Mintzberg's Management Roles 1. Figurehead. 2. Leader. 3. Liaison. 4. Monitor. 5. Disseminator. 6. Spokesperson. 7. Entrepreneur. 8. Disturbance Handler. 9. Resource Allocator. 10. Negotiator. TERMS • S.M.A.R. T: Specific, Measurable, Achievable, Relevant, and Time-Bound • KEYSTONE MARK UP: Keystone markup or keystone pricing refers to selling something at double its wholesale price or its cost. In other words, a keystone markup occurs when there is a gross margin of 100% percent of the cost price. Alternatively, the markup is fifty percent of the sale price. • BRANDING: Branding is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers' minds. • CANNIBALIZATION: In marketing strategy, cannibalization is a reduction in sales volume, sales revenue, or market share of one product when the same company introduces a new product. • FAIR TRADE: Fairtrade is a system of certification that aims to ensure a set of standards are met in the production and supply of a product or ingredient.