LA UNION COLLEGES OF SCIENCE AND TECHNOLOGY CENTRAL WEST BAUANG LA UNION DIPLOMA IN HOSPITALITY MANAGEMENT BATCH 1 BUSINESS NAME: Cup Of Joy -The name of the business means to “to share and serve” this business provide customers the finest quality beverage using both locally-produced and commercially-used coffee beans in the most efficient time. TAGLINE: “IT’S NOT JUST COFFEE, IT’S EXPERIENCE” Means our coffee shop is a good place to meet your friends and family, while having their favorite coffee. They share their thoughts and cherish every moment that they share together. LOGO: It simply describes our service that our coffee is serve with love and serving our costumers is our way to connect with them and make them feel welcomed. CONCEPT Cup Of Joy provides a wide selection of coffee. The business serve hot, cold coffee and frappes. Cup of joy is located at second floor of bauang arcade. The walls are brick pattern. Furnitures are mix of wood and metal, it also has a soft lighting, candles and twinkly string lights and fluffy pillows. LA UNION COLLEGES OF SCIENCE AND TECHNOLOGY CENTRAL WEST BAUANG LA UNION DIPLOMA IN HOSPITALITY MANAGEMENT BATCH 1 BUILDING DESIGN FRONT VIEW TOP VIEW LA UNION COLLEGES OF SCIENCE AND TECHNOLOGY CENTRAL WEST BAUANG LA UNION DIPLOMA IN HOSPITALITY MANAGEMENT BATCH 1 FLOOR PLAN LA UNION COLLEGES OF SCIENCE AND TECHNOLOGY CENTRAL WEST BAUANG LA UNION DIPLOMA IN HOSPITALITY MANAGEMENT BATCH 1 CHAPTER II VISION Be the best choice destination to relax, socialize and provide better friendly service to customers. MISSION: The product mission is to provide friendly and comfortable atmosphere where customers receive the best quality product at a reasonable price. GOALS OBJECTIVES: 1. To present the proposed coffee shop business and its planned area of operation; 2. To determine the target market and effective marketing strategies for the coffee shop; TARGET MARKET - The Cup Of Joy’s target market are those individuals who are seeking for quality coffee beverages and have no time to go to other places to buy famous commercialized coffee products. STUDENTS WORKERS COFFEE LOVERS LOCATION: ARCADE LA UNION COLLEGES OF SCIENCE AND TECHNOLOGY CENTRAL WEST BAUANG LA UNION DIPLOMA IN HOSPITALITY MANAGEMENT BATCH 1