EXAM GOOD LUCK! Assignment 1 (20 Points) For each of the following assignments, please draw a chart and provide an action title on top (the drawing does not have to be fancy). Assignment 1.1: Distribtution of POS terminal installations Private banks: 15% Publicly held banks: 24% Network operator „TeleNet“: 38% (85 % thereof are special devices) Other network operators: 14% Gas stations: 4% Other: 5% Assignment 2.2: The industry structure for POS terminals Year 2000 2003 Cards 130 220 Terminals 205 230 Services 150 310 Systems integration 350 550 (m Euro) Source Forrest Research, 2001 Assignment 2.3: Sales of POS terminals worldwide (m units): 1998 1999 2000 2001 2002 2003 2004 2005 4,0 4,8 5,6 6,5 7,6 8,9 11,5 12,4 Price decline: 12,5% per year Assignment 2.4: Delivered POS terminals in Germany (in thousand) Year: 1999 2000 2001 2002 Total: 50 77 78 78 Paytech (market leader): 38 52 22 18 Assignment 2 (20 Points) a) You were introduced to a simple personality framework including as types: analyser, synthesiser, friend and implementer. Pick two types and explain what kind of difficulties these types may incur when working together. Then do the same for the two remaining types, which you have not picked first. b) You were introduced to models of personality (see above), leadership and conflict behaviour. To recall the types: - Conflict: compete, withdraw, collaborate, accommodate (for simplicity, we leave out the compromise “middle” style for simplicity) - Leadership: selling, telling, participating, delegating Try to find a correspondence between the four personality types, the four conflict types, and the four leadership types (hint: think of the underlying dimensions underlying each model, and then link each type from one framework with a type each from the other frameworks). Assignment 2 (20 Points) a) What is the defining feature of a blue ocean strategy (what criteria identifies a strategy as pursuing a blue ocean approach)? b) What is it about Porter’s five forces that is challenged by the blue ocean concept? c) Blue ocean strategy has as a shaping framework called “raise-create-eliminate-reduce”. Take an example of your own choice (whether mentioned in class or not) to illustrate how the use of this framework turns a red ocean to a blue ocean. d) What could be a source of scepticism towards the blue ocean strategy concept?