AMITY UNIVERSITY UTTAR PRADESH NOIDA
AMITY SCHOOL OF BUSINESS
PSDA ACTIVITY (ADVANCE DIGITAL MARKETING)
WEBSITE OPTIMISATION PROJECT ON JAYSHREETEA.COM
STUDENTS NAME: GEETANJALI TAKKAR F-02
AKASH GUPTA F-20
SIDDARTH THAMPI F-21
GURVATSALYA SHARMA F-22
ADVAIT KOLLARA F-25
FACULTY: DR GAURAV SOOD
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Introduction to the company

Incorporated on 27th October 1945, Jay Shree Tea & Industries Ltd. is a part of well
diversified conglomerate of B.K Birla Group. This group has been an inspiration for
generations of Indian entrepreneurs; the Birla’s are looked upon as the First Family of
India Inc., reflecting quality, reliability and leadership since pre independence time.

Jay Shree Tea and Industries Limited is an India-based holding company. The
Company is engaged in the manufacture of tea, sugar, and chemicals and fertilizers
besides tea warehousing and investment activities. It offers various tea categories,
such as Darjeeling Tea, Assam Orthodox Tea, Assam Ctc Tea, Dooars, Cacher, South
India and Packet Tea. It offers various grades of tea, such as SFTGFOP1, FTGFOP1
SPL CL and STGBOP/TGBOP.

It owns tea gardens at Darjeeling, including Tukvar (Puttabong), Risheehat, Sungma,
North Tukvar, Singbulli and Balasun; Assam, such as Towkok, Manjushree,
Mangalam, Nahorhabi and Meleng; Barrak Valley, including Dewan, Kalline and
Jellalpore; Dooars and Terai, such as Aryaman and Jayantika, and South India Tea,
such as Sholayar and Kallayar. Its chemicals and fertilizers factory is situated on the
eastern bank of river Hooghly, West Bengal. It has sugar factory at Majhaulia, Bihar.
KEY HIGHLIGHTS
1. It is the only tea company in India having tea estates in all the major tea growing
areas of the country. All the teas of India under one roof!
2. One of the few Indian tea companies to have tea estates abroad.
3. Contributing around 3% of the national tea output.
4. Contributing around 11% of the total Darjeeling tea, considered Champagne of teas.
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LANDING PAGE OF JAYSHREETEA

This is the snapshot of https://www.jayshreetea.com/

They have specified at the top that they can ship worldwide.

They have provided their email and contact details on the website.

There is an option to change currency at the top.

They have categorised their product into different categories with images of the
products.
OTHER INFO
 Jayshreetea.com is 19 years and 1 month old. It is a low traffic site with a global
traffic rank of #678,806 in the world. It has a medium pagerank of 3.8, which means
that the website has a pretty good amount of backlinks.
 Requests are handled by Nginx web server, which is located in India and associated
with IP address 139.59.36.79.
 Domain is registered with PDR Ltd. d/b/a PublicDomainRegistry.com and will expire
in 4 years and 10 months.
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WEBSITE SEGMENTATION
 LOOSE LEAF
 PACKET TEA
 SPECIALITY
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STRUCTURED DATA
 Structured Data is code in a specific format. In such a way that search engines
understand it. Search engines read the code and use it to display search results in a
specific and much richer way.
 The above shown segmentation of website is a part of structured data as it helps the
search engine to specifically display the content which is asked.
CONTEXT
http://schema.org
TYPE
Organization
LOGO
https://www.jayshreetea.com/skin/frontend/rwd/default/images/logo_icon.jp
g
DESCRIPTIO
N
Jay Shree Tea is The Second Largest Tea Producer, From Birla Group
, Manufacturing and Exporting Premium Darjeeling , Assam and
Indian Teas. Buy Tea Online At The Best Price.
https://www.jayshreetea.com
URL
IMAGE
SKU
MPN
https://285242-882216raikfcquaxqncofqfm.stackpathdns.com/media/bannerslider/b/r/br-1.jpg
0
0
IP DATA
 The Internet Protocol is a protocol, or set of rules, for routing and addressing packets
of data so that they can travel across networks and arrive at the correct destination.
IP ADDRESS
139.59.36.79
NETWORK ADDRESS 139.59.0.0 - 139.59.255.255
NETWORK NAME
ORGANIZATION
ADDRESS
REGISTERED
UPDATED
NETWORK RANGE
NETWORK NAME
COUNTRY
DESCRIPTION
APNIC-ERX-139-59-0-0
ASIA PACIFIC NETWORK INFORMATION
CENTRE
PO BOX 3646, SOUTH BRISBANE,
QLD,4101,AUSTRALIA
03-03-2004
08-10-2009
139.59.32.0 – 139.59.47.255
DIGITALOCEAN-AP
INDIA
DIGITAL OCEAN-AP
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SOCIAL MEDIA ANALYSIS
1. FACEBOOK PAGE

This is the snapshot of the Facebook page of the Jayshree tea.

The company has around 17,304 followers on Facebook.

They have mentioned their website URL as well

They have provided a WhatsApp link through which they customers can get in touch
with them and know more about the products details.

They keep people updated by posting pictures related to their products.

They also stand up for social causes to generate awareness among people
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2. INSTAGRAM PAGE





This is the snapshot of the Instagram
page of Jayshreetea.
They have around 800 followers
They have mentioned their
website’surl in their bio
They use Instagram for posting details
about their different variants of teas
through their posts.
People can contact them through
Instagram to know more about their
products.
Recommendations
 The company has less followers on
Instagram.
So they can collaborate with
influencers by giving them free
samples of the products
 This will help in the promotion of the
website as social media nowadays is
a major platform to market
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3. Linked.in

This is the snapshot of the linked.in page of the company.

They have mentioned their company’s URL on the page

Also, they have mentioned details of their products in the overview.

They have 1100 connections on linked.in.

They use linked.in to recruit and select employees for their company

People can visit their website through linked.in too.
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Traffic Analyzer

Organic Keywords- 4,091(this means that the number of keywords this domain ranks for in
the organic search)
The above bar graph shows the ranking of SEO Keywords month-wise.

Organic Monthly Traffic- 3,301 (this is the total estimated traffic this domain gets
considering the organic search)
The above graph shows the monthly organic monthly traffic on the site jayshreetea.com . The 3,301 is the average taken.
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
Domain Score- 28
The Domain score is based on a variety of the factors this is the overall strength of the
website. A score of 0 to 100 of given to all the sites, the higher the number the more
authoritative a site is and the higher it ranks on google.
Thus, the domain score of Jay Shree Tea is 28.
 Backlinks- 2,826
Backlinks refers to the number of incoming hyperlinks from other websites to this domain
 Referring Domains- 413
These are the set of unique domains which are linking back to this website
The above graph shows the relation between the backlinks and referring domains
To explain it in an easier way, think of the referring domain as a phone number and backlinks as
the number of times you’ve gotten a call from that particular number.
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Top 5 Backlinks associated with different websites: -
The above image shows the top 5 backlinks associated with different websites along with domain score, page score and link
type.

SEO KEYWORDS: - SEO keywords are the keywords and phrases in your web
content that make it possible for people to find your site via search engines. A website
that is well optimized for search engines "speaks the same language" as its potential
visitor base with keywords for SEO that help connect searchers to your site.
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The above picture shows the top SEO Keywords along with volume, position and est. visits in India
1. Volume- It is the number of searches the particular keyword has during a month.
2. Position- The position the URL is has in Google search.
3. Est. visits- The estimated traffic this webpage get from google for this particular
search.
4. CPC-The method that websites use to bill based on the number of times a visitor
clicks on an advertisement.
5. Paid Difficulty-means that if you create an ad campaign for your that keyword, you
will have to face the mentioned level of difficulty. It shows the competition on that
keyword in the ads.
6. SEO Difficulty-measures the ranking potential of a keyword. If a keyword moves up
the Google ladder very fast, it will get to the top and eventually result in increased
traffic search volume.
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TOP 10 COUNTRIES HAVING TOP KEYWORDS OF
JAY SHREE TEA
Sr. No. COUNTRY
NO. OF TOP KEYWORDS
1.
INDIA
1,961
2.
USA
778
3.
UK
237
4.
UAE
108
5.
CANADA
74
6.
AUSTRALIA
64
7.
SOUTH AFRICA
28
8.
SRI LANKA
7
9.
SINGAPORE
6
10.
DENMARK
5
TOP SEO PAGES OF JAY SHREE TEA COMPANY
The above figure shows top 5 SEO TITLE URL the company Jay Shree Tea has, along with tags from Facebook and pinterest.
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Site Speed
Site speed is crucial to your SEO health. Every additional 0.5s it takes to load
your site drastically increases the % of visitors that will leave your site. Below
you’ll see the time it took for your website to load on desktop and mobile
devices using a 3G connection speed.
 Desktop
 Outcome of the result-: High loading time of speed index which is 8s.
 Speed Index- It shows how immediately the contents of the website is
visible to the population.
 Recommendation-: Optimize website by -:
1. Compressing the data
2. Elimination of unnecessary downloads
3. Optimizing the images and fonts
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 Mobile
 Outcome-: Loading time from mobile is 6s i.e. not good not bad.
Rest is just a second high from the normal slab but speed
index has a poor state.
 Recommendation-: Optimize website by -:
1. Compressing the data
2. Elimination of unnecessary downloads
3. Optimizing the images and fonts
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Rank of the Website
Alexa Rank- Alexa Rank is an estimate of how popular the site is relative
to all other sites.
Our site rank ranges from 735,862-785,438 as per the data of 90 days.
The present global rank of this site is 735,862. Whereas rank in India is
130,013.
Recommendations to get a better rank-:
1. Get more related sites to link to your website.
2. Find keywords that are driving traffic to your competitors and
optimize your site for them.
3. Understand your competitors’ marketing strategy and learn what
works.
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Site Audit
 Daily pageviews per Visitor- 2.3, showing a decline of 3.85%
 Daily Time on Site- 3 min 51 sec, showing growth of 45%
 Bounce Rate- 45.8%, showing 21% decrement in past 90 days
Recommendations- To reduce bounce rate the site should: –
 Improve Brand Storytelling.
 Keeping the blog fresh with new content.
 Target Keywords with High-Value Traffic.
The above picture shows the very popular keywords which are already driving
some traffic to our site jayshreetea.com. These target keywords will also
increase the organic search of the website.
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CITATION FLOW
 Citation Flow is a number of predicting how influential a URL might be based on
how many sites link to it.
TRUST FLOW
 Trust Flow is a metric trademarked by Majestic that analyses how trustworthy a site
is by measuring its quality.
OPTIMIZATION
 Website optimization is the process of using tools, advanced strategies, and
experiments to improve the performance of the website.
DIFFICULTY
 The difficulty of beating this result, calculated based on the result’s page speed,
optimization and trust flow.
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Among competitors
The above picture shows the comparison metrics of our website with all other
websites dealing with Tea & Export.
In a nut shell our website jayshreetea.com has more than 90% of the traffic for
tea buyers as compared to the other company’s average. Also having this much
traffic the bounce rate has not crossed 50% which is a good sign.
The major competition includes these sights
-Halmaritea.com
-Teafloor.com
-assamicargo.com
According to the Global Internet Engagement, our company has higher ranking
of 735,862 than Halmari tea and Tea floor in which they have rank in the areas
of 800k and Assamicargo having rank of 754,281.
Our website has a 90.9% site traffic from each channel among our competitors
having 61% and 6.5% respectively.
Our websites also have the largest number of referral sights with an amount of
76 among our competitors.
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Optimization and suggestions

Make the website very simple like-:
o Avoid large blocks of text on home page
o Simplify the site navigation
o Don’t put too many photos and text
 Increase Your website speed
Increasing website speed will increase conversions and search engine
rankings. Your website speed plays a really important role in optimizing
your website.

Optimize your website for search engines
Here are the things you should focus on when it comes to optimizing this
website for search engines:
- Do keyword research
- Reduce bounce rate
- Fix broken links
- Increase page speed
- Make sure my pages have over 2000 words
- Get more backlinks
- Add a sitemap
From this list, you will understand that search engine optimization is not
only about the content, but also a lot about how user-friendly your
website is.
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