ORGANIZATIONAL STRUCTURES
FOR CREATIVE AGENCIES
Presented by:
Visual Communication
Design Group
Pramith, Dasun, Jude, Jayani,
Vihangaka, Imaad, Ashley
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OUTLINE
• DesignForest Studios – freelance company
• DontBlink – Proprietorship company
• Triad Advertising – SME
• MullenLowe – Global Agency
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Freelance - Design Forest Studios
Companies overview
Design forest studios is a freelance organization that provides design solutions for all kinds of design
requirements such as Including graphics, video production, cinema photography.
STRUCTURE OF THE FIRM TWO MULTIMEDIA DESIGNERS
1. Concept Development & Finalizing the initial design with the client.
2. Starting the development of the concept following the timeline given.
PROCESS AND TASK HANDLING
1. Finding clients through freelance platforms and local ex: fiver, up work, freelancer, people per hour.
2. Negotiate the initial requirements and collect sample resources and make them in a order to develop the
final outcome. So developing a timeline and work process is very important at this stage. Collecting the
references and materials can be cooperated with the client. Concept Development & Finalizing the initial
design with the client.
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Starting work flow - Organization Structure Diagram
The 2nd discussion is the key discussion where client understands the process and the rough sketch of the
outcome after the 2nd discussion. The freelance firm provides the first outcome to the client. Firm and the
client can discuss about the final outcome and make necessary requested changes.
Payments are based on the scale of the project. If its a massive project the payment can be decided into
milestones. If not its a single payment In some cases Advance payment can be made before the initial steps
start.
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Partnership - DontBlink
Companies overview
DontBlink offers visual content solutions for brands and organizations, helping tell stories and present
content to their audience in a unique way through tailor-made quality content to attract customers through
engaging visuals.
We love working closely with our clients to take content creation to the next level providing the most
creative and engaging video solutions,
They also provide Specialties Videography, Content creation, Photography, Content writing, Video strategy,
Design.
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Organization Structure Diagram
MANAGING DIRECTOR
DIRECTOR
CLIENT / OPERATIONAL MANAGER
TIKTOK / SOCIAL MEDIA
CONTENT CERATION
SOCIAL MEDIA
MANAGER
PHOTOGRAPHERS
VIDEOGRAPHERS
CONTENT CREATOR 1
CONTENT CREATOR 2
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Small - medium enterprise - Triad Advertising
Companies overview
Launched on 11 March 1993, The Triad has evolved from just creative advertising to providing its clients with
creative solutions to overcome their business issues. Over two decades, Team Triad has grown to over 100 and the
agency has transformed into a fully integrated total communications solutions provider through the strength of its
subsidiaries. Triad is a fully integrated communications solutions provider and advertising services, provider.
• Launched in March 1993
• Fully integrated communications solutions provider
• 100% locally owned agency
• 150+ employees
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Dilith Jayaweera
JOINT MANAGING DIRECTOR
Varuni Fernando
JOINT MANAGING DIRECTOR
Organization Structure Diagram
Sarva
CEO/OPERATIONS DIRECTOR
Shehan
GROUP STRATEGY OFFICER
Adriana
HEAD OF CLIENT
SERVICING
Shane
COO
Udeni
HEAD OF NEW BUSINESS
DEVELOPMENT
Ashika
CFO
Indika
HEAD OF CREATIVE
HEAD OF AUDIO
VISUAL
Finance Manager
Finance Executive
Client Service Manager
Creative Director
Client Service Executive
Associate Creative Director
Accounts Assistants
Trainees
Art Directors
Copy writers
Visualisers
Graphic Designers
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Large scale and global institutions business Mullenlowe Sri Lanka
• Fully service agency
• CREATIVE led agency
• 100% global owned by the Inter Public Group – registered in the NY stock
exchange
• Over 66 international markets
• 150+ employees in Sri Lanka
• Hybrid Organizational structure
• Focus on responsibilities not designation
• Cross departmental functions e.g CCO is responsible for the creative
department, creative products of the agency, revenue management, new
business development, work with HR (how to use creativity to inspire creative
staff)
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MULLENLOWE GLOBAL (USA)
MULLENLOWE SRI LANKA GROUP
MULLENLOWE
SRI LANKA
CEO
LOWE
PUBLIC
LOWE
DIGITAL
CFO
LOWE LINTAS
SISTER AGENCY
LOWE
LOWE ACTIVE
CCO
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CEO
CFO
EXECUTIVE CREATIVE DIRECTOR
ACCOUNT MANAGEMENT /
CLIENT SERVICING DEPARTMENT
CLIENT SERVICING DIRECTOR
GROUP ACCOUNT DIRECTOR
CREATIVE
DEPARTMENT
CCO
GROUP STRATEGIST DIRECTOR
PLANNING
DEPARTMENT
PRODUCTIONDEPAR
TMENT
FINANCE
DEPARTMENT
HR
DEPARTMENT
CHIEF CREATIVE OFFICER
EXECUTIVE CREATIVE DIRECTOR
MULLENLOWE
SRI LANKA
ACCOUNT DIRECTOR
SENIOR CREATIVE DIRECTOR
SENIOR ACCOUNT MANAGER
CREATIVE DIRECTOR
HYBRID STRUCTURE
ACCOUNT MANAGER
ASSOCIATE CREATIVE DIRECTOR
ACCOUNT GROUP HEAD
CREATIVE GROUP HEAD
SENIOR ACCOUNT EXECUTIVE
HIERACHICAL STRUCTURE
(ADMIN PURPOSE)
+
HORIZONTAL STRUCTURE
(TASKS COMPLETION)
SENIOR COPY WRITER
ACCOUNT EXECUTIVE
COPY WRITER
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THANK YOU