Alliteration
Anecdote
Exaggeration
Repetition of constants in a series of
o
To create a mocking tone
words
o
Divert attention from the actual argument
Stories told to make a point
o
Give credibility and authority to past experience
o
Often entertaining or humorous, evoking goodwill
o
Personal angle engages the audience
o
Referring to the personal experience highlights…the audience is position to…
o
Emphasises a point that may be illogical
Make sweeping statements, relying
o
Exclude those who do not agree
on stereotypes and large trends,
o
Obscure any diversity
rather than acknowledge diversity
o
Appeals to commonly held prejudices and attitudes
and difference
o
Position the reader to judge others according to stereotypes
Words, phases, etc. are repeated in
o
Emphasises the main point
order to emphasises a point
o
To present something as being
larger, greater, etc.
Generalisation
Repetition
Rhetorical question
Evidence
o
The repetition of …emphasises that…
A question that is asked where the
o
Reconfirming the lack of options
answer is obvious
o
Pushes the readers into a corner so the only option is to agree
o
Attracts the audience’s attention through a surprising or extreme claim
o
Spark awareness
o
Exaggeration evokes…and foster a sense of…
Information, facts, or statements
o
Create a logical statement
used to support a belief, opinion,
o
Validate the writer’s argument by giving it greater credibility
point of view
o
The writer cites an academic…to position the readers to feel that there is compelling
evidence…
Inclusive language
We; our; us. to include the reader in
o
the same group as the writer or
group
Sense of belonging to the same group positions the reader to share the same ideas as
others within the group
o
Appeals to a desire not to be ‘left out’or regarded as an outsider
o
…invites the reader to share the writer’s commitment to…, and encourages them to
consider themselves a valuable part of … it further empowers the reader, positioning
them to believe that they can be part of the solution
o
o
o
Appeal to fear
Create a negative consequence if
o
Divert the reader from analysing the validity of the argument
the argument is not addressed to
o
Exploring reasonable options
o
Works by portraying an extreme-case scenario as highly probable
o
Audiences will be inclined to agree to proposed solutions to allay their fear
o
The writers incites fear by…, with the aim of…
o
Inclusion


Establish rapport
Concerned
Reasonable


Blunt
Passionate
Introduction
o Context
o Contention
o tone
o Audience
o Purpose
Body paragraph
o What (Topic sentence): Section + Strategy + Overall intention
o How
o Why
o How
o Why
o Purpose
What:
o
o
o
How:
o
o
o
o
Why:
o
o
What is the writer arguing?
What is their contention?
What are the supporting arguments
How is the writer arguing? (development of argument)
How are they using language to persuade?
How does their tone change with her language use?
How do visuals support the argument?
Why did they use this type of argument?
Why did they want to reader to think, act or feel in this way?
2017 spire primary school