How could the company monitor and evaluate the implementation of its e-Business strategy?
Monitoring in Food Companies helps ensure quality and safety because it requires food to be handled in
specific ways.
Analyzing and Gathering data o research process- To make sure the product feasibility they need to
gather the data, product demands, market competitors, customer base.
Cost Evaluation- In this phase company will calculate the estimated cost based onTechnical team costing, non technical team costing (Marketing), IT Infrastructure-(Server, system)
Building Infrastructure-company will check how much online and offline offices need for the business.
Offline- If business requires multiplication services then they need to open multiple offices in different
location.
Online Offices- Call center- Company need online office or call center to accommodate its 24/7 helpline
or take the feedbacks and complaints to improve their business.
Staffing- Company will hire eligible experts to running the business. For example- Logistic staffing,
Technical staff, non technical staff, Management staff.
Logistic- Logistic team will be responsible for export and import of the product.
MarketingFeedback and complaints- To run the business successfully and above the market, company always
need to hear its complaints and feedback and work on it to improve the business quality. If the company
provides post sale service that companies product is always in demand.
Case study- Suppose there is a company ABC and the other company is XYZ. The both are in organic
food e business. ABC have high tech platform, team, highly paid staff, and good customer base. On the
other hand the XYZ have average staff and average infrastructure. But ABC doesn’t focus on their
customer’s feedback and complaints. On the other hand XYZ always paid attention to their customer’s
complaints and feedback which directly helps to improve their product and they acquire more customer
reach as compare to ABC Company. Therefore ABC reaches near to bankruptcy. So, the point is always
keep running the business successfully, company must need to hear feedback customers and market
tends and data analysis.