Activity
Case Study
Instructions:
Foundational Course in Entrepreneurship
1. Ask your facilitator to share the complete case study with you.
2. Work in your teams to discuss the case study and answer the following questions:
a. Which effectuation principles do you think Tristan used?
b. Elaborate how Tristan used the effectuation principles.
c. Why is Tristan called the Extroverted Introvert?
d. Can you think of a local entrepreneur who set up a successful venture in the same way as Tristan
Walker?
3. You have 55 minutes to complete this activity.
Note:
Case Study – Tristan Walker: The Extroverted Introvert by Jeffrey Pfeffer is the recommended case study for this
activity.
As part of this case study, you will explore how Tristan Walker, a 32-year-old entrepreneur, founded his own
company, Walker & Company Brands. Walker was also the chair and co-founder of Code 2040, a nonprofit that
helped under-represented minorities chart successful pathways in the technology sector. It is said that Walker’s
extensive contacts and immense following on Twitter, along with his wide range of experience helped prepare him
for the launch of Walker & Company in 2013.
With nothing but personal relationships and experience to bank upon, Walker’s entrepreneurial journey is amazing.
However, your facilitator might take you through a different case study relevant to your country.
Self-Discovery
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