Phinma - Cagayan de Oro College
College Of Education
Bachelor of Arts in Communication
“Campaign Proposal”
Think Before You Click:
How to use social media responsibly
• Social Media Etiquette
• Fight against Fake information/news
In partial fulfillment of the requirements for the subject
Information/Communication Campaign (COM021)
Presented to:
Ms. Joan Yap Dumaloan
Subject Teacher
Presented by:
3rd Year - BACOM Students
September 2022
I. THE PROBLEM
The usage of social media nowadays is prominent particularly among
students as they rely on social media in acquiring information for news or
entertainment. Using social media are prone to online risks such as
engagement in misinformation online, involving cyberbullying, etc. The cause
of these acts is mainly because people are not accountable for their actions in
using social media. According to Social Weather Stations (SWS), the survey
reveals that 51% of Filipinos find it difficult to determine fake news on
television, radio, or social media. As reported by the Council for the Welfare
of Children (CWC) and Unicef's National Baseline Study on Abuse Against
Children (NBS VAC), 43.8 percent of Filipino children, or two out of every five,
encounter online violence, sexual violence, or cyberbullying. Since social
media can be considered a source of information among students, it is
relevant to be responsible for utilizing social media.
II. THE SITUATION
There are a huge number of participants/users of social media in the
Philippines that reached nearly 76 million users (Statista Research
Department, 2020). Social media users, particularly students intentionally
share information in social media to disseminate news, humor, and
information without identifying that it hurts someone’s reputation or feelings,
as well as, whether it is fake news or not. Trolls are roaming around on any
platform of social media and no one can stop them operating in a digital world.
Since no one can stop trolls in social media, this campaign will seek students
to be educated on how to fight against fake news; misinformationdisinformation, and help them to be vigilant as a social media user at the
same time information consumer. And also, this campaign will help students
acquire the knowledge and attitude about the etiquette and netiquette of
social media when interacting and disseminating information online.
III. AUDIENCE ANALYSIS
The high number of active Internet users in the Philippines as well as
being dubbed the "most social nation" are extremely related to the young
demographic population young people are regarded as early adopters of new
and innovative technologies. Social media is an example of a new technology.
The campaign organizer chooses this year level as its participants, as it has
been evident that these students invest most of their spare time on the
Internet and in social media outlets. The audience we have chosen are teens
from one specific barangay and we chose them because as we have
observed youth today, they are very included in social media and that they
are aware of their situation. The organizers critically think that the young
adolescents don’t know much yet of filtering and do fact checking of the
information they acquire on the internet and what has been propagated on the
social media. A recent local analysis revealed that young people's indoor and
outdoor recreational activities predominate. Technology related activities A
sizable proportion of 78% of young Filipinos own a personal smartphone have
Internet access and use it (59%), and some evidence comes from social
networking accounts (53%) also demonstrates an excessive preoccupation
with internet use among young people A young Filipino invests an average of
six hours per week on the Internet at least 35 hours are logged in by 3.5
percent of the youth. A week spent on the Internet Because of the high
penetration of smartphones and Internet use in the Philippines the use of
social media is expected to increase. The numerous social media and
networking sites have expanded the avenues and channels through which
people can be connected and interact, providing adolescents with new ways
to construct and navigate their social environment. Social media and
networking sites allow young people to connect and disconnect, spark
debates, download and upload materials, and create and share content with
others. These platforms are used by young people to express themselves, to
belong or not belong to certain groups, and to experiment with their
personalities and identities.
IV. THE OBJECTIVES
A. Policy Goals
Goal 1 : Anti-Cyberbullying
The primary goal of this campaign is to promote basic awareness in
cyber wellness to the students of Balulang National High School.
Specifically, it aimed to achieved the following objectives:
● To improve a sense of positive well being in cyberspace
among students.
● To reduce the possible risk of destructive behavior online.
● To protect digital identity.
● To ensure that all incidents of cyberbullying both inside and
outside the school are managed promptly and raised in line with
the methods set out within the school’s Anti-bullying Policy.
Goal 2 : Online Behavior Approach
The secondary goal of this campaign is to develop students'
appropriate online behavior through the utilization of netiquettes or
social etiquette practiced in cyberspace.
Specifically, it aimed to achieved the following objectives:
● To increase the students' awareness in engaging the Core
Rules Of Netiquette.
● To recognize that the online classroom is in fact a classroom,
certain behaviors are anticipated once you communicate with
both your peers and your teachers.
To give direction and guidance to some instances where netiquette is
essential.
V. THE BUDGET
MATERIAL
PRICE
TOTAL
Campaign T-shirt
250 x 16
Php. 4,000.00
Campaign Poster
1,500
Php. 1,500.00
Food
3,000
Php. 3,000.00
Campaign Brochure
1,000
Php. 1,000.00
Transportation
2,400
Php. 2,400.00
Certification
500
Php. 500.000
Total
Php. 12,400.00
VI. THE MESSAGE
Today’s young generation are the first to literally live between two
worlds – the one experienced through the senses, and the digital world
accessed by devices that connect to the internet. As digital citizens,
teenagers express themselves by sharing and posting comments, images
and videos. They can explore who they are and take action on issues they
care about by starting or signing online petitions, joining or creating online
communities and interest groups, or just by creating content like animations
or memes or sharing information. Its a great opportunity to teach our youth to
think about the content they will post and share online. There’s always a
purpose for technology use, think of how, when, why, and for what purpose
you're using it. Teaching them how to be creative, innovative, responsible and
informative. Empowering our youth the consequences and risk they may face
and how to avoid them is one of the most important steps we must take to
ensure their safety, both online and offline.
VII. REFERENCES
INQUIRER.NET. (2020, October 15). Public and private sector talk
about cyberbullying on World Mental Health Day.
https://business.inquirer.net.309567/public-and-private-sector talkabout-cyberbullying-on-world-mental-health-day
Social Weather Stations. (2022, February 25). Fourth Quarter 2021
Social Weather Survey: 69% of adult Filipinos say the problem of fake
news in media is serious. www.sws.org.ph/swsmain/artcldisppage/
Innocenzi, R., Brown, K. & et al. (2018). "Think Before you Click. Post. Type"
Lessons learned from Our University Cyber Security Awareness
Campaign. Journal of Of CyberSecurity Education, Research and
Practice. https://core.ac.uk/download/pdf/231831604.pdf