Marketing plan
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Executive summary
Environment analysis
Founded as a local start-up HOUSE OF COASTERS.Inc. has evolved into a fully functional
company with a lot of technical advancements. The first plant was established in 2018 in the
Dera Bassi Industrial Area of Punjab. The company manufactures the electronic coasters
which convert the thermal energy into the electrical energy which in turn acts as a power
bank and eventually helps in charging the electronic devices that have a USB port.
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Marketing environment
Competitive forces