Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Laboratory High School
Gen Tinio St.,Cabanatuan City
CARVACROL ESSENTIAL OIL REPELLENT FROM OREGANO EXTRACT IN
TOMATO CROPS DEVELOPMENT
A Feasibility Study
In Partial Fulfillment of the Requirements in
Business Enterprise Simulation
Submitted by:
Rommel Jacob B. Cruz
Mary Kay C. Pascual
Noriel T. Sariente
Jocel S. Coronel
Submitted to:
Judilyn Mateo- Nakamura, MBA, LPT, MAED
2022
CHAPTER I. BUSINESS CONCEPT
1.1 Executive Summary
CarvaCrop is a company whose main product is carvacrol oil extracted from
oregano leaves. The goal of the company is to create a repellent that is both
ecologically friendly and efficient for plants or crops. CarvaCrop will open a store in a
rural area in Cabanatuan City, Nueva Ecija. The location was chosen because it is
accessible for both employees and visitors.
The company will be founded on the desire of the proprietors to make a
difference by developing alternative products that are better for the environment. The
advantages of the owners complement each other and compensate for their limitations,
resulting in a productive organization that improves in each and every conceivable way
as a function of thinking outside the box. The information about the main product of
CarvaCrop comes from prior research that has been fact-checked. The company also
employs an expert consultant to guarantee that the product is manufactured safely and
accurately. The owners are actively engaged in the processes of improving the
formulation of the product, promoting it through various forms of media, and marketing
the finished product.
The target customers of the company are people who engage in planting
activities. According to the research and survey conducted, the qualities that people
consider when purchasing a repellent are nutrients, free from contaminants, consistent
in particle size, insolubility in water, easily spread and deliquescent.
Since the company is still in its early stages and is based on a capstone project,
the proprietors will continue to work on and explore ways to improve the repellent so
that the product becomes much more efficient. The company will strive to satisfy
customers' needs by focusing on the previously mentioned aspects of the repellent
product. The company strives to improve by referring to the Plant Observation Analysis
Form that was answered by experts and the Plant Tissue Test.
The company is owned by a partnership of four Grade 12 STEM students at
Nueva Ecija University of Science and Technology (NEUST) General Tinio Campus.
The student entrepreneurs will share the effort and capital required to start the
CarvaCrop company, purchase the necessary materials and equipment for production,
and share the profits until each proprietor achieves a successful return on investment.
The company's owners intend to split future earnings based on their roles, or company
positions, contributions, and investments in the business.
In terms of the 7P's, CarvaCrop aims to position an affordable and eco-friendly
essential oil in a small glass bottle packaging priced at Php 69 per 10 mL, P100 per 15
mL, and Php 189 per 30 mL, which is less expensive than most anti-pest products. The
company will use posters, flyers, social media, and advertisements to promote the main
product and to target the right people, such as gardeners, farmers, and plant lovers.
The oregano-themed store with a green main color and yellow accents is located in a
peaceful environment in Cabanatuan City due to the company's values of
approachability and environmental friendliness.
1.2 Business Model
1.2.1 Business Goals
1.2.1.1 Vision
Because of the popularity of backyard gardening among old and young people
alike, the company envisions an anti-vegetative repellent that is eco-friendly in order to
combat the harmful effects of traditional inorganic fertilizer.
1.2.1.2 Mission
Create a successful company that may provide sustainable and eco-friendly
multi-use repellent that does not make use of harmful chemicals that pollute the soil.
1.2.1.3 Performance Target
In order to recoup the capital invested by the founders, the company hopes to
attract 1000-1500 customers per year and sell enough products.
1.2.1.4 Values
Partnership
-
The company aims to be a friendly face in the market. It aims to establish good
connections with fellow companies and ensure that unity also exists within its
own workplace.
Determination
-
Determination is a vital component in a company’s success. When a company is
determined in being a force to be reckoned with, determined to be a safe
environment for its employees, and determined to create products and improve,
the company is destined for success.
Integrity
-
The company ensures that its integrity remains intact through honest service and
transparency.
Approachability
-
Being approachable is the first step to building strong relationships with your
customers and cultivating a team where confidence grows and ideas are shared
freely.
Consistency
-
Consistency is a necessary component of success. We are committed to
implementing the strategies we have developed to ensure a more prosperous
future for our company.
1.3 Business Proponents
1.3.1 Basic Information of Each Member
Name: Jocel S. Coronel
Age: 18
Birthday: November 21, 2003
Birthplace: Cabanatuan City, Nueva Ecija
Address: 344 Donnaville Subdivision, La Fuente, Santa Rosa
Academic Year: 2016-2022 – Nueva Ecija University of Science and Technology
Company Position: Manager
Name: Rommel Jacob B. Cruz
Age: 17
Birthday: April 24, 2004
Birthplace: Cabanatuan City, Nueva Ecija
Address: 148 Sardual St. Aduas Sur, Cabanatuan City
Academic Year: 2016-2022 – Nueva Ecija University of Science and Technology
Company Position: Head Supervisor
Name: Mary Kay C. Pascual
Age: 18
Birthday: November 2, 2003
Birthplace: Cabanatuan City, Nueva Ecija
Address: 10 San Roque Melencio St., Cabanatuan City, Nueva Ecija
Academic Year: 2016-2022 – Nueva Ecija University of Science and Technology
Company Position: Assistant Manager
Name: Noriel T. Sariente
Age: 18
Birthday: July 4, 2003
Birthplace: Cabanatuan City, Nueva Ecija
Address: 183 Green Village, Brgy. Bangad, Cabanatuan City
Academic Year: 2016-2022 – Nueva Ecija University of Science and Technology
Company Position: Chief Agriculturist
1.3.2 Job Descriptions
Manager
-
Manages production and oversees all operations that occur. They are
responsible for keeping all orders of operation running smoothly, all while
bettering the environment and ensuring that the workplace remains safe for all.
Assistant Manager
-
Assists the manager in their everyday duties.
Head Supervisor
-
Watches over all the employees, making sure that production remains smooth
and without hindrance.
Chief Agriculturist
-
Supervises the production of our oil-based repellent, they are responsible for
making sure that the products are effective and correctly formulated. They are
also responsible for finding flaws or finding advancements in the company’s
CarvaCrop.
1.3.3 Organizational Chart
1.3.4 Sales and Marketing Team
Head of Marketing
-
The head of marketing is responsible for overseeing all marketing and sales
operations in the company. Their job is to keep the smooth flow of marketing
operations in the company and oversee its success in promoting and selling the
product.
Head of Advertising
-
The head of advertising is responsible for leading and overseeing all advertising
operations regarding the product and ensuring that these operations are
successful in making the product more well-known and renowned.
Advertisers
-
These staffs are responsible for advertising the product through physical and
other mediums such as through the hanging of posters, distributing flyers, and
overall spreading word-of-mouth.
Head of Promotions
-
The head of promotions handles all promotional activity that the company hands
out to the public. They are also responsible for creating promos that will attract
customers into buying the company’s products
Promoters
-
Promoters are responsible for spreading promotions. Similar to advertisers,
promoters are expected to spread the word about the company in order to make
the company more well-known. They are also responsible for spreading promos.
Head of Market Research
-
The head of market research handles all research involving the impact of the
product, the effectiveness of the advertisements, and is responsible for
determining and adapting current trends in the market. They are responsible for
bettering the strategy of the company when it comes to its products and
marketing.
Market Research Scientists
-
They are responsible for developments in marketing strategies and approaches
and are assigned to gather and analyze data that are vital to the company’s
growth.
Head of Public Relations
-
The head of public relations is responsible for overseeing all public relations
activity of the company and ensuring that the company’s integrity remains clean
and intact, and that public opinion of the company is still positive.
Head of Sales Department
-
The head of sales is responsible for overseeing the sales of the product in local
stores and its distribution nationwide.
Sales Agents
-
Sales agents are responsible for selling the company’s products or services and
act as a spokesperson for the company in the process
Representatives
-
Representatives are responsible for representing the company in major business
events that make the brand more known in its field.
1.4 Target Customer
Target customers would be plant-handlers of any age as they are the primary
consumers of plant repellents such as farmers or backyard gardeners for their crops or
gardens as the repellent is specifically designed for a widescale or small-scale
application.
1.5 Main Value Proposition
CarvaCrop is one of the companies that will be established for the course of
Entrepreneurship under the K-12 curriculum of NEUST-LHS to serve carvacrol-based
insect repellent.
1.6 Product Service/Offers
CarvaCrop product is an organic insect and pest repellent that can be used for
herbs, crops, and a wide variety of garden plants. This repellent is organic which means
this compound didn’t use any harmful elements like phosphorus, ammonium, etc. which
are very harmful to the environment. The company has to serve its repellent with the
effectiveness that is promised and an affordable budget that the customer will benefit
from.
1.6.1 Product/Service Description
CarvaCrop would focus on a single product in the meantime, its trademark
carvacrol-based multi-use repellent. Though through research and ambition, the
company hopes to someday succeed in offering unique, more carvacrol-related
products in the future. CarvaCrop’s carvacrol-enhanced organic repellent is a complex
substance made from processed oregano leaves. The oregano leaves are first
extracted from their carvacrol, in which the extract is then used as a repellent for the
prevention of the flourishing of harmful microfauna and the prevention of pest
infestations, where it is mixed with water on a fixed concentration and applied through
foliar feeding. The company aims to create the product affordable.
CarvaCrop currently offers only one product, which is:
The trademark carvacrol-based oregano oil insect and pest repellent - Composed
of carvacrol chemically extracted from dried oregano leaves and fashioned into a
chemically tested repellent for plant use.
1.6.2 Menu/Service Offerings
Figure 1. CarvaCrop’s Official Flyer
Figure 2. CarvaCrop’s Logo Elements
1.7 Enterprise Strategy and Enterprise
The following statements shall talk about the production flow process of the
business from the start to the present state of the business.
Input
Throughout
Output
Marketing
Desired
Outcome
Materials will
The materials
The finished
First, the
Giving people
be needed for
shall be
product is a
business shall
an affordable
the business.
processed by
carvacrol-
assess its
and effective
As such, the
equipment
based repellent target market.
carvacrol-
needed
such as a
available for
Second, the
based
materials will
laboratory
people to buy.
product will be
repellent.
be bought
distillation,
advertised and
either online or
where it is to
promoted in
in agriculture
be used for
order to spread
shops that offer steam
awareness
the parts
distillation to
about the
needed.
extract the
product in
carvacrol from
order to
the oregano
expand the
leaves.
target market.
Promotions
would vary
greatly.
1.8 Financial Forecast
The CarvaCrop company projected a financial plan meant to work for five years
to have financial awareness regarding the profitability of the company's main product
according to the financial statements, such as the income statement, cash flow
statement, and balance sheet. Income, expenses, assets, liabilities, and investments
are all included. The company will adjust the manner of business and make judgments
based on the financial reports, as well as the market, competitors, legislation, customer
demands, trends, and technological innovations. The proprietors will be able to
understand how to profit from the product in this fast-paced and ever-changing
environment by considering these variables. In terms of management, the company will
concentrate on cash flow, systems, and personnel.
1.8.2 Environmental and Regulatory Compliance
The following are the environmental and regulatory compliances that the owners
must guarantee to be regulated and the company will undertake and maintain
throughout the company activities:
● Use eco-friendly and sustainable materials
● Proper usage of the equipment
● Proper waste management and disposal of used raw materials
● Proper storing and handling of the main product packaging preferred by
the majority of survey respondents, amber glass bottle, to avoid accidents
and customer dissatisfaction
● Proper storing and handling of chemicals
● Wear protective clothing and use proper tools in the procedures
● Garbage collection occurs after working hours on a regular basis
● Set up different garbage bins for different types of waste such as organic,
hazardous, solid, liquid, and recyclable.
Amber glass bottle with dropper containing pure carvacrol oil extracted from
oregano
Figure 3. CarvaCrop’s Product Packaging
Eco-wrap and box as packaging materials for the delivery of CarvaCrop products
Figure 4. Delivery packaging box of CarvaCrop
1.9 Capital Structure and Finance Offering
The capital structure of a business is simply described as the sum of its debt and
equity. Equity will be sought by the company's stockholders. When it comes to the
business's revenues, they will be evenly allocated depending on their portion ownership.
The capital structure of the business will dictate how it will finance its overall
development and operations.
Investment each member: (100% = Php thousand)
Jocel S. Coronel: (40% = Php thousand)
Rommel Jacob B. Cruz (15% = Php thousand)
Mary Kay C. Pascual (30% = Php thousand)
Noriel T. Sariente (15% = Php thousand)
A report on investment requirements will be produced to demonstrate the business's
100 percent capital structure.
CHAPTER II. MARKET IDENTIFICATION
2. Opportunity Seeking
2.1 Macro-environmental Sources: The Six Forces in the Environment of
Business (PESTEL ANALYSIS)
2.1.1.1 Global Analysis
Gardening is an essential hobby for many people, in adults and teenagers alike.
Backyard gardening provides leisure and stress relief and has been considered an
important hobby that is growing extensively popular among people mostly because of
the pandemic. Pesticides and insect repellents are vital when it comes to plant’s health
as these prevent infestations from occurring that may be damaging and detrimental to
plant’s health. Pesticides, though, are extremely toxic and harmful. Our product, a
carvacrol-oil based insect repellent is organic and eco-friendly, all while being able to do
the work of traditional pesticides. By introducing the product globally, it could be
interesting and unique as the product itself is a new presence, but it would also appeal
to those who want to choose more green and eco-friendly products. Opening this
business will be a great opportunity for maximum profit potential as the product is
unique, appealing, and a fresh alternative to harmful pesticides that are highly
interesting, which would certainly be attractive to the global market.
CarvaCrop would make sure that it does not only profit from its sale of carvacrolbased insect repellents for plants but also fulfill its duty to replace pesticides that are
harmful and toxic.
2.1.1.2 Social Forces
Filipinos have lone been seen as people who always have an interest in
gardening, tending to do such as a hobby or recreational activity. We aim to better the
experience by providing a repellent that is not only affordable and eco-friendly but also
effective in preventing plant diseases that can result to plant death.
2.1.1.3 Political Forces
The production of the so-called carvacrol-based repellent follows all the bans and
limitations when it comes to the use of certain materials that are drastic for consumer
health. The company also makes sure that laws regarding employee’s well-being are
dutifully followed.
2.1.1.4 Economic Forces
As a new company in the field of agriculture, specifically in the area of plant
repellent production, our company will significantly aid in the economic growth of our
country as it will provide more jobs for people. Not only that, the company is relentlessly
determined in improving itself and expanding its operations for further economic growth,
in the way of product expansion and branching out.
2.1.1.5 Ecological Forces
The main goal of the company is to create an organic repellent for plant health
that is non-toxic, natural, and eco-friendly and is less harmful to the environment than
traditional chemical-based pesticides and repellents. Thus, the company fully respects
the environment in its production. It also aims to use biodegradable materials in the
packaging of its products.
2.1.1.6 Technological Forces
As our repellent is a unique presence in the field of agriculture, it would have a
significant impact on everyday gardening or agriculture. The product is innovative and a
trailblazer in the industry of organic repellents. Aside from this, the company also strives
to further its advancements through the release and formulation of other products that
share the same aspects as our first product.
2.1.2 Industry Sources
Our company, CarvaCrop, belongs to the industry of agriculture, specifically the
field of insect repellents which is an ever-evolving industry that is constantly in need of
new innovations. Thus, the company aims to strive in releasing products that surpass its
predecessors in order to keep up with the need for better and more effective products.
2.1.3 Market Sources
The key ingredient for CarvaCrop's carvacrol oil will be oregano leaves, which
can be purchased at a local market near our store or where the manufacturing process
takes place.
Criteria
Supplier 1
Supplier 2
Supplier 3
Nature of Business
Manufacturing
Merchandising
Merchandising
Location of the
Cabanatuan City
62 Calumpit St.,
Mabini Street
supplier
Public Market,
Veterans Village,
Extension,
Nueva Ecija
Project 7, Quezon
Cabanatuan City,
City
Nueva Ecija
Products/Services
Oregano
Available
Amber Glass
Packaging
Bottles
Reason for
Accessibility,
High-quality
Accessibility,
selecting suppliers
availability, fresh
products
availability,
and good quality
sustainable and
products
sturdy materials
2.1.4 Consumer Preferences, Piques and Perception
2.1.4.1 Self Perception
The founders of CarvaCrop are students from NEUST Laboratory Highschool.
The product itself is based on the research that they conducted, and partnered with
experience in retail and business, the owners of the company are sure of themselves as
they are not only experienced in the field, but they are also determined to create and
sell the product that was formulated from countless research and experiments that was
applied in the formation of the product. Due to all these positive factors, the owners are
assured that the business that they have created is in good hands.
2.1.4.2 Price Perception
The rates are determined at a reasonable value for local farmers to assist them
in the plant growth of what they've worked so hard for, as well as in pest management,
without taking a toll on their budget or finances. This is also made affordable for the
general public who have plant-related hobbies, which is a low-cost interest, and we
honor that by giving aid that is beneficial without being burdensome. The company
wants to make a low-cost, high-quality essential oil that may help plants grow and
protect them from pests and diseases.
2.1.4.3 Benefit Perception
CarvaCrop is a carvacrol-containing essential oil derived from the oregano plant.
Carvacrol is an excellent repellent against many agents that can harm humans,
agriculture, and crops, and it is considered a viable chemical for human usage. Its
antimicrobial properties have prompted thorough research in the healthcare field and
the commercial food sector, where microbes are the prime targets. Carvacrol's
antibacterial effects, as well as the methodologies that may be used to examine its
effectiveness, its action mechanisms, connections with other drugs, and synthesis
advances for its efficient implementation, have all been evaluated in several
publications. Carvacrol has been shown to be effective against virions, larvae, and
insect pests. Additionally, carvacrol has been demonstrated to delay wilt progression
(Liu et al., 2019). Thus, the main product is environmentally-friendly, budget-friendly,
and organic due to its source being an oregano plant. It is deemed safe to use and can
contribute to the development of plants.
2.2 Opportunity Screening
2.2.1 Personal Screen
Today's industry is thriving with a variety of trendy products that answer to the
customers' desires and preferences. The company started and recognized an
opportunity in a continuing trend that has been popular in our country up to the present
day. Our product would be Carvacrol-based essential oil repellent from oregano extract.
Entrepreneurs must consider the following duties and capacities in conducting
their firm when responding to the screening questions:
1. Are the owners of CarvaCrop ready to take the risk of investing in the production
of the carvacrol-based essential oil repellent in order to run the business?
2. Are the owners prepared to face all the challenges and take responsibility for
their actions while operating in the market field?
3. Can the owners maintain the productivity and morale of their partners and
employees during the time of production?
4. Can the owners promise their customers to bring high-quality products and
services to their customers, to satisfy their wants and needs?
If YES is your answer to all the questions above, then you can start to proceed
with that opportunity and begin to make the business grow in the market.
2.2.1.1 Screen Matrix
Criteria
Score
1. Relevance
5
2. Resonance
5
3. Reinforcement of Entrepreneurial
5
Interests
4. Revenues
5
5. Responsiveness
5
6. Reach
5
7. Range
5
8. Revolutionary Impact
5
9. Returns
5
10. Relative Ease of Implementation
5
11. Resource
5
12. Risks
5
Total Score
5
The members of the company thoroughly evaluated the 12 R’s of opportunity
screening. The evaluation shows that the members are confident that the business will
be smooth, considering that all aspects are positively marked to be feasible.
2.2.1.2 Market Potential and Prospects
There would be numerous consumers of varying age groups when it comes to
our expectations of those who will purchase our repellents. Operations would be held in
a headquarters in Cabanatuan City while the repellents will be shipped and sold to local
stores such as hardware, general merchandise stores, and malls.
2.2.1.3 Investments, Requirements, and Production
The money provided by the company's shareholders will be spent on the
company's operations and investments. To keep the costs down, all of the equipment
and materials will be purchased directly from the manufacturers.
2.2.1.4 Feasibility Study
2.2.1.4.1 Product
Insect repellent and pesticides for plants have long been used alongside
fertilizers in order to maximize their efficiency. These insect repellents are composed of
chemicals that aid in the growth and yield of plants, and also in preventing microbes
from polluting and killing the plants by strengthening a plant’s immunity to such.
Our repellent is similar to traditional repellents; it faithfully does what the latter
does with efficiency. Our repellent, though, is organic as it only used oil from oregano
extract. Our product also does the job with an efficiency that is significantly better than
its counterparts, all while being friendly to the environment.
2.2.1.4.2 Development Plan
Product
Trial 1
Trial 2
Trial 3
Trial 4
Carvacrol
Carvacrol
Carvacrol
Carvacrol
Essential Oil
Essential Oil
Essential Oil
Essential Oil
Repellent from
Repellent from
Repellent from
Repellent from
Oregano
Oregano
Oregano
Oregano
Extract
Extract
Extract
Extract
Name/Service
CarvaCrop
CarvaCrop
CarvaCrop
CarvaCrop
Name
Essential Oil
Essential Oil
Essential Oil
Essential Oil
Repellent
Repellent
Repellent
Repellent
Results of the
Least number
More number
More number
Most number of
Trial
of leaves, most
of leaves,
of leaves,
leaves, Lowest
damaged leaf,
Lesser leaf
Lesser leaf
leaf damage,
and most
damage, and
damage, and
and lowest
number of
lesser number
lesser number
number of
pests
of pests
of pests
pests
P473.00
P473.00
P473.00
P473.00
Time of
4 hours on
4 hours on
4 hours on
4 hours on
preparation
extraction of
extraction of
extraction of
extraction of
oregano leaves
oregano leaves
oregano leaves
oregano leaves
and 20 days on
and 20 days on
and 20 days on
and 20 days on
the observation
the observation
the observation
the observation
of tomato
of tomato
of tomato
of tomato
plants
plants
plants
plants
Positive
- Nitrogen,
- Nitrogen,
- Nitrogen,
- Nitrogen,
Results
Phosphorus,
Phosphorus,
Phosphorus,
Phosphorus,
and Potassium
and Potassium
and Potassium
and Potassium
Costing of
the Trial
content of the
content of the
content of the
content of the
soil is high and
soil is high and
soil is high and
soil is high and
good for the
good for the
good for the
good for the
plants
plants
plants
plants
- Highest
- Largest leaf in
number of leaf
cm
count
- Widest leaf in
cm
- Least
damaged
leaves
- Least number
of pests
Negative
- Lowest leaf
Results
count
- Smallest leaf
in cm
- Narrowest
leaf in cm
- Most
damaged
leaves
- Most number
of pests
On Trial 1, the company didn’t apply the oregano essential oil repellent to the plant, this
trial has the lowest leaf count, smallest leaf, narrowest leaf, most damaged leaves, most
number of pests. On Trials 2 and 3 where the company applied 0.5 ml/L and 1 ml/L respectively,
the results are way better than the first trial, more leaf count, larger leaf, wider leaf, less
damaged leaves, and less number of pests. On the Trial 4, this has the best result in the four
trials, this trial has the highest leaf count, largest leaf, wider leaf, least damaged leaves, and
least number of pests. The company will be using these negative results as a lesson to further
improve its product.
2.2.1.4.3 Marketing Plan
Potential
Possible Segment by:
Audience
Socio-
Geographic
Behavioral
Demographic
Differences
Differences
Difference
Citizens who are
Gardeners and
Citizens of
People who
consumers of
Farmers
Cabanatuan City
garden and
Insect repellents
for plants
cultivate plants
2.2.1.4.4 Advantage/Competitive Edge
CarvaCrop is a remarkable company in the field of pesticides and insect
repellents. With a brand new presence in the field, the company also offers a brand new
and unique concept that wouldn’t fail to impress and appeal to brand new customers in
the field.
CarvaCrop
Bayer Crop Science
● Affordable
● Popular appeal
selling price
● Eco-friendly
and
sustainable
S
● Well
established
brand
● Offers a wide
Syngenta
● Already wellknown
variety of
● Excellent
innovative
Rates of
Return on
products
● Unique and
products
● Offers both
concept
● Quality
Company
● Profitably
chemical and
organic
pesticides
● Pesticide
products and
utilizing the
services
company's
prevents a wide
● Utilizes local
resources
range of pest
products
success in new
areas.
range of
● A Debt-Free
● Extensive
● Offers a wide
products
interesting
BASF
● Product is well-
Capital
Invested
● Extensive
experience in
creating new
products
● Wellestablished
tested and
network of
developed by
suppliers
professionals
● Strong Free
Cash Flow
● Small-scale
operations
Revenue for
● Beginner in the
the past two
● Expensive for
small-scale use
● Some pesticides
● Investment in
R&D is far
lower than that
market of
quarters
are damaging to
of the
agriculture
● Book Value
the environment
industry's most
● Lack of
W
● Decrease in
Per Share has
● Utilizes
rapidly
expertise and
been declining
chemicals that
expanding
knowledge in
for the last two
may be
companies.
the field
years.
hazardous to
● Low retention
● Unable to
human health
percentage
● A starting
company; not
generate net
well-known
cash
● Company
lacks
corporations
● Decrease in
● Advertising is
among
ineffective
employees
● Application is
● The company's
complicated for
product line is
equipment for
Profit for the
small-scale
lacking in
widescale
past two
gardeners
some areas.
operations
quarters
● The products'
marketing fell
far short of
expectations
● Financial
planning is
ineffective
● Maintain its
● Innovative
status as
research team
environmentall
can produce
y friendly and
developments
highly effective
non-pollutive
in its products
and professional
● Ensure non-
O
● Extensive
products
● Pesticides are
● Low cost may
appeal to
customers
● Wide range of
products
● Produce new
● Maintain its
toxicity and the
products that
good brand
research team
product
are more
image as an
that can be
organic
environmentall
internationally
beneficial for
y friendly
renowned
the company’s
pesticide
future
● Affordable for
low-budget
customers
● Easy to apply
● Make itself
known in
● Extensive
● Ability to mass-
global pest
produce their
and non-
programs
products
hazardous
through
significantly
representation
effect cost and
● An innovative
idea that may
● Extensive
attract
instructions on
potential
product use
customers
may appeal to
small-scale
and nonprofessional
users
product outflow
● Competitors
● Competitors
● Competitors
● Competitors
● Cost increase
● Negative
● Negative effects
● Pesticides are
of materials
T
● Copycat
feedback from
of products in
highly toxic in
consumers
the environment
the expense
● Negative
products
● Lack of flexibility
effects in the
for small-scale
environment
use
● Overshadowed
that it is cheap
● Pesticide is
hard to apply,
● High cost may
reserved for
by other more
put off potential
large-scale
internationally
customers
farms that
renowned
utilize PPEs
companies
Table 1. CarvaCrop’s SWOT Analysis
CarvaCrop
Products offered
•
Bayer Crop Science
•
Bayer's Baythroid
Syngenta
•
Actellic 50 PH
•
P5500 per 1000
Carvacrol
XL insecticide
essential oil
repellent
Price Range
•
•
P1478 per 100 mL
P100 per 15 mL
mL
Location
•
•
Canlubang
•
22 Upper McKinley
NEUST Gen.
Industrial Estate,
Rd, Taguig, 1634
C. A. Yulo Ave,
Metro Manila
Tinio St.
Campus
Calamba, Laguna
Strengths
•
•
Famous
•
Diverse range of
Applicable to
brand/products
products
different types of
plant
•
•
•
Well-established
•
company
Famous
brand/products
Active social
media presence
•
•
•
Wide range of
•
products
Offers chemical
and organic
Easy to apply
products
Flexible
•
Well-evaluated
High quality at
product
an affordable
price
•
Numerous
avenues
through which to
communicate.
•
Organic
•
Safe to human
health
Weaknesses
•
Beginner in
•
business
management
•
Negative reviews
•
Difficult application
from consumers
•
Prohibitively
Non-
expensive for
•
Novice company
environmentally
small-scale
•
No expertise in
friendly products
application
the field
•
Some products are
hazardous to
health
•
Some products are
toxic to the
environment
Table 2. Existing Competitor Analysis
2.3 Opportunity Seizing
2.3.1 Positioning statement
CarvaCrop, a company that focuses on the manufacture and trade of oreganoand-carvacrol-based repellents, aims to still capture the essence of traditional insect
repellents, along with the properties that make them highly efficient, though making it
more eco-friendly and affordable. CarvaCrop aims to do better for the environment by
replacing traditional chemical-based repellents that are highly soil pollutive when used,
it aims to create a sustainable and affordable repellent that would lessen the strain
when it comes to overall environmental pollution as it is organic, all while capturing all of
the qualities that make repellents desirable for everyday use.
CarvaCrop’s main goal is to provide an affordable and efficient organic repellent
that is suitable for everyday gardening use.
2.3.2 Concept of Products and Services
CarvaCrop offers a carvacrol-based essential oil repellent made up of oregano
extract that can protect herbs from insects. This essential oil did not use any harmful
chemicals as it is only made up of oregano extract, unlike other repellents. CarvaCrop
will help the consumers in terms of being efficient and sustainable and the environment
since this is an organic essential oil.
2.3.3 Designing, Prototyping, and Testing of the Product
2.3.3.1 Product Description
CarvaCrop contains pure carvacrol oil, which will aid in plant growth, pest
management, and vegetative disease protection. It is contained inside a amber glass
bottle with a dropper to let the customer make their own formulation designed for the
needs of their different plants. The oregano leaves are made sure to be fresh before
purchasing them, and the finished product is stored in a safe and sanitary place. The
company wants to make sure that the oil is stored in a transparent bottle to show that
the products are highly valuable and of high quality. Customers can perceive our
product as similar to skincare made for plants.
Source: https://stylesatlife.com/wp-content/uploads/2019/09/Oregano-Oil-Benefits-ForSkin-Hair-Health.jpg.webp
2.3.3.2 Materials
•
Amber Glass Bottle with Dropper
•
Fresh Oregano Leaves
•
Scissors
•
Steam Distillator
•
Distilled Water
•
Sticker Paper
•
Vellum Paper
•
Tape
2.3.3.3 Costing of Materials
•
1/4 of Fresh Oregano Leaves – Php 100.00
•
3 Amber Glass Bottle with Dropper (15 ml) – Php 73.00
•
Steam Distillator – Php 0.00 (free due to using the laboratory of NEUST)
•
3 Box Packaging – Php 51.00
•
Sticker Paper – Php 50.00
•
Vellum Paper – Php 30.00
•
Distilled Water – Php 90.00
•
Laboratory testing fee – Php 1,500.00
2.3.3.4 Procedure
● Purchase and collect materials in order to ensure a procedure without obstacles.
● Dry the oregano leaves through oven drying at 185 degrees Fahrenheit for 3-4
hours.
● Extract the essential oil from the oregano leaves through steam distillation for 3-4
hours maximum.
● Apply 3 different formulations of essential oil repellent into the plants (0.5 mL
concentration, 1 mL concentration, and 2.5 mL concentration).
0.5 mL
1 mL
2.5 mL
Trial 2
Trial 3
Trial 4
● Assess plant analysis.
2.3.3.5 Packaging
● Amber glass with dropper
Our primary packaging will be amber glass bottles, as this was the preferred choice
of the majority of our survey respondents. This bottle will contain carvacrol oil repellent
that will be extracted from oregano. It comes with a dropper that can be used to
dispense a little amount of carvacrol oil. It has a capacity of 10 mL,15 mL and 30 mL.
● Box with eco-wrap and shredded paper
Our company has chosen to ship our glass bottles in a box with dimensions of
16x10x3 cm covered with eco-wrap and filled with shredded paper to ensure their safety
via online purchases. The glass bottle will be protected with eco-wrap and adhesive to
prevent any leakage.
2.3.3.5.1 Preparation of Purchase Order
1. Fill the glass amber bottle with the oregano oil that has been extracted.
2. Create a copy of our company logo to be printed and placed on the bottle and the
box.
3. Prepare the box packaging by preparing to cut enough eco-wrap to thoroughly cover
the bottle.
4. Attach the printed logo on the bottle and then wrap it in enough eco-wrap to prevent
it from breaking.
5. People who have purchased our goods should receive a thank-you note, which
should be placed within the package.
6. Finally, place another logo on the top of the box. Add another sticker logo to ensure
that the box is closed. Finish it by wrapping it with a ribbon. After that, the package is
complete and ready to be shipped.
CHAPTER III. MARKET RESEARCH
This chapter’s goal is to collect, assess, and interpret data that can assist the
company in optimizing its capability and products. Here, we will examine the product’s
unique features, the business’ specific location, its target customers, and how they
spend their money. The viability of this business will be determined by this as well. This
chapter will provide pertinent information that will assist the company in overcoming any
barriers or difficulties that may arise.
3.1. Problems and Objectives
3.1.1 Statement of the problem/ Research questions
CarvaCrop is a start-up business owned and managed by the students of Nueva
Ecija University of Science and Technology. The business will serve a carvacrol
essential oil repellent. It is different from traditional repellent because of its composition.
The company ensures that the prices will be affordable for anyone.
Each stakeholder utilizes chemical insect repellent for their plants, which is why
they decided to start a firm that could protect their plants while also protecting the
environment from hazardous chemicals. The owners believe that this will give the
company an advantage because they all have experience in producing essential oils.
This study generally aims to be aware if the company will succeed and produce
carvacrol-based insect repellent considering it has many competitors across the
country. This study will answer the following question:
1. What are the effects of carvacrol in the prevention of pest infestations in tomato
(Solanum Lycopersicum) plants?
2. What are the significant effects of carvacrol oil in terms of its impact on the
overall health of tomato crops in terms of:
a. Leaf Health
b. Leaf Discoloration
c. Leaf Damage
d. Stem Health
e. Appearance
3. What are the significant differences in pest count and the overall health of the
plant when the concentration of the carvacrol is altered?
3.1.2 Objectives of the study
1. To introduce an affordable, eco-friendly and efficient essential oil repellent.
2. To create a connection or bond within the consumers.
3. Enhance the company’s market by upholding the performance of the company
through time.
4. To fulfill the responsibilities of the company to society and help it grow with much
gratitude.
3.2 Research Plan
The company is always striving to improve itself. It plans to first analyze the
market, research trends, and determine the wants and needs of its customers. The
company would then gather feedback and use them to improve the product better so it
could grow better and receive better reception and opinions.
3.2.1 Data Sources
Data was collected from a laboratory around Pampanga. Samples of the plant
tissue were sent to the Regional Soils Laboratory Region III in San Fernando,
Pampanga to be tested for its nutrient content and presence of disease. The results
were interpreted and integrated into the improvement of the quality of our repellent and
for future products.
3.2.2 Research Approach
The CarvaCrop company strives for the highest quality carvacrol oil attainable in
an effort to accomplish its two primary goals of assisting plant development and
preventing pests. To meet our objectives, we will consult with essential oil specialists,
botanists, and agriculturists and use their advice and expertise to improve our product
and business.
In order to know how to enhance sales and make the most of the product, the
company will conduct interviews with business owners and marketing specialists who
are already familiar with the type of industry the company is in.
The CarvaCrop company will also conduct a survey and plant analysis
observation to get input from those who participate in plant-related activities. The
purpose of the qualitative approach is to determine the quality and efficacy of our
product.
3.2.3 Research Instrument
The company used a plant analysis observation form, in which variables such as
leaf damage, leaf discoloration, leaf health, stem health, and appearance are observed.
Sample pictures of plants are sent along with the questionnaire from each control group
to be observed. The observation form is distributed to experts in pesticide and insect
repellents that would be helpful in conducting our research to help the company identify
flaws and errors or further improve the product through their comments and
suggestions.
3.2.4 Sampling Procedure
To ensure that data comes from people who will actually use our product, the
company used purposive sampling, a sampling technique where the company itself
chooses the members that it will sample. This sampling procedure would be the most
appropriate procedure as the company only intends to sample people who use plant’s
insect repellents and products related to such and the experts that are knowledgeable
about the production of repellents in order to taint their answers with a sense of
compatibility, based on the repellent that shall be produced by the company.
3.2.5 Participants
The chosen participants are experts who have definite knowledge in assessing
the effects of the oil in the plant. The produced repellent was meticulously assessed by
them and the comments of the participants were recorded and thoroughly applied to the
improvement of the repellent. The experts will help the owners in producing a more
efficient and affordable repellent.
Expert 1:
Specialization: Agriculturist
Role in the study: Plant Expert/Evaluator
Focus on the study: Evaluate the effect of Oregano Oil Extract on the test crop
Expert 2:
Specialization: Agriculturist
Role in the study: Plant Expert/Evaluator
Focus on the study: Evaluate the effect of Oregano Oil Extract on the test crop
Expert 3:
Specialization: Chemist
Role in the study: Evaluator
Focus on the study: Evaluate the effect of Oregano Oil Extract on the test crop
Expert 4:
Specialization: Agriculturist
Role in the study: Plant Expert/Evaluator
Focus on the study: Evaluate the effect of Oregano Oil Extract on the test crop
3.2.6 Data Gathering Procedure
Given that the company holds product development meetings, the suggested
data collection procedure would be the analysis of the plant using the Plant Analysis
Observation Form. Using this tool, plant experts can suggest and evaluate products that
meet their criteria, thereby gathering data and identifying factors that can help improve
the product.
3.2.6.1 Data Collected
After collecting all the data from the participants and the research of the
company, the findings would be used to improve and further develop the production and
overall quality of our carvacrol-based repellent on the comments on the costing and
efficiency of insect repellent users and experts in the production of plant’s repellent alike
in order to reach the criteria and level of satisfaction of the potential buyers of our
product.
Trial 1 Plants
Rating Scale
Leaf
Damage
Leaf
Discoloration
Leaf Health
Stem Health
Appearance
9. Extremely
Satisfactory
8. Very Much
Satisfactory
7. Moderately
Satisfactory
6. Slightly
Satisfactory
5. Neither
Satisfactory/Dis
appointing
1 (25%)
2 (50%)
1 (25%)
2 (50%)
1 (25%)
2 (50%)
1 (25%)
2 (50%)
2 (50%)
1 (25%)
1 (25%)
1 (25%)
1 (25%)
1 (25%)
1 (25%)
4. Slightly
Disappointing
3. Moderately
Disappointing
2. Very Much
Disappointing
1. Extremely
Disappointing
Trial 2 Plants
Rating Scale
9. Extremely
Satisfactory
8. Very Much
Leaf
Damage
Leaf
Discoloration
Leaf Health
Stem Health
Appearance
Satisfactory
7. Moderately
Satisfactory
1 (25%)
6. Slightly
Satisfactory
1 (25%)
5. Neither
Satisfactory/Dis
appointing
1 (25%)
4. Slightly
Disappointing
2 (50%)
1 (25%)
3. Moderately
Disappointing
1 (25%)
1 (25%)
3 (75%)
1 (25%)
1 (25%)
2 (50%)
1 (25%)
2 (50%)
1 (25%)
1 (25%)
2. Very Much
Disappointing
1. Extremely
Disappointing
Trial 3 plants
Rating Scale
Leaf
Damage
Leaf
Discoloration
Leaf Health
Stem Health
Appearance
9. Extremely
Satisfactory
8. Very Much
Satisfactory
7. Moderately
Satisfactory
1 (25%)
6. Slightly
Satisfactory
1 (25%)
1 (25%)
5. Neither
Satisfactory/Dis
appointing
1 (25%)
1 (25%)
1 (25%)
4. Slightly
1 (25%)
1 (25%)
1 (25%)
3 (75%)
1 (25%)
1 (25%)
1 (25%)
Disappointing
3. Moderately
Disappointing
1 (25%)
1 (25%)
1 (25%)
1 (25%)
1 (25%)
2. Very Much
Disappointing
1. Extremely
Disappointing
Trial 4 plants
Rating Scale
Leaf
Damage
Leaf
Discoloration
Leaf Health
Stem Health
Appearance
9. Extremely
Satisfactory
8. Very Much
Satisfactory
7. Moderately
Satisfactory
1 (25%)
6. Slightly
Satisfactory
1 (25%)
5. Neither
Satisfactory/Dis
appointing
4. Slightly
Disappointing
1 (25%)
3. Moderately
Disappointing
1 (25%)
2. Very Much
Disappointing
1. Extremely
Disappointing
1 (25%)
3 (75%)
1 (25%)
2 (50%)
1 (25%)
1 (25%)
2 (50%)
2 (50%)
1 (25%)
1 (25%)
1 (25%)
3.2.7 Data Analysis
Based on the results of the Plant Analysis Evaluation Form from the experts, out
of four evaluations, the Leaf Damage of the plants garnered 50% of a rating “Moderately
Disappointing”. On the Trial 2, 50% of the experts answered, “Slightly Disappointing”.
While on Trial 3, the experts answered, “Moderately Disappointing” to “Slightly
Satisfactory”. In the Last Trial, the answers are ranging from “Moderately Disappointing”
to “Moderately Satisfactory”. There are improvements based on different trials due to
the effects of the essential oil repellent.
On the other hand, Leaf Discoloration garnered a rating of “Very Much
Disappointing” to “Slightly Satisfactory” on Trial 1. On Trial 2, the ratings are ranging
from “Moderately Disappointing” to “Moderately Satisfactory”. While on Trial 3,
“Moderately Disappointing” to “Slightly Satisfactory” are the ratings. On the Last Trial.
50% of the ratings are “Moderately Disappointing”.
Moreover, Trial 1 accumulated 50% a rating of “Neither Satisfactory/
Disappointing” on Lead Health. On Trial 2, 50% of the ratings collected answered
“Moderately Disappointing”. While on Trial 3, the ratings are ranging from “Moderately
Disappointing” to “Moderately Satisfactory”. In the Last Trial, 50% of the experts
answered, “Neither Satisfactory/Disappointing”.
On the other hand, 50% of the experts gave a rating of “Slightly Satisfactory”
based on Stem Health on Trial 1. On Trials 2, 3, and 4, 75% of the ratings gathered are
“Moderately Satisfactory”.
Furthermore, the appearance of the product garnered 50% of a rating “Neither
Satisfactory/Disappointing”. While on Trial 2, 50% of the experts answered, “Moderately
Disappointing”. On Trial 3, the experts answered, “Moderately Disappointing” to
“Moderately Satisfactory”. Lastly on Trial 4, 50% of the data answered, “Moderately
Satisfactory”.
3.2.7.1 Results of the study
Based on this study, it significantly helped the owners of the company CarvaCrop
to assess the flaws and errors in their product. Because of this comprehensive study,
minor errors that wouldn’t have been addressed were discovered and fixed. CarvaCrop
intends to give the most satisfactory service to its customers, all while remaining true to
its duty of reducing waste.
3.2.8 Conclusion
This study paved the path for the corporation to devote further resources to
product improvement. Essential oil’s effectiveness will be enhanced. The company
guarantees that the product's quality and pricing are affordable to anyone. This research
established that the company will succeed in the essential oil industry due to its
commitment to selling affordable and efficient essential oil to the general public.
3.2.8.1 Participants Profiling
Participants for the CarvaCrop company are expected to include people involved
in plant-related activities such as farming, horticulture, and gardening. Our product is
suitable for a wide range of plants, regardless of the type of activity they are utilized for.
Hence, the company will have a diverse customer base.
3.2.8.2 Market Segmentation
People that use plants in their daily lives will be prospective consumers of the
CarvaCrop company. Since there are so many different sorts of plants and plant
activities, manufacturing our products in essential oil form allows them to create their
own formulation tailored to their individual plant necessities. As a result of the product's
adaptability, we will attract a large number of clients. Consumers that appreciate both
efficiency and aesthetics will be drawn to the package because it is practical,
convenient, and pleasing. It is also in a reasonable price range, which allows it to be
purchased by any customer.
Chapter IV. Extended of Marketing Mix
(after Actual Business Simulation)
4.1 Positioning
Product positioning is a very important tool for an effective marketing strategy
planning as it creates an image of the company's products in the mind of consumers,
highlighting the most important benefits that differentiate the product from similar
products in the market.
With that being said, CarvaCrop positions itself as an affordable essential oil
shop that offers eco-friendly essential oil product that can easily be reached in the City
of Cabanatuan. Moreover, it aims to leave an impression to its customers that, good
quality does not have to exceed beyond one’s means.
Furthermore, since there are only a few agrisurpluses in the City that offer
essential oil, it would be easier for the company to establish a good positioning strategy
as it is greatly inclined toward constant product development. With this, the company
will be able to efficiently market its products to the masses by keeping up with the
current and seasonal trends in the agriculture environment. Hence, maintaining the
adherence of the customers.
4.2 Packaging
Packaging is one of the most important when it comes to product conception,
especially because the packaging is the only source of protection the product will have
while it endured shipment and shelving, essentially shielding it from outside elements
that might disrupt the product’s overall quality. Packaging is assessed by different
factors, such as the material used, whether it is durable or not, effectiveness in keeping
the product safe and uncontaminated, and its environmental impact.
We at CarvaCrop have decided to abide by our promise to make a greener
world. Therefore, we have decided to use glass bottle packaging for our repellents that
shall not feature any plastic. The packaging would be a small glass bottle of varying
volumes that comes with a dropper for application.
4.3 Place
Location is highly important when it comes to starting a business. After all, the
positioning of your business highly influences the sales and dynamics of the product to
be sold. Obviously, the business should be located where it gets lots of exposure from
people, along with proper accessibility in order to make the business easy and
accessible.
As CarvaCrop is a product-based business, it does not really need to be located
where there is lots of foot traffic. In fact, the company feels as if CarvaCrop’s production
would flourish more in a peaceful environment that receives little to no foot traffic. Thus,
the company has decided to use a plot of land in Cabanatuan City in a rural area in
order to stay loyal to its idea of flourishing without the influence of urban noise and
traffic, all while keeping the area accessible for both employees and visitors.
The CarvaCrop headquarters is a different story though, as the heart of the
company itself, the company decides to put the headquarters in a densely-populated
area where it can freely advertise the product to the masses without obstacles.
4.4 People
CarvaCrop needs to become a force to be reckoned with in the field of agricultural
products. Thus, it aims to be affordable, compact, and highly effective.
The products shall be targeted toward gardeners and farmers that are
knowledgeable about gardening and plant cultivation as the company views their
understanding of plants, their inclination to use these products, and their overall interest
in plants to be highly rewarding when it comes to our product
4.5 Promotion
Promotion is one of the most important phases that a product should undergo
before it is released as it is the only way that the product will be recognized and bought
by people. Products without promotion would face stagnancy, as people would not know
it and sure enough, wouldn’t buy it.
As agriculture is already highly-competitive, CarvaCrop decides to promote the
product through cheap-to-average promotions that emphasize the repellent’s
uniqueness, efficiency, and overall eco-friendliness. In order to achieve this, CarvaCrop
aim to produce posters and flyers that shall be distributed throughout Cabanatuan City
and neighboring cities. The company would also create social media accounts that
would promote the product in those spaces, which is significant because the target of
the company, the green-thumbed individuals, would be likely inhabiting that space.
Promotional advertisements that will be used will be vivid and colorful in order to
capture the eyes of the viewers, focusing on green hues that emphasize the main
target of the company; which are plants and crops. It would also be highly informative in
order to build trust and integrity among viewers and would focus on emphasizing the
special properties of the repellent and accentuate its eco-friendliness, simplicity, and
non-toxicity.
4.6 Price
Price is a fundamental component of business because it is the reason for the
company to continue and make a profit, so it must satisfy the customers of our product
at an affordable price to continue earning money. CarvaCrop's main product, Carvacrol
Oil, is priced at Php 69 per 10 mL, P100 per 15 mL and Php 189 per 30 mL, which is
less expensive than most anti-pest products while still providing the benefits of a highquality pesticide and aiding in plant development.
4.7 Physical
The presentation is one of the best ways to attract customers and showcase the
products of the business, which is why it is essential to have a shop that stimulates
customers’ needs in their plants. In relation, CarvaCrop is an Oregano-themed store
with green as the main color partnered with yellow accents which are both captivating
and inviting for the plant enthusiasts. The color green is meant to stimulate nature, it is
understood to be the most restful and relaxing color for the human eye to view.
Visual information is the first kind of information that one gets to know about
someone when they meet for the first time. Physical appearance has a compelling effect
and is enough to make significant changes. In this case, the business should also
prioritize the physical or the presentation of the product in the packaging for it is one of
the factors that entice the customers to buy and leave a good impression. Considering
this matter, CarvaCrop used a thick paper carton type of container to place the essential
oil bottle.
Chapter V. Proposal for Product Launching and BES
5.1 New Product Development
The industry of agriculture is forever-changing. Brand new innovative products
are introduced, formulations change, and certain techniques are invented. People are
always looking for a more convenient, efficient, and less-spacious way of agriculture,
always looking for products that are more effective in terms of yield and in growth,
mostly because of the ever-growing demand for fresh produce.
Here in CarvaCrop, we are always striving to better the formulation of our
carvacrol-based repellent in order for the product to be more efficient and appreciated
by our customers. As it is the main and only product of the company by far, we always
aim to make CarvaCrop’s signature product a handful more special than its competitors.
Thus, we accept the criticisms of our product wholeheartedly. The company was
advised to develop its extraction techniques in order to be more efficient for mass
consumption. Thus, the company shall better its ways and adopt more flexible and
complex procedures that will significantly affect the output of our products.
In the future, Carvacrop wants to provide a kit for farmers to aid in their planting
activities, which will comprise our core product, carvacrol oil, as well as other items such
as carvacrol leaf supplement for disease prevention and a ready-to-use formulated
insect repellant with a sprayer. We also plan the creation of a water-soluble version of
the insect repellent. As the insect repellent is oil-based which makes it hard to mix with
water, the creation of a water-soluble version would be highly beneficial as it would not
need any equipment in the application of the said fertilizer. It is true that not all farmers
have pressure sprayers. Thus, the invention of a water-soluble version that can be
applied as easily with a sprinkling can would be highly beneficial to farmers and
gardeners who do not possess such equipment.
CarvaCrop is always seeking feedback, whether it may be positive or negative.
The founders believe that feedback and criticisms are essential to the company’s
growth and will always strive to adhere to these and make not only the product but also
the company better.
5.2 Product Launching
Product launching was completed to purposely introduce the new product in the
market. It is one of the crucial steps in the start-up of a business that familiarizes the
product with its target market. This launch effectively determined the stability of the
product in the agriculture industry.
Moreover, months of preparation were done to improve the quality of the product
before its launching. The owners conducted several tests to match the exact formulation
that is applicable to plants. At the end of this, the product was ready for launch.
Before the launch, the business used social media to promote its product
since it is the easiest platform to use for advertising. The owners posted pictures and
various promos to engage the potential customers with the product. It was essential to
the business so that people could recognize the product. In addition, flyers were also
given in different areas near the location of the launch. An example flyer is illustrated
below:
5.2.1.
Products to be
offered
The company, at the moment, is only offering one product. Its signature
carvacrol-based insect repellent as the company is merely starting at the moment. In
the future though, the company aims to produce more agriculture or pharmaceutical
products that market all the advantages of carvacrol.
CarvaCrop offers its signature product:
Carvacrol-based oil-repellent - An oil extracted from oregano leaves and mixed
with water and then foliar fed into the plants to repel insects and pests. Available in 10
mL, 15 mL, and 30 mL bottles.
10 mL
15 mL
30 mL
5.2.2. Marketing Strategies (Promotions and Strategies)
CarvaCrop will be using and following the following promotional and advertising
strategies:
Promotions:
- CarvaCrop will be hosting an online hashtag challenge. Users are encouraged
to pose with their favorite plants and use the caption #Carvacropaholic. The top 3 most
creative outputs may win carvacrop-related merch, products, and cash prizes.
- The company shall advertise itself on all of its social media platforms
- The company will offer to buy 1 take 1 in selected shops in its launch week
- Vouchers can be redeemed by participating in surveys by the company or
through random quiz questions on the company’s social media accounts.
Strategies:
CarvaCrop will be utilizing the power of advertising in its marketing strategy.
Flyers would be distributed by promoters along with information regarding its promos.
Banners and tarpaulins would also be distributed throughout Cabanatuan City and other
neighboring cities to further bring recognition to the brand.
CarvaCrop would also be utilizing the power of social media by being active and
constantly advertising its product and promos in the space to make the company more
known.
Figure 5. Shows an example of a promotional poster
5.2.3. Store Layout
3D View
Top View
APPENDICES
A. Research Instrument
B. Results of Research Instrument
C. Company Menu
D. Curriculum Vitae
CURRICULUM VITAE
CONTACT INFORMATION:
Name: Jocel S. Coronel
Address: 344 Donnaville Subdivision, La Fuente, Santa Rosa
Contact Number: 09559264819
E-mail Address: jocelllllllcoronel@gmail.com
PERSONAL INFORMATION:
Date of Birth: November 21, 2003
Place of Birth: Cabanatuan City
Citizenship: Filipino
Gender: Female
EDUCATIONAL BACKGROUND:
Elementary: Santa Rosa Integrated School
Highschool: Nueva Ecija University of Science and Technology
CURRICULUM VITAE
CONTACT INFORMATION:
Name: Mary Kay C. Pascual
Address: 10 San Roque Melencio St., Cabanatuan City, Nueva
Ecija
Contact Number: 09454304145
E-mail Address: mkaypascual@gmail.com
PERSONAL INFORMATION:
Date of Birth: November 2, 2003
Place of Birth: Cabanatuan City
Citizenship: Filipino
Gender: Female
EDUCATIONAL BACKGROUND:
Elementary: Schuller Christian Academy
Highschool: Nueva Ecija University of Science and Technology
CURRICULUM VITAE
CONTACT INFORMATION:
Name: Noriel T. Sariente
Address: 183 Green Village, Brgy. Bangad, Cabanatuan City
Contact Number: 09166807838
E-mail Address: yelsarientejr@gmail.com
PERSONAL INFORMATION:
Date of Birth: July 4, 2003
Place of Birth: Cabanatuan City
Citizenship: Filipino
Gender: Male
EDUCATIONAL BACKGROUND:
Elementary: Cabanatuan City Christian Institute
Highschool: Nueva Ecija University of Science and Technology
CURRICULUM VITAE
CONTACT INFORMATION:
Name: Rommel Jacob B. Cruz
Address: 148 Sardual St. Aduas Sur, Cabanatuan City
Contact Number: 09185238810
E-mail Address: rommeljacobcruz@gmail.com
PERSONAL INFORMATION:
Date of Birth: April 24, 2004
Place of Birth: Cabanatuan City
Citizenship: Filipino
Gender: Male
EDUCATIONAL BACKGROUND:
Elementary: P. G. Crisostomo Integrated School
Highschool: Nueva Ecija University of Science and Technology
E. Order Form
F. LABORATORY TEST RESULT