima
6.5
Revenue, Cost and Profit Applications
6.6
Marginal Approach to Profit Maximization
7. INTEGRATION AND ITS APPLICATIONS
7.1
Anti-Derivatives
7.2
Rules of Integration
7.3
Additional Rules of Integration
TEXT BOOKS
1.
Frank S. Budnick, Applied Mathematics for Business Economics and Social
Sciences, McGraw Hill.
REFERENCE BOOKS
1.
Ernest F.Haeussler, Jr. Richard S.Paul, Introductory Mathematical Analysis
(For Business, Economics and the Life and Social Sciences), Prentice Hall.
2.
Louise Swift, Mathematics and Statistics for Business, Management &
Finance, Macmillan.
BBA-23
BA-508
BUSINESS STATISTICS- I
The course is designed to give non-intimidating presentation of statistical concepts,
principals and techniques most useful for students in business management. The main
objectives of the course are to enhance students‘ competency in application of statistics to
solve business management problems and to improve their level of quantitative sophistication
for further advanced business analysis.
1. INTRODUCTION
1.1. Definition
1.2. Descriptive Statistics & Inferential Statistics
1.3. Statistics Applications in Business
2. DATA CONDENSATION AND PRESENTATION
2.1. The Data Array and Frequency Distribution
2.2. Relative Frequency and Cumulative Frequency Distribution
2.3. Graphical Representation
2.3.1. Pie chart
2.3.2. Frequency bar chart
2.3.3. Frequency histogram
2.3.4. Frequency polygon
2.3.5. Ogive
3. MEASURES OF CENTRAL TENDENCY
3.1. Means: (Arithmetic, Geometric, Harmonic); Median; Mode; Quartiles
4. MEASURES OF DISPERSION FOR GROUPED AND UNGROUPED DATA
4.1. Range
4.2. Mean absolute deviation
4.3. Standard deviation
4.4. Relative dispersion
5. INDEX NUMBERS
5.1. Defining an index number
5.2. Un-weighted aggregate index
5.3. Weighted aggregate index
5.4. Average of relative methods
5.5. Quality and value indices
6. SETS
6.1. Basic sets and subsets
6.2. Operations on sets
6.3. Venn diagram
BBA-24
7. PERMUTATION AND COMBINATION
7.1. Successive event principle
7.2. Permutations for all or part of elements of a set
7.3. Permutation of the objects ranged in circle
7.4. Combination
8. PROBABILITY AND LAWS OF PROBABILITY
8.1. Basic concepts
8.2. Addition rules of probability
8.3. Conditional probabilities
8.4. Multiplication rule of probability
9. MATHEMATICAL EXPECTATION
9.1. Expected value
9.2. Expected monetary value
9.3. Decision criterion utility and expected utility
10. PROBABILITY DISTRIBUTION
10.1.
Basic concept
10.2.
Types of probability distributions
10.3.
Random variables
10.4.
The Binomial distribution
10.5.
The Poisson distribution
10.6.
The normal distribution
10.7.
Distribution of continuous random variable
11. SIMPLE REGRESSION AND CORRELATION
11.1.
Introduction
11.2.
Estimation using the regression line
11.3.
Fitting a straight line by the least square method
11.4.
Correlation analysis
TEXT BOOK
1. Levin I. Richard.,Statistics for Management, 4thed; McGraw Hill.
REFERENCE BOOK
2. Starr K. Martian &Sobal Gross Marion, Statistics for Business and Economics, 1st Ed;
New York, McGraw Hill, International, 1983.
3. David, S Moore et.al, Introduction to the Practice of Statistics, 6th Edition WH.
Freeman.
BBA-25
BA-509
MICRO ECONOMICS
This course is designed to introduce key micro economics concepts and techniques
applicable as tools for rational economic decision-making within the micro framework. The
course attempts to demonstrate the relevance and usefulness of economic analysis to real
world business situations. Emphasis is placed on optimal decisions making within the firm
and the strategic relationship with other business.
1. BASIC ECONOMIC CONCEPTS
1.1. Economics: Basic Themes and Nature
1.2. Micro versus Macro Economics
1.3. Positive versus Normative economics
1.4. Basic economic problems
1.5. Economics relevance to business organizations
2. DEMAND AND SUPPLY ANALYSIS
2.1. The demand function.
2.2. Changes in demand.
2.3. The supply function.
2.4. Changes in supply.
2.5. Equilibrium of Supply & Demand
2.6. Elasticity of demand/supply and its measurement.
3. APPROACHES TO UTILITY ANALYSIS
3.1. Cardinal approach and consumer equilibrium.
3.2. Ordinal approach and consumer equilibrium.
3.3. Price, Income and Substitution effects on consumer equilibrium.
4. PRODUCTION ANALYSIS
4.1. Basic production concepts.
4.2. Total, Average and Marginal Product
4.3. Returns to scale.
4.4. Short-run and long-run production.
4.5. Least-cost factor combination.
4.6. Producer equilibrium.
5. COST AND REVENUE ANALYSIS
5.1. Various cost concepts.
5.2. The cost of production: Short-run cost, long-run cost.
5.3. Revenue and revenue curves: Total, average and marginal revenues.
5.4. Profit-Maximization
6. MARKET STRUCTURES AND PRICING
6.1. Market and its forms.
6.2. Price and out-put under perfect competition.
6.3. Price and out-put under monopoly, duopoly, oligopoly and monopolistic competition.
BBA-26
7. RESOURCE ALLOCATION
7.1. The theory of Marginal Productivity.
7.2. Market demand for resources.
8. RESOURCE MARKETS
8.1. Land and rent.
8.2. Labour and wages.
8.3. Capital and interest.
8.4. Entrepreneur ship and profit.
TEXT BOOKS.
1.
Samuelson and Nordhaus, Economics, 16th Edition, New Delhi, Tata McGraw
Hill, 1987.
2.
Adil Akber ‗Elements of Economics and the Pakistan Economy‖ New Line
Printing Press, Lahore 1995.
REFERENCE BOOKS.
1.
Ruffin and Gregory, Principles of Economics 2nd Edition, Illionois: Scott
Foresman and Company, 1983.
2.
Scott and Nigro: Principles of Economics 2nd Edition, New York; Macmillan
Publishing Co., Inc., 1982.
3.
G.S. Gupta, Managerial Economics, McGraw Hill.
4.
David M. Winch, Micro Economics: Problems and Solutions, Oxford
University Press.
BBA-27
BBA
Inter-discilipinary (General) Courses
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
BA-511
BA-512
BA-513
BA-514
BA-515
BA-516
BA-517
BA-518
BA-519
BA-520
BA-521
BA-522
BA-523
BA-524
BA-525
Introduction to Psychology
Introduction to Sociology
Analysis of Pakistani Economy
Business Ethics
Arabic/Chinese/French
International Relations
Criminology and Social Deviance
Fundamentals of Philosophy
Cultural Anthropology
Constitutional Law
History of India and Pakistan-I
History of India and Pakistan-II
Discrete Mathematics
Database Management System
E-Commerce
BBA-28
BA-511
INTRODUCTION TO PSYCHOLOGY
The course focuses upon those basic concepts of psychology, which are related to the human
behavior within organization, with the objective of correlating the psychological concepts and
management concepts. The course will pave the way for understanding the critical behaviors for the
advance studies in the organizational behavior field.
1. INTRODUCTION TO PSYCHOLOGY
1.1. Nature of psychology
1.2. Relationship of psychology with other social sciences.
1.3. Psychology as a science of human nature.
1.4. Contemporary psychological perspectives
1.5. Themes related to psychology as a field of study
2. COGNITION
2.1. Nature of cognition.
2.2. Thinking
2.3. Basic elements of thought, Concepts, Proposition, Images
2.4. Reasoning and Errors in reasoning
3. PERSONALITY
3.1. What is personality?
3.2. Personality determinants: Heredity, Environment, Situation
3.3. Personality and social development
3.4. Personality theories (Trait, Behavioristic and Humanistic theories)
3.5. The big five personality models
3.6. The development of personality
4. VALUES AND ATTITUDES
4.1. The nature of attitude
4.2. What constitute an attitude?
4.3. Attitude Formation
4.4. Services, types, and functions of attitudes
4.5. Attitude change and Persuasive communication
4.6. Attitudes and consistency
4.7. Personal values and ethics?
5. PERCEPTION PROCESS
5.1. Nature of perception
5.2. Sensation, perception and attention
5.3. Perceptual selectivity
5.4. Perceptual organization
5.5. Attribution, Stereotyping, Halo effect.
6. LEARNING PROCESS
6.1. What is learning?
BBA-29
6.2. Theories of learning
6.3. Classical conditioning
6.4. Operant conditioning
6.5. Social learning.
6.6. Reinforcement and its schedules?
6.7. Punishment use and consequences
7. STRESS
7.1. Definition
7.2. The causes of stress
7.3. Impacts of stress
7.4. Responding to stress: Emotional, Psychological, Behavioral, Defensive coping, Constructive
coping
TEXT BOOKS
1.
Rita L. Atkinson, Richard C. Atkinson, Edward E. Smith, Daryl J. Bem, Introduction
to Psychology, 11th Edition, Harcourt Brace & Co.
2.
Bernstein, Roy, Srull, Wickens, Psychology, 2nd Edition, Houghton Mifflin.
REFERENCE BOOKS:
1.
Norman L. Munn, L. Dodge, Fernald. JR, Peters S. Fernald, Introduction to
Psychology, Oxford University Press.
2.
Robert A.Baron, Psychology, 4th edition, Allyn and Bacon.
3.
Robert Kreitner& Angelo Kinicki, Organizational Behavior, Prentice hall.
BBA-30
BA-512
INTRODUCTION TO SOCIOLOGY
This course basically tends to equip the students with such sociological concepts that will be
profolic for them while operating the businesses keeping in view the dimensions of the society.
1. INTRODUCTION TO SOCIOLOGY
1.1. Definition a, nature, importance
1.2. Sociology and management sciences relationships.
1.3. Society, nature and concepts.
2. CULTURE AND SOCIAL STRUCTURE
2.1. Components of culture: Norms, Values, Symbols, Language.
2.2. Cultural unity, diversity, universals, integration, relativism.
2.3. Ethnocentrism
2.4. Sub cultures and counter cultures
2.5. Social structure: Statuses, Rules, Institutions, Societies.
2.6. Characteristics of Pakistani Culture
3. ROLE AND STATUS
3.1. Nature of role and status.
3.2. Socialization through role and status
3.3. Social roles: personality, strain.
3.4. status and role: achieved & ascribed
4. GROUP AND INTER-GROUP DYNAMICS
4.1. Nature, types and functions of groups
4.2. Stages of the group development process
4.3. Group structure and compositions
4.4. Threats to group effectiveness
4.5. Social networks (Inter-group interactions)
5. SOCIAL STRATIFICATION
5.1. Patterns of social stratification
5.2. Open and closed systems
5.3. Dimensions of stratification
5.4. Theories of social stratification: Functionalist theory, Conflict theory
5.5. Class system: Determinants, Identification, Significance, Pakistani class systems.
5.6. Social mobility
5.7. Forms of social mobility
5.8. Social mobility in industrialized societies
5.9. Social mobility in Pakistan
6. SOCIALIZATION
6.1. The nature, basis and agents of socialization
BBA-31
6.2. Resources for social life
6.3. Language, skills, disciplines, aspirations, roles & statuses
6.4. The social self
6.5. Self-concept, self-society, the situational self
6.6. The dynamics of socialization
6.7. Over socialization and Re-socialization
7. SOCIAL CHANGE
7.1. Sources of social change
7.2. Perspective on social change
7.3. Evolutionary perspective
7.4. Cyclical perspective
7.5. Functionalist perspective
7.6. Conflict perspective
7.7. Social change in Pakistan
7.8. Resistance, acceptance and consequences to change.
8. DEVIANCE AND SOCIAL CONTROL
8.1. Definition and types of deviance
8.2. Juvenile delinquency
8.3. Formal and informal methods of social control
TEXT BOOKS
1.
2.
James W. Vander Zanden, Sociology the Core, McGraw Hill.
Paul B. Horton, Chester L. Hunt, Sociology, McGraw Hill.
REFERENCE BOOKS
1.
Eugene V. Schneider, Industrial Sociology, McGraw Hill.
2.
Robert Bierstedt, The Social Order, McGraw Hill.
BBA-32
BA-513
ANALYSIS OF PAKISTANY ECONOMY
GENERAL COURSE OBJECTIVE
This course introduces the analysis of economic issues in development. It overviews
the major topics in current economic policy discussions and furnishes general economic
development framework.
SPECIFIC COURSE OBJECTIVE
This course, in addition to acquainting a variety of major issues in contemporary
economic development of fundamental importance to the developing countries, familiarizes
the students with the concepts of economic growth and development, and its determinants, so
that upon completion of this course the students may understand the process of business
decision-making in the light of overall economic and development environment.
1. BASIC CONCEPTS OF DEVELOPMENT
1.1
Economic Growth and Development
1.2
Measurement of Economic Development
1.3
Poverty and Inequality and their Measures
2. RESOURCE MOBILIZATION
2.1
Capital Formation and Economic Growth
2.2
Rationale of Foreign aid
2.3
Debt Management: Rescheduling/Recapping
3. HUMAN RESOURCES AND ECONOMIC DEVELOPMENT
3.1
Role of Human Resources in Economic Growth and Development
3.2
Human Capital Formation: Education, Health and Nutrition
3.3
Problems of Human Capital Retention: Brain Drain
3.4
Values and Institutions in Development
4. DEVELOPMENT STRATEGIES
4.1
Agriculture Development Strategy: Agriculture Commercialization
4.2
Industrial Development Strategy: Industrialization and Import substitution,
Export promotion
4.3
Trade Strategy: Inward/Outward Looking Policies.
4.4
Economic Liberalization, Privatization, Globalization and Integration of
Economies with reference to WTO (World Trade Organization)
5. CONTEMPORARY ISSUES IN ECONOMIC DEVELOPMENT
5.1
Service Sector as an Emerging Sector
5.2
The Concept of Sustainable Development
5.3
Role of NGO‘s and INGO‘s in Development
5.4
Mainstreaming Gender in Development
6. ISSUES WITH SPECIAL REFERENCE TO PAKISTAN
6.1
Population
BBA-33
6.2
6.3
6.4
6.5
6.6
Social Net Safety
Social Action Program (Poverty Reduction Measures)
Unemployment; Issues, dimensions and analyses
Structural Adjustment Program; History, implementation, composition and
effects
Good Governance and Development
TEXTBOOKS
1.
Michael P. Todaro, Economic Development in the Third World, 6th Edition,
1997, Addison Wesley Longman, Inc.
2.
S. Akbar Zaidi, Issues in Pakistan Economy, Oxford University Press, Karachi
1999
3.
Khawaja Amjad Saeed, Economy of Pakistan, Edition 1997, Institute of
Business Management, Lahore.
REFERENCES
1.
G. M. Meier, Leading Issues in Economic Development, Oxford University
Press, New York, 1995.
2.
A. P. Thirlwall Growth and Development With Special Reference to
Developing Countries, Macmillan Press Ltd., 1994.
3.
Benjamin Higgings, Economic Development, Problems, Principles and
Policies, Revised Edition, 1996, Universal Book Stall, India 110 002.
4.
Global Economic Prospects and the Developing countries. A World Bank
Book, 1997.
5.
Social Development in Pakistan (Annual Review) 1999. Social Policy and
Development Center, Karachi Oxford University Press.
BBA-34
BA-514
BUSINESS ETHICS
The course is designed to acquaint the students with the social and ethical obligations
required by the organizations. The dynamic nature and requirements of globalization enforce
us to abide by the ethical standards. The course will train the students in the areas of business
ethics and social responsibility.
1. BUSINESS ETHICS: AN OVERVIEW
1.1 Introduction: Unethical behaviors at work & its associated costs
1.2 What is business ethics?
1.3 Business ethics levels.
1.4 Myths about business ethics.
1.5 The importance of ethics in business.
1.6 The nature of ethical reasoning in business.
2. Codes of Ethics and Codes of Conduct
2.1 Difference between a Code of Ethics and a Code of Conduct
2.2 Purpose and Importance of Codes
2.3 Code of Ethics Content
2.4 International Codes
2.5 Creating a Code of Ethics
2.6 Connecting Code of Ethics to Strategic Planning
2.7 Code of Conduct Content
2.8 Code of Conduct Relevancy
2.9 Implementing an Effective Code Communication Strategy
2.10 Annual Code of Ethics Assessment
3. APPROACHES TO BUSINESS ETHICS
3.1
Traditional approaches.
3.2
Stakeholder and issues management approach.
4. ETHICAL DECISION MAKING: PRINCIPLES & CONCEPTS
4.1
4.2
4.3
4.4
4.5
4.6
4.7
Moral responsibility concept.
Ethical relativism. Utilitarianism.Universalism.
Rights. Justice.
Immoral, amoral or moral management
Ethical decision making styles.
Ethical Behavior Model
Ten ―Ethical Hazard Approaching‖ Signs
5. Hiring Ethical People
5.1 Importance of an Ethics Screen
5.2 The Six-Step Ethics Job Screen Process
5.2.1 Step 1: Ethics Screen Notice
5.2.2 Step 2: Legal Ground Rules
5.2.3 Step 3: Behavioral Information
BBA-35
5.2.4 Step 4: Personality Traits and Related Characteristics
5.2.5 Step 5: Interview Questions
5.2.6 Step 6: Post-Interview Tests
6. ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
6.1
Corporate social responsibility: The controversial
views.
6.2
Corporate strategy and moral responsibility.
6.3
Corporate leadership, culture and moral
responsibility.
6.4
The corporation as moral regulator.
7. THE CORPORATION RESPONSIBILITY AND THE MARKET
7.1
Corporate obligations and consumer rights.
7.2
Corporate responsibility and environmental issue.
7.3
Corporate and the government as regulator.
8. THE CORPORATION AND EMPLOYEES
8.1
The workforce diversity.
8.2
Social contract view: Corporation & employee
obligations and rights.
8.3
Discrimination: Equal employment opportunity.
Sexual Harassment.
8.4
Employees‘ freedom of speech Vs organizational
loyalty.
9. EMERGING ISSUES IN ETHICS
9.1
corporate citizenship)
9.2
9.3
9.4
9.5
9.6
9.7
9.8
9.9
9.10
9.11
International interdependencies.( International
The workforce diversity.
Four Dimensions of Diversity
History of Ethnic and Religious Diversity and Discrimination
Self-Categorization
Workplace Discrimination
Competitive Advantages of Diversity Management
Best Operational Practices for Managing Diversity
Implementing a Diversity Initiative
Diversity Training
Diversity Discussion Guidelines
9.12
9.13
9.14
9.15
9.15.1
9.15.2
9.15.3
9.15.4
9.15.5
9.15.6
9.15.7
9.15.8
Diversity Training Exercises
Internet and on line censorship.
Environmental issues.
Environmental trends and climate change
Environmental organization
Government and Market response
Competitive advantages of being Eco-Friendly
Going green
Green Mission statement
Managing the environmental change process
Environmental Management System ( EMS)
Environmental Risk Assessment.
10. BUSINESS ETHICS AND ISLAMIC PERSPECTIVE
BBA-36
TEXT BOOK
1.
Weiss, Joseph W., Business Ethics: A Stakeholder
and Issues Management Approach,The Dryden Press.
2.
Denis Collins, Business Ethics. John Willey & Sons
2011
REFERENCE BOOKS
1.
Fritzsche, Dvaid J, Business Ethics: A Global and Managerial Perspective, McGraw
Hill.
2.
Pincus, Laura B., Perspective in Business Ethics, McGraw Hill.
BBA-37
BA-515
ARABIC/CHINESES/FRENCH
BBA-38
BA-516
INTERNATIONAL RELATIONS
This is an introductory course in the study of international relations. The goal of this
course is to acquaint students with the concepts, ideas, and analytical tools necessary to
understand state behavior and relationships among actors in the international system. The
course will examine various theoretical explanations for state behaviors, such as realism,
liberalism, and constructivism. The primary aim of this class is to develop critically engaged
citizens with an interest in world politics.
CONTENTSs:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Origin, Development and Scope of International Relations.
Approaches to the study of International Relations.
Evaluation of the State- system.
Nationalism and Sovereignty.
Imperialism, Colonialism & NEO Colonialism.
National Power
Balance of Power.
Regionalism and Internationalism.
Modes of International Relations: Friendship and Cooperation, Diplomacy, Alliances,
Propaganda and Subversion.
10. Economic Instruments of State Policy.
11.
War: Causes and
Consequences.
12. The future ofMankind and the changing principles of International Relations.
Recommended Books:
i. Brown, Seymon, International Relations in a Changing Global System. Boulder; West
vies, 1992.
ii. Cox, Robert, Approaches to the World Order. Cambridge University Press, 1996.
iii. Deutsch, K.W.The Analysis of International Relations. N.Y. Prentice Hall, 1978.
iv. FarmsMirth David, International Relations: An Introduction. Chicago: Nelson-Hall,
1987.
v. Frankel, Joseph International Politics: Conflict and Harmony. London: Penguin, 1969.
vi. Gilpin, R.,War and Change in International Politics,Cambridge University
Press, 1984.
vii. Hass Ernst B., & Dynamics of International Relations. Whiting, Allen S, N.Y. Mc.
Graw Hill, 1975.
viii. Lopez, George A. & International Relations: Contemporary Theory &Stohl, Michael
S.,Practices: Washington D.C. Congressional Quarterly, 1989.
BBA-39
BA-517
CRIMINOLOGY AND SOCIAL DEVIANCE
This course will contribute to student‘s theoretical development in the field of criminology
and deviance. The students will review and critically analyzes the dominant theoretical
traditions in the field of criminology. The emphasis, however, is not just on the ―classics‖ but
also on the ways in which the classics have contributed to and shaped current work in the
field. According, the course will cover original theories with an eye toward their contribution
to cutting edge work that is being developed today.
(Part 1 Deviance)
1. Introduction
1.1. Definitions
1.2. Nature
1.3. Relative phenomenon
1.4. Difference between deviance and crime
2. Deviance and Types of Deviance
2.1. Social stigma
2.2. Mental illness
3. Social Factors and Deviance (Optional)
4. Function of Deviance (Optional)
5. Theories of Deviance (Optional)
5.1. Biological explanation
5.2. Psychological explanation
6. Sociological explanation
6.1. Functionalist theories of deviance
6.2. Conflict theories of deviance
6.3. Symbolic integrationist theories of deviance
7. Controlling Deviance
7.1. Deviance in global perspective
7.2. Debating social policy
7.3. Some Important Case Studies.
(Part 2 Criminology)
1. Introduction
1.1. Criminology and its scope
1.2. Criminology and its law
BBA-40
2. Related Concepts
2.1. Deviancy
2.2. Sin
2.3. Vice
2.4. Crime as a social and cultural phenomenon
2.5. Crime and social organization
2.6. Crime as a social problem
2.7. Crime and social structure
3. Theories and Approaches to Criminal Behavior
3.1. Biological and environmental factors
3.2. Psychological and psychiatric determinants
3.3. Sociological and economic approaches
3.4. Islamic point of view
4. Crime and Criminals
4.1. The occasional criminals
4.2. The habitual criminals
4.3. The professional criminals
4.4. The white-collar crimes
4.5. The organized crimes
4.6. Corporate crimes
4.7. Custom based deviance and crimes
5. Juvenile delinquency (Optional)
5.1. Juvenile delinquency and crime
5.2. Delinquency prevention at juvenile level
5.3. Juvenile reformatories
5.4. Probation
5.5. Other preventive measures/ programs with reference to Pakistan
6. Crime Statistics (Optional)
6.1. Sources, difficulties and need
6.2. National crime statistics and its sociological interpretation
6.3. International crime statistics and its sociological interpretation
6.4. Problems of reliability and validity
7. Detection of Crimes (Optional)
7.1. Agencies of detection formal-informal
7.2. Techniques of detection
7.3. Problems of detection
8. Trail and conviction of offenders
8.1. Agencies: formal/informal criminal court
8.2. Types, problems and procedures
9. Punitive and reformative treatments of criminals
9.1. Corporal punishments
9.2. Capital punishment
9.3. Imprisonment
BBA-41
9.4. Prison and related problems
9.5. Probation
9.6. Parole
9.7. Rehabilitation of criminals
9.8. Specific study of Islamic laws with special emphases on Hadood, Qisas and Tazir
10. Prevention of Crime
10.1.
Long term measures
10.2.
Short term measures
BOOKS RECOMMENDED: 1.
2.
3.
4.
5.
Aulak, An Mafid. Criminal Justice, Martin, Ramdy, 1991. Criminological ThnoughtPioneers, Past and Present. Macmillan and Co.
Jupp. Victor (1989), Methods of Criminological Research, London, Macmillan and Co.
Hagon, John Modern (1987), Criminology , New York, McGraw Hill.
Resen Berg M.M.: An Introduction to Sociology, Methven, New York, 1983.
Curra, John, Understanding Social Deviance: From the Near Side to the outer limits,
NewYork, Harper Collins, 1994.
BBA-42
BA-518
FUNDAMENTALS OF PHILOSOPHY
1. WHAT IS PHILOSOPHY?
2. PERIODS OFPHILOSOPHY
2.1. Greek
2.2. Medieval (Muslim Philosophy) Modern
3. BRANCHES OF PHILOSOPHY
3.1. Logic
3.2. Ethics
3.3. Metaphysics
3.4. Epistemology
4.
MO
DERAN PERIOD
4.1. Rationalism
4.2. Empiricism
4.3. Immanuel Kant
5. CONTEMPORARY PHILOSOPHICAL THOUGHT
5.1. Analytical Philosophy
5.2. Continental Philosophy
5.3. Modernity
5.4. Post modernity
5.5. Critical Theory
6. INTRODUCTION TO SOCIAL THOUGHT
6.1. Historical Development of Social Philosophy
7. EARLY SOCIAL THOUGHT
7.1. Folk Thinking
7.2. Greek
7.3. Egyptian
7.4. Babylonian
7.5. Chinese
7.6. Church vs State Controversy
8. CONTRIBUTION OF MUSLIM THINKERS IN SOCIAL THOUGHT
8.1. Abuzar Ghafari
8.1.1. Wealth Theory
8.2. Imam Ghazali
8.2.1. Causes of group life
8.2.2. Social justice
8.2.3. Educational reforms
BBA-43
8.3. Ibn-E-Khuldun
8.3.1. Philosophy of history
8.3.2. Science of culture
8.3.3. Ethnocentrism
8.3.4. Rise & fall of nations
8.3.5. Causes of social life
8.4. Shah Waliullah
8.4.1.
Evolution of society
8.4.2.
Causes of social life
8.4.3.
Societal disease
8.4.4.
Concept of perfect society
BOOKS RECOMMENDED: 1. Barnes, H.E. (Ed.) 1966. An Introduction to the History of Sociology. Chicago: The
University of Chicago Press.
2. Bogardus, Emory S. 1960. The Development of Social thought. 4th ed. New York:
Longmans, Green & Co.
3. Coser, Lewis A. 1971. Masters of Sociological Thought: Ideas in Historical and Social
Context. New York: Harcourt Brace Jovanovich Publishers
4. Coser, Lowis A. 1977. Masters of Sociological Thought. New York: Harcourt Brace
Jovanarich Publisher
5. Kinlock, Graham C. 1987. Sociological Theory:Its Development and Major Paradigms.
New York: McGraw Hill Inc.
6. Keat, Russel and John Urry. 1982. Social Theory as Science. London: Routledge and
Kegan Paul Ltd.
7. Ritzer, George. 2000. Sociological Theory. 5th ed. York: McGraw Hill Book Co.
8. Turner J.H. 2003. The Structure of Sociological Theory. 7th ed. Australia: Thomson
Wadsworth
9. Zeitlin, Irving M. 1981. Ideology and the Development of Sociological Theory. New
Jersey: Prentice-Hall, Inc.
10. Turner, J H. 1987. The Structure of Sociological Theory Homewood Illinois: Dorsey
Press.
11. Ritzer, George. 1988. Sociological Theory. Singapore: McGraw Hill.
12. Coser, L A. 1971. Master of Sociological Though: Ideas in Historical Social Context.
New York, Harcourt Brace.
13. Dubin Robert. 1978. Theory Building. New York: Maxwell, Macmillan.
BBA-44
BA-519
CULTURAL ANTHROPOLOGY
1. INTRODUCTION
1.1. What is Anthropology
1.2. Branches of Anthropology
1.3. Physical Anthropology
1.4. Cultural Anthropology
1.5. Linguistic Anthropology
1.6. Archeology
1.7. Relationship of Anthropology with other Social Sciences
1.8. Relation between Sociology and Anthropology
2. CULTURE
2.1. Nature of Culture
2.2. Evolution and growth of Culture
2.3. Nature vs Nurture
2.4. Culture: Adaptive and Maladaptive
2.5. Ethnocentrism, Cultural Relativism and Human Rights
2.6. Primitive Cultures
2.7. Mechanisms of Cultural Change
2.8. Globalization and Culture
3. THE GROWTH OF ANTHROPOLOGICAL THEORY
3.1. Social Evolutionism
3.2. Diffusionism and Acculturation
3.3. Historicism
3.4. Functionalism
3.5. Culture & Personality
3.6. American Materialism
3.7. Cultural Materialism
3.8. Cross-Cultural Analysis
3.9. Cognitive Anthropology
3.10.
Marxist Anthropology
3.11.
Feminist Anthropology
3.12.
Structuralism
3.13.
Symbolic & Interpretive Anthropologies
3.14.
Postmodernism & Its Critics
4. ECONOMICS
4.1. Economics and Economic Anthropology
4.2. Types of societies based on the Economic mode of production
4.3. Phases of Economic Activity
5. MARRIAGE AND FAMILY
5.1. Toward a Definition of Marriage?
5.2. Woman Marriage and Ghost Marriage among the Nuer
5.3. Marriage as a Social Process
BBA-45
5.4. Patterns of Residence after Marriage
5.5. Single and Plural Spouses
5.6. Polyandry, Sexuality, and the Reproductive Capacity of Women
5.7. Marriage and Economic Exchange
5.8. Brothers and Sisters in Cross-Cultural Perspective
5.9. Brothers and Sisters in a Matrilineal Society
5.10.
Brothers and Sisters in a Patrilineal Society
5.11.
Family Structure
5.12.
The Nuclear Family
5.13.
The Polygynous Family
5.14.
Extended and Joint Families
5.15.
Sexual Practices
5.16.
Ranges of Heterosexual Practices
5.17.
Other Sexual Practices
5.18.
Sexuality and Power
6. POLITICAL ORGANIZATION AND SOCIAL CONTROL
6.1. Types of Political Organization
6.2. Band Societies
6.3. Tribal Societies
6.4. Chiefdoms
6.5. State Systems
6.6. Social Control
6.7. Informal Means of Social Control
6.8. Formal Means of Social Control
7. SUPERNATURAL BELIEFS
7.1. Defining Religion
7.2. Problems of defining religion
7.3. Religion and Magic
7.4. Sorcery and Witchcraft
7.5. Myths
7.6. Functions of Religion
7.7. Religion and Social Control
7.8. Religion and Cultural Ecology
7.9. Sacred Cattle in India
8. HUMAN RACE AND ETHNICITY
8.1. Race is biological or social phenomena
8.2. Social Race and concept of racism in South Asia (a dialogue)
8.3. Ethnic Groups and Ethnicity
8.4. Peaceful Coexistence
8.5. Roots of Ethnic Conflict
9. LANGUAGE AND COMMUNICATION
9.1. Animal Communication
9.2. Nature and Structure of Language
9.3. Language, Thought and Culture
9.4. Socio-linguistics
9.5. Non-verbal Communication
BBA-46
10. COGNITION
10.1.
The Dialectic between Cognition and Culture
10.2.
Cognition as an open system
10.3.
Cognitive Capacities and Intelligence
10.4.
Perception
10.5.
Conception
10.6.
Emotion
10.7.
Is Cognitive Development the Same for Everyone
10.8.
Cognition and Context
BOOKS RECOMMENDED: 1.
2.
3.
4.
5.
Bodily, John H. (1994) Cultural Anthropology, California, Mayfield Publication Co.
Ferraro, Gary. (2001). Cultural Anthropology: An Applied Perspective 4th ed.
Wadsworth: Australia
Harris Marrier (1987), Cultural Anthropology, Newark, Hanper & Co.
Kottak, C.P. (2000). Anthropology. 8th ed. Mc Graw Hill: Boston
Lavenda, R.H & Schultz, E.A. (1998). Anthropology. 2nd ed. Mayfield: London
BBA-47
BA-520
CONSTITUTIONAL LAW
Principles of Constitutional Law with special reference to United Kingdom, United States of
America, France, Former Union of Soviet Socialist Republic, Pakistan and India.
BOOKS RECOMMENDED
1. Monir, M. Constitutin of Pakistan
2. Choudhry, A. G. Constitutional Development of Pakistan.
3. Dicey. Introduction to the Study of the Law of the Constitution
BBA-48
BA-521
HISTORY OF INDIA AND PAKISTAN (712-1526)- I
Brief Description:
The course deals with the foundation of Muslim rule and the political and
administrative developments in the Delhi Sultanate. The course also focuses on the political
theories of the Sultan, coupled with their administrative styles and socio-religious ideas.
Aims & Objectives:
After studying this course, the students will be able to:
1. Understand the politics and administration of the Delhi Sultans
2. Appreciate the problems faced by the nascent Muslim population in a Hindu dominated
region
3. Comprehend the political theories and administrative ideals of the Sultans of Delhi
1. CONQUEST OF SIND, ARAB RULE AND ADMINISTRATION
2. THE SLAVE DYNASTY
2.1. Qutb-ud-Din Aibek
2.2. Consolidation of Muslim power under Iltutmish, his character, achievements
2.3. Razia Sultana, Nasir-ud-Din Mahmud and Balban
2.4. Mongol invasions, administrative reforms and estimate of Balban.
3. THE KHALJIS
3.1. Khalji Revolution and its significance
3.2. Jalal-ud-Din Khalji: conquests, achievements and character.
3.3. Ala ud Din Khalji: conquests, Mongol policy; Military and Civil administration,
economic reforms, Deccan Policy, his viewes regarding state and religion; character
and estimate.
3.4. Qutbud-Din Mubarak Shah. Khusrau Khan and end of the Khalji dynasty.
4. THE TUGLUQS
4.1. Ghias-ud-Din Tughluq: consolidation of the Sultanate, reforms, character, causes of
his death.
4.2. Muhammad Bin Tughluq: His projects, religious views and relations with Ulema and
Mashaikh, conquests, views of the contemporary writers, his estimate.
4.3. Firuz Shah: Administrative reforms, rebellions, his estimate as a man and as a King.
Disintegration of the Tughluq dynasty.
4.4. Amir Timur's Invasion and its Impact.
5. THE SAYYIDS
5.1. The Political conditions in Indo-Pakistan in the early fifteenth century,
5.2. Khizr Khan and his efforts to establish himself, character.
5.3. Mubarak Shah and his achievements, fall of the Sayyid dynasty.
6. THE LODHIS
BBA-49
6.1. Early career of Bahlul Lodhi, his struggle with Sharqi dynasty of Jaunpur, conquests,
an estimate;
6.2. Sikandar Lodhi and the consolidation of the Delhi Sultanate, administrative reforms
and his estimate.
6.3. Ibrahim Lodhi, his conflict with Umara, his character; first Battle of Panipat.
7. DOWNFALL OF THE DELHI SULTANATE
7.1. Causes of the downfall of the Delhi Sultanate. Relations of the Delhi Sultans with the
Abbasid Caliphate; Mongol invasions and their impact; Socio-economic conditions
8. ADMINISTRATION AND CLUTURE
8.1. Central and provincial administration;
8.2. judicial system;
8.3. Army Organization, Economic System;
8.4. Trade and Commerce,
8.5. Art and Architecture,
8.6. Literature, Education,
8.7. Relations of Delhi Sultans with nonMuslims;
8.8. The role of Sufis of Chistia and Suharwardiya orders during the Sultanate period.
Basic Reading:
1. Aziz Ahmad , Muhammad. The Political History and Institutions of the Early Turkish
Empire of Delhi.
2. Haig, Wolseley (ed.) Cambridge History of India Vol. III.
Additional Readings:
1. Ashraf, K.M. Life and Conditions of the People of Hindustan.
2. Habibullah, A.B.M. The Foundation of Muslim Rule in India.
3. Hardy, P. Historians of Medieval India.
4. Hasan, Agha Mehdi. The Tughluq Dynasty.
5. Ikram, S.M. History of Muslim Civilization.
6. Lal, K. S. History of the Khaljis.
7. Mirza, Waheed. Life and Works of Amir Khursau.
8. Nazim, Muhammad. Mahmud of Ghazna.
9. Qureshi, I.H. The Administration of the Sultanate of Delhi.
BBA-50
BA-522
HISTORY OF INDIA AND PAKISTAN (1526-1857)- II
Brief Description:
The course focuses on an in-depth study of the Mughal rule. The policies pursued by different
monarchs and their impact will be dealt with in detail. This course will also discuss the
administrative and cultural advancements made during the Mughal rule.
Aims & Objectives:
After studying this course, the students will be able to:
Understand the nature of politics and administration of the Mughals; Comprehend the
political theories and administrative ideals of the Mughal Emperors; Appreciate the nature
and significance of revivalist movements during the Mughal Era
1. BABUR
1.1. His career in Central Asia
1.2. His rivals: Shaibani Khan, Ubaidullah Uzbek;
1.3. Social, economic and political conditions of the Indo-Pakistan sub-continent on
1.4. the eve of Babur's invasion
1.5. The First Battle of Panipat. and its significance, his other conquests in India, his
character, study of Tuzuk-i-Baburi
2. HAMAYUN
2.1. His difficulties, relations with Rajputs
2.2. Wars with Bahadur Shah and Sher Khan
2.3. Battles of Chausa and Qanauj, exile and re-conquest of India
2.4. Relations with the Safavids
2.5. His literary taste and character.
3. SHER SHAH & HIS SUCCESSORS
3.1. Sher Shah; rise to power, his conquests, reforms and administration, his
3.2. character;
3.3. Islam Shah Suri: his character and achievements. Causes of the downfall of
3.4. the Suri dynasty.
4. AKBAR :
4.1. His early life
4.2. Second Battle of Panipat and its significance, reestablishment of the Mughal rule
4.3. Petticoat government,
4.4. His difficulties in the North West, his conquests, policy towards the Deccan States;
Relations with the Rajputs
4.5. His religious views, Din-i-llahi or Tauhid-i-Ilahi, reaction by the Ulema and
Mashaikh like Mujaddid Alf-i-Sani, Abdul Haq Muhaddis Delhavi and others,
Mahdavi Movement.
4.6. His relations with the Portuguese
4.7. Administrative Reforms, his estimate.
BBA-51
5. JAHANGIR
5.1. Early life; His accession;
5.2. Nur Jahan and her Junta;
5.3. Relations with the Safavids and the problems of Qandahar, conquests in Bengal,
Mewar and Kangra; relations with Rajputs.
5.4. Campaigns in the Deccan, his literary taste and other habits, revolts of Khurram and
Mahabat Khan, his character, study of Tuzuk-iJahangiri.
6. SHAH JAHAN
6.1. Early life, rebellions of Khan Jahan Lodi, Jujhar Singh, Jagat Singh
6.2. Conquests, attitude towards the Portuguese
6.3. relations with Rajputs, Mughal-Safavid relations, Central Asian policy; his Deccan
Policy.
6.4. Administrative reforms, his character and estimate; war of succession between his
sons.
6.5. A detailed study of Dara Shikoh.
7. AURANGZEB
7.1. His career as prince, his religious views, measures taken to enforce Shari'at, attitude
towards non-Muslims
7.2. Administrative reforms; relations with Rajputs, Sikhs and the Marathas, his Deccan
Policy, relations with Foreign Muslim Governments, Mughal-Safavid relations,
conquests, the Afghan Revolt; revolts of the Jats and Satnamis, his attitude towards
the Portuguese and the English, his character and estimate of his achievements.
8. DOWNFALLOF MUGHALS
Basic Reading:
Haig, Wolseley (ed.) Cambridge History of India Vol. IV.
Richards, J.P. The Mughal Empire.
Akbar. Muhammad. Punjab under the Mughals.
Ali, Zulfiqar.
Sher Shah.
Faruki, Zaheer ud Din. Aurangzeb and his times.
Findly, E. B. Nur Jahan: Empress of Mughal India.
Ghori, I.A. War of Succession between the Sons of Shah Jahan.
Ikram, S.M.
History of Muslim Civilization in India and Pakistan.
Khan, Yar Muhammad. Iranian influence in Mughal India.
Lamb, Harold Babur, The Tiger.
Prasad, Beni. History of Jahangir.
Qanungo, Sher Shah
Rahim, M.A.
History of the Afghans in India.
Saksena, B.P. History of the Shah Jahan of Delhi.
Sarkar, J. N. History of Aurangzeb
BBA-52
BA-523
DISCRETE MATHEMATICS
The course introduces to students the introductory concepts of discrete mathematics.
Moreover, it develops and understanding of applications of discrete mathematical concepts.
1.
The elementary logic
2.
Sets & operations
3.
Functions
4.
Sequence & Summations
5.
Methods of Proof
6.
Mathematic induction
7.
Recurrence Loop Invariant
8.
The Basics of Counting
9.
The Pigeonhole Principle
10.
Counting & Partitions
11.
Permutations & Combination
12.
Elementary Probability
13.
Recurrence of relations
14.
Inclusion & Exclusion
15.
Binomial Methods
16.
Relations & their properties
17.
Representing Relations
18.
Closures of Relations
19.
Equivalence Relations
20.
Partial orderings
21.
Algebric Structures
22.
Groups & Semi Groups
BBA-53
TEXT BOOK
1.
Kenneth H. Rosen, Discrete Mathematics & Its Applications, 4th Edition,
McGraw Hills.
BBA-54
BA-524
DATABASE MANAGEMENT SYSTEM
The course provides managerial understanding to students about the basic tools and
techniques in manipulating large data in the organization. It aims to provide information about
how DBMS techniques are used to design, develop, implement and maintain modern database
applications in organizations. It encompasses manipulation of data stored, physical
organization of data, access and retrieval, concepts of– DBMS. It also provides information
about principles of DBMS, relational DBMS, application development, SQL Language and
developments in non-conventional data processing techniques.
1.
Introduction to DBMS & Database Environment
2.
Database Design and Implemental
2.1. Relational Database Design
2.2. The Relational Model
2.3. Database Implementation Tools
2.4. SQL: Data Manipulation
2.5. SQL: Data Definition
Advanced DBMS Features
3.2. Query Processing and Evaluation
3.3. Transaction Processing and Recovery
3.3
Database Security and Authorization
3.
4.
Distributed Database Systems
4.1. Enhanced Database Models
4.2. Object Oriented Database
4.3. Database and XML
4.4. Data warehousing
4.5. Data Mining
5.
Trends and Examples of Database Architecture
5.1. Emerging Database Models
5.2. Commercial DBMS: Access and Oracle
5.3. Database Planning , Design and Administration
5.4. Fact-Finding Techniques
5.5. Methodology: Conceptual, Logical and Physical Database Design
Text Books
M. Kifer, A. Bernstein, and P.M. Lewis Database Systems, An application oriented
approach, second edition, Addison-Wesley, 2005, ISBN: 0-321-26845-8
Reference Books
BBA-55
R. Ramakrishnan and J. Gehrke, Database Management Systems, 3rd Edition,
McGraw-Hill, 2002, ISBN: 0-07-232206-3.
R. Elmasri and S. Navathe, Fundamentals of Database Systems, 4th Edition, AddisonWesley, 2003, ISBN: 0-321-12226-7. (The 3rd Edition, ISBN 0-8053-1755-4, is also
acceptable).
BBA-56
BA-525
ELECTRONIC COMMERCE
The course enables the students to know the concept of E–Commerce, the nature of virtual
market space and the use of Internet in business. It elaborated the various E–Commerce
models that a company can embrace, the important security issues and the processes involved
in E–Commerce. This course emphasizes relevant organizational issues such as business
models for B2B or B2C e-commerce, technology infrastructure, electronic payment
mechanisms, information privacy, and competitive advantage.
1.
Introduction to Electronic Commerce
1.1. EC and Various Categories
1.2. Content and Framework of EC
1.3. Major Types of EC Transactions
1.4. Digital Revolution as a Driver of EC
1.5. Business Environment as a Driver of EC
1.6. Some EC Business
2.
EC Infrastructure
2.1. E-Marketplaces and their Components
2.2. EC Intermediaries and their Roles
2.3. Electronic Catalogs, Shopping Carts and Search Engines
2.4. Various Types of Auctions and their Characteristics
2.5. Bartering and negotiating Online
2.6. M-Commerce and Role of Market Mechanism
2.7. Liquidity, Quality and Success Factors in E-Marketplaces
2.8. Economic Impact of EC
3.
Business Models and EC Strategy
3.1. E-retailing (E-Tailing) and its Characteristics
3.2. Primary E-Tailing Business Models
3.3. Cyber-Banking and Online Personal Finance
3.4. On-Demand Delivery by E-Grocers
3.5. E-Tail Consumer Aids
3.6. One-to-One Relationships with Customers
3.7. E-Loyalty and E-Trust in EC
3.8. Internet Marketing in B2B
3.9. Web Advertising and Online Web Strategies
4.
Innovative EC Systems
4.1. E-Government to Citizens (G2C) to Businesses (G2B)
4.2. Online Publishing, E-Books and Blogging
4.3. E-Learning and Virtual Universities
4.4. Knowledge Management and Dissemination as an E-Business
4.5. C2C Activities
4.6. Peer-to-Peer Technology in Business
4.7. Supply-Chain Management and EC
BBA-57
4.8. EC Security and Control
4.9
EC Payment Systems
4.10. Mobile Commerce and Persuasive Computing
5.
Legal, Global and Social Issues in EC
5.1. Legal and Ethical Issues in EC
5.2. Protection and Privacy in EC
5.3. Issues of Intellectual Property Rights in EC
5.4. Conflict between Free Speech and Censorship on the Internet
5.5. Societal Issues in EC
5.6. Impact of Virtual Communities on EC
5.7. Impact of EC on Strategic Planning Process
5.8. Formulation of Applications in EC
5.9. Issues in Global EC
6.
EC in Pakistan and Developing World
6.1. EC in Pakistan
6.2
Trends affecting the Corporate Culture in Pakistan
6.3. Adoption of EC Model by Developing Countries
Reference Books
Electronic Commerce. A Managerial Perspective by Efraim Turban David King, Judy
McKay, Peter Marshall, Jae Lee, Dennis Viehland, 2008.
Electronic Commerce, Greenstein &Feinman
Electronic Commerce. Business, Technology. Society. By Kenneth C. Laudon Carol
Guerciotraver
Electronic Commerce, By: Gary P. Schneider
Sid L Huff, Scott SchnebergerCase In Electronic Commerce , WCB/McGraw Hill
Ravi Kalakot& Andrew B. Wilston, Electronic Commerce, WCB/McGraw Hill
BBA-58
BBA
Foundation Courses (Core)
1
2
3
4
5
6
7
8
9
BA-531
BA-532
BA-533
BA-534
BA-535
BA-536
BA-537
BA-538
BA-539
Financial Accounting-I
Principles of Marketing
Financial Management
Introduction to Management
Human Resource Management
Business Law
Business Research Methods
Macro Economics
Computer Application Packages
BBA-59
BA-531
FINANCIAL ACCOUNTING-I
The primary aim of Financial Accounting is to provide students with an introduction to the
process and function of financial reporting. This course introduces elementary accounting
concepts and mechanics of accounting system. The course will lay down foundation to
comprehend accounting techniques and methods to be taught in courses of advanced level.
After studying this course the student will be able to understand:
1. The language of accounting and financial reporting;
2. Complete Accounting Cycle
3. Preparation and the role of Journal, Ledger and subsidiary books
4. Preparation of balance sheet, profit and loss account and cash flow statement.
5. Accounting techniques and process for merchandising companies.
6. Accounting for cash and temporary investments.
1. ACCOUNTING AND ITS ROLE
1.1. Development of accounting
1.2. Accounting theory and conceptual framework
1.3. Accounting defined
1.4. Why study accounting
1.5. Financial statements
1.6. Major fields of accounting
1.7. Accounting as a career
2. BASIC ACCOUNTING CONCEPTS
2.1. The entity concept
2.2. The reliability (or objectivity) principle
2.3. The cost principle
2.4. The going- concern assumptions
2.5. The stable currency assumptions
2.6. Ethics-the-most fundamental principle of accounting
2.7. Qualitative characteristics of financial statements
3. THE RECORDING PROCESS
3.1. The recognition issue
3.2. The valuation issue
3.3. The classification issue
3.4. The recording process
3.5. Analysis of transaction
3.6. The journal
3.7. The ledger
3.8. Balancing the accounts
4. PREPARATION OF FINANCIAL STATEMENTS
4.1. Preparing the trial balance
BBA-60
4.2. Locating and correcting errors in recording process
4.3. Preparing profit and loss account and balance sheet
5. THE ADJUSTING AND CLOSING ENTERIES
5.1. Need for adjusting entries
5.2. Recording adjusting entries
5.3. Preparing adjusted trial balance
5.4. Recording closing entries
5.5. Preparing post-closing trial balance
5.6. Preparing work-sheet
5.7. Preparation of financial statements
6. ACCOUNTING FOR TRADING ORGANIZATION
6.1. The purchases and sales
6.2. Return and allowances
6.3. Periodic system
6.4. Perpetual system
6.5. Worksheet
6.6. Preparation of financial statements
6.7. Departmental accounts
7. ACCOUNTING SYSTEMS
7.1. Developing a system
7.2. Subsidiary journals
7.3. Cash book
7.4. Petty cash book
7.5. Control accounts
8. CASH AND TEMPORARY INVESTMENT
8.1. Nature and composition of cash
8.2. Cash management and control
8.3. Maintaining bank account
8.4. Bank reconciliation
8.5. Short term investments
9. ACCOUNTING FOR DEBTORS AND STOCK
9.1. Accounting treatment of bad debts
9.2. Direct write-off method
9.3. Aging schedule
9.4. Percentage of sales method
9.5. Recoveries of bad debts
9.6. Stock
9.7. Measurement of stock quantity
9.8. Measurement of stock cost
9.9. Perpetual stock system
9.10.
Periodic stock system
10. ACCOUNTING FOR PROPERTY, PLANT, AND EQUIPMENT
10.1.
Property, plant and equipment
10.2.
Lump-sum purchase
BBA-61
10.3.
10.4.
10.5.
10.6.
10.7.
10.8.
Subsequent expenditure
Depreciation methods
Revaluation
Review of useful life
Intangible assets and amortization
Wasting assets and depletion
TEXT/REFERENCE BOOKS
1. Williams, Haka, Bettner: Financial & Managerial Accounting, Latest Edition, Prentice
Hall
2. Professor Muhammad Ammanullah Khan: Financial Accounting, Latest Edition
3. Frank Wood‟s: Business Accounting 1, Eleventh Edition
4. Meigs and Meigs, Accounting for Business Decision, 9th Edition/Latest Edition
BBA-62
BA-532
BASICS OF MARKETING
The objective of the course is to introduce to the students the basic concepts of
marketing and physical distribution of goods and services. This is an introductory course
which will enable the students to grasp more complicated marketing concepts and practices to
be taken up in courses of higher level.
1. INTRODUCTION TO MARKETING
1.1. Basic concepts of marketing
1.2. Marketing functions
1.3. Role of marketing for an organization
2. MARKETING AND THE FIRM
2.1. Marketing philosophies
2.2. Functions of marketing manager
2.3. Target marketing and a marketing mix
2.4. Marketing strategy, a marketing plan and a marketing program
3. THE MARKETING ENVIRONMENT
3.1. External environment: Macro environment & micro environment
3.2. An organization‘s internal environment
4. MARKET SEGMENTATION, TARGETTING AND POSITIONING
4.1. Understanding market
4.2. Defining market segmentation
4.3. Dimensions to segment markets
4.4. A seven step approach to market segmentation
4.5. Selecting the target market
4.6. Developing the positioning and target market strategies
5. THE PRODUCT
5.1. The meaning of product
5.2. Classification of products
5.3. Product classes and marketing strategies
6. BRANDING AND PACKAGING
6.1. Branding, brand name and trademark
6.2. Why to develop branding?
6.3. Kinds of brand & their use
6.4. Reasons for packaging
6.5. Packaging & social responsibility
6.6. Labeling: Types of labels
7. THE PRICE
7.1. Pricing objectives
7.2. Methods of setting price
BBA-63
7.3. Pricing policy
7.4. Discount and allowance policies
8. THE PLACEMENT
8.1. Various channel systems
8.2. Management of channels
8.3. Management of logistics
8.4. Retailing
8.5. Wholesaling
9. THE PROMOTION
9.1. Meaning and importance of promotion
9.2. Determination of promotion mix
9.3. Determination of total promotional appropriation
9.4. Importance & nature of personal selling
9.5. Personal selling techniques
9.6. Sales manager‘s functions
9.7. Advertising: Types, campaign and effectiveness
9.8. Sales promotion: Nature, objectives and strategies
9.9. Public relation: Nature and scope
9.10.
Direct selling : Nature and scope
TEXT BOOK
1.
McCarty &Perreault, Jr., Basic Marketing: A managerial approach, IRWIN.
2.
Philip Kotler, Principles of Marketing, Printice Hall
REFERENCE BOOKS
1.
Stanton & Futrell, Fundamentals of Marketing, McGraw Hill.
2.
Evancs & Berman, Marketing, Macmillan.
BBA-64
BA-533
FINANCIAL MANAGEMENT
COURSE DESCRIPTION
The module aims at building competence in corporate finance further by extending the
coverage in Business Finance module to include three more of the finance functions –
financial planning and control, working capital management and financing sources. It
continues to emphasize on strategic decision making techniques that best serve the interests of
shareholders, which is to maximize the value of the company.
INDENTED LEARNING OUTCOMES
At the end on this course the student will be able to understand:
1. Role of financial planning and control– financial forecasting and cash budgeting
tools – in planning for the firm‟s short term financial requirements
2. Working capital and its components, applications of different techniques that
managers can use to manage various aspects of working capital – cash and liquidity, credit
and receivables, inventories, etc.
3. Short term sources of financing
4. Long term financing –venture capital, equity, debentures etc
5. Different theories of capital structure, their predictions about optimal capital
structure and the limitations of using debt in the firms‟ capital structure
1. MEANING AND SCOPE OF FINANCIAL MANAGEMENT.
1.1. Finance and financial management
1.2. Scope of Financial management
1.3. Business organizations
1.4. Organization of the finance function
1.5. Finance management vs. other managerial functions
2. THE FINANCE MANAGER AND THE FINANCIAL ENVIRONMENT
2.1. Financial markets
2.2. Financial institutions
2.3. The roles of the finance manager
2.4. Goals of the firm
2.5. Agency problems and their mitigation
3. TIME VALUE OF MONEY’
3.1. Calculate the future value (FV) or present value (PV) of a single sum of money;
3.2. Calculate the interest rate or time period for single-sum problems;
3.3. Calculate the FV or PV of an annuity and an annuity due;
3.4. Calculate the payments, interest rate, or time period for annuity and annuity-due
problems.
3.5. Calculate the value, cash flow, or interest rate in a perpetuity problem;
3.6. Calculate the FV or PV of a series of uneven cash flows (i.e., compound or discount
the Cash flows);
BBA-65
3.7. Adapt all FV and PV calculations to other-than-annual compounding periods;
3.8. Compute the solution for various time value of money problems.
4. BOND AND THEIR VALUATION
4.1. Who Issues Bonds, Key Characteristics of Bonds
4.2. Bond Valuation, Bond Yields
4.3. Bonds with Semiannual Coupons
4.4. Assessing the Riskiness of a Bond
4.5. Default Risk, Bond Markets
5. SHARE AND THEIR VALUATION
5.1. Legal Rights and Privileges of Common Stockholders
5.2. Types of Ordinary Stock
5.3. The Market for Ordinary Stock
5.4. Ordinary Stock Valuation
5.5. Share Market Equilibrium
5.6. Actual Share Prices and Returns
5.7. Preferred Shares
6. RISK AND RETURN
6.1. Stand Alone Risk
6.2. The Trade Off between Risk and Return
6.3. Risk in a Portfolio Context
6.4. The Relationship between Risk and Rates of Return
6.5. Physical Assets versus Securities
6.6. Some Concerns about Beta and the CAMP
6.7. Volatility Versus Risk
7. INVESTMENT APPRAISALS
7.1. Types of investment projects
7.2. Investment process
7.3. Non-discounted appraisal techniques
7.4. Discounted Cash flow techniques
7.5. A comparison of the NPV and the IRR methods
8. ANALYSIS OF CASH FLOWS
8.1. The student should be able to
8.2. Explain the relevance of cash flows to analyzing business activities;
8.3. Describe the elements of operating cash flows;
8.4. Describe the elements of investing cash flows;
8.5. Describe the elements of financing cash flows;
8.6. Classify a particular item as an operating cash flow, an investing cash flow, or a
Financing cash flow;
8.7. Compute, explain, and interpret a statement of cash flows, using the direct method
and the indirect method;
8.8. Compute free cash flow.
9. ANALYSIS OF INVENTORIES
9.1. Ending inventory balances and cost of goods sold using the LIFO, FIFO, and average
cost methods to account for product inventory;
BBA-66
9.2. Usefulness of inventory and cost-of-goods-sold data provided by the LIFO, FIFO,
and average cost methods when prices are stable versus when prices are rising;
9.3. Impact of LIFO and FIFO (in periods of rising prices and stable or increasing
inventory quantities) on a company‘s cost of goods sold, income, cash flow, and
working capital;
9.4. Effects of adjustment from LIFO to FIFO on inventory balances, cost of goods sold,
and income;
9.5. Effects of the choice of inventory method on profitability, liquidity, activity, and
solvency ratios;
10. THE INVESTMENT SETTING
10.1.
The student should be able to
10.2.
Calculate the holding-period return;
10.3.
Calculate the holding-period yield;
10.4.
Calculate both the arithmetic mean return and the geometric mean return;
10.5.
Calculate the expected return;
10.6.
Calculate the variance and standard deviation of return;
10.7.
Calculate the coefficient of variation for an investment;
10.8.
Calculate the expected rate of return for a stock or a stock market series, using
Estimates of ending values and dividend payments.
11. THE COST OF CAPITAL
11.1.
Cost of capital used in capital budgeting
11.2.
The component cost of debt,
11.3.
The component cost of preferred stock,
11.4.
The component cost of retained earnings (three different methods),
11.5.
The component cost of newly issued stock or external equity; define the target
(optimal) capital structure;
11.6.
Company‟s weighted-average cost of capital.
12. THE BASICS OF CAPITAL BUDGETING
12.1.
Capital budgeting;
12.2.
Methods used to evaluate capital projects: payback period, discounted payback
period, net present value (NPV), and internal rate of return (IRR);
12.3.
The NPV profile;
12.4.
Advantages and disadvantages of the NPV and IRR methods, particularly with
respect to independent versus mutually exclusive projects;
12.5.
Describe and calculate the modified IRR (MIRR);
12.6.
The ―multiple IRR problem‖ and the condition that can cause the problem;
12.7.
Why NPV, IRR, and MIRR methods can produce conflicting rankings for
capital projects.
13. CASH FLOW ESTIMATION AND OTHER TOPICS IN CAPITAL BUDGETING
13.1.
Distinguish between cash flows and accounting profits;
13.2.
Define the following terms and discuss their relevance to capital budgeting:
incremental cash flow, sunk cost, opportunity cost, externality, and
cannibalization;
13.3.
Define an expansion project and a replacement project;
BBA-67
13.4.
13.5.
13.6.
Define initial investment outlay, operating cash flow over a project‟s life, and
terminal-year cash flow, and compute each measure for an expansion project
and a replacement project;
Compare two projects with unequal lives, using both the replacement chain and
equivalent annual annuity approaches;
Discuss the effects of inflation on capital budgeting analysis.
14. RISK ANALYSI AND THE OPTIMAL CAPTIAL BUDGET
14.1.
Distinguish among three types of project risk: stand-alone, corporate, and
market;
14.2.
Distinguish among sensitivity analysis, scenario analysis, and Monte Carlo
simulation as risk analysis techniques;
14.3.
Describe how the security market line is used in the capital budgeting process;
14.4.
Describe the pure play and accounting beta methods for estimating individual
project betas.
15. CAPTIAL STRUCTURE
15.1.
Define target capital structure and optimal capital structure;
15.2.
Describe, and state the impact of changes in, factors that influence a company‘s
capital structure decision;
15.3.
Explain business risk and financial risk and discuss factors that influence each
risk;
15.4.
Explain and calculate the effects of changes in sales or earnings before interest
and taxes (EBIT) on earnings per share for companies with differing amounts
of debt financing;
15.5.
Define operating leverage and explain how it affects a project‟s or company‟s
expected rate of return;
15.6.
Calculate the breakeven quantity of sales and determine the firm‟s gain or loss
at various sales levels;
15.7.
Define financial leverage;
15.8.
Calculate degree of operating leverage, degree of financial leverage, and
degree of total leverage;
15.9.
Describe the relationship between financial leverage and financial risk;
15.10.
Discuss why the use of greater amounts of debt in the capital structure can raise
both the cost of debt and the cost of equity capital;
15.11.
Describe how changes in the use of debt can cause changes in the company‘s
earnings per share and in the stock price;
15.12.
Distinguish between the value of a company and the value of the company‘s
common stock;
15.13.
Explain the effect of taxes and bankruptcy costs on the cost of capital, the
optimal capital structure, and the Modigliani and Miller (MM) capital structure
irrelevance proposition;
15.14.
Compare the MM capital structure irrelevance proposition and the trade-off
theory of leverage;
15.15.
Describe how a company signals its prospects through its financing choices
16. FINANCIAL FORECASTING
16.1.
Keeping Track of forecasts
16.2.
Sales Forecast
BBA-68
16.3.
16.4.
16.5.
16.6.
16.7.
Financial Statement Forecasting: Constant Ratio Method
The AFN Formula
Forecasting Financial Requirements When the Balance Sheet Ratios Are
Subject to Change
Other Techniques for Forecasting Financial Statements
Computerized Financial Planning Models
17. MANAGING CURRENT ASSESTS
17.1.
Working Capital Terminology
17.2.
Alternative Current Asset Investment Policies
17.3.
The Concept of Zero Working Capital
17.4.
Cash Management
17.5.
The Cash Budget
17.6.
Cash Management Techniques
17.7.
Marketable Securities
17.8.
Inventory costs
17.9.
Inventory Control Systems
17.10.
Receivables Management
17.11.
Credit Policy
17.12.
Setting the Credit Period and Standards
17.13.
Setting the Collection Policy
18. FINANCING CURRENT ASSETS
18.1.
Sound Working Capital Requires Appropriate Financing
18.2.
Alternative Current Asset Financing Policies
18.3.
Advantages and Disadvantages of Short- Term Financing
18.4.
Accruals
18.5.
Account Payable (Trade Credit)
18.6.
Short-Term Bank Loans
18.7.
The Cost of Bank Loans
18.8.
Choosing a Bank
18.9.
Commercial Paper
18.10.
Use in short-Term Financing
RECOMMENDED BOOKS
1. Ross, S. A., Westerfield, R. W. & Jordan, B. D. (2006) Fundamentals of corporate
finance. 7th edition. New York: McGraw Hill
2. Eugene F. Brigham: Fundamentals of Financial Management
3. Jones, Financial Management
4. White, Sondhi and Fried, Analysis of Financial Statements.
BBA-69
BA-534
INTRODUCTION TO MANAGEMENT
The course intends to acquaint the students with the basic concepts of the
management. The main focus remains upon the management process, with elementary
treatment of the course contents.
1. INTRODUCTION
1.1. Management definition & nature
1.2. Managerial levels & roles
1.3. Management process (Functions)
1.4. Difference between managers & entrepreneur
2. HISTORY AND EVALUATION OF MANAGEMENT
2.1. historical perspectives of management
2.2. theories of management
2.3. approaches to management
3. PLANNING
3.1. Definition, advantages & disadvantages
3.2. Types of management plans
3.3. Planning process and MBO
4. ORGANIZING
4.1. Definition and Importance of organizing
4.2. Authority, responsibility relationship & delegation
4.3. Line-staff relationships
4.4. Departmentation
5. STAFFING FUNCTIONS
5.1. Staffing principles
5.2. Training & development
5.3. Appraisal
6. MOTIVATING
6.1. Motivation process
6.2. Productivity & motivation.
6.3. Types of motivators
6.4. Maslow hierarchy of needs
7. LEADERSHIPS
7.1. Meaning of leadership
7.2. Characteristics of effective leadership
8. BASICS OF STRATEGICMANAGEMENT
BBA-70
8.1. What is strategic management?
8.2. strategic management process
9. CONTROLLING
9.1. The basic control process
9.2. Types of control
9.3. Effective control requirements
TEXT BOOKS
1.
Harold Knootz & Heins Weihrich Management, 10th Edition, McGraw Hill.
2.
Ricky W. Griffin, Management, Houghton Mifflin Company.
REFERENCE BOOKS.
1.
Stephen P. Robbins and Mary Coultar, Management Prentice Hall.
2.
Robert Krietner, Management, 6th Edition, McGraw Hill.
BBA-71
BA-535
HUMAN RESOURCE MANAGEMENT
This course is basically designed to provide students the basic understanding of key
HRM functions, which include HR planning, recruitment & selection, compensation,
performance evaluation, and training & development. Since human resource provides a
competitive advantage that ultimately has a vital role in success and effectiveness of any
organization, this course emphasizes on the understanding of the basic concepts of managing
human resource and their applications in today‘s organizations. The course is designed to help
the students understand if western human resource management theories and practices have
any relevance to the local settings. The course will also discuss the Islamic perspective of
managing human resource. The students will also be encouraged to compare and contrast the
human resource practices suggested in their text books and the practices critical for achieving
success from indigenous perspective.
1. INTRODUCTION
1.1. Concept of HRM.
1.2. Importance of HRM.
1.3. Emerging Human resource management challenges.
1.4. Trends in HRM.
1.5. Global VS Local HRM Practices.
1.6. HRM from Islamic and indigenous perspective.
1.7. Basic Islamic philosophy of managing human resource.
2. JOB DESIGN AND JOB ANALYSIS
2.1. Job design, Job Design approaches.
2.2. Elements and Techniques to Job Design.
2.3. Job Analysis information.
2.4. Collection of Job Analysis information.
3. HR PLANNING AND STAFFING
3.1. Concept of HR Planning.
3.2. Planning Process.
3.3. Recruitment Policy issues, Sources of recruitment
3.4. Selection Procedure Process.
4. EMPLOYEE DEVELOPMENT
4.1. Performance appraisals concept
4.2. Appraisal methods.
4.3. Problems in rating.
4.4. Performance management.
4.5. Training and development.
4.6. Training the employees.
4.7. Types of training.
4.8. Technique of training.
BBA-72
5. CAREER DEVELOPMENT AND MANAGEMENT
5.1. Career development concept.
5.2. Career growth.
5.3. Career management.
6. COMPENSATIONS
6.1. Compensations concept.
6.2. Managing compensation
6.3. Types of compensation
6.4. Rewarding performance
6.5. Pay for Performance
7. BENEFITS AND SERVICES
7.1. Designing and administering benefits.
7.2. Types of benefits.
7.3. Employee relations.
8. GRIEVANCE HANDLING
8.1. Grievance handling concept, reasons.
8.2. Grievance settlement Techniques/ Patterns.
RECOMMENDED BOOKS
1. By Luis R. Gomez Mejia, David B. Balkin, Robert L. Cardy Managing Human
Resources. (Fourth Ed.)
2. William B. Werther & Keith Davis Human Resource & Personnel, McGraw Hill.
REFERENCE BOOK
Robert Kreitner & Angelo kinicki, Organizational Behavior 2nd Edition, IRWIN.
BBA-73
BA-536
BUSINESS LAW
The course intends to acquaint the students with the major provisions of the
Partnership Act 1934, the Companies Ordinance 1984, and the Securities of Exchange
Ordinance 1969. The main emphasis is on development of understanding of the application
and implications of these laws for business entities present and future operations.
1. THE CONTRACT ACT
1.1. Offer, acceptance and consideration void, voidable& valid contracts.
1.2. Contingent contracts
1.3. Performance of contracts
1.4. Termination, discharge and breach of contract.
1.5. Indemnity and guarantees.
1.6. Bailment and agency.
2. THE PARTNERSHIP ACT
2.1. Definition and nature of partnership.
2.2. Agreement/deed of partnership.
2.3. Classes of partners.
2.4. Rights and obligations of partners.
2.5. Relation between partners.
2.6. Incoming & outgoing partner.
2.7. Relation with third party.
2.8. Registration of firm.
2.9. Minor partner.
2.10. Dissolution of a firm.
3. THE COMPANY LAW
3.1
Element of company law, viz, definitions and concepts used in Companies
Ordinance, 1984; types of companies; incorporation of companies;
memorandum and articles of associate; and prospectus and promotion of
companies.
3.2
Capital (types of capital and shares, increase and reduction of capital transfer
of shares etc.); and provisions relating to obtaining consent for issue of capital
by companies.
3.3
Matters relating to directors, chief executives, secretary, shareholders and
members; meetings of shareholders, (statutory, annual and extraordinary) and
procedures; board meetings and procedures; and resolutions (ordinance and
special).
3.4
Borrowing Powers; debentures and other charges; registration of mortgages;
and redeemable capital.
BBA-74
3.5
Financial statements, books and accounts, inspection and audit (including
knowledge of the fourth and fifth schedule to the Companies Ordinance,
1984).
4. THE SECURITIES AND EXCHANGE LAWS (Amended &upto date).
4.1
The Securities and Exchange Rules.
4.2
The Investment Companies and Investment Advisors Rules 1971.
4.3
Listing rules of stock exchange.
4.4
Asset management rules.
5. THE SALE OF GOODS ACT
5.1
Definitions
5.2
Types of contract of sale
5.3
Formation of contract sale
5.4
Effects of the contract
5.5
Conditions & Warranties
5.6
Performance of contract of sale
5.7
Rights of unpaid seller
5.8
Suits for breach of contract.
6. NEGOTIABLE INSTRUMENTS ACT, 1881
6.1
Promissory note; bill of exchange;
6.2
Cheques
6.3
Inland instruments; foreign instruments
6.4
Ambiguous instruments; inchoate stamped instruments
6.5
Parties to negotiable instruments
6.6
Liabilities of parities negotiation of instruments and its kinds
6.7
Presentment of instruments
6.8
Discharge from liabilities on negotiable instruments
6.9
Presumptions as to negotiable instruments
TEXT AND REFERNCE BOOKS
i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
Partnership Act, 1934.
Contract Act, 1872.
Sale of Goods Act, 1930.
The Companies Ordinance 1984 (amended &up to date).
The Securities and Exchange Ordinance 1969 (amended &up to date)
Cheema, Khalid Mahmood, Business Law, Lahore, Syed Mubain Muhammad &
Co.
Dr. Khawaja Amjad Saeed, Company Law and Practice in Pakistan, Institute of
Business Management, Lahore.
Saeed AmjadKhawaja (Dr.), Mercantile & Industrial Laws in Pakistan, Lahore,
Institute of Business Management.
BBA-75
BA-537
BUSINESS RESEARCH METHODS
The course is intended to equip the students with the concepts and techniques used to
develop research design. Students will gain familiarity with data collection procedures, data
analysis and interpretation methods using latest computer software. The course will enable the
students how to develop research project proposal. A particular emphasis is placed on
instilling a scientific approach to conduct business research.
1. INTRODUCTION TO BUSINESS RESEARCH
1.1. Business Research: Definition & Nature
1.2. The Scientific Method
1.3. The Business Research Process
1.4. Errors in Business Research
2. RESEARCH DESIGN AND DATA SOURCES
2.1. Types of research and research designs
2.2. Primary data and its sources
2.3. Secondary data and its sources
3. DATA COLLECTION PROCEDURES
3.1. The Measurement Process
3.2. The casual design procedures
3.3. Data Collection Methods
3.4. Problems in Data Collection
4. SAMPLING
4.1. Sampling Concepts
4.2. The Sampling Procedures (Types of Sampling)
5. DATA PROCESSING AND ANALYSIS
5.1. Basic concepts of data processing: Computer representation, Data Matrix, Data
Storage
5.2. Univariate data analysis:
5.3. Measurement of central tendency
5.4. Measurement of dispersion
5.5. Hypothesis Testing
5.6. Bivariate data analysis:
5.7. Linear Correlation
5.8. Simple Regression (Optional)
5.9. The Chi-Square Test
5.10.
The Cross-Tabular Tables.
5.11.
Elaboration of relationships
5.12.
Testing differences between means and Analysis of Variance.
6. RESEARCH PROPOSAL:
BBA-76
6.1. Rationale for the study and defining the problem.
6.2. Research Objectives
6.3. Information needs.
6.4. Research design
6.5. Data collection procedure
6.6. Data processing & analysis
6.7. Research Team and its profile
6.8. Budget
6.9. Time Table
7. RESEARCH PROJECT (Compulsory)
TEXT BOOK
1.
Ranjit Kumar, Research Methodology, Sage Publications.
REFERENCE BOOKS
1.
Ingeman Arbonor And Bjoran Berke, Methodology for Creating Business
Knowledge, Sage Publications.
2.
Dam Remenyl, Doing Research in Business and Management, Sage
Publications.
3.
David H Folz, Survey Research for Public Administration, Sage
Publications.
4.
C. William Emory Business Research Methods, IRWIN.
BBA-77
BA-538
MACRO ECONOMICS
This course builds upon key concepts and theories of macroeconomics. The basic
theme of the course is to explore the operational functions of macro components of an
economy within a society. The course aims that students develop an integrated understanding
of how economic decisions are made at national level.
1. KEY CONCEPTS OF MACRO ECONOMICS
1.1. Objectives and instruments of macroeconomic.
1.2. Tools of macroeconomics policy.
1.3. Aggregate demand and supply.
2. MEASURING ECONOMIC ACTIVITY.
2.1. Concepts of National Income.
2.2. Measurement of National Income.
2.3. PPI, CPI AND GDP Deflator.
2.4. New approach (welfare) to measure the National Income.
3. CONSUMPTION AND INVESTMENT.
3.1. Consumption, Income and saving.
3.2. Consumption Function.
3.3. Saving Function.
3.4. The Marginal Propensity to Consume
3.5. The Marginal Propensity to Save
3.6. Determinants of Consumption
3.7. Determinants of Investment (Rate of interest, MEC)
4. INCOME AND EMPLOYMENT DETERMINATION
4.1. Classical approach.
4.2. Modern approach (Keynesian)
4.3. Post modern approach (Post Keynesian)
5. MULTIPLIER AND ACCELERATOR
5.1. Investment Multiplier.
5.2. Tax multiplier, foreign trade multiplier and super multiplier.
6. FISCAL AND MONETARY SYSTEMS
6.1. Fiscal Policy
6.2. Monetary Policy
7. INFLATION
7.1. Nature and kinds.
7.2. Inflationary and deflationary gaps.
7.3. Inflation and unemployment.
BBA-78
8. BUSINESS CYCLE
8.1. The concept of Business Cycle
8.2. Business Cycle Theories
8.3. Business Cycle & Business Decision Making
9. INTERNATIONAL TRADE
9.1. Classical theory of International trade (CIT)
9.2. Modern theory of International trade (H-O-Theorem)
9.3. Economic Integration and Regional Cooperation.
9.4. Protection and free trade.
9.5. WTO (Objectives and role)
9.6. TRIPS, TRIMS 1S0-9000 and ISO 14000
10. BALANCE OF PAYMENTS
10.1.
Balance of Payments Accounts.
10.2.
Dis-equilibrium of Balance of Payments.
10.3.
Causes and Remedies.
TEXT BOOKS.
1.
Samuelson and Nordhaus, Economics 16th Edition, McGraw Hill, New York.
2.
Dornbusch and Fischer Macroeconomics 3rd Edition, McGraw Hill, New York.
3.
Ruffin & Gregory, Principles of Economics, Scott, Foresman & Company.
REFERENCE BOOKS.
1.
William H. Branson Macroeconomic Theory & Policies, 2 nd Edition, Harpart
Rows Publication.
2.
Campbell R. McConnell Economic Issues 5th Edition, McGraw Hill.
3.
Bilas & Wallace Problems in Microeconomics, McGraw Hill.
4.
Nawab Haider Naqvi, Macroeconomic Model for Pakistan Economy, PIDE
Publication.
BBA-79
BA-539
COMPUTER APPLICATION PACKAGES
The course covers the introduction, concept of ICT- Information and Communication
Technologies, computer hardware, software, operating systems and productivity tools of MS Office. The main objective of this course is to teach computing concepts to students as end
users to get hands on experience on computers for day to day applications. The basic
approach is to strike a proper balance between the WHY and the HOW of computer use.
1. Information and Communication Technologies - ICTs
2. Fundamentals of IT/IS Concepts
Computer Peripherals: I/O and Storage Devices
System Software
The Software needed for the management of systems
3. Application Software
4. Software needed and used by the end users
5. Telecommunications
Database Management
Introduction to the storage and database management aspects of IS
6. The Internet , Business and Government
Web applications for corporate and public sector organizations
7. Windows 7
7.1. Features
7.2. File management
7.3. Getting help
7.4. Using Desktop
7.5. Customizing windows XP using control panel
7.6. Working with windows defenders
8. Microsoft Office 2010
9. MS – Word
9.1. Getting familiar with MS-Word
9.2. Create and lay out a word document
9.3. Formatting the text
9.4. Working with paragraphs
9.5. Page formatting
9.6. Tables, columns, objects & graphics
9.7. Organizational charts
9.8. Macros
9.9. Index & Tables
9.10.
Creating web pages
9.11.
Using mail merge
9.12.
Printing documents
BBA-80
10. MS – Excel
10.1.
Worksheet & Excel Basics
10.2.
Customizing Excel
10.3.
Data manipulation & analysis in spreadsheet
10.4.
Modifying a worksheet
10.5.
Formatting cells
10.6.
Formulas and functions
10.7.
Exploring function library
10.8.
Importing data files
10.9.
Sorting and filtering
10.10.
Graphs & charts
10.11.
Working with multiple worksheets
10.12.
Manage data in the list
10.13.
Using speech recognition
10.14.
Excel and Internet (Creating Hyperlinks)
10.15.
Page properties & printing
11. MS – Power Point
11.1.
Making presentations and lectures
11.2.
Power Point screen
11.3.
Working with slides
11.4.
Adding contents and text
11.5.
Color schemes
11.6.
Slide effects
11.7.
Inserting multimedia
11.8.
Using simulation and animation
11.9.
Time management
11.10.
Creating hyperlinks
11.11.
Using note pages
11.12.
Saving and printing
12. MS – Access
12.1.
Screen layouts
12.2.
Creating tables
12.3.
Edit tables
12.4.
Design tables
12.5.
Establish relationships
12.6.
Create forms
12.7.
Design forms
12.8.
Find data
12.9.
Create queries
12.10.
Create reports
12.11.
Printing information
12.12.
Importing, exporting linking
12.13.
Create data access pages
Reference Books
Peter Norton, (2003) Essential Concepts, fifth edition, McGraw Hill.
Peter Norton, (2004) Peter Norton‘s Computing Fundamentals, fifth edition, McGraw
Hill.
BBA-81
Web Resources
http://office.microsoft.com
http://www.openoffice.org/
http://staroffice.com/
BBA-82
BBA
Major Courses (Core)
1
2
3
4
5
BA-541
BA-542
BA-543
BA-544
BA-545
Financial Accounting-II
Marketing Management
Consumer Behavior
Management Information System
Operations Management
BBA-83
BA-541
FINANCIAL ACCOUNTING-II
COURSE DESCRIPTION/OBJECTIVE
This course is built upon the Financial Accounting-I Course in the sense that it
provides advanced treatment of basic techniques learned in the first course of Financial
Accounting. It mainly focuses upon the company accounts and their understanding in the
context of the IAS and companies ordinance 1984.
LEARNING OUTCOMES
After studying this course the student will be able to understand:
1. The formation of companies and important financial statements (balance sheet,
income statement/profit and loss account, cash flow statement, statement of owner equity) of
Public Limited companies.
2. Exposer about company annual report and notes to the accounts.
3. The accounting for partnership and non-profit organizations.
4. The accounting for consolidated statements.
5. Accounting for leasing and fixed assets.
1. ACCOUNTING FOR COMPANIES
1.1. The company
1.2. Types of company
1.3. Formation of public limited company
1.4. Classes of shares
1.5. Ordinary shares
1.6. Preference shares
1.7. Issuance of shares
1.8. Market value of shares
1.9. Share capital and share premium
2. ACCOUNTING FOR ISSUANCE OF SHARES
3. COMPANY FINAL ACCOUNTS
3.1. Preparing final accounts: profit and loss account and balance sheet
3.2. Published annual reports
3.3. Alteration of capital
3.4. Bonus shares
3.5. Right issue
3.6. Stock splits
4. ACCOUNTING FOR DIVIDENDS
5. ACCOUNTING FOR BONDS AND DEBENTURES
5.1. Issuance of bonds and debentures
5.2. Redeemable capital
BBA-84
6. PREPARATION AND INTERPRETATION OF CASH FLOWS
7. IMPORTANT IAS AND FRS
7.1. Inventories IAS-2
7.2. Revenue recognition
7.3. Research and development
7.4. Intangible assets
7.5. Revaluation of assets
7.6. Impairment of assets
7.7. Post balance sheet events
8. ANALYSIS OF FINANCIAL STATEMENTS
8.1. Ratio
8.2. Trend analysis
8.3. Common size analysis
9. ACCOUNTING FOR CONSOLIDATED STATEMENTS
10. ACCOUNTING FOR PARTNERSHIPS
TEXT/REFERENCES BOOKS:
1. By Williams, Haka, Bettner: Financial & Managerial Accounting, Latest Edition.
Publisher Prentice Hall
2. Professor Muhammad Ammanullah Khan: Financial Accounting, Latest Edition
3. Frank wood, Business Accounting –II, (Latest Edition)
4. Miegs and Meigs, Accounting for Business Decision, 12th/Latest Edition
BBA-85
BA-542
MARKETING MANAGEMENT
The course introduces students to the core concepts and nature of marketing. It also
gives the students an idea that how marketing policies and decisions affected by the society.
The course enables students to integrate their knowledge and understanding of marketing to
grasp more complicated marketing concepts and practices to be taken up in courses of higher
level.
1. MARKETING: AN OVERVIEW
1.1. Definitions
1.2. The evolution of marketing management.
1.3. The marketing concept and social responsibility.
1.4. The importance and scope of marketing.
1.5. Demand management and role of Marketing
2. THE MARKETING ENVIRONMENT ANALYSIS
2.1. An organization's external micro environment and macro environment.
2.2. An organization's internal environment.
2.3. Evaluating opportunities in uncontrollable environments.
3. MARKETING INFORMATION SYSTEM
3.1. Concept and components of Marketing Information System.
3.2. Marketing intelligence system.
3.3. Marketing research system.
3.4. Marketing decision support system.
4. CONSUMER MARKETS AND CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic dimensions of consumer market.
4.2. Behavioral dimensions of consumer market.
4.3. The consumer's decision process.
5. BUYER BEHAVIOR: OBJECTIVES & STRUCTURE
5.1. The industrial market, the reseller market and the Government market.
5.2. Organizational markets and their buying objectives & structures.
5.3. The buyer's decision process.
6. STRATEGIC MARKETING PLANNING
6.1. The marketing management process
6.2. The strategic marketing planning process
6.3. The nature and contents of a marketing plan
6.4. Development of marketing mixes for target markets.
7. MARKETING STRATEGIES
7.1. Market-Leader strategies
7.2. Market-Challenger strategies
7.3. Market-Follower strategies
BBA-86
7.4. Market-Nichier strategies
8. PRODUCT MARKETING STRATEGIES
8.1. Basic concepts of product planning.
8.2. The product life cycle: Stages and marketing strategies.
8.3. New product planning and development.
8.4. Product-mix strategies.
9. PRICING STRATEGIES AND POLICIES
9.1. Procedure for price setting.
9.2. Methods of setting prices.
9.3. Price-adaptation strategies
9.4. One-price and flexible-price polices.
9.5. Price level policies over the product life cycle.
9.6. Initiating and responding to price changes.
10. MARKETING CHANNEL SYSTEMS
10.1.
The nature of marketing channels.
10.2.
Various marketing channel systems.
10.3.
Channel - design decisions.
10.4.
Channel - management decisions.
10.5.
Channel dynamics.
11. PROMOTION STRATEGIES
11.1.
Communication and promotion mix strategy.
11.2.
Effective advertising programs.
11.3.
Sales promotion and public relations programs.
11.4.
The strategic personal selling process.
11.5.
Strategic sales-force management.
11.6.
Evaluation of promotion mix
TEXT BOOKS
1.
Philip Kotler, Marketing Management, Analysis, Planning, Control,
Prentice Hall.
REFERENCE BOOKS.
1.
William J. Stanton & Charles Futrell, Fundamentals of Marketing,
McGraw Hill.
2.
JagdeshSheth and Dennis E. Garrett, Marketing Management: A
Comprehensive Reader, South Western Publishing.
3.
E. Jerome McCarthy & William.D.Pareanth, Basic Marketing: Managerial
Approach, IRWIN.
BBA-87
BA-543
CONSUMER BEHAVIOUR
In every marketing strategy, consumer has become the focal point in the contemporary
business world. Business executives while making business plans need to know about the
basics of consumer behaviour to make their plans successful. Objective of this course is to
acquaint the students about the understanding and knowledge of consumer behaviors.
1. INTRODUCTION TO CONSUMER BEHAVIOUR
1.1. Definitions and objectives of consumer behavior
1.2. Difference between consumers and customers
1.3. The decision process in consumer behaviour.
1.4. Why study consumer behaviour.
1.5. Applications of consumer behaviour to marketing.
2. CONSUMER BEHAVIOUR AND MARKET SEGMENTATION
2.1. Alternative market strategies.
2.2. Market segmentation on the basis of demographics
2.3. Lifestyle and psychographic segmentation.
2.4. usage segmentation
2.5. benefit segmentation
2.6. product positioning
3. ENVIRONMENT INFLUENCE ON CONSUMER BEHAVIOUR
3.1. Family, culture and subculture
3.2. Social class and social groups
3.3. Reference group
3.4. personal influences and adoption and diffusion of innovations.
4. INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOUR
4.1. Personality and self-concept
4.2. Motivations and involvement
4.3. information processing
4.4. Consumer learning and memory
4.5. Attitude
5. CONSUMER DECISION PROCESSES
5.1. Problem recognition
5.2. Search and evaluations
5.3. Purchasing process
5.4. Post purchase process
6. ORGANIZATIONAL BUYER BEHAVIOUR
6.1. Nature of organizational buyer
6.2. Influence on organizational buyer behaviour.
6.3. Organizational buyer decisions
BBA-88
READING RESOURCES
Selected readings will come from textbooks, journals and case studies. A number of the
readings come from the list below:
1. Shiffman, Leon G. and Kannk, Leslie, Consumer Behaviour. (Latest Edition)
2. Wilkie William, Consumer Behaviour
3. Loudon David L. and Della Bitta, Albert J. Consumer Behaviour.
BBA-89
BA-544
MANAGEMENT INFORMATION SYSTEMS
The course will establish the concept of Information Technology Management and
MIS in organizational structures. The major objective of this course is to present the ―core‖ of
system knowledge that all business school students should study. The major theme of the
course is Information Systems for business purposes and the implications of Information
Technology for the management processes. This course would enable the students to interpret
new information developments as these occur and anticipate and shape the structure of an
organization‘s information system to support decision makers.
1.
INFORMATION SYSTEMS AND BUSINESS
1.1. Hardware & Software and Functions
1.2. General System Model of the Firm
1.3. Business Information System and its Implications
2.
INFORMATION SYSTEM FROM MANAGERIAL PERSPECTIVE
2.1. Solving Business Problems with IS
2.2. Developing IS Solutions
3.
MANAGEMENT INFORMATION SYSTEM
3.1. Needs for MIS
3.2. Evolution & Types of Information Systems
3.3. (MIS, DSS, Expert System)
3.4. The concept of Data and Information
3.5. SDLC (System Development Life Cycle)
3.6. Concept of Database Management Systems
4.
INFORMATION SYSTEMS FOR BUSINESS APPLICATION
4.1. Executive Information Systems
4.2. Manufacturing Information Systems
4.3. Marketing Information Systems
4.4. Financial Information Systems
4.5. Human Resource Information Systems
5.
IS AND STRATEGIC ADVANTAGE
5.1. Fundamentals of Strategic Advantage
5.2. Strategic Applications and Issues in IT
6.
OTHER RELEVANT TOPICS
6.1. Computer Networks and IS
6.2. Artificial Intelligence (AI)
6.3. Enterprise and Technological Change
6.4. Technology Management & Innovation in IS
6.5. Recent Development in IS
BBA-90
Text Books
Jmaes O, Brien Introduction of Information Systems (9th Edition) with supplement.
McGraw Hill, New York.
Robert Schulthies& Mary Sumner Management Information Systems, with
supplement. McGraw Hill, New York.
Dennis Curtin, KunalSen, Kim Foley and Cathy Morin Information Technology
McGraw Hill, New York.
Kenneth C. Laudon, Management Information System- Managing the digital firms,
Prentice Hall of India, (Latest Edition)
Reference Books
Vladimir ZwasFoundations of Information Systems McGraw Hill, New York.
Jeffrey L.Shitten& Lonnie Bentley Systems Analysis and Design Methods
McGraw Hill, New York.
David Olson, Management Information Systems, McGraw Hill.
BBA-91
BA-545
OPERATIONS MANAGEMENT
The objectives of this course are to give deep knowledge to the students about excellence
in management of operation / production system. Rapid changes in technology demand
enhancement of production capabilities through new materials, facilities, support system,
techniques and procedures. The course will also let them know about the considerations of
customers, organization and society at large and how managing production system involves
taking and implementing various decisions about organizational excellence at both strategic
and operational levels.
1. INTRODUCTION TO PRODUCT AND OPERATIONS MANAGEMENT
1.1. Production / Operations functions
1.2. Production system
1.3. Objectives of Production Management
1.4. History and Development of Production Management.
1.5. Functions and scope of Production Department
1.6. Production Management frame work
2. TYPES OF PRODUCTION
2.1. Make to stock production
2.2. Make to order
2.3. Assemble to order production system
3. CLASSIFICATION OF PRODUCTION SYSTEM
3.1. Job shop Production
3.2. Intermittent (batch) Production
3.3. Continuous Production
3.4. Cellular Production
4. PRODUCTION PLANNING, MANAGEMENT AND CONTROL
4.1. Types of Plan
4.2. Areas of Management and relationships.
4.3. Need, Objectives and functions of control.
5. PRODUCTION DESIGN AND PROCESS SECTION
5.1. Concept of production design and process
5.2. Product strategies
5.3. Process of production design
5.4. Product life cycle.
6. MANAGING THE SUPPLY CHAIN
6.1. Supply Chain Management
6.2. Demand Forecasting
6.3. Aggregate Planning
6.4. Inventory Control
6.5. Material Requirement Planning
6.6. Advanced Manufacturing Technologies and Systems
BBA-92
7. QUALITY MANAGEMENT
7.1. Quality challenges facing industries.
7.2. Fundamental Concepts of quality and specification of quality.
7.3. Quality Costs-Measurement, analysis and control.
7.4. Quality assurance statistical process and control.
8. DESIGN OF FACILITIES AND JOBS
8.1. Capacity Planning & just in time manufacturing
8.2. Plant location & plant layout
8.3. Job design and work management
8.4. Value Engineering and Business process reengineering.
8.5. project scheduling with CPM & PERT
Text Books
1. Stevenson J. William, Production Management 8th edition, 2005, McGraw Hill/ Irwin.
2. Telsang T. Martand, Production Management 2005, S. Chand & Company, New Delhi.
3. Heizer Jay & Render Barry, Operations Management 8th edition 2006, Prentice hall.
BBA-93
BBA
Major Elective Courses
1
2
3
4
5
6
7
8
9
10
BA-551
BA-552
BA-553
BA-554
BA-555
BA-556
BA-557
BA-558
BA-559
BA-560
Organizational Behavior
Money and Banking
Cost Accounting
Business Statistics - II
International Business
Strategic Management
Commercial Banking Operations
Financial Markets and Institutions
Small Medium Enterprise
Project/Thesis (6 Credit Hours)
BBA-94
BA-551
ORGANIZATIONAL BEHAVIOR
The competitive pressures of global economy foster the need of understanding and
managing the human behavior at work besides the technological advancements. In the current
business scenario, the human factor is the key to success. The central purpose of this course is
to help future managers better understand and manage people at work, by applying the basic
concepts borrowed from psychology and sociology.
1. INTRODUCTION TO ORGANIZATIONAL BEHAVIOR
1.1. What is organizational behavior
1.2. Scope and importance of organizational behavior
2. PERSONALITY
2.1. What is personality?
2.2. Personality determinants: Heredity, Environment, Situation
2.3. Personality traits
3. VALUES AND ATTITUDES
3.1. Importance, services, types
3.2. Personal values and ethics?
3.3. Services, types, and functions of attitudes
3.4. Attitudes and consistency
4. PERCEPTION PROCESS
4.1. Nature of perception and its importance
4.2. Perceptual organization
4.3. Attribution, Stereotyping, Halo effect.
5. LEARNING PROCESS
5.1. What is learning?
5.2. Theories of learning
5.3. Classical conditioning
5.4. Operant conditioning
5.5. Social learning.
5.6. Reinforcement and its schedules.
5.7. Punishment use and consequences
6. MOTIVATION
6.1. Content theories of motivation
6.2. Process theories of motivation
6.3. Motivation and reward system
7. CULTURE AND INDIVIDUAL BEHAVIOR
BBA-95
7.1. Components of culture: Norms, Values, Symbols, Language.
7.2. Cultural unity, diversity, universals, integration, relativism.
7.3. Ethnocentrism
7.4. Sub cultures and counter cultures
8. GROUP AND INTER-GROUP DYNAMICS
8.1. Nature, types and functions of groups
8.2. Stages of the group development process
8.3. Group structure and compositions
8.4. Threats to group effectiveness
9. CONFLICT AND NEGOTIATION
9.1. Types of conflict
9.2. Conflict resolution
10. POWER AND POLITICS
10.1.
Types of power in leadership
10.2.
Role of politics in organization
TEXT BOOKS
1.
Morehead, Organizational Behavior (Theory & Practice), Houghton Mifflin.
2.
Robert Kreitner& Angelo KinickiOrganizational Behavior, IRWIN
3.
James W. Vander Zanden, Sociology the Core, 4th Edition, McGraw Hill.
4.
Rita L. Atkinson, Richard C. Atkinson, Edward E. Smith, Daryl J. Bem,
Introduction to Psychology, 11th Edition, Harcourt Brace & Co.
REFERENCE BOOKS
1.
Paul B. Horton, Chester L. Hunt, Sociology, 6th Edition, McGraw Hill.
2.
Norman L. Munn, L. Dodge, Fernald. JR, Peters S. Fernald, Introduction to
Psychology,OxfordUniversity Press.
3.
Eugene V. Schneider, Industrial Sociology, 2nd Edition, McGraw Hill.
4.
Robert Bierstedt, The Social Order, 3rd Edition, McGraw Hill.
BBA-96
BA-552
MONEY AND BANKING
The course is designed to introduce students financial and banking aspects of the
business. The course gives an overview of monetary, the central reserve and commercial
banking systems.
1. MONEY: Nature, Definition and Functions.
2. DEMAND FOR MONEY:
2.1. The transactions precautionary and speculative motives. Factors affecting the demand
for money.
3. SUPPLY OF MONEY: TYPES OF MONEY.
3.1. The concept M1 to M4
3.2. The process of money creation and sources.
4. MONETARY THEORIES: THE CRUDE QUANTITY THEORY
4.1. Modern quantity theory.
5. INTRODUCTION TO BANKING:
5.1. History of Banking.
5.2. Objective of Banking
5.3. Benefits of Banking.
6. COMMERCIAL BANKING:
6.1. Commercial bank and its functions
6.2. Commercial banks and payment system
6.3. Commercial banks and money stock
6.4. The organizations and structure of banks
7. BANK LENDING:
7.1. Lending to business firms
7.2. Policies and procedures
8. Central Banking
8.1. Functions of central bank
8.2. The central reserve system
8.3. Modern banking and creation of money.
8.4. Central reserve policy
TEXT BOOKS
1.
Rose, Peter S., Commercial Bank Management, McGraw Hill.
2.
Samuelson, Paul A., Economics, McGraw Hill.
REFERENCE BOOKS
BBA-97
1.
2.
Meenai, S.A. Money and Banking in Pakistan, Karachi, Oxford University
Press.
Lucket, D.G., Money & Banking, McGraw Hill.
BBA-98
BA-553
COST ACCOUNTING
Cost control is an important managerial function. The course gives an idea of various
classifications of costs and cost accumulation systems. The course intends to acquaint the
students with techniques of establishing cost-standards and analyzing cost-variances. The
course provides a base for studying managerial accounting.
1. INTRODUCTION TO COST ACCOUNTING
1.1. Relation between cost accounting, management accounting and financial accounting.
1.2. Cost terms, concepts and classifications
2. COSTS FLOW AND ACCUMULATION
2.1. The basic cost flow model
2.2. Costs accumulation: Merchandising organizations
2.3. Costs accumulation: Manufacturing organizations.
2.4. Costs accumulation: Service organizations
3. ACCOUNTING FOR MATERIAL, LABOUR & OVERHEAD
3.1. Purchase, receipt and issue of material.
3.2. Recording and pricing of material.
3.3. Inventory system and documentation
3.4. Reconciliation and adjustment of inventory differences
3.5. Wage incentive plans and documentation
3.6. Allocation, application and absorption of overhead
4. JOB COSTING SYSTEMS
4.1. Concepts of costing systems
4.2. Job-costing in manufacturing
4.3. Budgeted indirect costs and end-of-period adjustments
4.4. Job-order costing in non-manufacturing concerns.
5. ACTIVITY-BASED COSTING
5.1. Under costing and over costing of products
5.2. Refining a costing system
5.3. Cost hierarchies and ABC system
5.4. Comparison of alternate costing systems
5.5. ABC systems for cost management and profitability improvement.
5.6. Activity Based Costing and department costing systems
5.7. Activity Based Costing in service and merchandising concerns.
6. COST ALLOCATION: JOINT PRODUCTS AND BY PRODUCTS
6.1. Joint-costs basics
6.2. Joint costs allocation methods
6.3. Accounting for by-products
BBA-99
7. PROCESS-COSTING SYSTEMS
7.1. Comparison of job-costing and process-costing
7.2. Costs accumulation in process costing system
7.3. Equivalent unit computation: FIFO method, weighted-average method.
7.4. Standard-costing method of process costing
7.5. Transferred-in costs in process costing
8. COST MANAGEMENT SYSTEMS AND NEW MANUFACTURING
ENVIRONMENT
8.1. Traditional volume-based product-costing system
8.2. Refined product-costing system
8.3. Transaction-based-product-costing system
8.4. Just-in-time inventory and production management (JIT)
8.5. Flexible manufacturing system
TEXT BOOK
1.
Horngren, Foster & Datar, Cost Accounting: A Managerial Emphasis, Prentice
Hall International, Inc.
REFERENCE BOOKS
1.
Ronald W. Hilton, Managerial Accounting, McGraw Hill.
2.
Charles Brandom, Managerial Accounting: Strategy & Control, McGraw Hill.
Edward B. Deaking & Micheal, W. Maher, Cost Accounting, IRWIN
BBA-100
BA-554
STATISTICS – II
COURSE DESCRIPTION/OBJECTIVE
The main objectives of the course are to enhance students‟ competency in application of
statistics to solve business management problems and to improve their level of quantitative
sophistication for further advanced business analysis.
INDENTED LEARNING OUTCOMES
At the conclusion of this course, the student will be:
1. Know the sampling
2. Estimation
3. Hypothesis testing
4. Regression and correlation analysis
5. Time series
1. SAMPLING
1.1. Probability and non-probability sampling techniques
1.2. Sampling distribution of mean with replacement
1.3. Sampling distribution of mean without replacement
1.4. Determination of sample size
2. ESTIMATION
2.1. Point estimation
2.2. Interval estimation
3. HYPOTHESIS TESTING
3.1. Type I and type II error
3.2. Hypothesis testing steps
3.3. One sample t test
3.4. Independent samples t test
3.5. Repeated measures t test
3.6. ANOVA
3.6.1. One way
3.6.2. Two way
4. REGRESSION AND CORRELATION ANALYSIS
4.1. Simple Linear regression
4.2. Correlation coefficient
4.3. Multiple linear regression models
5. CHI SQUARE TEST
6. TIME SERIES ANALYSIS
6.1. Moving Average
6.2. Seasonality
BBA-101
6.3. Measure of trend and seasonal variations
6.4. Time series analysis in forecasting
TEXT/REFERENCE BOOKS
1. David, S Moore et.al, Introduction to the Practice of Statistics 6th Edition
WH.Freeman.
2. Levin I. Richard., Statistics for Management, 4th ed; McGraw Hill.
3. Michael J. Evans & Jeffrey S. Rosenthal, Probability and Statistics , WH
Freeman
4. Starr K. Martian & Sobal Gross Marion, Statistics for Business and Economics,
1st Ed; New York, McGraw Hill, International, 1983.
5. Walpole, R, Introduction to Statistics, Edition 3
6. Shaum and Seigel, Statistics for Business (Latest Edition)
BBA-102
BA-555
INTERNATIONAL BUSINESS
COURSE DESCRIPTION/OBJECTIVE
This course provides the manager's perspective in the fields of international payments,
international trade, and the analyzation of investments. Emphasis is given to the materials and
concepts that illuminate the strategies, structure, practices, and effects of multinational
enterprises. The topics to be covered are: The Nature of International Business Management;
Marketing to Customers with Diverse Cultural Backgrounds; Operations in Diverse Political
and Legal Environments; Finance in the International Marketplace; Human Resources and
Employees of Diverse Cultural Backgrounds; and Strategy and Structure of International or
Global Enterprises.
INDENTED LEARNING OUTCOMES
By the end of this course it is expected that the student will be able to
1 Develop an understanding of the worldwide developments and foundations
for international business and the cultural context for managing in an
overseas environment.
2 Develop an understanding of the Macroeconomic and political changes that
have taken place in the era of Globalization and beyond Globalization.
3 Investigate the political economy of international business, trade and
investment.
4 Describe and explain trade and the investment environment in which
international business transactions occur.
5 Develop an understanding of the global monetary framework in which
international business transactions are conducted.
6 Develop an understanding of the Foreign Exchange Market in which
international business transactions can be affected.
7 Develop an understanding of the benefits and risks of the global capital
market on international business transactions.
8 Examines the strategies and structures that firms adapt in order to compete
effectively in the international business environment.
9 Examine the strategies and functions of international management in the
areas of managing political risk, negotiations, planning, organizing
international operations, decision making and controlling.
10 Develop an understanding of the horizons of international business and
Management in the areas of social responsibility and ethics in the era of
globalization.
11 Provide a blend of solid research based information compiled with real
world current events and interesting application examples that help explain
and reinforce important international topics
1. THE NATURE OF INTERNATIONAL BUSINESS
BBA-103
1.1. Why study global business
1.2. The process of internationalization
1.3. Theories of internationalization
1.4. Regional trading blocs
2. CULTRAL INFLUENCES ON INTERNATIONAL BUSINESS
2.1. Importance of culture
2.2. The elements of culture
2.3. Evaluating cultural differences
2.4. Culture and MNC‘s
3. THE INTERNATIONAL ECONOMIC ENVIRONMENT
3.1. Economic systems
3.2. Economic structure
3.3. International organizations (WTO, UNO, IBRD, IMF, OPEL, EU)
3.4. Theories of international trade
3.5. Theories of international investment
3.6. The balance of payment
3.7. Free trade versus protection
3.8. Techniques of protection
3.9. Trade in services
4. THE INTERNATIONAL POLITICAL AND LEGAL ENVIRONMENT
4.1. Political factors
4.2. The international legal environment
4.3. The conflict of laws
4.4. Arbitration
4.5. Uniform laws
4.6. Economic and political integration
5. THE MULTINATIONAL COMPANY
5.1. The pros and cons of multinationals
5.2. Control of MNC activities
5.3. MNC conflict with national government
5.4. Techniques of host country control
5.5. UNCTAD codes
5.6. The OECD codes
6. DIRECT FOREIGN INVESTMENT
6.1. Trends in direct foreign investment
6.2. Reasons for direct foreign investment
6.3. Strategies for direct foreign investment
6.4. Acquisitions
6.5. Cross border mergers and takeovers
6.6. Transaction cost analysis
7. INTERNATIONAL TECHNOLOGY TRANSFER
7.1. Reasons for technology transfer
7.2. Licensing and franchising
7.3. Legal aspects of franchising
BBA-104
7.4. Patent violations
7.5. Protection of trade mark
7.6. International agreements concerning intellectual property
8. INTERNATIONAL LOGISTICS AND DISTRIBUTION
8.1. Sea transport, air transport, rail and road transport
8.2. Warehousing
8.3. Distribution channels
8.4. Use of agents and distributors
8.5. Agency contracts
8.6. Special distribution problems
9. INTERNATIONAL FINANCIAL MANAGEMENT
9.1. The international monetary system
9.2. Exchange rates
9.3. International capital markets
9.4. Management of foreign exchange risk
9.5. Bills of exchange, letters of credit and factoring
10. INTERNATIONAL BUSINESS ENTRIES
10.1.
Exporting
10.2.
Joint ventures
10.3.
Subsidiaries
10.4.
Locating export markets
10.5.
International marketing research
10.6.
International market segmentation
TEXTBOOKS
1. Roger Bennett. International Business 2nd edition, Financial Times Pitman publishing.
REFERENCE BOOK S
1. Czinkota, Michael. R Ronkainen, Ilkka.A (2001) Global Business, 3rd Edn,
South- Western
2. Claude M. Jonnard, International Business and Trade: Theory, Practice, and
Policy, International Business Series.
BBA-105
BA-556
STRATEGIC MANAGEMENT
Strategic Management course is meticulously designed to enable students to make
structural and performance analysis of competitive forces and to position a firm to gain
strategic advantages in various business and organizational context. Through assignment of a
wide variety of business-cases-study, the course attempts to develop knowledge-integrated
analytical understanding of practical issues associated with the formulation, selection and
implementation of business strategy choices.
1.
AN OVERVIEW
1.1. Strategic management: Definition and process
1.2. Key terms in Strategic Management
1.3. The nature of strategic decisions.
1.4. The strategy managers: the role and tasks.
1.5. Strategic planning and its benefits and pitfalls
2. STRATEGY FORMULATION: VISION AND MISSION
2.1. The business vision & mission
2.2. Importance of vision and mission
2.3. Components of mission statement
2.4. Writing and evaluating mission statement.
3. STRATEGY FORMULATION: EXTERNAL & INTERNAL ASSESSMENT
3.1. Operating environment scanning
3.2. Structural analysis of competitive forces
3.3. The structure and performance of the industry as a whole.
3.4. The structure and performance of individual competitor.
3.5. Company situation analysis.
3.6. Financial diagnosis
3.7. Other functional areas diagnosis
3.8. SWOT analysis
4.
STRATETGIES IN ACTION
4.1. Long-term Objectives
4.2. Types of Strategies
4.3. Integration Strategies
4.4. Diversification Strategies
4.5. Defensive Strategies
4.6. Michael Porter‘s Generic Strategies
4.7. Means for achieving Strategies
4.8. Strategic Management in non-profit and Government Organization
4.9. Strategic Management in small firms
4.10.
Strategic Management in small firms
BBA-106
5. STRATEGY FORMULATION: ORGANIZATION ALL PROCESS
5.1. The strategy-making hierarchy
5.2. Corporate strategy
5.3. Line of business strategies
5.4. Functional strategies
5.5. Operating strategies
5.6. The factors shaping strategy
5.7. Strategy and ethics
5.8. The basic strategy making approaches.
6. STRATEGY ANALYSIS AND CHOICE
6.1. A comprehensive strategy formulation framework
6.2. The input stage
6.3. The matching stage
6.4. SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, The Grand Strategy Matrix.
6.5. Strategy choice criteria
6.6. Consistency test
6.7. Clarity of goals
6.8. Appropriate timing
6.9. Flexibility
6.10.
Management commitment
7. STRATEGY IMPLEMENTATION
7.1. Analyzing strategy-change
7.2. Analyzing organizational structure
7.3. Analyzing organizational culture
7.4. Developing an effective reward structure
7.5. Exerting strategic leadership
7.6. Selecting an implementation approaches
7.7. Implementing strategy and evaluating the results
7.8. Annual objective and policies
7.9. Resources allocation
7.10.
Managing conflicts
8. STRATEGIES EVALUATION
8.1. Evaluation framework
8.2. Characteristics of an effective evaluation system
8.3. Contingency planning
8.4. Auditing
8.5. 21st century challenges in Strategic Management
9. A CASE ANALYSIS FRAMEWORK
9.1. Diagnosis and record of current situation
9.2. Identification and record of strategic issues and key problems
9.3. Formulation and evaluation of alternative courses of actions
9.4. Selecting of an action plan and set of recommendation
9.5. How to avoid pitfalls in case analysis
9.6. Communication of case analysis
9.7. The written report
9.8. The oral presentation and discussion
BBA-107
A CASE STUDY ASSIGNMENT
The students are required to study 10 cases during the course work. A case study is assigned
to a group of 2 to 3 students. Aside from the submission of the written analysis, the students
have to make the oral presentation in the class.
READING RESOURCES
Selected readings will come from textbooks, journals and case studies. A number of the
readings come from the list below:
1. Fried. R. David., Strategic Management, Prentice Hall (Latest Edition)
2. Certo& Peter: Strategic Management: Concepts & Applications, Random House
Business Division.
3. Johnson School, Exploring Corporate Strategy, Prentice Hall.
4. Williamson & Cooke: Strategic Business Analysis: Butterworth Heinman.
5. Campbell, Stenhouse&Housten: Business Strategy: An Introduction, Butterworth
Heinman
6. SaeedAmjadKhawaja: Managerial Policy: Institute of Management Sciences.
7. Thomous, Strickand, Strategic Management, BPI. IRWIN
8. Hitt, Ireland, and Hoskisson: Strategic Managament: McGraw Hill.
BBA-108
BA-557
COMMERCIAL BANKING OPERATIONS
The course intends to acquaint the students with different procedures and practices of
commercial banking. It lays main emphasis on understanding of significant modus operandi
and operation involved in provision of banking services.
1.
OPENING OF ACCOUNTS
1.1
Different categories of customers and types of accounts.
1.2
Procedures and requirements to open various types of accounts.
2.
OPERATING VARIOUS ACCOUNTS
3.
2.1
Issuance and delivery of chequebooks.
2.2
Payment and dishonouring of cheques.
2.3
Stop payment cheque instructions and procedure.
2.4
Variation in signatures.
2.5
Change in operational instructions.
2.6
Standing instructions and their cancellation.
2.7
Balance inquiry, confirmation and certificate.
2.8
Service charges. Deduction withholding Tax. Levy of Zakat.
2.9
Handling dormant, inoperative and private non-resident accounts.
2.10 Dealing with deceased, insane and insolvent customer‘s account.
2.11 Attaching the account or Garnishee order.
2.12 Operating of an account by one of its holders or a third party.
2.13 Transfer of accounts to branches.
2.14 Closure of accounts.
FOREIGN CURRENCY ACCOUNTS
4.
3.1 Types of foreign currency accounts.
3.2 Opening of foreign currency accounts.
3.3 Handling and maintenance of foreign currency accounts under the prevalent rules
& regulations.
3.4 Withholding tax on foreign currency accounts.
CASH MANAGEMENT
4.1 Cash receipt and payment procedures.
4.2 Balancing of cash. Excess and shortage of cash.
4.3 Surprise checking of cash.
4.4 Remittance of surplus funds.
4.5 Receipt of funds through TT and TT discounting.
4.6 Receipt and payment after counters.
4.7 Forged notes and non-issuable notes.
4.8 Issuance of ATM cards.
4.9 Loading cassette of ATM.
BBA-109
4.10
4.11
4.12
On-line operation entries.
Credit Card Operation
Mobile Banking.
5.
CLEARING AND TRANSFER DELIVERY
6.
5.1 Categories of cheques and instruments.
5.2 Acceptance of cheques and instruments.
5.3 Scrutiny of cheques, paying-in-slips and counterfoils.
5.4 Return of unpaid cheques and instruments.
5.5 Transfer delivery definition and process.
5.6 Clearing/transfer through NIFT (Pvt.) Ltd.
COLLECTION OF BILLS
7.
6.1 Duties and responsibilities of a bank as a collecting agent.
6.2 Definitions: bills, holders, holder in due course, holder for value, promissory
note, noting and drawee in case of need.
6.3 Acceptance and accommodation of bill.
6.4 Due date and its computation.
6.5 Collection of clean bills and local bills.
INLAND REMITTANCES
8.
7.1 Modes of remittance and procedure for each mode.
7.2 Unclaimed accounts and their payment.
LETTERS OF CREDIT
8.1 Uniform customs and types of documentary credits.
8.2 Letter of credit advising procedure.
8.3 Establishment and approval of letter of credit.
8.4 Scrutiny of letter of credit application.
8.5 Acceptance and cancellation of letter of credit.
8.6 Modes of payment of letter of credit.
9.
BANK GUARANTEE
10.
9.1 What is meant by bank guarantee?
9.2 Parties to guarantee
9.3 Types of guarantee and their procedure.
ENFORCEMENT OF SECURITIES
10.1 Banker‘s rights to enforce securities.
10.2 Options available to bank to enforce securities.
TEXT BOOKS
1.
Siddique, Asrar H., Practice & Law of Banking in Pakistan, Karachi, Royal
Book Company.
2.
Sheldon, H.P., The Practice & Law of Banking, London Pitman.
3.
Pakistan, Institute of Bankers, Practice & Law of Banking, Karachi.
BBA-110
REFERENCE BOOKS
1.
Holden, J. Mines, Practice & Law of Banking (Vol. I & II), London, Pitman.
2.
Pakistan, Institute of Bankers, Lesson Notes on ―Practice & Law of Banking‖
(2 Volumes), Karachi.
3.
Any Commercial Bank, Procedure & Accounting Manual.
BBA-111
BA-558
FINANCIAL MARKETS & INSTITUTIONS
The course aims at providing insight into functioning of financial markets. The
students are required to study the operations in policies and practices of national development
financial institutions and international financial agencies.
1. FINANCIAL MARKETS: AN OVERVIEW
1.1. Functions of the financial markets
1.2. Financial instruments: Equity, Debt & Derivatives
1.3. Types of financial markets:
1.4. Money and capital markets
1.5. Primary and secondary markets
1.6. Financial Intermediaries
2. MONEY MARKETS: A BRIEF
2.1. What is a money market?
2.2. Trade credit. Accruals
2.3. Commercial Bank Loans
2.4. Commercial Papers/Bills. Promissory Notes
2.5. Inventory Loans
2.6. Accounts receivable financing & factoring
3. THE STOCK MARKET
3.1. Common stocks & Preferred stocks
3.2. Investment Banking
3.3. The primary market: The initial public offering
3.4. The Brokerage Firm
3.5. The specialists
3.6. The secondary market:
3.7. Executing orders on the stock exchange floor
3.8. Over-the-counter trading
4. THE STOCK MARKET PARTICIPANTS: CORPORATIONS
4.1. The funding choice between debt and equity
4.2. The process of the flotation and listing of a business
4.3. Equity-funding alternatives for listed companies
5. THE STOCK MARKET PARTICIPANTS: INVESTORS
5.1. Investment decisions
5.2. The financial performance indicators of a company
5.3. Factors affecting the market price of the company‘s share
6. THE LONG TERM DEBT MARKET: A BRIEF
6.1. Term loans
BBA-112
6.2. Mortgage finance
6.3. Bonds & debentures
6.4. Leasing
6.5. Project-Financing
6.6. Letter of credit
7. INTEREST RATE DETERMINATION
7.1. The macroeconomic context
7.2. The loanable funds approach
7.3. The term and risk structure of interest rates
8. THE FOREIGN EXCHANGE MARKET
8.1. The operations of FX market
8.2. Spot and forward transactions
8.3. Spot market & forward markets quotations
8.4. The FX market and the equilibrium exchange rate
8.5. Factors influencing exchange rate movements
9. DEVELOPMENT FINANCIAL INSTITUTIONS IN PAKISTAN
9.1. ZDBP. IDBP. NIT. NIB, SMEDA. SBFC (Khushali Bank, First Microfinance Bank).
10. INTERNATIONAL FINANCIAL AGENCIES
10.1.
International Monetary Fund (IMF)
10.2.
World bank
10.3.
Asian Development Bank
10.4.
Islamic Development Bank
TEXT BOOKS
1.
Michael McGrath, Christopher Viney, Financial Institutions, Instruments &
Markets, 2nd Edition, McGraw Hill.
2.
Johnson, J. Hazel, Financial Institutions & Markets: A Global Perspective,
McGraw Hill.
3.
Saeed Khawaja Amjad, Financial Institutions in Pakistan: Operational &
Procedural Aspects, Karachi, Royal Book.
REFERENCE BOOKS
1.
Frank J. Faboozi, Foundations of Financial Markets and Institutions, (2nd
Edition), Prentice Hall.
2.
Mark Grinlatt, Sherian Titman, Financial Markets & Corporate Strategy,
McGraw Hill.
3.
Anthony Santomero, David Babbel, Financial Markets, Instruments &
Institutions, McGraw Hill.
BBA-113
BA-559
SMALL MEDIUM ENTERPRISES
The course intends to provide critical understanding of crucial issues and the major
problems of SMEs with special reference to financing. The main thrust of the course is
innovative strategies to develop SME sector, and banks lending environment & SME
financing.
1. Definition, classification & characteristics of SMEs with reference developed and
developing countries.
2. The SME sector and economy of Pakistan: The growth of SME sector since 1947, the
present scenario and the future prospects of SME sector.
3. Problems of the SME sector in Pakistan.
4. Reasons of promoting SME financing.
5. SME financing, major preferred sectors and choice of sub sectors within SME sector.
6. Specialized institutions and development of SMEs in Pakistan: SMEDA, SBFC &
DFIS, Small Industries Corporation, Micro Credit Bank & NGOs.
7. Subcontracting systems and promotion of SMEs in Pakistan.
8. SME financing, banks lending, marketing of SME loans and SME financing
schemes/products.
9. Credit analysis and evaluation criteria for SME financing.
10. Monitoring of SME loans:
Description of supervised credit: Post financing close vigilance and organization of
MIS at the lending bankers for timely feedback on the health of the SME financing
portfolio.
TEXT BOOKS
1.
2.
Juneja, Small & Medium Enterprises 199.
M.C. Crag & N.N. Joshi, Cooperative Credit & Banking Strategies for
Development, New Delhi, Deep and Deep Publication.
3.
Mario R. Carol & Upadhya, Small Business Entrepreneurs in Asia & Europe,
New Delhi, Sage Publications.
REFERENCE BOOKS
1.
2.
Saeed Khawaja Amjad, Economy of Pakistan, Lahore, Institute of Business
Management.
Ali, Sh. Mubarak, An Analytical Approach to the Economy of Pakistan,
Karachi, Rehbar Publications.
BBA-114
BA-560
PROJECT/THESIS
The project/Thesis, being equivalent to six credit hours course carries 200 marks.
With the consultation of the teacher concerned (supervisor), a student will work on
the project of his/her own choice. The project will involve application of business
research knowledge acquired during the study program, within the context of
business/public management.
BBA-115
BBA
SPECIALIZATION COURSES
MANAGEMENT
1
2
3
4
5
BA-561
BA-562
BA-563
BA-564
BA-565
Total Quality Management
Managerial Economics
Change Management
Entrepreneurship
Project Management
BBA-116
BA-561
TOTAL QUALITY MANAGEMENT
This course will present the various TQM frameworks, concepts, and quality
improvement tools necessary for implementing the quality culture that characterizes worldclass organizations. This course examines the concepts of TQM as systematic process in the
context of continuous improvement and quality management initiatives that improves
customer satisfaction. The course covers methodologies and tools that will aid the student to
understand how TQM can be used as a strategic tool that helps the organization achieve a
competitive advantage in a global economy.
Total Quality Management (TQM) is a comprehensive and fundamental rule or belief for
leading and operating an organization, aimed at continually improving performance over the
long term by focusing on customers while addressing the needs of all stakeholders. It is both a
philosophy and a set of guiding principles that represent the foundation of a continuously
improving organization. The bottom line of TQM is results: increased productivity,
efficiency, customer satisfaction/delight, and world-class performance. This course will
present the various TQM frameworks, concepts, and quality improvement tools necessary for
implementing the quality culture that characterizes world-class organizations of the 21st
century
1. INTRODUCTION TO TOTAL QUALITY MANAGEMENT
1.1. Definition of TQM
1.2. Overview of quality and dimensions of quality
1.3. TQM framework
1.4. Quality Gurus and their contribution to TQM
1.5. Obstacles in implementing TQM program in an organization
2. Role Of Top Management In Implementing TQM
2.1. Quality statements
2.2. Importance of Communication in implementing TQM program
3. RELATIONSHIP OF CUSTOMER SATISFACTION AND QUALITY
IMPROVEMENT
4. ROLE OF EMPLOYEES TEAMWORK AND EMPLOYEE EMPOWERMENT
INITIATIVES FOR SUCCESSFUL TQM PERFORMANCE
5. PERFORMANCE MEASURES FOR TQM
5.1. Typical measurements (cost, time, HR, marketing, administrative measures and so
on)
5.2. Criteria for choosing performance measures and building performance excellence
6. QUALITY MANAGEMENT SYSTEM
6.1. Benefits of ISO registration
6.2. ISO Series of Standards
6.3. Environmental management system (ISO 14000)
BBA-117
7. STATISTICAL PROCESS CONTROL
7.1. Introduction to SPC
7.2. Basic SPC Tools
8. Final Project (Report Submission & Presentations)
Text Books
1.
John S. Oakland (2005) Total Quality Management,(3rd edition), ButterworthHeinmann, An Imprint of Elsevier, Linacre house, Jordan Hill, Oxford,200 Wheeler
Road, Burlington.
2.
Subburaj Ramasamy (2005) Total Quality Management, Tata McGraw-Hill
Publishing Company Limited, Delhi
References
1.
Foster, T. S. (2006). Managing quality: An integrative approach (2nd ed.). Upper
Saddle, NJ: Prentice – Hall.
2.
Sadikoglu, E. (2004, September). Total quality management: Context and
performance. The Journal of Academy of Business, Cambridge, 5(1/2), 364-366.
BBA-118
BA-562
MANAGERIAL ECONOMICS
Managerial Economics is a key branch of economics at graduate level. This is
basically applied microeconomics though it uses macroeconomic variables also. The subject
matter deals with the economic theory and its application in business management. The
course provides a unifying theme of managerial decision making around the theory of the
firm. It examines the process whereby a firm can reach optimal managerial decisions in the
face of constraints in today‟s dynamic market. It covers a variety of topics such as demand
Analysis, Estimation and forecasting, market structure, production and cost analysis, pricing
practices, economic optimization and risk analysis. A strong grasp of the principles that
govern the behavior of economic agents (firms, individuals and government) is a vital
managerial talent.
The course provides practical guidelines to students to analyze in depth the managerial
decisions in the market. It enables students to comprehend the complexity, risk element, and
key success in business.
A sound background of mathematical and statistical tools makes the understanding of
the subject matter more interesting and easier.
LEARNING OUTCOMES
After completing this course participants must be able to:
1. Understand the key role of managers in decision making
2. Analyze firm‘s decision making process
3. Examine how a firm achieves its aims and objectives most efficiently
4. Understand functioning of different markets
5. Meet the challenges of the risky businesses
6. Formulate price strategies in different markets
7. Become confident in making managerial decisions
1. THE NATURE AND SCOPE OF MANAGERIAL ECONOMICS
1.1. Management problem
1.2. Effective management
1.3. Theory of firm
1.4. The objective of the firm
1.5. Constraints faced by a firm
1.6. Business versus economic profit
1.7. Theories of economic profit
2. ADVANCED DEMAND ANALYSIS
2.1. The market demand function
2.2. Total and marginal revenue
2.3. Sensitivity analysis
2.4. Computation of price, income and cross price elasticity of demand by two methods
2.5. Price elasticity, marginal revenue and total revenue
2.6. Optimal pricing policy under given price elasticity
BBA-119
3. DEMAND ESTIMATION BY REGRESSION ANALYSIS
3.1. Simple linear and multiple linear regression models
3.2. Significance of estimated coefficients and model
4. DEMAND FORECASTING
4.1. Quantitative methods for forecasting
4.2. Best forecasts
4.3. Forecasting power of a regression model
5. ECONOMIC OPTIMIZATION
5.1. Mathematical tools for derivatives
5.2. Unconstrained versus constrained optimization
5.3. The substitution versus the Larange methods of optimization
6. PRODUCTION ANALYSIS
6.1. Production function
6.2. Total, marginal and average products in case of single and two variable inputs
6.3. Marginal revenue product and optimal employment of inputs
6.4. Returns to scale versus return to factor
7. COST ANALYSIS
7.1. Explicit and implicit costs
7.2. Incremental and sunk costs
7.3. Short-run versus long-run costs
7.4. Economies of scale and economies of scope
7.5. Learning curves
7.6. Breakeven analysis
7.7. Degree of operating leverage
8. PRICING PRACTICES
8.1. Markup pricing and profit maximization
8.2. Markup on costs and price
8.3. Optimal markup on price and cost
8.4. Price discrimination
9. RISK ANALYSIS
9.1. Economics risk versus uncertainty
9.2. Various types of risk
9.3. Expected profit of a project
9.4. Absolute versus relative risk
9.5. Beta as measure of risk
9.6. Managerial applications
TEXT BOOK:
Mark Hirschey (2009), ―Managerial Economics‖, Thomson: South Western
ADDITIONAL READINGS:
BBA-120
1. William F. Samuelson, Stephen G. Marks (2003), Managerial Economics Fourth Edition,
Wiley.
2. Lila J. Truett and Dale B. Truett (19989), Managerial Economics: Analysis, Problems,
Cases , International Thomson Publishing
3. Micheal Baye (2002), ―Managerial Economics and Business Strategy‖, Irvin Publishers.
4. Dominick Salvatore (latest edition), ―Managerial Economics in a Global Economy‖,
McGraw Hill.
5. Petersen, Lewis and Jain (2006), ―Managerial Economics‖ Pearson: Education.
6. Abdul R. Butt (2006), ―Least Squares Estimation of Econometric Models‖, (Revised
Edition), National Book Foundation, Pakistan.
BBA-121
BA-563
CHANGE MANAGEMENT
This instructor-led course teaches students how to develop the skills to proactively
address change and meet the challenges of transition in the workplace. Students will also
learn how to develop the ability to effectively handle organizational changes by examining
the transition process and understanding their own, and others, needs and responses to each
phase. The manual is designed for quick scanning in the classroom and filled with interactive
exercises that help ensure student success.
1. FUNDAMENTALS OF CHANGE MANAGEMENT
1.1. Basics of Change Management
1.2. Understanding Levels of Change
1.3. Identifying Misconceptions About Change
1.4. Importance of Change
1.5. Understanding the Benefits of Change
1.6. Identifying Essential Areas of Change
1.7. Leading Change
1.8. Promoting Successful Change
1.9. Understanding Resilience
2. CHANGE PROCESS
2.1. Steps of a Change Process
2.2. Analyzing a Situation
2.3. Understanding the Aspects of Change
2.4. Choosing an Action
2.5. Implement the Action
2.6. Creating a Sense of Urgency
2.7. Motivating Employees
2.8. Preventing Failure
2.9. Monitoring the Progress
3. OBSTACLES TO CHANGE
3.1. Resistance
3.2. Resisting Change
3.3. Understanding Negative Reactions
3.4. Easing the Tension
3.5. Complacency
3.6. Identifying Causes Of Complacency
3.7. Crisis
3.8. Reactions to a Crisis
3.9. Preparing for a Crisis
4. MANAGING CHANGE
4.1. Creativity
4.2. Encouraging Creativity
BBA-122
4.3. Commitment
4.4. Developing Commitment
4.5. Communication
4.6. Communicating During a Change
4.7. Demonstrating Support By Listening
4.8. Controlling Grapevine
5. ADAPTING TO CHANGE
5.1. Truths and Misconceptions
5.2. Identifying Truths and Misconceptions
5.3. Understanding the Transition Process
5.4. Factors Affecting Response
5.5. Factors Affecting Response
5.6. Understanding Response Styles
5.7. The "Endings" Phase
5.8. Understanding the "Endings" Phase
5.9. Managing the "Endings" Phase
6. COPING WITH UNCERTAINTY
6.1. The "Exploration" Phase
6.2. Understanding the "Exploration" Phase
6.3. Understanding Responses
6.4. Understanding Requirements
6.5. Management of the "Exploration" Phase
6.6. Managing the Uncertainty
7. MANAGING CHANGE EFFECTIVELY
7.1. Examine the personal and organisational impact of change
7.2. Identify the best methods of planning for and managing change
7.3. Effectively communicate change to colleagues
7.4. Support colleagues through the emotional turmoil change can bring
7.5. Help reduce stress levels within teams during change
7.6. Manage teams effectively through complex change programmes
7.7. Measure the 'success' of change programmes
7.8. Design successful change programmes and avoid common pitfalls
7.9. Develop structured action plans to monitor progress
Text & Reference Books:
1. Todd D Jick, Maury Peiperl, Managing Change: Text and Cases, 2nd Edition London
Business School
2. Managing Organizational Change: A Multiple Perspectives Approach, 2nd Edition
Ian Palmer, University of Technology, School of Management, Sydney, Australia
BBA-123
BA-564
ENTREPRENEURSHIP
Entrepreneurship is an important component in the process of economic development. The
aim of the course is to provide students with theoretically grounded understanding of
entrepreneurship as a process that can facilitate wealth creation and stimulate economic
growth and development. The main focus will be on the issues related to new venture
creation, entrepreneurship, organizational change, and the infrastructural elements that foster
or hinder entrepreneurship. To encourage practical application, students will go for case
studies of successful entrepreneurs.
1.
1.1
1.2
1.3
1.4
1.5
1.6
1.7
Introduction:
The Nature of Entrepreneurship.
The Definition of Entrepreneurship.
The Concepts of Entrepreneurship.
The Emerging Trends: Internet (E-Commerce).
Entrepreneurial Opportunities.
The Evolution of Entrepreneurship.
The Myths & Approaches to Entrepreneurship.
2.
2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
The Practice of Entrepreneurship.
The Entrepreneurial Process.
The Characteristics of Successful Entrepreneurs.
The Common Reasons for Entrepreneurs Failure.
The Entrepreneurial Skills.
Entrepreneurship in Service Institutions.
The New Venture.
Social Entrepreneurship.
The Ethical Challenges of Entrepreneurship
3.
3.1
3.2
3.3
3.4
3.5
3.6
Entrepreneurship and Innovation.
The Innovation Concept.
Importance of Innovation for Entrepreneurship.
Sources of Innovative Opportunities.
The Innovation Process.
The Challenges of Innovation.
The Role of Technological Innovation in Entrepreneurship.
4.
4.1
4.2
4.3
Legal Challenges for Entrepreneurial Ventures.
Intellectual Property Protection: Patents, Copyrights and Trademarks.
Identifying Legal Structures for Entrepreneurial Ventures: Sole Proprietorship,
Partnership and Corporation.
Understanding Bankruptcy.
5.
5.1
Pathways to Entrepreneurial ventures:
The Pathways to New Ventures for Entrepreneurs
BBA-124
5.2
5.3
5.4
Creating New Ventures
Acquiring and Established Entrepreneurial venture
Franchising
6.
6.1
6.2
6.3
6.4
6.5
6.6
6.7
Understanding Strategic Issues in Business Plan Development
Business Plan (Defined)
Steps before the Business Plan
Comparative Analysis Entrepreneurship in Other Countries
Strategic Objectives
Competitor Analysis
Segmentation, Targeting and Positioning Strategies
Marketing Mix Strategies
7.
7.1
7.2
7.3
7.4
Assessment of Entrepreneurial Plan
The Challenges of New Ventures (Start-ups)
Pitfalls in Selecting New Ventures
Critical Factors for New Venture Development
Why New Ventures Fail
8.
8.1
8.2
8.3
8.4
Sources of Capital for Entrepreneurial Ventures
Capital (Defined)
Debt versus Equity
The Venture Capital Market
Informal Risk Capital: ―Angel‖ Financing
9.
9.1
9.2
9.3
9.4
9.5
Marketing Challenges for Entrepreneurial Ventures
The Marketing Concept for Entrepreneurs
Marketing Research
Internet Marketing
Developing the Marketing Concept
Developing the Marketing Plan
10.
10.1
10.2
10.3
10.4
10.5
10.6
10.7
Financial Plan for Entrepreneurial Ventures
The Importance of Financial Information for Entrepreneurs
Understanding the Key Financial Statements
Understanding & Preparing Financial Budgets
Pro-Forma Statements
Capital Budgeting
Break-Even Analysis
Ratio Analysis
11.
11.1
11.2
11.3
11.4
11.5
11.6
11.7
Developing an Effective Business Plan
Business Plan (Explained)
Pitfalls to Avoid in Planning
Benefits of a Business Plan
Developing a Well-Conceived Business Plan
Elements of a Business Plan
Updating the Business Plan
Presentation of the Business Plan: ―The Pitch‖
BBA-125
12.
12.1
12.2
12.3
Valuation of Entrepreneurial Ventures
Valuation (Concept)
The Importance of Business Valuation
The Valuation Process (Discuss Only One Method)
Text Books:1. Entrepreneurship, 8th Edition by Robert. D. Hisrich, Micheal P. Peter, Dean. Shepherd
Reference Books:1.
2.
3.
4.
5.
Paul Burns and Jim Dew Hurst: Small Business and Entrepreneurship.
P.N. Singh: Entrepreneurship for Economic Growth.
Peter F. Drucker: Innovation and Entrepreneurship.
John B. Miner: Entrepreneurial Success.
Dollinger, MJ, 2003. Entrepreneurship: Strategies and Resources, Prentice Hall, Upper
Saddle River, NJ, 2003.
6. Barron's Educational Series, 2001. Writing a Convincing Business Plan
7. Ryan, J. D. and Gail Hiduke, 6th edition. Small Business: An Entrepreneur's Business
Plan, South-WesternCollege.
BBA-126
BA-565
PROJECT MANAGEMENT
The use of projects and project management is becoming more and more important for
all kinds of organizations. Businesses regularly use project management to accomplish unique
outcomes under the constraints of resources, and project management turn to be one of
essential ways of achieving an organization‘s strategy.
This course addresses the basic nature of managing general projects, not specially focuses
on one type of project, no matter construction projects or R&D projects. The course uses the
project life cycle as the organizational guideline, and contents will cover the whole process of
project management, including project initiation, project planning, project implementation
and project termination. We will study the characteristics of project and project management,
look at how to define a project, how to organize a project, how to plan a project, how to
implement, trace and control a project, and how to terminate and post-evaluate a project.
Topics will include: basic concepts of project and project management, project selection,
project definition, project organization structure, team building, communication and conflict
management, project planning methods and techniques, resource allocation, project
monitoring and control, project termination. The course will be taught in the way of lecturing,
discussing, case analyzing, and class exercising.
1. INTRODUCTION TO PROJECT MANAGEMENT
1.1. What is a Project?
1.2. Project Management
1.3. Project Constraints
1.4. Understanding the Nature of Projects
1.5. The Project Life Cycle
1.6. Project Identification
2. PROJECT SELECTION
2.1. Criteria for project selection
2.2. Types of project selection models
2.3. Project Portfolio Management
3. PROJECT ORGANIZATION
3.1. The project as part of the functional organization
3.2. Pure project organization
3.3. The matrix organization
3.4. Mechanisms for Sustaining Organizational Culture
4. PROJECT GOAL AND SCOPE MANAGEMENT
4.1. Definition of Project Mission & Goa
4.2. Management by Objectives
4.3. Project Proposal
4.4. Project Charter
5. PROJECT ESTIMATING
5.1. Project Work Breakdown Structure
BBA-127
5.2. Factors influencing the quality of estimates
5.3. Project time estimation
5.4. Project cost estimation
6. PROJECT PLANNNING AND SCHEDULING
6.1. Project scheduling—PERT and GANNT Chart
6.2. Time/cost trade-off
7. PROJECT RESOURCE ALLOCATION
7.1. Project resource loading & leveling
7.2. Earned value management
8. PROJECT CONTROL
8.1. Project monitoring
8.2. Project control process
8.3. Change control management
9. PROJECT LEADERSHIP AND CONFLICT MANAGEMENT
9.1. Managing versus leading a project
9.2. Qualities of an effective project manager
9.3. Managing project stakeholders
9.4. Communication and conflict management
10. PROJECT TERMINATION AND POST-EVALUATION
10.1.
Performance measurement and report
10.2.
Project audit and post-evaluation
10.3.
The varieties of project termination
Project Proposal and Plan:
Each student or a group of students will be required to find a real project and to finish a
written project proposal. The project proposal should cover project background, project
mission and goal, project scope or term of reference, the criteria for project success, project
plan, project schedule and budget etc. The project proposal should be not more than 20 pages
total, including exhibits and appendices.
Textbooks:
1. Clifford Gray, Erik Larson, Project Management: The Managerial Process (McGraw-Hill
International Editions: Management & Organization Series), 2003.
2. Meredith & Mantel, Project Management: A Managerial Approach, 3rd edition, John
Wiley & Sons, Inc, 1995.
BBA-128
BBA
SPECIALIZATION COURSES
MARKETING
1
2
3
4
5
6
BA-571
BA-572
BA-573
BA-574
BA-575
BA-576
Advertising and Promotion
Supply Chain Management
Marketing Research
Sales Management
International Marketing
Seminar in Marketing
BBA-129
BA-571
ADVERTISING AND PROMOTION
As a part of marketing specialization, this course is specifically designed for the students
who desire to make their career in marketing and advertising. The course aims to familiarize
students with the basic concepts of advertising and to give them a detailed know-how of
contemporary advertising as a promotional tool. The conduct of the course will lay more
stress on applications-orientation rather than on theoretical concepts.
1. INTRODUCTION
1.1. Advertising: Definition, functions and classifications.
1.2. The evolution of modern advertising.
1.3. Advertising and the social, ethical and legal issues.
1.4. The advertising business: The company‘s own department, Advertising agencies and
the media.
2. THE MARKETING MIX AND ADVERTISING
2.1. Advertising and the product.
2.2. Advertising and the price.
2.3. Advertising and the place.
2.4. Advertising and the promotion.
3. THE ADVERTISING RESEARCH STAGES
3.1. Advertising strategy determination.
3.2. Concept development and testing.
3.3. Testing and evaluation of advertising.
4. COPYWRITING AND ADVERTISING STRATEGY
4.1. Message strategy: The product marketing facts for copywriters.
4.2. Copy platform.
4.3. Objectives of creative copy.
4.4. The structure of copy.
4.5. How to write effective copy.
4.6. Common pitfalls and copywriting.
5. DESIGNING THE ADVERTISING
5.1. The advertisement layouts.
5.2. The design principles.
5.3. The features of the best layout design.
6. MEDIA PLANNING AND SELECTION
6.1. Role of media in marketing framework.
6.2. Defining media objectives.
6.3. Developing media strategies.
6.4. Media selection and scheduling.
BBA-130
7. ADVERTISING MEDIA
7.1. Print media: Newspapers and magazines
7.2. Electronic media: Television, radio and limitations of cable.
7.3. Direct mail and the creative mix.
7.4. Out-of-home media.
7.5. Transit advertising.
8. CONCEPT OF INTEGRATED MARKETING COMMUNICATION
READING RESOURCES
Selected readings will come from textbooks, journals and case studies. A number of the
readings come from the list below:
1.
2.
3.
4.
Bovee&Arens; Contemporary Advertising, IRWIN Inc. (Latest Addition)
Bovee, Thill, Dovel, Woo; Advertising Excellence, The McGraw Hill Inc.
Wright M:G; Advertising, McGraw Hill Inc.
Wilmshurst& Mackay; The Fundamentals of Advertising, Butterworth
Heinemann.
BBA-131
BA-572
SUPPLY CHAIN MANAGEMENT
CORSE DESCRIPTION/OBJECTIVE
Supply Chain Management involves the flows of materials and information among all
of the firms that contribute value to a product, from the source of raw materials to end
customers. Elements of supply chain management have been studied and practiced for some
time in marketing, logistics, and operations management. This course will attempt to integrate
these different perspectives to develop a broad understanding of how to manage a supply
chain.
INDENTED LEARNING OUTCOMES
By the end of this course it is expected that the student will be able to:
1. To develop an understanding of key drivers of supply chain performance and their
inter relationships with strategy and other functions of the company such as
marketing, manufacturing and accounting.
2. To impart analytical and problem solving skills necessary to develop solutions for a
variety of supply chain management and design problems and develop an
understanding for use of information technology in supply chain optimization.
3. To understand the complexity of inter-firm and intra-firm coordination in
implementing programs such as e-collaboration, quick response, jointly managed
inventories and strategic alliances.
4. To develop the ability to design logistics systems and formulate integrated supply
chain strategy, so that all components are not only internally synchronized but also
tuned to fit corporate strategy, competitive realities and market needs.
5. To understand which information should be exchanged in a supply chain and how it
should be used to benefit the entire supply chain.
6. To identify improvement opportunities that exist within supply chains in different
industries and to quantify the improvements that various supply chain strategies offer.
7. To understand which barriers companies face during the implementation of new
supply chain strategies.
8. To developed knowledge and skills relating to Supply Chain management.
9. To developed modeling skills by using excel solver.
CONTENTS
1. Introduction to supply chain management.
2. Supply chain strategy.
3. SCM decisions.
4. SCM Drivers and obstacles
5. Facility location
6. Warehousing
7. Forecasting
8. Inventory Management
9. Transportation
10. Linear Programming – Excel Solver – Lab sessions
11. Bullwhip effect
BBA-132
12. Double Marginalization
13. Job shop scheduling, ERP JIT and lean production
14. Outsourcing and Supplier Relationships
RECOMMENDED TEXT BOOKS
1. Sunil Chopra, Supply Chain management, 3rd Prentice Hall.
2. Martin Christopher, Logistics and Supply Chain management – Creating value added
networks, FT – Prentice Hall.
REFERENCE BOOKS
1. W. Stevenson, Operations Management, 9th.
BBA-133
BA-573
MARKETING RESEARCH
The course explores the philosophy that underlies the very foundations of marketing research.
While conducting the course, the academic and practical approaches would be adopted. The
marketing research in business aims at actionability, therefore the course emphasizes more on
the applications of marketing research-tools, rather than academic deliberations.
1.
AN OVERVIEW
1.1
1.2
1.3
1.4
1.5
1.6
1.7
1.8
What is marketing research?
The marketing system: A brief.
The marketing environments: Company background and client needs.
The institutional structure of the marketing research business.
Consumer versus industrial marketing.
The marketing research process: A brief.
The undertaking research decision process.
Ethics of research.
2.
DEFINITION OF PROBLEM AND RESEARCH PLANNING
3.
2.1
Identification/statement of problem and opportunities.
2.2
Development and specification of information needs.
2.3
Determination of priorities on information.
2.4
Specification of research objectives.
2.5
Development of research project budget.
RESEARCH DESIGN
3.1
3.2
3.3
3.4
3.5
3.6
3.7
4.
Exploratory research.
Descriptive research.
Conclusive research.
Casual research.
Performance – monitoring research.
Sampling plan: Sampling unit, Sample size, Sampling procedures.
Errors in marketing research.
DATA: SOURCES, COLLECTION METHODS AND INSTRUMENTS
4.1.Secondary research/data.
1.
Internal data resources.
2.
External data resources.
3.
Evaluating secondary data.
4.2.Survey research/primary data:
4.3.Interview: Personal. Telephone. Mail. Computer disk.
BBA-134
5.
4.4.Projection, techniques, protocols, focus, group-indepth interviews.
4.5.Scaling and its types.
4.6.Measuring need and wants, attitudes.
4.7.Concepts of validity and reliability.
4.8.Survey instrument design.
4.9.Questionnaire design and organization.
4.10. Field procedures.
DATA: ANALYSIS PROCESS AND PRESENTATION
5.1.Computer representation of data:
Data matrix. Data Storage. Data Processing. Flow.
5.2.Editing and coding.
5.3.Data Levels: Nominal data. Ordinal data. Interval data. Ratio data.
5.4.Basic data analysis techniques (Descriptive Statistics).
5.5.Categorical data: Analysis of relationship among variables.
5.6.Interval or ratio data: Analysis across categories.
5.7.Correlation and regression.
5.8.Data presentation: Tables. Charts. Graphs etc.
Developing Marketing Research Plan:
1.
The students shall choose a topic for research from the undergiven broad
research
areas:-
2.
3.
4.
Product positioning.
Product testing.
Package and name.
Place and promotion testing.
The market study.
New product and market testing.
With the commencement of the course, the students shall start to work on their
topic of research.
At the completion of the class-discussion and the lecture on each stage of
marketing research, the students shall gradually develop research proposal.
The research plan developed shall be presented and discussed in the class. The
presentation of the plan shall be considered as one of the four assignments.
TEXT BOOK
1.
Thomas C. Kinnear & James R. Jaylor; Marketing Research: An Applied
Approach, McGraw Hill Inc.
REFERENCE BOOKS
1.
Neil B. Holbert & Mark W. Speece; Practical Marketing Research: An
Integrated Global Perspective, Pentice Hall International.
BBA-135
2.
3.
David J. Luck & Ronal S. Rubin; Marketing Research, Prentice Hall
International.
Dillon, Madden and Firtle; Essentials of Marketing Research, Irwin/McGraw
Hill.
BBA-136
BA-574
SALES MANAGEMENT
The course is designed to provide an integrated subject matter in sales management.
While conducting the course, the stress is to be laid on learning by doing with cases, student
learning exercises and extensive discussion of decision-making. This will help to build the
student‘s analytical abilities and professional skills applicable to various decision areas facing
the sales manager.
1. AN OVERVIEW
1.1. An introduction to sales management.
1.2. The personal selling.
2. THE SELLING PROCESS
2.1. The sales-preparation & the successful prospecting.
2.2. The sales presentation.
2.3. The sales closing.
2.4. The handling of objections.
2.5. The follow-up.
3. SELF MANAGEMENT
3.1. Time management.
3.2. Account analysis.
3.3. Scheduling activities.
3.4. Post call analysis.
4. RELATIONSHIP SELLING
4.1. Sales negotiation.
4.2. Transactional and relationship selling.
4.3. Rational for relationship selling.
4.4. Relationship selling tactics.
5. ANALYSIS OF MARKET OPPORTUNITIES
5.1. Identification of the competitors and their strategies
5.2. Determination of the competitor‘s objectives
5.3. Assessment of the competitors‘ strengths and weaknesses
5.4. Estimation of market shares
6. SALES FORECASTING AND BUDGETING
6.1. Market demand measurement
6.2. Current demand estimation
6.3. Future demand estimation
6.4. Developing sales budget
7. SALES-FORCE MANAGEMENT
BBA-137
7.1. Recruitment and selection.
7.2. Training and development.
7.3. Motivating sales-force: Incentives and compensation.
7.4. Appraisal and evaluation.
8. THE SALESMANSHIP PROFESSIONALISM
8.1. The ethical conduct and responsibilities.
8.2. The legal consideration and responsibilities.
THE TEACHING METHODOLOGY
Besides lectures, ―The Roles-Play‖ ―The Simulation Exercises‖ and ―The Cases-study‖ shall
be mandatory component of the pedagogy.
TEXT BOOKS
1. Eugene M. Johnson, David L. Kurtz, & Eberhard E. Sheuing; Sales Management:
Concept, Practices and Cases.
2. Ronald B. Marks; Personal Selling: A Relationship Approach, Prentice Hall
International Edition.
3. Frederic A. Russel, Frank H. Beach & Richard H. Bus Kirk; Text Book of
Salesmanship, McGraw Hill, Ltd.
REFERENCE BOOKS
1. Kotler, Philp, Marketing Management Analysis, Planning, Implementation & Control,
Prentice Hall
BBA-138
BA-575
INTERNATIONAL MARKETING
The course is designed to address emerging global trends and issues in marketing at
international level. The objective of the course is to develop adequate understanding of
environmentalism and concepts relevant to international marketing. The course provides
framework for identifying and analyzing significant cultural uniqueness. Emphasis is on the
strategic implications of competition in various markets.
1. INTRODUCTION
1.1. International Marketing: Definition, task and concepts.
1.2. Understanding global environments.
1.3. Environmental adjustment and self-reference criterion.
1.4. International marketing and involvement stages.
2. INTERNATIONAL BUSINESS DYNAMICS
2.1. Balance of payments.
2.2. Barriers and restrictions.
2.3. Protectionism.
2.4. Trade barriers: Tariffs and non-tariff barriers.
2.5. ITC, GATT, WTO.
2.6. Free Trade Prospects & Threats
3. THE CULTURAL DYNAMICS AND INTERNATIONAL MARKETING
3.1. The cultural foundations: Geography and history.
3.2. Culture and its elements.
3.3. Cultural knowledge and values.
3.4. Cultural change: Nature, planned and unplanned cultural change.
4. INTERNATIONAL BUSINESS CUSTOMS
4.1. Adaptation and business customs.
4.2. International business ethics.
5. THE POLITICAL AND LEGAL FRAMEWORK
5.1. Political stability, risks and vulnerability.
5.2. Legal systems: Laws, international legal dispute and resolution.
5.3. Intellectual property rights.
6. THE EMERGING MARKETS AND MULTI NATIONALISM
6.1. Europe: European Community, Eastern Europe and the Baltic States.
6.2. The Americas: NAFTA, Mercosur, FTAA/SAFTA, LAFTA.
6.3. Asia: ASEAN, APEC
6.4. Africa.
6.5. Middle East.
BBA-139
7. GLOBAL MARKETING MANAGEMENT
7.1. Global markets-entry strategies.
7.2. Schematic marketing organization structure.
8. DEVELOPMENT AND PROMOTION OF PRODUCTS
8.1. Consumers products.
8.2. Industrial products.
8.3. Services.
9. EXPORTING AND LOGISTICS
9.1. Export and import restrictions.
9.2. Foreign commercial payment modes.
9.3. Export documents.
9.4. Logistics.
9.5. With emphasis on practical-acquaintance
10. PRICING AND INTERNATIONAL MARKETS
10.1.
Pricing policy.
10.2.
Price escalation.
10.3.
Counter trade.
10.4.
Intra-company pricing strategy.
10.5.
Administered pricing.
TEXT BOOK
1.
Cateora and Graham, International Marketing, IRWIN McGraw Hill Ltd.
REFERENCE BOOKS
1.
Fletcher, International Marketing, Prentice Hall Ltd.
BBA-140
BA-576
SEMINAR IN MARKETING
This is an advanced course on marketing management. The course contents demand in
depth study to develop sound analytical and through understanding of the contemporary
issues & problems to formulate marketing strategies to combat the emerging challenges in
national markets as a result of globalization.
1. THE DESIGN OF MARKETING PROGRAM
2. THE NATURE OF MARKET AND CONSUMER BEHAVIOUR
2.1. The identification and assessment of market opportunities.
2.2. Customer behaviour analysis of with reference to attitudes & expectations
2.3. Influences on market: cultural, social structure and reference groups
3. MARKETING PLANNING
3.1. The sales forecast
3.2. The general business conditions forecast
3.3. The exogenous demand sectors
3.4. The endogenous sector
4. PRODUCT DECISION
4.1. Functional features in product strategy.
4.2. Product problems and product strategies.
4.3. Planning products for future growth
4.4. Product classification.
4.5. Social & ethical implications of product decision.
4.6. Product decision
5. CHANNEL DECISIONS
5.1. Channel organization & structure
5.2. The retailing structure
5.3. The wholesaling structure
5.4. Channel problems & strategies
5.5. Social and ethical considerations of channel decisions
6. PRICING DECISIONS
6.1. Pricing practice & pricing policies
6.2. Pricing new products
6.3. Pricing policies new products
6.4. Problems of product-line pricing
6.5. Establishing differential prices
BBA-141
6.6. Price discrimination
6.7. Social & ethical implications of pricing decision
7. PROMOTION DECISIONS
7.1. How much to spend on promotion?
7.2. Promotional programs
7.3. Advertising strategies
7.4. Social & ethical issues in promotion
8. CONTEMPORARY MARKETING ISSUES
8.1. Total Quality Dumping
8.2. Environment & Green Movement
8.3. Consumerism: on overview
8.4. Social Marketing an overview
METHODOLOGY:
The topics are to be intensively covered in the class. The class lectures are to be supplemented
by groups-discussion, talk-on-topics by guest speakers and the paper-presentation by the
students
BOOKS RECOMMENDED
There is no single book prescribed as a textbook. More detailed readings for each topic would
be required. Some of reference books are enlisted. Additional readings would be prescribed
with the lecture-handouts.
1.
2.
3.
4.
5.
6.
7.
Guiltinian and Paul; Marketing Management: Strategies and Programs, McGraw
Hill
Lovelock and Weinberg; Marketing Challenges: Cases & Exercises, McGraw Hill
Corey and Lovelock; Problems in Marketing, McGraw Hill
Bowersox, Cooper, Lambert and Taylor; Management in Marketing Channels,
McGraw Hill
Buell; Marketing Management: A Strategic Planning Approach, McGraw Hill
Guiltianian and Paul; Readings in Marketing Strategies and Programs, McGraw
Hill
Evans & Berman; Marketing, Macmillan Publishing Company
BBA-142
BBA
SPECIALIZATION COURSES
HUMAN RESOURCE MANAGEMENT
1
2
3
4
5
BA-581
BA-582
BA-583
BA-584
BA-585
Training and Development
Industrial Relations
Personnel Policy
Labor Laws in Pakistan
Conflict Management
BBA-143
BA-581
TRAINING AND DEVELOPMENT
The course outline focuses on theory and practice of training and development, and its
implications as a strategic reserve in the learning organizations. It provides a broader
overview of the planned processes, design and methodologies for training and development in
learning organizations. It also covers the contemporary approaches of knowledge
management, diversity training and career management systems of human capital for change
in the organizational environment.
1. OVERVIEW OF TRAINING AND DEVELOPMENT IN THE LEARNING
ORGANIZATIONS
1.1. Opportunities and challenges in the New Millennium
1.2. Training & Development Practices in Learning Organization
1.3. Concept of Knowledge Management
1.4. Training & Development as Strategic Reserve for Organization
1.5. The Role of Training & Development in Organizations
2. STRATEGIC DESIGN OF TRAINING PROCESS
2.1. Training Need Analysis (TNA)
2.2. Developing Objectives
2.3. Facilitation of Learning: KSA and Learning Theories
2.4. Training Design
2.5. Transfer of Training
2.6. Evaluation of Training
3. TRAINING METHODS
3.1. Training Method
3.2. Presentation Methods
3.3. On-the Job Training Methods
3.4. Group Building Methods
3.5. Choosing the Effective Training Method
4. THE CONCEPT OF DEVELOPMENT PROCESS
4.1. Concepts of Organizational Development, Management Development and Employee
Development
4.2. Strategic Planning Process of Development in Organizations
4.3. Tactical Design of Development Programs
4.4. Implication to Management Development and Employee Development
4.5. Considerations on Knowledge/Skill Acquisition
4.6. Development Challenges
5. APPROACHES & SPECIAL ISSUES FOR DEVELOPMENT
BBA-144
5.1. Approaches to Employee Development
5.2. Job-site Development Programs
5.3. Off-Site Development Programs
5.4. Considerations for Selecting the Best Approach
5.5. Special Issues in Employee Development
5.6. Legal Issue
5.7. Cross-Cultural Preparation
5.8. Managing Workforce Diversity
5.9. School-to-Work Transition
5.10.
Training‘s Role in Welfare-to-Work and Other Pubic Private Sector Programs
5.11.
Melting the Glass Ceiling
5.12.
Succession Planning
5.13.
Developing Mangers with dysfunctional Behaviors
6. CAREER MANAGEMENT SYSTEMS
6.1. Career: Meaning and Concept
6.2. Career Management Systems
6.3. Life-Cycle Model of Career Development
6.4. Roles in Career Management Systems
6.5. Employee‘s Role
6.6. Manager‘s Role
6.7. Human Resource Manager‘s Role
6.8. Organization‘s Role
6.9. Evaluation of Career Management Systems
6.10.
Challenges in Career Management Systems
7. LEARNING & TRAINING IN DIVERSE GLOBAL CONTEXT
7.1. Training and Development in a Change Model Perspective
7.2. The Use of New Technologies for T & D Diversity
7.3. Increased Demand for Training for Virtual Work Environment
7.4. Focus on Speed and Design
7.5. Focus in Content and Use of Multiple Delivery Methods
7.6. Capturing and Sharing the Intellectual Capital
7.7. The Use of True Performance Support
7.8. Emphasis on Performance Analysis and Business Enhancement
7.9. The Concept of Training Partnerships and Outsourcing
Text Book:
1.
Noe, Raymond A. (2008) Employee Training & Development, Irwin McGraw Hill.
Reference Book
1.
P. Nick Blanchard. and James W. Thacker, (2005) Effective Training, Pearson
Prentice Hall.
BBA-145
BA-582
INDUSTRIAL RELATIONS
This course would enable students to evaluate the effectiveness of industrial relations
policies in national and international and comparative context. This includes public and
private sectors manufacturing and service sector organizations. The course explores industrial
relations from both a theoretical and practical perspective, adopting a problem-solving
approach in order to develop student‘s analytical skills and their ability to assess the
constraints and opportunities associated with managing employees in different socioeconomic, cultural and political contexts. This enables students to design appropriate
industrial relations policies for an organization given the specific national and industrial
context in which it operates.
1. INDUSTRIAL RELATIONS
1.1. Theories of understanding industrial relations
1.2. Growth of Industrial Relations in Pakistan- a review
1.3. The players in Industrial Relations
2. TRADE UNION
2.1. Nature & Meaning
2.2. Structure
2.3. Motivation to join Union
2.4. Motivation to reject union
2.5. Labor Movement History
2.6. Growth of Trade Union in Pakistan
2.7. Features/Characteristics of Trade Union
3. THE EMPLOYER
3.1. Management Strategies in Industrial Relations
3.2. Growth of Industrial Entrepreneurship in Pakistan
3.3. Features of Pakistani Employer
4. THE GOVERNMENT
4.1. Government as employer and legislator
4.2. labor policies in Pakistan
4.3. Labor legislation in Pakistan
5. COLLECTIVE BARGAINING
5.1. Nature of Collective Bargaining
5.2. Structure of Collective Bargaining
5.3. Issues in Collective Bargaining
5.4. The Bargaining Process
5.5. The use of Economic Pow1er in Collective Bargaining
5.6. Causes of slow growth of Collective Bargaining in Pakistan
6. GRIEVANCE SETTLEMENT
BBA-146
6.1. Grievance procedure in Collective Bargaining
6.2. Grievance Arbitration
6.3. Strikes and Lockout
7.
ISSUES IN INDUSTRIAL RELATIONS IN PAKISTAN
7.1. Adoption of ILO convention a hard road for Pakistan
7.2. Hire and Fire authority the unsettled agenda of Industrial Relations in Pakistan.
7.3. The failure of Participative approach in Industrial Relations
7.4. Politicization of Trade Union in Pakistan
8. INDUSTRIAL RELATIONS, THE ISLAMIC PERSPECTIVE
8.1. Dignity of Labor in Islam
8.2. The frame work of Industrial Relations [Justice(Aadul) brotherhood, Welfare (Falah
and Nasiha)]
8.3. Objective and Functions of Trade Union in Islam
Books Recommended
Craing, A and N.A. Solomon. The System of Industrial Relations. 5th ed. Scarborough:
Prentice Hall Canada Inc. 1996.
BBA-147
BA-583
PERSONNEL POLICY
This course helps the students to understand the personnel policy, its formulation and
implementation in modern business organizations. It enables them to understand the policy
issues and decisions pertaining to recruitment, selection process and procedures,
employee‘s opportunities and benefits and their impact on organization‘s working
environment as well as employee‘s work interest and productivity. It makes the students
critically understand policy issues for creating and maintaining the conducive working
environment for high performance and productivity.
1.
1.1.
1.2.
AN OVERVIEW
Personnel Policy Concepts and its significance.
Personnel Policy: Formulation & Implementation.
2.1.
2.2.
2.3.
2.4.
2.5.
RECRUITMENT POLICY.
Factors influencing recruitment process.
Various issues involved in recruitment.
Recruitment sources, methods& practices.
Alternatives to recruitment: outsourcing, contingent workers etc.
Evaluation of company‘s recruitment policy.
3.1.
3.2.
3.3.
3.4.
3.5.
3.6.
SELECTION POLICY.
Factors influencing selection process.
The selection process.
The selection criteria.
The selection methods & practices.
Posting & placement.
Evaluation of selection policy.
2.
3.
4.
4.1.
4.2.
4.3.
4.4.
4.5.
4.6.
4.7.
5.
5.1.
5.2.
PROMOTION, TRANSFER & SEPARATION POLICIES.
Various issues pertaining to promotion.
The promotion criteria: Seniority, Merit/ Competence.
Impact of promotion on working environment.
Transfer: Reasons & circumstances.
Transfer decisions and major considerations.
Impact of transfer on working environment.
Employee‘s Separation: Termination- Resignation – Discharge –Lay off and
Retirement.
COMPENSATION POLICY.
Compensation: Elements and objectives.
Factors influencing on compensation policy.
BBA-148
5.3.
5.4.
5.5.
5.6.
Concept of equity & compensation.
Compensation decisions.
Types of incentive compensation.
Salary and wages determination.
6.1.
6.2.
6.3.
6.4.
BENEFITS AND SERVICES.
Employee‘s benefits: Definition& Purpose.
Types of benefits.
Management of effective benefits program.
Incentive & gain sharing plans.
7.1.
7.2.
7.3.
LEAVE POLICIES.
Objective of leave policy.
Types of leave.
Leave procedures & rules.
6.
7.
BOOKS RECOMMENDED
1.
2.
3.
4.
SPHR,Hornsby.S. Jeffrey, Kuratko.F. Donald, The Human Resource Function
in Emerging Enterprises, South- Western. USA.
Ivancevich.M. John, Hoon Soo Lee, Human Resource Management In Asia,
Mc Graw Hill. Singapore.
SPHR, Wayne Mondy.R, SPHR, Noe.M.Robert,Premeaux.R.Shane, Human
Resource Management. Prentice Hall. Singapore.
Jr. Werther. B. William, Davis Keith, Human Resources And Personnel
Management. Mc Graw Hill. Singapore.
BBA-149
BA-584
LABOR LAWS IN PAKISTAN
This course is designed to introduce to the students the various labor laws operating in
Pakistan. It deals with how the Labor courts, the Labor tribunals, the National Industrial
Relations Commission, and other government agencies regulate labor operations and
industrial relations. The aim of the course is to develop a broad understanding of how labor
laws play an instrumental role in regulating employer-employee relations and industrial
climate.
1. TRADE UNIONS:
1.1. Definition, Registration requirements, Rights and privileges of registered tradeunions. Collective Bargaining Agents: appointment, duties and rights. Federation of
Trade Unions & its Registration. Association of Employees. Unfair labor practices on
part of Workmen and employers.
2. PROMOTION OF LABOUR-MANAGEMENT RELATIONS.
2.1. Works council and its functions. Shop stewards, Workers participation in
management. Joint management board.
3. STRIKES AND LOCK-OUT:
3.1. Definition of strike and lock-out. Prohibition of strikes and lock-outs. Illegal strikes
and lock-outs.
4. SETTLEMENT OF INDUSTRIAL DISPUTE.
4.1. Meaning of industrial dispute. Definition of conciliator, arbitrator, settlement and
award. Procedure for settlement of industrial disputes. Bilateral negotiationsconciliation. Notice of strike or lockout. Arbitration.
5. AUTHORITIES UNDER IRO 2002.
5.1. Powers and functions of inspector. Powers and functions of registrar. National
industrial Relation Commission: Benches, powers and appeals . wapeCommunication: Labour Appellate Tribunal. Various penalties under IRO 1960.
6. HEALTH, SAFETY OF WELFARE OF WORKERS.
6.1. Health cleanliness, Disposal of wastes and effluent, Ventilation and temperature. Dust
& fumes. Artificial humidification, overcrowding.
6.2. Safety: various provisions for protection to hazards and dangers.
6.3. Special protection to children and women.
6.4. Welfare: provision of welfare under Factories Act.
7. WORKING HOURS AND HOLIDAYS.
7.1. Working hours for adult workers in seasonal and non seasonal Factories, Provisions
for overtime work. Restriction on double employment. Provisions regarding holidays.
8. INSPECTING STAFF.
BBA-150
8.1. Appointment of inspecting staff. Powers of chief-inspector and inspectors of
factories.
9. CLASSIFICATION OF WORKMEN:
9.1. Permanent workman. Probationer. Badli, Temporary Workman, Apprentice & Lay
off.
10. LAY-OFF, RETRENCHMENT & TERMINATION OF EMPLOYMENT.
10.1.
Stoppage of Work Closure of Business. Lay off and compensation.
Retrenchment and its procedure. Procedure for the termination of employment.
BOOKS RECOMMENDED.
1. Industrial Relations Ordinance, 2002.
2. The Factories Act, 1934.
3. Industrial and Commercial Employment (Standing Orders),Ordinance, 1968.
4. M.Shafi. Labour Laws with commentary
5. Dr. Khawaja Amjad Saeed , Labour Laws in Pakistan.
BBA-151
BA-585
CONFLICT MANAGEMENT
This course helps the students to understand the nature and different approaches to
conflict management in modern business organizations. It enables them to be aware of the
impact of conflict on the performance and productivity of human resources in organizations.
It equips them with various conflict management styles and skills to cope with conflicting
situations at work.
1. NATURE OF CONFLICT
1.1. The nature of conflict
1.2. Basic principles to understand nature of conflict.
1.3. Functional V/S dysfunctional conflict.
1.4. Destructive V/S constructive conflict.
1.5. Conflict management process.
2. APPROACHES TO CONFLICT MANAGEMENT
2.1. The traditional approach
2.2. The human relations approach
2.3. The Inter actionist approach
3. SOURCES OF CONFLICT .
3.1. Antecedents of conflict.
3.2. Organizational source.
3.3. Managerial source.
3.4. Employee source.
4. THE TYPES OF CONFLICT
4.1. Personality conflict
4.2. Value conflict
4.3. Inter group conflict
4.4. Conflict between organization & environment
4.5. Cross - cultural conflict.
5. RECOGNIZING BEHAVIOUR FOR CONFLICT MANAGEMENT
5.1. Assertive behaviour
5.2. Aggressive or passive behaviour
5.3. Response to aggressive or passive behaviour
5.4. Advanced assertiveness techniques. ―Broken record-Fogging- Negative assertion5.5. Denial-Negative inquiring.
BBA-152
6. CONFLICT INFORMATION GATHERING TECHNIQUES
6.1. Active listening
6.2. Reframing
6.3. Questioning
6.4. Brain storming
6.5. Self-Disclosing
6.6. Confronting
7. RESOLVING SKILLS
7.1. The negotiation skills
7.2. The delegation skills
7.3. The counseling skills
7.4. The politicking skills
8. CONFLICT RESOLUTION STRATEGIES AND TACTICS
8.1.
The resolution strategies: Avoidance- Prevention- Coercion or forceNeutralization- Confrontation- Negotiation- Compromise.
8.2.
Conflict resolution tactics: Probing- Listening- Paraphrasing- Providing
alternative- Providing feedback- Contracting- Deescalating.
8.3.
The Conflict pitfalls: Precipitate action- Excessive delay- Wrong assumptionsTaking sides- Becoming the fixer.
RECOMMENDED BOOKS
1. Kreitner Robert and Kinicki Angelo, Organizational Behavior (5th Edition), Irwin, Mc
Graw- hill, USA 2001.
2. Robbins P.Stephen, Organizational behavior (9th Edition), Prentice hall, New Delhi
2001.
3. Robbins P. Stephen, Managing today, Prentice hall, New Jersey USA 1997.
4. Dana Daniel, Conflict Resolution: Mediation tools for everyday worklife,
Mc Graw-Hill, USA 2000.
5. Deutsch Morton, Colman PeterT, Hand book of Conflict Resolution: Theory and
Practice, John Wiley & Sons Inc, USA 2000.
6. Cloke ken, Goldsmith Joan, Cloke Kenneth, Resolving Conflict at work: A Complete
Guide for Everyone on the Job, John Wiley & Sons Inc, USA 2001.
BBA-153
BBA
SPECIALIZATION COURSES
FINANCE
1
2
3
4
5
6
7
BA-591
BA-592
BA-593
BA-594
BA-595
BA-596
BA-597
Financial Statement Analysis
Investment Analysis
Treasury and Fund Management
Project Financing and Evaluation
Seminar in Finance
Auditing and Taxation
Islamic Banking and Finance
BBA-154
BA-591
FINANCIAL STATEMENT ANALYSIS
The course is designed to provide a thorough knowledge of the conceptual framework of FSA.
The main focus of the course is to develop an in–depth understanding of the data which are analyzed
and the techniques by means of which the most significant financial and operating factors and
relationships can be identified and analyzed to arrive at informed conclusions.
1. FSA: NATURE AND OBJECTIVES
1.1. Data conversion.
1.2. Diagnosis of managerial and operating problem areas.
1.3. Evaluation of management.
1.4. Assessment of financial health of an organization.
1.5. Forecasting of financial condition.
1.6. Selection of investment or merger.
2. UNDERSTANDING FINANCIAL STATEMENTS
2.1. Implications of accounting standards, procedures and practices.
2.2. Human resources and social accounting.
2.3. Auditor‘s report.
2.4. Summary of annual report.
3. METHODOLOGY
3.1. Recasting of financial statements.
3.2. The principal tools of analysis.
3.3. Scope and limitations of FSA.
4. ANALYSIS OF SHORT TERM FINANCIAL POSITION
4.1. Liquidity.
4.2. Adequacy and effective utilization of working capital.
5. ANALYSIS OF LONG TERM FINANCIAL POSITION
5.1. Long – term solvency.
5.2. Productive and effective utilization of assets.
5.3. Earning power.
6. ANALYSIS OF INCOME PROFITABILITY
6.1. Cost of goods sold and gross profit.
6.2. Operating income and operating expenses.
7. ANALYSIS FOR INVESTORS
7.1. The degree of financial leverage.
7.2. E.P.S – P/E ratio.
7.3. Dividend payout.
7.4. Dividend yield.
BBA-155
7.5. Book value per share.
7.6. Stock options.
7.7. Stock appreciation rights.
8. FUNDS FLOW ANALYSIS
8.1. Analysis of sources of funds.
8.2. Analysis of application of funds.
8.3. Financial ratios and the SCF
THE REPORT
Each student will be assigned to write report on ―Financial Statements Analysis of a Business
Organization‖. This will be mandatory part of the course. The report will be treated as one of
the four assignments.
TEXT BOOK
1. Gibson, Charles H; Financial Statement Analysis: Using Financing Accounting
Information, South Western College Publishing.
REFERENCE BOOKS
1.
2.
3.
Bernstein, Leopold A; Financial Statement Analysis: Theory, Application and
Interpretation, Irwin Homewood, Illinios.
Stickney, P. Clyde; financial Reporting & Statement Analysis, Dryden Press 1996.
White, Gerald I,Sondhi, Ashinwal C, and Fried, Dov; The Analysis and Use of
Financial Statements, Johnwiley.
BBA-156
BA-592
INVESTMENT ANALYSIS
The course is primarily designed to develop critical understanding of investmentsanalytics to reason out investments issues while making portfolio choice. With the objective
of lending theoretical & conceptual clarity about securities analysis while conducting the
course, the main emphasis is to be on practical orientation and integration of practical
applications with theoretical concepts.
1. INTRODUCTION
1.1. The nature of investments
1.2. The investment decision process
1.3. The issue of market efficiency
1.4. Emerging trends: Globalization
1.5. Secruitnization Credit enhancement & Financial Engineering
2. SECURITIES MARKET: ORGANIZATION AND FUNCTION
2.1. Investment alternatives
2.2. Investment companies
2.3. Investment markets
2.4. Trading of securities
2.5. Securities market regulation with reference to Pakistan
2.6. Security market indicator series
3. BASIC INVESTMENT CONCEPTS
3.1. Risk – free interest
3.2. Return: Components and measurement
3.3. Risk: Sources, types & measurement
3.4. Portfolio: Risk, return and selection
4. BONDS: ANALYSIS & MANAGEMENT
4.1. Basic concepts
4.2. Bonds valuation
4.3. Bond portfolio management strategies
5. COMMON STOCKS: VALUATIONS & MANAGEMENT
5.1. Equity returns
5.2. Balance sheet valuation models
5.3. Dividend discount models (DDM)
5.4. Price/earnings ratio
5.5. Other valuation techniques: Price to BV ratio, Price/sales ratio, Economic value
added.
BBA-157
6. SECURITY ANALYSIS
6.1. Economy & Stock Market analysis
6.2. Industry & Company analysis
6.3. Technical analysis
7. PORTFOLIO MANAGEMENT
7.1. Portfolio management process
7.2. Portfolio performance evaluation
8. INTERNATIONAL FINANCE: AN OVERVIEW
8.1. Foreign Exchange markets & Exchange Rates
8.2. Purchasing Power Parity
8.3. International Investment Decision
8.4. Exchange Rate Risk
8.5. Financing Foreign Operations
TEXT BOOKS:
1. Jones, P. Charles; Investments: Analysis & Management, John Wiley & Sons
REFERENCE BOOKS:
1. Sharpe, Alenander and Bailey; Investments , Printice Hall
2. Bodie, Kanne & Marcus; Investments , Mc Graw Hill
3. Radcliff; Investment: Concepts Analysis Strategy, Addison Wesley.
BBA-158
BA-593
TREASURY & FUND MANAGEMENT
The treasury in a financial Institution or a company is responsible for the availability and
economic management of funds. This course aims to provide students with an understanding
of treasury functions in a multi-service financial Institution, the practice and procedures of
various financial markets. It also aims to give students an understanding of the various types
of risk and controls required for a bank that is active trading treasury products and providing
tailored treasury products for non-bank customers.
1. Financial Market Overview
1.1. Introduction of Financial Markets
1.2. Money Market
1.2.1. What is money Market
1.2.2. Actors In Money Market
1.3. Equity Market
1.3.1. The Stock Markets (Role, organization, regulation)
1.3.2. Corporation issuing equity in the share markets.
1.3.3. Investors in the share markets.
1.3.4. Forecasting share price movement.
1.4. Foreign Money Market
1.4.1. Why A Euro Dollar Market
1.4.2. Actors In Foreign Money Market
1.5. Foreign Exchange Market
1.5.1. What The Foreign Exchange Market
1.5.2. Actors In The Foreign Exchange Market
2. Treasury Department.
2.1. Need Of Treasury Department
2.2. Central Bank Role
2.3. Commercial Banks Role
2.4. Non-Banking Financial Institutions Role
2.5. Corporations Role
3. Money Markets
3.1. Money Markets In Pakistan – Introduction
3.2. Need For Money Market
3.3. Money Market Classification (Primary & Secondary)
3.4. Money Market Instruments
3.4.1. T- Bills (Primary Market & Secondary Market Characteristics)
3.4.2. PIB‘s (Primary Market & Secondary Market Characteristics)
3.4.3. TFC
4. Interest Rates & Foreign Exchange Rates
4.1. Characteristics Of Interest Rates
4.2. Factors Effecting Interest Rates
4.3. Money Supply
4.4. Monetary Policy
4.5. Exception Theory Of Interest Rates
BBA-159
4.6. Forward Interest Rate
4.7. KIBOR
5. Bond Pricing & Valuation
5.1. Debt Terminology
5.2. Basic Characteristics
5.3. Valuation
5.4. Zero Coupon Bond
5.5. Bonds At Different Types Of Yields
6. Term Finance Certificates
6.1. TFC Structures
6.2. Types Of Issue
6.3. Who Can Issue
6.4. Who Can Invest
7. Money Market Transactions
7.1. Primary Market
7.1.1. Auctions & OMO‘s
7.2. Secondary Market
7.2.1. Modes Of Interbank Transaction
7.2.2. Use Of Dealing System
7.3. Repo / Reverse Repo
7.3.1. Characteristics
7.3.2. Calculation
7.3.3. Dealing System –Repo
7.3.4. Revaluation Rates
7.4. Call
7.4.1. Characteristics
7.4.2. Calculation
7.4.3. Dealing System –Call
7.4.4. Revaluation Rates
7.4.5. Outright
8. Fund Exchange Market
8.1. History
8.2. Swap Rates
8.3. Swap Transaction
8.4. Spot Rates
8.5. Forward Rates
8.6. Arbitrage
8.7. Arbitrage On Swaps
9. Treasury Operations
9.1. Risks
9.2. Controls
Text Books:
BBA-160
Foreign Exchange & Money Markets (Heinz & Rita) Mc Graw Hill
Treasury Operations in Pakistan (MCB )
Foreign Exchange Market (UBL)
BBA-161
BA-594
PROJECT FINANCING AND EVALUATION
This course is designed to expose the students to processes and practices of how DFI‘s judge
the viability of a project and finance it. The topics include market feasibility, technical feasibility,
financial feasibility and economic feasibility. The main focus is on the financial feasibility. The
objective is to enable the students prepare PC-I/Feasibility report. Norms and policies of financial
institutions and term loan application procedures used by financial institutions to finance projects shall
also be discussed.
1.
OVERVIEW
1.1
1.2
1.3
2.
FEASIBILITY STUDY
2.1
2.1
2.2
3.
4.
What is a project?
Rationale for the project.
The project cycle.
Market feasibility.
Collection of secondary in formation.
Conduct of market survey.
Estimation of market potential.
Technical feasibility
Location and site.
Manufacturing process/technology.
Plant capacity.
Machineries and building.
Financial & Economic feasibility.
Cost of project and means of finance.
Estimates of sales and production.
Working capital requirements and its financing.
Projected financial statements (or estimates of working results).
Contribution to the national economy.
A case study on financial projections.
SELECTION: BASIC TECHNIQUES & CRITERIA
3.1
Alternative methods.
3.2
3.3
Acceptance criteria.
Potential difficulties: Dependency and mutual exclusion etc.
PROJECT FINANCING
BBA-162
4.1
5.
Application for financial assistance.
4.2
Issue of the letter of sanction.
4.3
Execution of loan documents.
4.4
Security arrangements.
PROJECT IMPLEMENTATION
5.1
5.2
5.3
5.4
5.5
Pre-requisite for successful project implementation.
Human aspect of project management.
Implementation schedule.
Disbursement schedule.
Monitoring the project during implementation stage.
THE ASSIGNMENT
Each student will develop either ―PC-1‖ or ―Feasibility Report‖. This will be treated as one of
the four assignments.
TEXT BOOK
1.
Prasanna Chandra, Projects Planning, Analysis, Selection, Implementation &
Review, Tata McGraw Hill, New Delhi.
REFERENCE BOOKS
1.
Bhavesh M. Patal, Project Management, Strategic Financial Planning,
Evaluation and Control.
Frohlich, Hawranek, Lettmayr and Pichler, Manual for Small Industrial Businesses:
Project Design & Appraisal, Published by UNIDO.
BBA-163
BA-595
SEMINAR IN FINANCE
This is an important course for students specializing in the area of Finance. It exposes
students to a wide range of finance related topics, including issues affecting the current financial
environment of business firms. The course integrates material from previous course taken in the
area of finance.
1. TERM LOANS AND LEASING
1.1. Objectives.
1.2. Term Loans.
1.3. Provision of Loan Agreements
1.4. Types of Leasing.
1.5. Economic rational for leasing.
1.6. Evaluating lease financing in relation to Debt Financing.
1.7. Problem and discussion
2. MERGERS & CORPORATE RESTRUCTURING
2.1. Objectives
2.2. Sources of Values.
2.3. Strategic acquisition involving common stock.
2.4. Acquisition and Capital Budgeting.
2.5. Takeover, Tender Offers and Defenses.
2.6. Divestiture, Ownership restructuring and Leverage Buyouts.
3. REAL OPTION
3.1. The value of follow on investment opportunities.
3.2. The option to abandon
3.3. The timing option
4. CONVERTIBLES, EXCHANGEABLES AND WARRANTS.
4.1. Objectives
4.2. Convertible Securities.
4.3. Valuing Convertible Securities.
4.4. Exchangeable Bonds.
4.5. Warrants.
4.6. Difference between warrants and convertibles.
4.7. Valuing Warrants.
5. SPOTTING AND VALUING OPTIONS
5.1. Calls, puts and share.
5.2. Financial alchemy with options
5.3. An option valuation model
6. THE CAPITAL ASSETS PRICING MODEL
BBA-164
TEXT BOOKS:
1.
Weston & Brigham, ― Essentials of Managerial Finance,‖ The Dryden Press.
2.
James C. Van Horne, ― Financial Management & Policy‖, Prentice Hall.
REFERNCE BOOKS:
1.
2.
3.
4.
5.
6.
Ramesh K.S Rao, ―Fundamentals of Financial Management‖, Maxwell Macmillan.
Khan & Jain, ― Financial Management: Text and Problems‖ Tata Mcgraw Hill,
New Dehli.
Richard Breeley & Stewart Myers, ― Principles of Corporate Finance‖ McGraw
Hill
Schall & Halley, ― Introduction to Financial Mnagement‖ McGraw Hill.
Chandra, ― Financial Management‖. Tata McGraw Hill, New Dehli.
I.M Pandey, ― Financial Management‖. Vikas.
BBA-165
BA-596
AUDITING AND TAXATION
The course intends to enable the students to comprehend basic principles, procedures
and techniques of auditing. The course also aims at acquainting the students with the salient
features of income tax law and fundamental working in practice.
AUDITING
1. Auditing concepts and objectives.
2. Types of audits
3. Companies Ordinance 1984:Auditor appointment, resignation, removal, duties &
rights, remuneration.
4. Auditor‘s professional responsibility, professional independence, confidentiality
byelaws and directives issued by ICAP relating to misconduct.
5. Principles and objectives of quality control.
6. Audit plans and programs.
7. Audit working papers and documentation of audit work.
8. Internal controls: definition and classifications of control Ascertaining & recording
systems and controls. Timing and scope of test controls reliance on internal audit.
9. Audit evidence: Nature and sources objectives, valuation and completeness
sufficiency, relevance and reliability.
10. Audit techniques and procedures.
11. stages of an audit: Post balance sheet events; contingencies and capital commitments,
review of audit works, review of company‘s report and accounts.
12. The reporting function: Statutory audit report of sole proprietorship, partnership and
non-profit organization.
TAXATION
1.
2.
3.
4.
5.
6.
General principles of income tax.
Definition used in tax law.
Distinction between capital revenue
Income exempt from income tax and deductions
Income tax authorities
principles of taxing income from various sources: Salaries, securities, investment,
Property, capital gains etc.
7. Assessment procedures and penalties.
TEXT BOOKS
1. Khawaja Amjad Saeed, Auditing, Institute of Business Management, Lahore.
2. Khawaja Amjad Saeed, Income Tax Law Including Wealth Tax & Capital Value Tax,
Institute of Business Management, Lahore.
BBA-166
3. Khawaja Amjad Saeed, Income Tax Law (with Practical Problems), Institute of
Business Management, Lahore.
4. Khawaja Amjad Saeed, Principles & Procedures of Auditing, Institute of Business
Management, Lahore.
5. Auditing: Concepts & Methods, McGraw Hill.
REFERENCE BOOKS
Alvin A. Arens, James K. Loebbecke, Auditing, 7th edition, Prentice Hall.
John Dunn, Auditing (Theory & Practice), 2nd Edition, Prentice Hall.
Asif Salam Sheikh, Complete Income Tax Law, Lahore, S.A. Salam Publication.
Mohammad Muazam Mughal, Wealth tax & Sales Tax, Lahore, Syed Mobin & Company.
Mohammad Muazam Mughal, Income Tax Principles & Practices, Lahore, Syed Mobin &
Company.
6. Khawaja Amjad Saeed, Pronciples of Auditing, Institute of Business Management, Lahore.
1.
2.
3.
4.
5.
BBA-167
BA-597
ISLAMIC BANKING & FINANCE
The course acquaints the students with the various concepts and principles of noninterest banking. It develops the understanding of how it operates in practice. The main
emphasis of the course is to explain procedures and operations related to Islamic modes of
lending and investment of financing.
1.
The concept of ―Riba‖ in Islam.
2.
Essentials of an interest –free economic system
3.
Implications of interest-free banking
4.
Interest-free banking and some misgivings.
5.
Conceptual framework of Islamic banking system: Modarabh, Mushrakah,
Murabaha, Ijara Bai Mujjal & Bai Salam., Takaful
6.
Procedural and operation framework of Islamic financing.
i).
Financing by lending: Loans with service charge & Qarz-e-Hasana:
ii). Trade related modes of financing: Mark-up; Mark-down; Buy-Back
arrangements; Leasing; Hire-purchase; Development charge.
iii).Investment modes of financing: Musharakah; Equity participation & purchase
of shares; Participation term certificates & Modaraba Certificates; Rent
sharing.
7.
Challenges and Issues of Islamic Banking & Finance in Pakistan
TEXT BOOKS
1.
2.
3.
Siddique, Muhammad Nejatullah, Issues in Islamic Banking, Leicaster, The
Islamic Foundation.
Manan, M.A; Islamic Economics: Theory & Practice, Lahore, Sh. Muhammad
Ashraf.
Usmani, Justice Mulana Muhammad Taqi, An Introduction to Islamic Finance,
Karachi, Idaratul Maarif.
REFERENCE BOOKS
1.
The Institute of Bankers, Pakistan, Interest-Free Banking, Karachi.
BBA-168
2.
3.
4.
International Institute of Economics, Blue Print of Islamic Financial System,
Islamabad.
Siddique, Muhammad Nejatullah, Economics Enterprise in Islam, Leicaster,
Islamic Foundation.
Khan, M. Fahim, Essays in Islamic Economics, Liecaster, Islamic Foundation.
BBA-169