POLI100G How to Win (or lose) an Election Class 5 -- Campaign Plan: Campaign Finance, Outside Groups, Political Parties Professor Nathan Fletcher Most interesting race…. 2 Most interesting campaign… Internship Opportunities Assemblywoman Lorena Gonzalez (AD 80) lucero.chavezramirez@asm.ca .gov www.votelorena.com Will Moore (San Diego City Council-District 1) will@mooreforsandiego.com www.willmooresd.com Terra Lawson Remer for Supervisor (D-3) Spencer Katz spencer@terralawsonremer.com www.terralawsonremer.org Micah Perlin for State Assembly (AD 78) info@micahperlin.com www.micahperlin.com Today’s Class Finish Press Section Campaign Finance Overview Role of Outside Groups Role of Political Parties Campaign Plan Advice Everyone with an iphone is a Reporter… 6 Oops… “47%” “Clinging to guns/religion” “Macaca” “Major league A hole” My moment of candor The tracker The Tracker… The response… Today’s Press –Engage them all 11 Traditional Media Print Interview Television (live/standup) Radio (news) New Media Blogs Social Media Daily Show Partisan/Ideological Media Cable news Talk radio Blogs “Good Press” 12 Fletcher supports end of ‘don’t ask, don’t tell’ By Michael Gardner12:04 a.m.May 14, 2010 SACRAMENTO — Nathan Fletcher silenced a normally chaotic Assembly floor Thursday by delivering an impassioned speech on one of the most divisive topics of our time — gays and lesbians serving openly in the armed forces. “There is nothing in someone’s sexual orientation that affects their love of country, their patriotism or their commitment to their fellow service members and our great nation,” said Fletcher. “And there is certainly nothing that affects their ability to give their life — many already have.” With that, Fletcher, a former Marine who served in Iraq, became the first sitting veteran legislator in California to endorse an end to the military’s “don’t ask, don’t tell” policy concerning homosexuality. Other prominent…leaders…nationwide who also favor a repeal include Defense Secretary Robert Gates and Colin Powell, a retired Army general and former secretary of state. Fletcher’s staff said he was unavailable for the rest of Thursday. Lawmakers who heard Fletcher’s speech said it was one of the most eloquent on the Assembly floor in some time. The chatter stilled. Activity ceased. Then Democrats clapped. Fletcher talked about honor, courage and commitment, which he considers basic values that constitute “the very foundation of what it takes to be a Marine.” “Bad Press” 13 Fletcher expands Assembly staff amid campaign Her pay: $7,084 monthly By Michael Gardner10:30 a.m.July 19, 2011Updated5:32 p.m. Assemblyman Nathan Fletcher, candidate for San Diego mayor Sacramento — Assemblyman Nathan Fletcher, a candidate for San Diego mayor, has added a politically connected public relations adviser to his Capitol team at a cost to taxpayers of $7,084 a month. Amy Thoma started on the state payroll on the same day last month the Legislature passed a budget deal that deeply slashed social programs, cut payments to the blind and elderly, and forced a fresh round of double-digit college fee hikes last week. Earlier, Thoma advised Fletcher, on how to roll out his long-anticipated June 6 announcement that he is running for mayor of San Diego in 2012. “There’s no question why he’s doing this. He’s doing it because he’s running for mayor and needs help,” said Robert Stern, president of the Center for Governmental Studies in Los Angeles. Communications Professional 14 Communications Director Press Secretary Press Assistant Social Media Expert Researcher/Pollster Pundit Reporter Campaign Finance Overview 2020 Record mid-term spending Politics in all… Campaign Finance Overview Presidential Campaign Spending Campaigns & Elections Rules, Reality, Strategy, Choice 1st Edition Copyright © 2012 W. W. Norton & Company Presidential Spending FEC/Open Secrets Independent Expenditure Spending Campaigns & Elections Rules, Reality, Strategy, Choice 1st Edition Copyright © 2012 W. W. Norton & Company Outside Spending (minus parties) OpenSecrets.org Ideological Breakdown OpenSecrets.org Congressional Campaign Spending 22% television advertising 16% on mail advertising 13% on radio advertising 1% on voter registration/GOTV 18% staff salaries 11% rent and office expenses 9% fundraising 10% ??? Congressional Campaign Spending PAC Contributions to Congressional Hard Money vs. Soft Money Important Items in Campaign Finance Tillman Act 1907 Taft Hartley 1947 Federal Election Campaign Act FECA 1971 Amended in 1974 Buckely vs. Valeo Amended again in 1976 and 1979 Bipartisan Campaign Reform Act (2002) Citizens United 2010 (and others…) Party/Candidate Limits Contributions by Industry Role of Outside Groups Different Types of Groups Business Groups Occupations and Professions Labor Unions Social/Ideological Groups Impact of Independent Groups Spending by independent groups Role of Political Parties Three parts to a party Party Organization/Operations What is a party? California Central Committees Endorse Candidates Support to Candidates Party Platform Platform Problems Political Party Spending -- 2018 Third Party or Independent Your campaign Plan 2016 Congressional Limits Individual $2,800 National Party $5,000 State/Local Party $5,000 PAC $5,000 Campaign committee$2,000 Campaign Plan Fundraising and Finance Plan Set a goal Realistic Goal Past performance Self funder Target Things to keep in mind: Expenses Time (timeline of money in and money out) Components of Plan Big Events (max out donors) Small Events (small $$ donors) Direct Mail Fundraising Online Fundraising PAC/Committees Self Funding Influence? POLI100G How to Win (or lose) an Election Campaign Plan: Campaign Finance, Outside Groups, Political Parties Professor Nathan Fletcher
