What is Sound Design? DESC9117 Sam Gillespie (samuel.gillespie@sydney.edu.au) Based on content developed by Liam Bray (liam.bray@sydney.edu.au) What will I learn in this video? • To define sound design, to know it when you ‘see’ it. • To locate examples of sound designs. Sound is an integral part of every performative and aesthetic experience with an artifact. Yet, in design disciplines, sound has been a neglected medium, with designers rarely aware of the extent to which sound can change the overall user experience. Sonic Interaction Design, edited by Karmen Franinovic, and Stefania Serafin, MIT Press, 2013. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/usyd/detail.action?docID=3339598. Sound induces emotional reactions in its perceiver and that focusing only on the physical properties of auditory stimuli is not sufficient to understand auditory-induced emotion. One also needs to consider the associations made by the listener. Therefore, we claim that auditory-induced emotion is an important component in auditory perception to consider in product sound quality and in sound design applications in general, where some form of auditory information is conveyed to the listener. Hence, sound designers need to be aware of the different capacities of physical, psychoacoustical, and psychological dimensions of auditory displays for causing an emotional reaction in its perceiver, in order to succeed in designing effective auditory displays. Asutay, E., Västfjäll, D., Tajadura-Jimenez, A., Genell, A., Bergman, P., & Kleiner, M. (2012). Emoacoustics: A study of the psychoacoustical and psychological dimensions of emotional sound design. Journal of the Audio Engineering Society, 60(1/2), 21-28. Arousal (or intensity) is the level of autonomic activation that an event creates, and ranges from calm (or low) to excited (or high). Valence, on the other hand, is the level of pleasantness that an event generates Bestelmeyer, P., Kotz, S. A., & Belin, P. (2017). Effects of emotional valence and arousal on the voice perception network. Social cognitive and affective neuroscience, 12(8), 1351– 1358. https://doi.org/10.1093/scan/nsx059 Asutay, E., Västfjäll, D., Tajadura-Jimenez, A., Genell, A., Bergman, P., & Kleiner, M. (2012). Emoacoustics: A study of the psychoacoustical and psychological dimensions of emotional sound design. Journal of the Audio Engineering Society, 60(1/2), 21-28. > ? See you in tutorials!