INDEX
PARTICULAR
S.NO.
PAGE
NO.
1.
INTRODUCTION
1
2.
REASON OF CHOOSEN TOPIC
2
3.
METHOLOGY
4.
GRAPHS
5
5.
ANNUAL REVENUES
6
6.
CONCLUSION
7
3-4
Nike, Inc.
INTRODUCTION:
The chosen international business organization for this project report is
Nike, Inc. Nike is a multinational company which is majorly based in
America. It is involved in several activities, ranging from designing,
manufacturing, and also the marketing of accessories, equipment,
including the sales and delivery of services. To be specific, Nike
specifically deals with footwear such as athletic shoes and sports clothes
also. In general, Nike Company majorly deals with sports clothing,
accessories, and equipment. It manufactures this equipment, then markets
and sells them to various markets.
Originally, Nike was known as Blue Ribbon Sports. It was founded on
January 25, 1964. The founders of this company were Phil Knight and
Bill Bower man (Wiring & van der Lan’s 2017). Phil was a track athlete
from the University of Oregon. Bower man, on the other hand, was his
coach. Originally, the company distributed shoes on behalf of another
company from Japan, which was known as Onitsuka Tiger. As time went
by, it expanded its territories and started to manufacture its own sports
shoes. By this time, the partnership of these two companies had gradually
weakened and was always coming to an end. Finally, each company now
operated on its own. Later on, May 30, 1971, the company changed its
name to Nike, which remained to be the official name of the company up
to today (Avagyan, Landsman & Strummers 2017). The two founders
named this company after the goddess of victory in Greek, who was
known as Nike. Nike has its main headquarters in Beaverton city. Other
several outlets and offices are spread all over Washington.
TOPIC:
“LENEAR FUNCTION”
REASON?
Because the linear function is popular in economics.
It is attractive because it is simple and easy to handle
mathematically. The linear equation has an easy to
understand and interpretation on a modular level.
METHOLOGY
Nike’s Company generate $19,014 annual revenue in 2010, and after 5
years company generate $30,601 in 2015, and generate $34,350 in
2017.Using the two-point form calculate the slope and find how much
Revenue will company generate in 2020?
Equation R= m(T) + K
Let suppose,
T= time
R =revenue
(T1, R1) = (5, 30,601)
(T2, R2) = (7, 34,350)
Two-point formula,
y – y1 = (y2 – y1) (x – x1)
(x2 – x1)
SO,
R – R1 = (R2 – R1) (T – T1)
(T2 – T1)
R – 30,601 = (34,350 – 30,601) (T – 5)
(7 – 2)
R-30,601= 3749 (T-5)
5
R-30,601= 749.8 (T-5)
R-30,601= 749.8T- 3749
R= 749.8T- 3749+ 30,601
R= 749.8T+ 26,852
Slope = 749.8
R-intercept = 26,852
INTERPRETATION
 With each year the revenue of Nike’s Company will be increase by
749.8.
In 2020,
Where T=10
R=749.8T+ 26,852
R=749.8(10) + 26,852
R= 7498 + 26,852
R= 34,350
I
Revenue of 2020
GRAPHICAL REPRESENATION
$45 000
$40 000
$39 117
$37 403
$36 397
$35 000
$34 350
$32 376
$30 601
$30 000
$27 799
$25 313
$25 000
$23 331
$20 000
$19 014
$20 117
$15 000
$10 000
$5 000
$0
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
NIKE’S ANNUAL REVENUE FROM 2010 TO 2021
(Millions of US $)
YEAR
REVENUE
2020
$37,403
2019
$39,117
2018
$36,397
2017
$34,350
2016
$32,376
2015
$30,601
2014
$27,799
2013
$25,313
2012
$23,331
2011
$20,117
2010
$19,014
SOURCE: https://www.macrotrends.net/stocks/charts/NKE/nike/revenue
CONCLUSION:
In this project, we choose world’s famous Brand (Company)
“NIKE’S, Inc.” and give briefly introduction about the
company, we used linear function to find out the Nike’s revenue
of 2020, which is 34,350 and in reality, Revenues for NIKE, Inc.
2020 fell 4 percent to $37,403 million, down 2 percent on a
currency-neutral basis due to the impact of COVID-19 on
business operations The company has been growing consistently
over the past several years. Nike’s revenue in 2015 reached
$30,601 million compared to $34,350 million in 2017. In 2020,
its revenue during the fourth quarter took a hit due to the
pandemic, but the yearly revenue remained $37.4 Billion. Not
just an excellent revenue growth rate, but the company has also
maintained strong profitability. It enjoys one of the most
impressive profit margins in the entire shoe industry.
THE END