MKT 8035 WORKSHEET # 2 COMPANY INTRO
TEAM # _________
SEC # ____________
Discussion among all team members should take place which companies you are looking at for your
project. Research industry/country reports to find out information about your prospective companies.
List the 5 companies/ brands that were discussed here:
1.
2.
3.
4.
5.
Which Company/Brand did your team finally decide on:
List the reasons why you chose this company/brand:
Which product(s) will you be recommending to go Global – list below
Which country are you looking at taking the products/brands mentioned above globally? Evaluate
prospective countries using country risk factors.
Country:
Library Research
Begin your research in the library by searching using keywords relevant to your project. Once you have
reviewed the results, select two relevant sources relating to your 1) launch country and 2) product. Be
sure to select one source related to your country and another related to your product.
Your two sources should include:
1. Country report
2. Industry report OR article on the industry related to your product
Record the sources in the “References” box below.
Referencing Your Sources
Follow APA@Conestoga guidelines when formatting references. An example for a report is provided
below. Consult APA@Conestoga for other source type (e.g. magazine, newspaper, journal articles)
formats.
Formula for Referencing a Report
Author, A. (year). Title of Work. URL
Example of a Reference for a Report
HIS Markit. (2020). Country/Territory Report – Bahrain.
http://ra.ocls.ca/ra/login.aspx?inst=conestoga&url=https://search.ebscohost.com/login.aspx?di
rect=true&db=bth&AN=144361066&site=bsi-live&scope=site
References