Proposed
Product
Focus
Brand name
● The Vegan Option
● “Vegan” = Suggests benefits
● Fit product/company image
● Simple
“To get mud off your hands, use soap and
water. To get blood off your hands, go
vegan.” – John Sakars
Consumer Wants and Needs
Taste
Appearance
Health
Freshness
Adoption Facilitators
● Better taste
● Fulfills people’s requests
● Accessible
● Competitive
SWOT
Analysis
Product Threats and Opportunities
●
Social
●
Economic
●
Technological
●
Competitive
●
Regulatory
Strengths
●
More people becoming aware.
●
Cultural/Religious reasons
●
Multicultural country-Ethnic marketing
Weaknesses
❖
Marketing Challenges
❖
Financial Management
❖
Staffing Weaknesses
❖
Operations and Cleanliness
Competitive Analysis
Competitive local brands:1. Oh Doughnuts
❖
Versatile with types of products
❖
Only selected types of products- Vegan.
2. Gâto Bakeshop
★
European style baking- Vegan macarons
★
Different types of Vegan croissants