On-the-Go Kitchen, through our food delivery service, will
serve its customers with variety of mainly Filipino dishes that allows
customers to manage their diet plans. We, at On-the-Go Kitchen,
aim to provide greater convenience and cost-efficiency as its
delivery feature will allow subscribers to save time and money from
going to physical restaurants. Not only that, it will also feature easy
payment modes which can be through debit cards, credit cards, net
banking, e-wallet, or cash-on-delivery.
As competition rises in the industry, we utilized the costleadership strategy to set a lower price of P300 per day to gain a
lasting, competitive advantage from
our
competitors.
Consequently, we will also be conducting regular improvements of
menu options to cope with the changing customer food preferences
which will let the business earn a stable customer demand position.
Lastly, it also gains an advantage from its competitors through its
offering of discount promos as it is something not offered by its
defined competitors. These promos will also increase sales and
allow for growth of customer base.