5/30/22, 3:18 PM Chapter 10 Strategy: The Quest to Keep Profit from Eroding Flashcards | Quizlet Chapter 10 Strategy: The Quest to Keep Profit fromUpgrade ... Study Chapter 10 Strategy: The Quest to Keep Profit from Eroding Terms in this set (15) the ability to a) deliver the same product or service sustainable competitive benefits as competitors but at a lower cost or b) advantage deliver superior product or service benefits at a similar cost locates the source of advantage at the industry level industrial organization (IO) a firm's performance in the marketplace depends on the characteristics of the industry environment resource based view (RBV) locates the source of advantage at the individual firm level barriers to entry Industry structure product differentiation among firms number and size distribution of firms low threat of entry Michael Porter's Five Forces model low buyer power low supplier power low threat from substitutes low levels of rivalry between existing firms Supplier power Buyer power tends to be higher when the inputs they provide are critical or highly differentiated tends to be higher when switching from firm to firm is easy, or concentration of them government protection proprietary products entry barriers strong brands high capital requirements for entry lower costs driven by economies of scale https://quizlet.com/303483875/chapter-10-strategy-the-quest-to-keep-profit-from-eroding-flash-cards/ 1/2 5/30/22, 3:18 PM Chapter 10 Strategy: The Quest to Keep Profit from Eroding Flashcards | Quizlet proprietary controlled by one company Chapterproduct 10 Strategy: The Quest to and Keep Profit from ... platform product vs. platform assumptions underlying RBV resource heterogeneity resource immobility Study needs a set of complementary innovations to reach its full potential platform resource heterogeneity and resource immobility assumption that a firm is a bundle of resources and capabilities that differ across firms a firm has resources that tend to be "sticky" and that do not move easily from firm to firm reduce cost strategies for competition product differentiation reduction in competitive intensity https://quizlet.com/303483875/chapter-10-strategy-the-quest-to-keep-profit-from-eroding-flash-cards/ 2/2