DIGITAL MARKETING
-CREATE a Page (you can showcase products, services, collect donations and create ads)
-Page name must be short and catchy: interesting and be creative
-category: type real estate (company. Agent, service, agency)
by developer, location, pag-ibig funding
Template:
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2.
3.
4.
5.
Links
Other pages
Name
Real Estate Company
License number
-enter adress
-ADD cover photo, profile photo
-ADD button: send message, contact us, email us
-CREATE Post: Post now, boost post
-GAIN LIKES, FOLLOWER
-FREE POSTING : Market Place posting
Cycle on posting:
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2.
3.
4.
5.
Add Group
Project Knowledge
Posting of Ads
Answer Inquiries
Repeat
How to free posting?
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2.
3.
4.
Enter market place
Click sell
Click items or homes for sale or rent
Add photo (use HD pictures without text or computation)
a. It is a plus to have a site orientation ( authentic images, personal evaluation, nearby
places) to avoid copyright detection
b. To avoid copyright, images can be edited. Also, avoid repetition of groups where to post
5. Add title ( catchy like: BAHAY NA 2,500 LANG!,
6.
7.
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9.
Input price (use inventory as basis like reservation, monthly amortization)
Add category (can be home sales or others
Add location (be specific)
Add description
a. Contact details
b. Nearby location
c. Amenity
d.
10. Tags/ keyword (consume wisely)
11. List in your groups (20g / ad)
a. Relevance to the project
b. Number of members
12. Click publish ( to be reviewed by facebook analytics
WHAT IS AUTOMATED ADS?

Boosting multiple versions of your ad:
o Create up to 6 different versions
o Suggests call-to-action buttons, text, and other creative details based on information
from your page
o Can increase page likes through promotion
THREE TYPES OF FACEBOOK ADVERTISING
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Facebook Marketplace posting
Facebook Page-Manual Boosting
Facebook Page-Automated Ads
o Step 1: Go to Page- Choose which page would you like to run the automated ads
o Step 2: Click Promote
o Step 3: Click Add to your advertisement
 SET GOAL
 Get more messages- RECOMMENDED
o This will send the ads automatically in their inboxes with send
message button reply
 Get more leads- RECOMMENDED
o This will send the ads automatically in their inboxes with form
that buyers should fill up
 Promote your page-RECOMMENDED
o This will send the ads automatically in their inboxes with like
page button
o Step 4: Answer Questions- click EDIT for every question and click NEXT
o Step 5: Choose 6 photos that you would like to use for your automated ads
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Step 7: Set Your target
 Get more messages- RECOMMENDED
o This will send the ads automatically in their inboxes with send
message button reply
 Get more leads- RECOMMENDED
o This will send the ads automatically in their inboxes with form
that buyers should fill up
 Promote your page-RECOMMENDED
o This will send the ads automatically in their inboxes with
contact number
Step 8: Edit Your adds – click see more
Step 9: Edit each ads
 These 6 ads will run at the same time
 Edit each ads by clicking the pen icon
Step 10: Edit your ads--- HEADLINE and AD TEXT
Sep 11: Preview
Step 12: Set daily budget
 Automated ads will run continuously until your budget is fully consumed
 Estimate reach per day with your budget
 Adjusted amount for daily budget
 The click save budget
Step 13: