1 Summer Internship Project Report on "IFortis Corporate" Submitted in partial fulfillment of the requirements for the award of the Degree of Bachelor of Commerce of Christ (Deemed to be University) BY Afnain Anjum 1910235 Under the guidance of Associate Prof. Mynavathi L DEPARTMENT OF COMMERCE Christ (Deemed to be University), Bangalore 2020-2021 2 DECLARATION I, Afnain Anjum, do hereby declare that the Summer Internship Project entitled HUMAN RESOURCE in Ifortis Corporate has been undertaken by me as part of my studies in the degree of Bachelor of Commerce. I have completed this study under the guidance of Prof. Mynavathi L Associate Professor, Department of commerce, Christ (Deemed to be University), Bangalore and Mr. Rohit Naidu, Ceo, Ifortis Corporate, Bangalore. I also declare that this work has not been submitted for the award of any degree, diploma, associate ship or fellowship or any other title in this University or any other University. Place: Bangalore Date: 1910235 3 CERTIFICATE This is to certify that the Summer Internship Project submitted by Ms. Afnain Anjum on the title Human Resource in IFortis Corporate is a record of project work done by her during the academic year 2020-2021 under my guidance and supervision in partial fulfillment of Bachelor of Commerce. This Summer Internship project has not been submitted for the award of any degree, diploma, associate ship or fellowship or any other title in this University or any other University. Place: Bangalore Date: (Name & Signature of the Guide) Associate Prof. Mynavathi L 4 ACKNOWLEDGEMENTS I am indebted to many people who helped me accomplish this internship successfully. Firstly, I thank the Vice Chancellor Dr. Fr. Abraham V M of Christ (Deemed to be University) for giving me the opportunity to do summer internship project, I thank Prof.Theresa Nithila Vincent, Head of the Department, Prof. Shaeril Almeida Coordinator, B. Com, Department of Professional Studies for their kind support. I wish to take this opportunity to express my deep sense of gratitude to thank Mr. Rohit Naidu (HR Team Leader Ifortis Corporate) for his invaluable guidance throughout my project. I sincerely thank Ifortis Corporate for providing me with an opportunity to work in the HR Department of Ifortis Corporate to get an insight about Management Trainees. I Thank Mrs. Mynavathi L, for her support and guidance during the course of my summer internship. I remember her with much gratitude for her patience and motivation, but for which I could not have submitted this work. I thank my parents for their blessings and constant support, without which this summer internship would not have seen the light of the day. Afnain Anjum 1910235 5 Certificate from the Company 6 Table of content Serial No. particulars Page 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Introduction Organization structure Policies and procedures Products and services competitors Department\ Divisions\ Area of organization SWOT Analysis Key results Organizational performance Performance appraisal method Financial highlights Weekly report Observations and suggestions no. 07 10 11 11 12 13 14 16 16 18 19 20 22 14. Conclusion 23 Introduction to Ifortis Corporate. 1. INTRODUCTION 7 This chapter discusses the Company’s Profile, its Mission, Vision, Objective & Strategies of the organization, Organization Design & Structure, Policies & Procedures followed, Product, Competitors. Profile of the Company IFortis Corporate has grown into one of India’s leading Corporate. In its infancy, IFortis was in the business of IT Services & Marketing Services. As time evolved, dependence on the technology began to hinder IFortis’s ability to guarantee competitive pricing and provide innovative services. IFortis also noticed the lack of communication that had become an industry standard. As a result, a strategic decision was made to set up its own headquarters in India in order to better satisfy the needs of IFortis’s customers. Based upon demographic and geographic research, IFortis chose Sivakasi, India, as the location to begin it’s facility. As time went on, IFortis’s principals of transparency, timely communication, quality of services and competitive pricing allowed for significant expansion. As a result, IFortis is now one of India’s leading corporate. It offers its service in various categories such as live, digital, IT service, and consultancy. Vision To be a global firm of uniquely skilled executives who can build a better future. Mission Mission is to foster economic growth by creating entrepreneurs around the world with business and management education through training and networking. 8 Values ● Teamwork ● Integrity ● Leadership ● Empowering women Teamwork IFORTIS CORPORATE talks a lot about teamwork, but what does that actually mean? For ifortis corporate it means that they share responsibilities together in everything they do. For this to work people have to be able to work flexibly and collaboratively. This creates “an inclusive '' and flat organizational structure, where every point of view is valued (even from the newest intern) and ideas are weighed. Integrity Integrity creates the right environment for our people to deliver the best possible results for our clients. Leadership Ifortis expect everyone at the firm to be a contributor; not just an employee. A degree in business or engineering is not necessary, but seeking out great opportunity and demonstrating responsibility is. Empowering women As part of IFortis Corporate ongoing commitment to diversity, the Women Emerging in program initiative’s goal is to inspire and encourage more women to explore a career in the different industries. It is geared towards women students across leading engineering and business institutions worldwide. 9 Objectives ● Ifortis Corporate respects the dignity and diversity of individuals. ● Compete fairly in accordance to law and business ethics. ● Make customer satisfaction our top priority. ● Make efforts for the improvement of the ‘quality of life’ of our employees. ● Pursue eco-friendly management. ● Build relationships of co-existence and co-prosperity with business partners. 2. Organizations Structure of Ifortis Corporate. 10 The CEO of ifortis corporate directs the management team of Ifortis corporate. Several management committees have been formed to handle and managing operations. Organization structure Board of director Audit committee Company secretary Managing director (CEO) Head of portfolio management Head of finance \head of operations Assistant manager Office accounts and finance 3. Policies and procedures followed by company. Manager Admin and HR Assistant manager admin and HR Junior officer admin 11 ● Equal opportunity policy. ● Workplace health and safety. ● Employee code of conduct policy. ● Employee disciplinary action policy. ● Compensation and benefits policy. ● Employee complaint policy. 4. Products and services. Ifortis corporate provide service in four divisions ● Live ● IT service ● Consultancy ● Digital During the period of internship, interns were introduced to live division. Here the company is engaged with organizing various programs. ● #Not A School ● #AARAMBH 2020 ● #Entrepreneurship 360 ● #Become An Entrepreneur ● #Solution For Tomorrow ● #Youth Should Lead ● #More Power To Women ● #Block Changing The World All these programs are specially designed for youth. 5. Competitors of Ifortis corporate. 12 ● The digital group InfoTech private limited. ● Sapient razor fish ● New era India ● Tech wave ● Dela plex ● Itcot consultancy service. ● Mastermind consultancy service. ● Pinnsoft consultancy service limited. ● Kubos consultancy service. 6. Departments/Divisions/ Areas of the organization 13 Ifortis corporate had its sector in IT service and marketing. As technology developed it became extremely important to explore in new fields in order to grow the company hence ifortis corporate decided to start its operations into four divisions. Ifortis corporate is divided into four divisions. 1. Live 2. IT Service 3. Consultancy 4. Digital. •Live In these divisions the company organizes events and other programs that are usually done for marketing purposes. The sponsors of the events market their services and products through the event among the participants. •IT service Solving business problems through the provisions of information technology and services. •Consultancy Provides professional practice that gives expertise within a particular field. •Digital Creative and result driven solutions using the best creative mind, advanced tools and latest technology. 7. SWOT Analysis of the Organization. 14 SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. It is a popular analysis technique used in planning, Problem-Solving and Decision-Making across an assortment of business functions and activities. While there are various types of counseling firms, a SWOT analysis can be performed as part of the planning process to analyze a firm's business growth potential. When examining the potential for a new business or product, a SWOT analysis can help determine the likely risks and rewards. SWOT, which stands for Strengths, Weaknesses, Opportunities and Threats, is analytical frameworks that can help your company face its greatest challenges and find its most promising new markets. Strengths Weakness 15 • Experienced workforce dedicated to • Limited financial capacity. mission. Employees feel “part of the • Lack of experienced personnel team” • Few employee motivation • Reputation of the company schemes • Strong relationship with existing clients • Lack of job commitment of the Internal • Good infrastructure Employees factors • Wide network of branches. • No continual evaluation and • Tools to improve human resources and updating of Human Resources activities are available. practices. • Existence of previous strategic human • Lack of accountability of resources planning efforts offers several managers and employees to achieve innovative solutions. clear and measurable performance • Continuous quality improvement levels. promotes team work • Uniformity across divisions. • Proactive management team. Opportunities Threats • Increase more branch office to grab • External threats include business more market share not necessity in the same industry • Expansion of services that offer better working conditions, • Integrated talent management system wages or benefits to their • Availability of information about best employees and therefore recruit the practices in human resource best qualified workers. • Promote teamwork across divisions. • Staff turnover • Personnel is allowing for more creative • Budget flexible options. • The market is becoming • Advancement technologies are available dreadfully competitive. External factors to foster more effective human resource activities. 8. Key results of Ifortis corporate 16 • Our Global commitment to diversity, career development and fostering a fun work environment are core building blocks of our capability to optimize the customer experience. • Help our clients to become more competitive. • Extensive experience in new product development and physical testing. 9. Organizational Performance 1) Posted job advertisements on various job portals and social networking sites a) The trainee posted job advertisements on various job portals like: www.naukri.com www.linkedin.com www.indeed.com b) They also posted job advertisements on social networking sites like www.facebook.com 2) Sourced CVs from various job portals Based on the given job descriptions (by Mr. Rohit Naidu) various CVs were sourced from different job portals by the intern. 3) Scheduling/ Re- scheduling interviews for the candidates. ● The intern was given the task of collecting the Resume from the candidate. ● Details must be collected through Google forms and maintained in excel sheets. ● The selected candidates were given questions to answer to know the knowledge and understanding about the job role. 4) Documentation Work a) The trainee had maintained records of all the data collected by her. This was done by maintaining a diary where records of all the candidates who’s CVs she sourced from the job portals were maintained. b) Data was also maintained in the form of excel sheets where the records of the candidates who were selected were kept. c) Aligning the candidate records. 17 5) Document Verifications The candidate who clears the round was asked to submit the Documents such as • AADHAR CARD • S.S.L.C • P.U.C Once documents are verified the candidate will be getting their web office login. 6) Breaking the rejection news to the candidate The trainee broke the news of rejection to the candidates who were not selected by sending emails to the candidates. 7) Offer letter The candidate will be getting an offer letter once they complete the interview round and get selected. All the necessary credentials will be emailed to the candidate and an orientation session will be held. 18 10. Performance Appraisal Method Performance Management Ifortis corporate has a strong HR culture. Being a local company it has its own way of evaluation. Through different formats of evaluation they measure their employee’s performance. Participant diary (weekly report from HRs about the progress of statement of purpose) observation these two methods are applied for evaluation. After evaluation using some matrices comes out the performance appraisal of employees. Then it is decided whether the employee needs more training sessions or developments Ifortis Corporate tries to maintain a fair evaluation process. The employees first assess themselves and the final evaluation is based on discussion with the supervisors. If the employees have any objection to their evaluation they can mention it in their evaluation sheet. Although these systems are in place, employees rarely mention it in their evaluation sheet as they may think it would deteriorate their relationship with the supervisor. The areas of evaluation are performance, Capability, Responsibility and attitude. Depends on these evaluation performance employees are getting benefited, this performance reflected in annual review of salary & consideration for promotion. Ifortis Corporate follows all the function, steps and process of performance appraisal and they follow the strategy fully. They try to develop their employee performance evaluation which is being done by the HR department. 11. Financial highlights 19 IFortis corporate carries its operations in various divisions and it has been growing its operations in order to survive in the market. IFortis was in the business of IT Services & Marketing Services. As time evolved, dependence on the technology began to hinder IFortis's ability to guarantee competitive pricing and provide innovative services. IFortis also noticed the lack of communication that had become an industry standard. As a result, a strategic decision was made to set up its own headquarters in India in order to better satisfy the needs of IFortis's customers. By this decision ifortis marked its growth as a firm and had been employing a number of candidates every year. (Financial statements nor balance sheet or income statements were not disclosed by the company) 12. WEEKLY REPORT 20 (13/05/2021- 19/06/2021) Week 1 For the First week of my internship an orientation session was held by Rohit Naidu on the first day. He introduced the company's function and the role and expectations of the organization from the interns. We were given a brief introduction about the web office. All the interns had certain queries like how the web office works and how we can operate it and what steps need to be taken further. In the 1st week of internship I was asked to set up our details in the web office and update LinkedIn account The next day we were given a SOP1- Statement of Purpose 1 and were asked to complete the target within a week. The Statement of purpose 1 consists of roles. We were assigned to recruit 16+ candidates for marketing internship and campus ambassador and take responsibility for the team. I started working towards the completion of SOP1. I made an account on LinkedIn and posted a marketing internship and campus ambassador role and made some posters of the same and posted in various social media platforms and started getting applicants for the same. I collected all the applicants data through Google forms and maintained them in excel sheets. I screened the candidates resume and found some candidates eligible for the role and had sent them 3 questions in order to check their understanding about the job role and prior knowledge of the candidates. The questions were 1. Tell me about yourself. 2. What are your short term and long term goals? 3. What is your understanding about the internship from the job description given? After receiving the responses from various candidates I thoroughly examined and selected a few candidates and conducted a meeting with them and interacted with candidates and cleared their doubts regarding the internship roles and benefits. Week 2 21 After the selection process, 16 candidates were selected in which 4 were campus ambassadors and 13 were marketing interns. An orientation session was held by me on behalf of the team leader. Google forms were made and circulated among the interns for collecting their details and were introduced to the roles which they are taking up. A SOP 2 was given by the team leader for ensuring the updating of details in excel sheet of the candidates and their doubts or need any clarification. The interns were assigned to go through the project event Step Ahead and I was asked to guide my team towards completion of the tasks assigned to them. Two meetings with the interns were held that week in which the prime focus was on guiding the interns and motivating them towards completion of their tasks and clarifying their doubts. In that week I had to ensure there was proper communication between the management and interns and that was the week which tested leadership skills. Interaction sessions were carried for better communication with the teammates and some activities were done, activities like discussing about the views of marketing and making posters and giving creative ideas to each other and building up strategies that can be used by the company. Week 3 It was the last week of internship in which I was assigned to complete the SOP3. SOP 3 consisted of tasks to ensure reporting to the HR team leader about the completion of assigned tasks to the interns and there were records in the form of excel sheets collected from the interns to ensure the progress of tasks. A minimum participation of 5 candidates was mandatory for the event Step ahead by the marketing and campus ambassadors. The interns were facing little difficulties while completing their tasks so I had to refer to some articles and LinkedIn accounts, and communicate with other colleagues in order to guide them correctly. For the last two days I was working on the registration process of the participants and confirmation email generating process to ensure that the participants generated by my team were eligible for the event. For the last date of my internship a Google form was circulated to know the learning outcomes from the internship and my teammate’s experience of the same. A session was held by the HR leader with all the HR teammates. By the end of every week we were asked to report to the HR leader about the learning outcomes from the internship and any doubts regarding the statement of purpose. In this way he was 22 keeping a record of all the HR team mates and I was asked to do the same with my teammates too. 13. My Observation and Suggestions Reasons for candidates being rejected in interviews 1. Use of English as second/third language 2. Influence of Regional Accents, Dialects 3. Not Enough Clarity in Speech 4. Use of Jargons, Slangs, Abbreviations, Short Forms or Colloquial Dialect 5. Inappropriate Choice of Words, Words with Negative Connotations and Clichés In order to succeed in job interviews, be to the point and maintain clarity of speech. Also avoid slang, jargon or colloquial terminologies and inappropriate word usage. Correct grammar, syntax and positive presentation are of primary importance. It all starts from the base level of the candidate’s education. It is observed that most of the candidates who attend the interview are Engineering graduates, which is shocking. It was found that lack of knowledge about career and societal pressure was the cause. Hope that in the coming years there will be good career guidance to the next generation. 14. CONCLUSION 23 This chapter discusses about Learning Outcomes and Conclusion (Future Plan for growth of the Ifortis Corporate, sustainability of IFortis Corporate) For my future endeavors as well. Significant factors for successes: Targets achieved by the employee. Punctuality- login and logout time. Coordination work carried out by the employee. Principle of ethics followed by the employees. Future plans for growth of the organization The organization has been working in various divisions like marketing, IT service, and events, digital. IFortis Corporate has been organizing India's first and largest youth event called Step Ahead. This is the project which interns where usually assigned by the organization. IFortis Corporate is stepping into Apparel Manufacturing Industry (Textile & Manufacturing Industry) with an ambitious mission to create more employment opportunity for the women & youth across India and helping them to become self-reliant with obsessive focus on the quality, worker’s safety & welfare, social responsibility and customer satisfaction. Ifortis not only focuses on maximizing profits and shareholder values, but also we take on a stronger responsibility as a global citizen to create social values. Ifortis delivers innovative products and services along the value chain which is based on the core values it pursues at Ifortis corporate, generating values in the fields of economy, society, and environment. Sustainability of Ifortis corporate. Sustainability IFortis Approach to Sustainability 24 As a global corporate citizen, they fulfill social responsibility, deliver innovative products and services, and create economic, social, and environmental values. At IFORTIS CORPORATE, sustainability management aims to create integrated values. Not only they create economic values by maximising profits and shareholder values, but also take on a stronger responsibility as a global citizen to create social values. As Ifortis deliver innovative products and services along the value chain which is based on the core values they pursue at IFORTIS CORPORATE, they generate values in the fields of economy, society, and environment. They monitor the financial and non-financial impacts that exert on society throughout such a process so that it maximizes positive impacts while minimizing any negative ones. Ifortis Perspective towards sustainability Ifortis believe businesses have a responsibility to contribute to a sustainable future for work, for workers and for the world. They are driven to lead by example, and are guided in everything they do by Values, Code of Business Conduct and Ethics and the Sustainable Development goals. This is how they attract and retain the best talent and how create a culture of conscious inclusion that fosters innovation, enables high performance and allows everyone to achieve their full potential. Learning Process, Experience and Outcome The learning experience gained by me during the internship training was very much practical oriented. Mostly all the concepts and theories, which I studied in the class, were applicable practically. I had a great time working at IFortis Corporate as it imbibed me with insights into the working environment of the HR recruitment industry. The training has exposed me to many facts of HR and helped me to gain practical knowledge, which will go a long way in the horizon of my career. It also helped me by providing some tips in attracting employees or candidates. It also helped in gaining convincing skills and improved my communication and leadership skills as I was guiding the interns towards the completion of tasks. Conclusion 25 My internship was an absolute worthwhile experience working at IFortis Corporate. The HR team leader was friendly, welcoming and the space they have created for interns allowed me with opportunities to learn. The experience brought my strength and it added more confidence to my professional approach, built a strong positive attitude and taught me how to work in a team. The primary objective of any internship is to gather real working experience and put theoretical knowledge in practice. I am grateful to the HR of IFortis for their constant support to make my internship project worth it. Especially working in this department made me realize understanding regarding Human Resource. As an intern, though I had a limited space to work, I still managed to grab plenty of experience. I made the best opportunities. I could implement my academic skills into practice. There is some gap between theoretical real life practices. The team leader of HR was motivating. Hence, I can sum up by saying that my internship experience was a milestone to my academic and professional experience. I thoroughly enjoyed my internship. I learned it will be valuable. 26 27