RESEARCH DIRECTION
UGC Sr. No. 45489
ISSN NO – 2321-5488
Vol: 6 Issue: 4, October, 2018
THE EXPORT PERFOMANCE OF COIR AND COIR PRODUCTS IN INDIA: A
COMPARITIVE AND ANALYTICAL STUDY
Anu. A. V & Dr. Deepu Jose Sebastian
Research Scholar, Department of Commerce, M.G. University, Kottayam.
Associate Professor, Department of Commerce, Deva Matha College, Kurvavilangadu.
Abstract
In the world market, India is one of the leading producers and exporters of coir yarn, coir
mats, curled coir, rope, rubberized products, geo-textile, coir pith etc:. India contributes more
than 50 per cent of the global coir market and India exporting 25 to 30 per cent of coir
products. The present study analysed composition and direction of export of coir products by
using various statistical tools including co-efficient of variation, annual growth rate and
compound growth rate. All the years of the reference period export of coir and coir products
shown positive trend. The export of coir and coir products in terms of value has shown CV
was 13.18 per cent as compared to exports volume (CV was 60.29 per cent) and there was
highly significant correlation between volume and value of export of coir and coir products in
India; the export of coir fibre and curled coir has increased with the compound growth rate of
48.01 and 26.32 per cent respectively. The compound growth in volume is negative for the
export of handloom mattings, rubberised coir, power loom mats etc:.; USA continues to be
the largest importer of the Indian coir and coir products followed by UK, Australia, France,
Netherland, Italy, Germany and Spain. The percentage share of export in the total production
of coir and coir products has shown positive trend during the reference period from 2008- 09
2017-2018. The study suggested the ways and means to improve the coir sector with
sustainable growth in India.
Key Words: Coir ,Coir products, Export, Geo-textile, Industry
INTRODUCTION
India is one of the top coir producers and exporters in the international market. The
Indian coir products are in great demand in the international market because of their special
attributes like fitness, price, craftsmanship, quality, attractiveness and eco friendly,
biodegradable renewable natural resources, non-pollutant, etc., and usage of the product is up
to the expected level when compared to plastic and other environment pollutant item. India is
one of the leading producers and exporters of coir yarn, coir mats, mattings, curled coir, rope,
rubberized products, geo-textile, coir pith and rugs to world market. There is no evidence
regarding the export of coir in large scale from India during the 18th century. But, in the
beginning of the 19th century, there was a global increase in the production and export of
natural fibre. India accounts over for 50 per cent of the world trade in coir and India exported
25 to 30 per cent of products to foreign countries. With this background the present research
article analysed the export performance of coir industry in India.
STATEMENT OF THE PROBLEM
India is the largest coir producer in the world accounting for more than 80 per cent of
the world production of coir fibre and which are exported to 90 countries across the world. In
respect of international trade, India and Sri Lanka are the largest exporting countries of coir
fibre and related products. The countries like USA, the European Countries, Japan and China
are the major importers. The Indian coir industry faces tough competition in the foreign
markets. The main competitors are the other coir products exporting countries and from the
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UGC Sr. No. 45489
ISSN NO – 2321-5488
Vol: 6 Issue: 4, October, 2018
natural and synthetic products like jute, sisal, rubber, PVC etc. exporting countries. The more
market acceptability and vast range of commercialisation of new and improved coir products
are needed to be attained. Still the coir industry mainly gives emphasis on the traditional
products. Most of the coir units are developing and they are unable to produce more and to
export. In the marketing of the marketing of the coir products there is only a slow pace of as
innovation is happened. It is significant to discuss and analyse the present problems and
hurdles of coir products exporters and to introduce more suitable programs that will helps the
export promotion and export performance of the coir industry.
LITERATURE REVIEW
Sheeba,R., and Raj, S Mohan.(2014) Indian coir industry has been fortunate to get boost in
the form of the ever increasing awareness about eco-protection. Coir, being a natural fibre
which is environment-friendly in the strictest sense of the term, is the fibre of the future
today. The eco-friendly quality of coir will help it to hold its ground even as it battles
competition from synthetic fibres in today’s developing world. The development of geo
textiles, which helps protect the soil and in turn the environment, by acting against soil
erosion, is the best advertisement for coir in recent times The pattern of exports and product
mix has changed very much drastically. With the level of fibre and yarn exports, India is an
exporter of goods with added value. This in turn led to a significant change in total volume
and value of export.
Ekambaram, K., and Raja, SK. Rameez.(2014) The present paper attempts to analyze the
value-wise and volume-wise exports of Coir and Coir products from India. Primary objective
of this paper is to highlight the trends in exports of Coir and Coir products from India both in
terms of volume and earnings. The trend in the overall sales volume of coir and coir products
significantly changed from the sixties when more than 50 percent of the production used to
be exported. The export figures have moved up from Rs. 605.17 crore in 2006-07 to Rs
1052.63 crore during 2011-12, but slowed to Rs. 586.94 crore in 2012-13 (upto 30 September
2012). Export trade is dominated by private merchants and manufacturers who control about
90 percent of export trade. USA is the largest importer of coir and coir products from India
followed by China and Netherlands. The Central and State Governments, Coir Board and
NGOs should take necessary steps to increase the coir and coir products exports from India
by improving the quality of coir products with International standards, and also conduct
export campaigns.
Narendran, Roshni.(2014)The purpose of the study is to delineate the impact of national and
industry-specific government interventions and the influence of political parties in power.
The study employs an interrupted time series design from the annual national coir export data
(1970-2012) published by the Coir Board. The study concludes by highlighting that the
significance of economic environment has a greater impact on the trends of coir exports than
industry-specific interventions. A seminal finding of this study is that there is a significant
difference in the coir exports during the period of governance by the two political fronts in
Kerala.
OBJECTIVES OF THE STUDY
1. To measure the performance of export of coir products in India.
2. To analyse the export pattern of coir product from India.
3. To observe the direction of export of coir products in India.
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UGC Sr. No. 45489
ISSN NO – 2321-5488
Vol: 6 Issue: 4, October, 2018
METHODOLOGY
The study is based on secondary data which are collected from Annual Reports of
Coir Board, Kerala, Central Coir Research Institute, Alappuzha, Kerala, different journals
and websites relevant to the coir industry. The export performance of the industry has been
analysed by using various statistical tools like coefficient of variation, annual growth rate,
compound growth rate, etc. The study analysed composition and direction of export of coir
products and suggests the ways and means to improve the coir sector with sustainable
growth.
RECENT TRENDS IN COIR AND COIR PRODUCTS EXPORT
Table No. 1
Growth Performance of Export of Coir and Coir Products in India during the Years
2007-08 to 2016-17
Quantity in Metric Tonnes Value (in Rs. Crores)
Year
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2017-18
MEAN
Export
Quantity
199925
294508
321016
410853
429501
5307040
62666
752020
957045
1016564
943509.8025
Value
639.97
804.05
807.07
1052.62
111602.75
147603.84
163033.77
190142.52
228164.8
253227.8
121826.58
Quantity
6.59
47.31
9.00
27.99
25.04
9.00
25.04
16.7
27.3
6.2
Annual Growth Rate
Value
7.94
25.64
0.38
30.42
32.26
0.38
32.26
10.5
20.0
11.0
20.05
17.078
CV
61.61
122.14
TCGR
4.08
394.68
Foot Note: CV:- Coefficient of Variation; CGR:- Compound Growth Rate;
Source: Collected andCompiled from the Information Given in the Annual Reports of
Coir Board (2008-09 to 2017-18), Ministry of MSME, Government of India, Kochi.
Table No.1 shows that the growth performance of export of coir and coir products in
India for the period 2008-09 to 2017-18. All the years during the period registered for
analysis showing positive trend. It has risen from 199925 tonnes valued at Rs. 639.97 crore in
2007-08 to 1016564 tonnes valued at Rs. 253227.8 crore in 2017-18. Almost all the scorers a
positive trend. The demand for geo-textiles, coir fibre, handloom mats, tufted mats, coir pith,
rubberized coir, etc, is on the increase. Though the coir products export increased in terms of
value and volume in 2017-18. It shows that the future trend of coir industry is likely go
higher rating in exporting.
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UGC Sr. No. 45489
ISSN NO – 2321-5488
Vol: 6 Issue: 4, October, 2018
Total(includin
g others)
Power
Loom
Mat
Curled Coir
Coir Rugs
and
Carpets
Rubberied Coir
Coir Fibre
Geo-textile
Hand
loom
Mattings
Coir Rope
Coir Yarn
Coir Pith
Tufted Mat
Year
Handloom Mats
Table No. 2
Item-wise India’s Export of Coir and Coir Products (2008-09 to 2017-18)
Value (in Rs. Lakh)
63997
2008-09 23,637.63
22,598.15
8,462.30 1,925.92 164.60
1,716.58
1,691.06 1,390.89 1,174.77
67.63
223.86
40.06
2009-10 25,428.01
25,351.24 12,347.06 2,461.21 165.92
1,425.28
2,023.77 9,742.03
713.39
45.38
668.33
2.03
2010-11 21,525.08
23,968.41 14,829.02 2,685.34
86.72
1,244.72
1,823.05 1,2148.06
476.89
826.22
1,056.52
0.01
2011-12 1,05,193.
79
2012-13 1702.77
27,745.26 22,150.70 3,140.70 340.99
1,582.83
2,433.12 2,0324.00
549.80
185.55
3,171.03
24.56
30572.91
24727.61 2387.22 282.41
22810.10
2628.74 20707.66
495.01
133.38
2112.46
00
1116072
2013-14 3353.91
41776.39
34173.23 2848.26 390.17
23623.82
3503.78 32878.11 1560.76
105.99
2947.93
00
147603
2014-15 225.25
23946.91
41923.34 1835.28
3270.28
2015-16 22279.96
44316.03
68808.56 2820.82 396.61
2016-17 21316.31
48442.83
90539.11 2948.32
2017-18 18613.96
49591.41
80405
80707
105262
3732
39726
3000.89
146.1
269.58
43.93
85.79
163033.77
1968.78
3531.72 41767.11
971.4
271.92
2510.07
26.48
190142.52
388.5
1535.25
4481.04 53913.63 1295.64
282.5
2419.3
0
228164.8
101486.8 2457.66 401.72
1394.79
399659
897
2316.28
216.49
253227.8
15,342.54 33,830.95 41944.773 2,551.07 634.964
6,057.24
877.24
308.515
1,746.97
19.88
262,735.32
70177.88 1388.64
46,150.13 26,605.03
MEAN
17.58
11.86
13.55
94.33
16.34
19.50
31.44
14.28
71.76
93.49
103.07
16.29
13.18
-2.36
8.18
28.2
2.47
9.33
-2.05
72.72
48.01
-2.88
29.58
26.32
18.38
14.75
CV
CGR
Foot Note: CV:- Coefficient of Variation; CGR:- Compound Growth Rate
Source: Collected and Compiled from the Information Given in the Annual Reports of
Coir Board (2008-09 to 2017-18), Ministry of MSME, Government of India, Kochi.
The export of powerloom mat and curled cor has been increased from Rs. 40.06 lakhs
and 223.86 lakhs in 2008- 09 to Rs.216.49 lakhs and 2316.28 lakhs in 2017-18 with the
compound growth rate of 18.38 per cent and 26.32 percent with its mean value is Rs.19.88
and Rs.1746.97 respectively. The compound growth is negative for the segments like
rubberised coir (-2.85 per cent), handloom mattings (-2.05 per cent), and handloom mats (2.36 per cent). During the last year of the period coir fibre (48.01 per cent), coir pith (28.2 per
cent), coir rope (9.33 per cent ), curled coir (26.32 per cent), coir yarn (2.47 per cent), tufted
mats (8.18 per cent) etc: showing a significant growth.
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ISSN NO – 2321-5488
Vol: 6 Issue: 4, October, 2018
Coir Fibre
Geo-textile
55.0 1,832.
4
24
3,754. 73,074 629.78
44
.93
46.17
3,365.70
2.84
2010-11 29,409. 33,349 157,854
00
.02
.93
5,021.
96
211. 1,406.
56
49
3,266. 83,393 383.39
63
.01
1,146.
81
5,527.08
0.00
2011-12 27,656. 33,021 2,06,42
17
.17
4.57
2012-13 1418.0 43752 208399
0
5,562.
87
4202
792. 1,473.
82
78
420 1418
3,680.
91
3577
1,19,6
84.5
14096
3
415.06
322
191.0
0
95
11,855.9 36.14
7
8883
2
2013-14
3425
37289
271495
4247
498
3425
4468
17309
2
965
93
11263
234
537040
2014-15
161
25354
219103
1667
1262
1
1117
41284
4070
135
897
28
3164
25
62666
2015-16
20386
45770
408897
4134
517
1272
4520
25529
3
678
397
9470
280
752020
2016-17
20143
51718
490552
4426
484
1706
6219
37035
7
888
205
10356
166
2017-18
18277
54279
548479
3328
491
4236
5845
37432
0
900
254
8800
37
166.66 118.87
135.43
113.27
227.
77
115.1
2
62.41
110.2
8
126.12
299.1
4
60.29
18.92
-4.61
25.3
4
5.99
-3.02
14.81
19.92
-3.76
17.66
MEAN
199925
294508
321016
410853
429501
957045
101656
4
10530.19 39,521.2 281521.4 4403.22 1614.0 2,025.5 7986.62 166000. 653.88 338.881 7,098.71 31723. 498113.8
5
7
7
92
0
3
7
72
CV
-6.44
CGR
Total(inclu
ding others)
6,108.
35
Power
Loom Mat
2009-10 36,297. 36,991 131,916
71
.21
.67
Curled Coir
1,438.38 54.21
Coir Rugs
and
Carpets
63.83
Rubberied
Coir
3,251. 19,443 1,222.5
25
.54
9
Hand
Loom
Mattings
50.5 2,368.
0
45
Coir Rope
Coir Yarn
5,335.
09
Handloom
Mats
2008-09 35,553. 33,689 96,996.
43
.27
32
Year
Coir Pith
Tufted Mat
Table – 3,
Item-wise India’s Export of Coir and Coir Products (2008-09 to 2017-18)
Quantity (in tonnes)
4.89
213.66 154.20
6.04
-15.21
Foot Note: CV:- Coefficient of Variance; CGR:- Compound Growth Rate
Source: Compiled from the Information Given in the Annual Reports of Coir Board (2008-09 to
2017-18), Ministry of MSME, Government of India, Kochi.
According to table no. 3 last 10 years of time, there was an increase in the export of
handloom mattings (5.99 per cent), goe-textile (6.04 per cent), rubberised coir (8.26 per cent),
curled coir (14.81 per cent) , coir pith (18.29 per cent),coir rope (25.54 per cent) and curled
coir (19.92 per cent). The items shows negative growth, such as handloom mats (-6.44 per
cent), coir yarn (-4.61 per cent) and coir fibre (-15.14 per cent), rubberised coir (-3.02 per
cent0 and powerloom mat(-3.76 per cent). It is revealed that the compound growth rate is
(17.66 per cent) for the total growth .
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ISSN NO – 2321-5488
Vol: 6 Issue: 4, October, 2018
Table – 4
India’s Export of Coir and Coir Products to Major Countries during the
Year 2007-08to 2016-17 (Rs.in Crore)
Co
un
tri
es
20
0708
200809
196.0
6
200 2010- 2011
9- 11 -12
10
2010-11 201112
240. 205.47 231.42 205.47
89
2012-13
% of
increase in
total
export per
year
201314
2014-15
2015-16
201617
231.42 25436.43 30026.
05
34717.0
1
49814.1
5
5326.5
6
38.85
US
A
200.0
5
U
K
49.05
52.3
5
58. 55.33
16
81.78 55.33
81.78 8121.85 8600.8
9
8543.88
9094.67
11076.
22
71.94
Ge
rm
an
y
42.00
52.8
7
44. 37.31
51
44.05 37.31
44.05 6062.04
6414.31
5530.92
5956.9
8
64.13
Ne
the
rla
nd
49.54
48.1
4
66. 66.95
27
82.02 66.95
82.02 8453.07 10876.
04
11970
16027.5
8
18148.
78
80.64
Ital
y
28.16
26.9
2
38. 32.91
56
40.37 32.91
40.37 4233.99 5822.6
1
6367.14
6856.58
8630.2
2
40.81
Sp
ain
24.23
19.8
5
29. 29.44
35
34.06 29.44
34.06
4079.0
8
4143.09
6947.62
7686.8
6
77.89
Ca
na
da
20.49
20.4
7
18. 18.12
43
17.88 18.12
17.88 1962.02 2773.0
5
2715.7
3271.62
3509.2
1
67.25
Fr
an
ce
19.69
18.9
9
20. 24.21
48
30.20 24.21
30.20
2910.2 3532.8
1
3470.96
3131.71
3889.2
7
69.65
Au
str
ali
a
17.28
19.0
8
23. 20.81
28
30.45 20.81
30.45 3370.19 4370.8
3
4726.6
6070.38
6499.1
6
80.94
Be
lgi
um
To
tal
(in
cl.
oth
ers
)
9.78
15.1
4
14. 20.99
69
14.68 20.99
14.68 1247.75 1820.1
1
1592.97
2056.10
2140.4
0
71.4
65015.54 78708.4 84661.66 190142.
7
31
22816
4.82
3218
6807
460.27
86.01
639.9
7
80 807.07 1052.
4.
62
05
807.07 1052.6
2
Table no. 4 reveals that there no as negative trend in the study period in the export of
Indian coir industry .An export to the Spain and UK has increased to 77.89 percent and
71.94 per cent respectively. All together growth was recorded as 86.01 percent.
FINDINGS OF THE STUDY

All the years during the period registered for analysis showing positive trend. It has
risen from 199925 tonnes valued at Rs. 639.97 crore in 2007-08 to 1016564 tonnes
valued at Rs. 253227.8 crore in 2017-18. Almost all the scorers a positive trend.

The export of powerloom mat and curled cor has been increased and The compound
growth is negative for the segments like rubberised coir (-2.85 per cent), handloom
mattings (-2.05 per cent), and handloom mats (- 2.36 per cent).
An export to the Spain and UK has increased to 77.89 percent and 71.94 per cent
respectively. All together growth was recorded as 86.01 percent.

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RESEARCH DIRECTION
UGC Sr. No. 45489
Suggestions





ISSN NO – 2321-5488
Vol: 6 Issue: 4, October, 2018
Introduction of incentives for higher exports.
Credit support for participation in international fairs.
Government /Coir Board supported trade fairs.
Enlargement of domestic market through subject matter and information.
Development
of customer
care
personnel through coaching.
CONCLUSION
Now, the coir industry has undergone an expansion process covering all the elements
beyond its conventional purview. However the full potential of export market for coir and
coir products has not been fully used and promotional efforts are not adequate. The policies
are needed to speed up the effort to help the industry to become competitive according to the
international market. Along with the diversified international plans ,there should be strong
policies and packages to strengthen the domestic market.
Promotion of Export is one of the emphasis areas within the promotional agenda of
Coir Board aimed towards the property development of the Indian coir trade. Being a
standard and export headed trade, any fluctuations within the export trend have an immediate
concerning this trade and also the manpower there under. the foremost export promotion tools
enforced by Coir Board in association with trade and trade are participation in international
fairs in the country and abroad on a spotlight - country/ focus-product basis, international
seminar and conferences, organizing workshops, enterprise message through specialised trade
magazines, extending external market development help to exporters for varied export
promotion activities encouraging exports and export connected activities by presenting
national fibre trade awards etc.
References
Ekambaram, K., and Raja, SK. Rameez.(2014) Export performance of coir and coir
products from India. Clear International Journal of Research in Commerce & Management
.Vol. 5, Issue 7, pp: 44-47.
Narendran, R. (2014) Evaluation of national and industry-specific interventions on coir
industry in India - a special reference to Kerala. International Business and Economics
Research Journal.Vol. 13,Issue.4, pp: 727-738.
Sheeba,R., and MohanRaj,S.(2014) A Study On The Future Market Potential Towards
Coir Products Export With Special Reference To Pollachi.Indian Journal of Research.Vol. 3,
Issue.11 pp: 15-17.
www.coirboard.gov.in
www.coirfed.com.
https://kerala.gov.in/small-medium-enterprises
https://msme.gov.in/
102