NAMA: KANIA RIFDAH GUNAWAN
KELAS: 5 UNGGULAN MANAJEMEN
MATA KULIAH: METODOLOGI RISET BISNIS
1. The Influence of Product Innovation and Service Quality to Buying Decision and the
Impact to Repeat Buying at Progo Road Bandung
Product Innovation
(X1)
Buying Decision
(Y)
Service Quality
(X2)
2. The Influence of Brand Image, Brand Trust, Product Quality, and Price on the
Consumer’s Buying Decision of MPV Cars
Brand Image
(X1)
Brand Trust
(X2)
Product Quality
(X3)
Price
(X4)
Buying Decision
(Y)
Repeat Buying
(Z)
NAMA: KANIA RIFDAH GUNAWAN
KELAS: 5 UNGGULAN MANAJEMEN
MATA KULIAH: METODOLOGI RISET BISNIS
3. Analyzing The Effect Of Marketing Mix, Service Quality And Brand Equity On
Consumer Buying Decision In Indomaret Manado
Marketing Mix
(X1)
Service Quality
(X2)
Buying Decision
(Y)
Brand Equity
(X3)
4. Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Harga Terhadap Keputusan
Pembelian Pada Starbucks
Kualitas Produk
(X1)
Kualitas Pelayanan
(X2)
Harga
(X3)
Keputusan Pembelian
(Y)
NAMA: KANIA RIFDAH GUNAWAN
KELAS: 5 UNGGULAN MANAJEMEN
MATA KULIAH: METODOLOGI RISET BISNIS
5. Pengaruh Kualitas Produk Dan Kualitas Layanan Terhadap Keputusan Pembelian Sepeda
Motor Honda
Kualitas Produk
(X1)
Keputusan Pembelian
(Y)
Kualitas Layanan
(X2)
6. Pengaruh Harga, Physical Evidence, Dan Lokasi Terhadap Keputusan Pembelian Mie
Gacoan Surabaya
Pengaruh Harga
(X1)
Physical Evidence
(X2)
Lokasi
(X3)
Keputusan Pembelian
(Y)