LA UNION COLLEGES OF SCIENCE AND TECHNOLOGY
CENTRAL WEST BAUANG LA UNION
DIPLOMA IN HOSPITALITY MANAGEMENT BATCH 1
BUSINESS NAME: Cup Of Joy
-The name of the business means to “to share and serve” this business provide customers the
finest quality beverage using both locally-produced and commercially-used coffee beans in the
most efficient time.
TAGLINE: “IT’S NOT JUST COFFEE, IT’S EXPERIENCE”
Means our coffee shop is a good place to meet your friends and family, while having their
favorite coffee. They share their thoughts and cherish every moment that they share together.
LOGO:
It simply describes our service that our coffee is serve with love and serving our costumers is
our way to connect with them and make them feel welcomed.
CONCEPT
Cup Of Joy provides a wide selection of coffee. The business serve hot, cold coffee and frappes.
Cup of joy is located at second floor of bauang arcade. The walls are brick pattern. Furnitures are
mix of wood and metal, it also has a soft lighting, candles and twinkly string lights and fluffy
pillows.
LA UNION COLLEGES OF SCIENCE AND TECHNOLOGY
CENTRAL WEST BAUANG LA UNION
DIPLOMA IN HOSPITALITY MANAGEMENT BATCH 1
BUILDING DESIGN
FRONT VIEW
TOP VIEW
LA UNION COLLEGES OF SCIENCE AND TECHNOLOGY
CENTRAL WEST BAUANG LA UNION
DIPLOMA IN HOSPITALITY MANAGEMENT BATCH 1
FLOOR PLAN
LA UNION COLLEGES OF SCIENCE AND TECHNOLOGY
CENTRAL WEST BAUANG LA UNION
DIPLOMA IN HOSPITALITY MANAGEMENT BATCH 1
CHAPTER II
VISION
Be the best choice destination to relax, socialize and provide better friendly service to customers.
MISSION:
The product mission is to provide friendly and comfortable atmosphere where customers receive
the best quality product at a reasonable price.
GOALS OBJECTIVES:
1. To present the proposed coffee shop business and its planned area of operation;
2. To determine the target market and effective marketing strategies for the coffee shop;
TARGET MARKET - The Cup Of Joy’s target market are those individuals who are seeking
for quality coffee beverages and have no time to go to other places to buy famous
commercialized coffee products.

STUDENTS

WORKERS

COFFEE LOVERS
LOCATION: ARCADE
LA UNION COLLEGES OF SCIENCE AND TECHNOLOGY
CENTRAL WEST BAUANG LA UNION
DIPLOMA IN HOSPITALITY MANAGEMENT BATCH 1