Mintzberg's Management Roles
1. Figurehead.
2. Leader.
3. Liaison.
4. Monitor.
5. Disseminator.
6. Spokesperson.
7. Entrepreneur.
8. Disturbance Handler.
9. Resource Allocator.
10. Negotiator.
TERMS
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S.M.A.R. T: Specific, Measurable, Achievable, Relevant, and Time-Bound
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KEYSTONE MARK UP: Keystone markup or keystone pricing refers to selling something
at double its wholesale price or its cost. In other words, a keystone markup occurs when
there is a gross margin of 100% percent of the cost price. Alternatively, the markup is
fifty percent of the sale price.
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BRANDING: Branding is the process of giving a meaning to specific organization,
company, products or services by creating and shaping a brand in consumers' minds.
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CANNIBALIZATION: In marketing strategy, cannibalization is a reduction in sales volume,
sales revenue, or market share of one product when the same company introduces a
new product.
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FAIR TRADE: Fairtrade is a system of certification that aims to ensure a set of standards
are met in the production and supply of a product or ingredient.