1
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ABOUT US
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HANDCRAFTED
RESEARCH SOLUTIONS
On-the-ground industry experts in
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CONSULTATION
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We are a market intelligence and advisory firm with a mission to map complex business ecosystems
across the globe for our clients, thereby predicting butterfly effects better
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Our network of on-the-ground
experts in 150+ countries from
across 14 domains enables us to
provide right perspectives in
real-time, based on the latest
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We employ some of the best and
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and Construction
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7
3000 +
Clients
100+
Fortune 500
companies
75 +
Comprehensive network of experts
countries
On-demand expert panel
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Microsoft
Facebook
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Panasonic
Huawei
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ATKearney
PWC
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Company
Deloitte
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ABOUT US
OUR ICT SOLUTIONS
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Ready-to-use Market Reports
Customized Market Intelligence
1000+ off-the-shelf reports for ready consumption on ICT
Tailored solutions for in-depth, unique needs
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Segments
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&
Advisory
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•
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Flexible subscription models that
offer corporate access to multiple
reports generating up to 70%
savings
Post-purchase analyst support
with a turnaround time of 24
hours
Flexible Engagement
Large Coverage,
fast delivery
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13,000+ quick reports
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Data granularity at global/
regional/country level
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Relevant Analysis
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Up to 20% free customization
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Multiple options (Single-user,
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Insights and estimates backed
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PDF report with data in excel for
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Sample Table of Contents* : ADVANCED METERING TECHNOLOGY MARKET
1. INTRODUCTION
4.2.2 Bargaining Power of Consumers
1.1 Study Assumptions and Market Definition
(Analyzing parameters, such as information availability and price sensitivity among
the buyers, buyer concentration, etc.)
1.2 Scope of the Study
4.2.3 Threat of New Entrants
2. RESEARCH METHODOLOGY
(Analyzing parameters, such as initial investments required to enter into the market,
developments in the APAC market by the established players, growth potential of
smart meters in the region, etc.)
3. EXECUTIVE SUMMARY
4.2.4 Intensity of Competitive Rivalry
4. MARKET INSIGHTS
(Analyzing parameters such as competitive strategies employed by the players in
the market to gain competitive edge, recent innovations and merger and
partnership activities initiated by the players in the market, scope for and strategies
employed by the new players to expand in the market, etc.)
4.1 Advanced Metering Technology Market Overview
(Study on the background of the demand for smart meters in the region, an
overview of factors impacting the growth of smart meters across different
utilities in countries across APAC, energy consumption across various end
users and implications impact on the demand for smart meters in the region)
4.2.5 Threat of Substitutes
(Analyzing parameters, such as availability of close substitute, buyer propensity to
substitute and relative price performance of substitutes, etc.)
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.3 Industry Value Chain Analysis
(Number of available suppliers, their dependency on distribution
channels, impact of raw materials and primary components on final
product, etc.)
* Actual coverage varies with industry structure, dynamics and information sanctity
(Process of manufacture and sale of smart meters with data on companies
providing monitoring hardware solutions, control and automation providers,
communication companies, software providers, role of stakeholders in the market)
Contd..
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Sample Table of Contents* : ADVANCED METERING TECHNOLOGY MARKET
4.4 Advanced Metering Technology Market – Industry Policies and
Regulations
(State of legal and regulatory requirements related to the smart grid. These
regulations are centered on smart, data privacy issues, opt out policies and
regulations promoting net metering, and distributed generation programs. Also,
associated programs, such as energy efficiency goals and requirements, dynamic
pricing policies, and demand response programs, are provided in this study.
Country-wise data regarding regulations and filings for smart meter
developments (such as Metering Services Agency in India is responsible for a
variety of functions related to the implementation of AMI and its maintenance)
4.5 Asia-Pacific Smart Meters and Smart Grid Initiatives
(Current status of grid development, impact of initiatives such as the Smart Grid
City Project in Singapore, Smart Grid Initiative by Metropolitan Electricity
Authority Thailand, Smart Grid Projects in India under the National Smart Grid
Mission, Microgrids projects by Ministry of Environment Japan, Smart Grid
investments by State Grid Corporation of China (SGCC), etc. on the investments
in smart grid technology in the region)
5. MARKET DYNAMICS
5.1 Factors Driving the Market Growth in the Country
5.1.1 Government regulations mandating the installation of smart meters
(Data regarding penetration of smart meters across different countries in AsiaPacific, government regulations supporting the growth of smart meters in the
region)
5.1.2 Increased investments in smart grid projects
(Analysis of impact of investments in grid technology and controls across the
countries in the region on the demand for smart meters, list of ongoing smart
grid projects in the region, impact of partnerships across various governmental
bodies, such as the joint venture IntelliSmart Infrastructure Private Limited
between Energy Efficiency Services Limited (EESL) and National Investment
and Infrastructure Fund (NIIF) to implement, finance, and operate the smart
meter roll-out program of power distribution companies on the investments in
smart metering technology, etc.)
5.1.3 Investments in smart city developments
(Analysis of impact of smart city projects and other key trends that drive
the adoption of smart devices, and hence, smart meters)
* Actual coverage varies with industry structure, dynamics and information sanctity
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14
Sample Table of Contents* : ADVANCED METERING TECHNOLOGY MARKET
5.2 Factors Challenging the Market Growth in the Region
6.1.1.2 Demand analysis across various end users, such as
commercial, industrial, and residential sectors
5.2.1 Higher costs, security concerns, integration difficulties with
6.1.2 Smart Water Meters (Installed Base in million units and Market
the installation of smart meters, and long approval process in the
Projections till 2024)
region
6.1.2.1 Demand analysis in the Region
(Impact of challenges in power grids, gas mains, and water supply
systems that need additional upgradation to be able to be integrated
with smart meters, as there is no supportive infrastructure for
interruption-free operations, on the market demand)
6.1.2.2 Demand analysis across various end users, such as
commercial, industrial, and residential sectors
6.1.3 Smart Electricity Meters (Installed Base in million units and Market
Projections till 2024)
5.3 AMI integration with customer information system, distribution
6.1.3.1 Demand analysis in the Region
management system, billing systems, etc.
6.1.3.2 Demand analysis across various end users. such as
commercial, industrial, and residential sectors
6. ADVANCED METERING TECHNOLOGY MARKET SEGMENTATION
6.1 Market Segmentation by Type
6.1.1 Smart Gas Meters (Installed Base in million units and Market
Projections till 2024)
6.1.1.1 Demand analysis in the Region
* Actual coverage varies with industry structure, dynamics and information sanctity
7. STUDY ON SMART METERS SOFTWARE SYSTEM
(Study of impact of several functions and software solutions required by an
integrated system of smart meters, communications networks, and data
management systems that enable two-way communication between utilities
and customers, data related to programmable communicating thermostats in
the APAC region, and case studies regarding adoption of integration software
for smart meters in the region)
15
15
Sample Table of Contents* : ADVANCED METERING TECHNOLOGY MARKET
8. COMPETITIVE LANDSCAPE – KEY VENDOR PROFILES
(Financials for the company, introduction to their business segments, operations
in APAC, strategies of the company, product offering in the APAC market,
recent developments by the company (product innovations, joint ventures,
partnerships, and merger and acquisition activities), and SWOT analysis)
8.1 Key Smart Water Meters Companies in APAC
8.3 Key Smart Gas Meters Companies in APAC
8.3.1 Aichi Tokei Denki Co. Ltd
8.3.2 Azbil Kimmon Co. Ltd (Azbil Corporation)
8.3.3 Wasion Group Holdings
8.1.1 Aichi Tokei Denki Co. Ltd
8.3.4 Yazaki Corporation
8.1.2 Azbil Kimmon Co. Ltd (Azbil Corporation)
*List not Exhaustive
*List Not Exhaustive
8.2 Key Smart Electricity Meters Companies in APAC
8.2.1 Hexing Electric Company Ltd
8.2.2 Holley Technology Ltd (Zhejiang Huamei Holding Co. Ltd)
9. VENDOR MARKET SHARE ANALYSIS
9.1 Vendor Market Share
(Market Share held by the companies operating in the APAC smart meters market)
8.2.3 Jiangsu Linyang Energy Co. Ltd
9.2 Analysis of regulations impacting the status of players in the market and
8.2.4 Nanjing Xinlian Electronics Co. Ltd
impact of strategies employed to gain competitive edge by the companies on
8.2.5 Ningbo Sanxing Medical & Electric Co. Ltd
the market
*List Not Exhaustive
10. FUTURE MARKET OUTLOOK
(Analysis of future potential opportunities for smart meters in the APAC region)
* Actual coverage varies with industry structure, dynamics and information sanctity
16
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A few titles from our 1000+ strong ICT industry catalogue
Click here for full catalogue
3D Printing Market
DDoS Protection Market
Global Telecom Towers Market
Affective Computing Market
Defense Cyber Security Market
Global Television and Set Top Box Market
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Digital Signatures Market
Green Data Center Market
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Digital Twin Market
Identity Verification Market
AI in IoT Market
Enterprise AR Software Market
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Application Delivery Controllers (ADC) Market
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Indonesia Payments Infrastructure Market
Asia Pacific Enterprise Collaboration Market
Europe Maintenance, Repair, and Operations (MRO) Market
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Global Data Loss Prevention Market
Managed Security Services Market
China Internet Data Center Market
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Global Disaster Recovery as a Service (DRaaS) Market
Middle East Gaming Market
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Mobile Gaming Market
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Mordor’s Customized Intelligence
& Advisory Team…
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Partner to key decision makers in 50+
countries
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300+ consulting and research
professionals hand picked based on
industry expertise
▪
▪
▪
~500 expert interviews conducted per
month
Access to multiple research databases
across industries
Cost competitive
… adding a new tangent to your
market intelligence efforts
… works as an
extension of your
business
intelligence
team…
▪
Actionable insights and advisory
▪
Detailed/focused market analysis
▪
Information outside public domain
▪
Expert/competitor/user interviews or
surveys
▪
Information from paid databases
▪
Cross-industry focus
18
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Customer, Distributor, Supplier Intelligence
Market Structure Assessment
Identification of potential partners
Macroeconomic analysis
Shortlisting/finalization of potential partners
Customer need analysis
Customer's purchase and usage behavior
Customer/partner feedback and satisfaction*
Customer,
Distributor,
Supplier
Intelligence
Value Chain and Supply Chain Analysis
Market
Structure
Assessment
Regulatory assessment
Technology scouting and assessment*
Sourcing and category intelligence
Brand perception analysis*
Key Opinion Leader Insights
Product intelligence Support
Market Intelligence Support
Product
intelligence
Support
Advisory & Insights
Recommendations
Import and Export Intelligence*
Strategic inputs
Commodity pricing intelligence*
Go-to-market support
Product pricing intelligence*
Product Positioning Assessment
New product launch tracker*
Product claims assessment*
Investment
Intelligence
Support
Data
Collection
and Analysis
Support
Market
Intelligence
Support
Market size and segmentation
Growth opportunities
Market dynamics and new developments*
Go to Market Strategies
Competitive
Intelligence
Support
Product Concept Testing
Competitive Intelligence Support
Company profiling
Competition assessment incl. market share
Drilled down revenue estimations
Employer value proposition
Investment Intelligence Support
Data Collection and Analysis Support
Project feasibility analysis
Data analytics and visualization
M&A, JV support - Scouting, shortlisting, target assessment
Data collection, manipulation incl. web scraping
B2B and B2C surveys and interviews
R&D and Patent analysis support
* Available as one time effort as well as in the form of periodic updates
19
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How it works
Problem
Statement
• Client defines problem statement/ scope of the
study/desired outcome
Mordor’s
Proposal
• Research methodologies, outcomes
• Scope, timeframe, cost, engagement structure
Project Kick-off
Interim
Reports/
Updates
Final Report
Post Project
Support
Project team structure
Point of Contact
From Client Team
Prioritization,
Feedback
• Proposal finalization and engagement agreement
• Initiating call between project team and client team
• Sharing of work-in-progress
• Early feedback from client team
• Agreement on changes in scope, milestones (if required)
• Final report submission
• Discussion on key findings and clarifications
• Analyst support up to 4 weeks post completion
Team of Analysts
Data Collection,
Analysis and Report
Writing
Research
Manager
Point of Contact from
Mordor; Domain
Expertise
Research
Director
Project Oversight
Lead Analyst
Quality Manager
Internal Project
Management;
Domain Expertise
Report Quality
Support Teams
Editorial; Formatting;
Survey Set Ups
External vendor
If Required for Niche
Capability; Client’s
Approval Needed
20
ABOUT US
OUR ICT SOLUTIONS
OUR RESEARCH METHODOLOGY
OUR ENGAGEMENT FRAMEWORKS
WORK SAMPLES
21
21
Desk
Research
Decipher Problem
Statement
Industry
Interviews
Discussion
Guide
Expert
Validation
Econometric
Modelling
Report
Preparation
Data
Triangulation
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Objective
Hypothesis and insights building; get factual data
Industry specific sources
Shortlisting market
intelligence sources
Relevance and credibility of
sources
Data collection and
aggregation
Synthesis of published
information
Insight and hypothesis
development
Further validated from expert
interviews
Key contact list
To reach out industry experts
for interviews
INDICTIVE LIST OF SOURCES AND
SUBSCRIPTIONS
PUBLIC DOMAIN SOURCES
• Regulators/govt.
• Associations
• Industry specific magazines, portals and
statistical databases
• Reports from industry specialists and
credible advisory firms
• Scientific papers
General sources
•
•
•
•
•
Regulators/govt.
Global/Economic/patent organizations
News articles
Data aggregators
Contact list builders
Company specific sources
• Company publications, presentations
• Investor call transcripts, management
interviews
• Equity research reports
• Coverage in news
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
D&B Hoovers
•
Factiva
•
Thomson
•
Crunchbase
The Software Alliance •
•
Statista
•
Euro Cloud
•
Marklines
•
Bloomberg
•
Questel Orbit
•
Cloudscene
•
TechCrunch
•
GSMA
•
GSA
•
CompTIA
•
eMarketer
Cloud Security Alliance •
•
Proquest
Wall Street Journal
•
Orbis
•
Capital IQ
•
Zephyr
CbInsights
World Bank
UNSTATS
IMF
Global Economic Monitor
WIOD
WDI
ILO
COMTRADE
TRADEMAP
WTO
WIPO/EPO
OECD
Eurostat
European Union
US Census
NASSCOM
IBEF
DATACENTER
KONWLEDEGE
Cloudscene
S&P
Country data portals
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Objective
Gather first-hand insights on the market studied
Indicative Job Titles/Profiles Of Industry Experts Contacted
Executive level
Expert profile determination
Based on industry, role,
experience, and location
Expert identification
• CxOs, owners, founders
• Business unit or country heads
• Director/VP of sales and marketing,
procurement, strategy, R&D, Product
management and other corporate
functions as required
Other industry/need specific titles
•
•
•
•
•
Digital Marketing Manager
Social Media Manager
Networking Professional
Cloud Professional
Information Security Professional
•
•
•
•
•
•
•
•
•
•
•
Players within market
ecosystem
Competitors
Customers
End-users
Agencies/Distributors/Resellers
Retailers
Suppliers
Existing or potential partners
Employees
Regulatory agencies
Industry associations
Consultants
Using Mordor’s empaneled
industry experts as well as
new experts
Operational level
Discussion guide
Semi-structured approach to
probe and prioritize insights
Phone
Email
Survey
Chat
Group In-person
Reach out and interviews
5 to 100+ interviews* to fill
data gaps and validate
insights
•
•
•
•
•
•
•
•
•
IT Manager
Innovation Manager
Software Architects
Sales managers
Product managers
Project managers
Pricing managers
Regulatory affairs managers
Finance managers
* Depending on project timeline and scope
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Objective
Logical checks and sanity of information
Secondary research
Expert interviews
Validation For Market Assessment Estimates
Top-down
approach
Expert interviews
Macro view of a
larger market
Data triangulation
Econometric Models
Revenue analysis of
Validation point
filtered down to the
target market
Analyst estimates
Bottom-up
approach
leading players or
consumption
Expert interviews
centers
25
ABOUT US
OUR SOLUTIONS
OUR RESEARCH METHODOLOGY
OUR ENGAGEMENT FRAMEWORKS
WORK SAMPLES
26
26
Ready-to-use Report
Subscription
Periodic subscription to a
catalogue of ready-to-use
reports
Full Time Employee (FTE)
Commitment
Domain experts work as
extension of your team
throughout the year
Annual Efforts Agreement
Project Based Engagement
About
Specific number of analyst hours
committed for a year
Use cases
Large volume of market
intelligence needs with unclear
timelines
Unclear annual research
needs/budgets
• Start a project any time
• Carry forward unused hours
• No upfront commitment
• Flexible budget utilization
Quick report needed for a
broad market overview
Large volume of market
intelligence needs with clear
timelines
Up to 20% free customization
Complete control on research
priorities
Benefits
Up to
Up to
75%
50%
Saving
potential
(explained in
subsequent slides)
Dedicated analysts for a
particular project
Up to
Up to
50%
20%
27
27
How it works
Example of cost savings through ready-to-use subscriptions
Situation
Resolution
Complication
Client subscribes to a
specific number of
syndicated reports
Client emails client manager
for a specific report
Client purchased enterprise
licenses for 9 reports spread
over 2019
Needed a few more reports but
could not proceed as research
budget got exhausted before
Q4
In 2020, Mordor offered a
subscription to any 50 reports
the client wanted from a 500+
report catalogue on the
industry
Savings
Total cost : USD 40,000
Reports received : 9
Avg price : Appx. USD 4,500
Added
benefit
•
•
Up to 20% free customization
Unutilized report quota carried
next year upon subscription
renewal
~70%
Client manager immediately
sends a pdf copy of report
If the report is due for an
update, it is prioritized for
delivery within 3 working
days
Free customization (up to
20%) delivered in 1–3 days
Total cost : USD 70,000
Reports received : 50
Avg price : Appx. USD 1,400
Separate quote and
timelines provided to client
for in-depth customization
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How it works
Example of cost savings through FTE framework
Situation
Resolution
Complication
Client sends scope of work
to client manager
Client manager sends back
expected timelines, tasks,
and methodology
Client’s market intel team had
2
analysts
in
Germany,
responsible for 6 divisions
Needed to expand the team to
satisfactorily
handle
large
volumes
Engaged Mordor on ad-hoc
basis during high volumes and
to access restricted market
information
Unable to conduct blind
discussions with competitors,
customers,
and
channel
partners
Mordor Analyst Hours : 2,500
Total cost: USD 90,000
Avg cost/hour : USD 36
Added
benefit
•
•
Unlimited free access to
Mordor’s support teams
Work spillover management
within Mordor at FTE prices
Mordor offered a Full-time
analyst
engagement
subcontracting 2 analysts for the
entire year as extension of the
client’s team
Savings
45%+
Mordor Analyst Hours : 3,700
Total cost: USD 70,000
Avg cost/hour : USD 19
Project is staffed
immediately after client’s
confirmation on timelines
Data collection, analysis, and
insights by FTE team
The FTE team is supported
by Mordor’s support teams
(editing, formatting, and QC)
Interim/final report
submission, feedback, follow
ups, and revisions, if
required
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How it works
Example of cost savings through Annual Efforts framework
Situation
Resolution
Complication
Client sends scope of work
to client manager
Client manager sends back
expected timelines, tasks,
methodology
Client
commissioned
3
customized reports for indepth country market analysis
during 2020
Needed similar studies for 8
new countries + Voice of
Customer studies within USD
80 thousand
Projects commissioned in Q1,
Q2, and Q4 respectively
Mordor Analyst Hours : 900
Total cost: USD 32,500
Avg cost/hour : USD 36
Client bulk purchased 4,000
analyst hours for the entire
year with flexibility to utilize
them in any manner over a 12month period
Savings
Added
benefit
•
•
Unlimited free access to
Mordor’s support teams
Unutilized hours carried next
year upon contract renewal
~45%
Mordor Analyst Hours : 4,000
Total cost: USD 80,000
Avg cost/hour : USD 20
Project is staffed
immediately after client
confirms on project specifics
Data collection, analysis and
insights by Mordor team,
helped by a support team
Interim/final report
submission, feedback, follow
ups and revisions, if required
Client manager sends a
monthly tracker of analyst
hours utilized and available
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30
Example of cost savings through project-based engagements
Situation
Client
was
looking
to
commission two back-to-back
in-depth studies within a
month on different end-user
segments
How it works
Resolution
Complication
Both the projects were drawing
a higher rate per hour due to
their smaller size
Mordor suggested to combine
the two studies as phase 1 and
phase 2 of one big project, thus
being eligible for discounted
rates
Savings
Mordor Analyst Hours : 500 (250+250)
Total cost: USD 18,000
Avg cost/hour : USD 36
Added
benefit
•
Same team staffed on the two
studies, enabling cross-market
learnings and insights
11%
Mordor Analyst Hours : 500
Total cost: USD 32,000
Avg cost/hour : USD 32
Client sends scope of work
to client manager
Client manager sends back
timelines, methodology, and
project cost
Project is staffed
immediately after client
confirms on project specifics
and pays project cost
Data collection, analysis, and
insights by Mordor team,
helped by a support team
Interim/final report
submission, feedback, follow
ups, and revisions, if
required
31
ABOUT US
OUR ICT SOLUTIONS
OUR RESEARCH METHODOLOGY
OUR ENGAGEMENT FRAMEWORKS
WORK SAMPLES
32
Sample : Advisory & Insights
RECOMMENDATIONS
Strategic path
Rationale
Benefits
Provide a low-cost-ofentry commercial
model
• Customers value low-code development platforms that they can adopt at will for a very low cost, without
requiring formal paid training sessions to develop business apps
• Faster conversions
• Better market
success rate
Build capability to
serve diverse use
cases in large
enterprises
• Solutions can take on a wide range of use cases, including transactional database apps, automated business
processes, event-processing apps, and business reporting and analytical applications.
• Many large enterprises prefer to work with a consolidated base of suppliers who can offer solutions for a wide
range of business cases
• Customer loyalty
• Larger deal values
• Credibility building
Provide solid
capabilities for
common use cases
Provide a Domain
Agnostic offering
• Tools and features to deliver web and mobile user experiences, including sophisticated page navigation and
single-page apps, are now common across most of the market vendors
• Basic data management and reporting, workflow automation, and collaboration tools and features are
commonly being deployed.
• Customers differentiate vendors based on the extensiveness of their platform capabilities including tools for
pixel-perfect native mobile apps, natural language processing, event-management applications, and apps
incorporating machine learning and case and content management
• Differentiated
market proposition
• As enterprises mature in AIOps adoption, they require a unified domain-agnostic platform across I&O,
DevOps, SRE, and, in some cases, security practices.
• The domain-agnostic platform is emerging as a stand-alone market, distinct from domain-centric AIOps
platforms. This is due to flexibility in ingesting increasingly diverse datasets across a progressive roadmap
stretching from three to five years. Use cases on such roadmaps focus beyond anomalies and are inclusive of
behavior analysis, customer engagement, and identifying underlying opportunities.
• Better market
penetration
compared to domain
centric offerings
33
Sample : Advisory & Insights
STRATEGIC INPUTS
Priority
1
2
Low
RoI
Strategy
Description
Appx. cost
in USD
Geo area
covered
Population
reach ‘000
Reach
quality
•
•
•
Highly accurate database of 100-120k leads
Personalized content sent through sms to each lead
Curated set of 1,000-1,500 leads
25,000
Across India
100
High
•
300-400k leaflets printed and distributed at relevant
venues (e.g. coaching centers, exam centers)
5,000
Across India
400
Moderate
Facebook ads
•
150,000 Facebook clicks / 35 million impressions
30,000
Across India
1,000
Moderate
Radio
•
•
15-20 second ads
7 times per day for a month
30,000
10 largest cities
5,000
Poor
•
One 400 sq. cm. advertisement on the front page of
education supplement of leading newspaper
30,000
2 largest cities
2,000
Poor
•
1 hoarding in the most prime location for a month
30,000
4 largest cities
600
Poor
Tele calling
with sms
Leaflets
Newspaper
Outdoor
hoarding
34
Sample : Advisory & Insights
GO-TO-MARKET SUPPORT (SALES)
*Data intentionally hidden from view to follow GDPR rules.
35
Sample : Market Structure Assessment
VALUE CHAIN ANALYSIS
36
Sample : Market Structure Assessment
Future scenarios
Description
Low severity
High probability
Investigations
• Investigations, hearings may continue to gather incriminating evidence
Lawsuits
• Lawsuits and penalties in specific regions for isolated allegations
New laws
• Newly introduced region or business area specific laws could adversely
impact FAMGA’s ability to profitability operate, for example:
o Australian directive to Facebook, Google to pay media companies for
their content
o Preventing warehouse development in France to curb Amazon
o Banning FAMGA from favoring own services or pushing bundled
services
o Penalties for selling or showing targeted advertisements
High severity
Low probability
REGULATORY ASSESSMENT
Retaliation by
FAMGA
• FAMGA may initiate complete or partial withdrawal of services from specific
regions (Alphabet already threatening such actions in Australia)
Forced downsizing
• Forceful breaking up or selling some operations of FAMGA companies
Current situation
•
US Congress hearings
concluded
•
Vice President Kamala
Harris may turn out to be a
potential ally of FAMGA
•
Multiple investigations
against FAMGA concluding
in 2021 in US and EU
•
New drafts of digital laws
aiming to curb big tech’s
power to be presented in
both US and EU
* FAMGA = Facebook, Amazon, Microsoft, Google, Apple
37
Sample : Market Structure Assessment
TECHNOLOGY ASSESSMENT
38
Sample : Market Intelligence Assessment
IN-DEPTH MARKET SIZE AND SEGMENTS
AI MARKET
Revenue Share (%), by End-user Industry, Middle
East and Africa, 2019
AI MARKET
Revenue in USD billion, by End-user Industry, Middle East & Africa, 2019-2025
End-user Industry
2019
2020
2021
2022
2023
2024
2025
CAGR (%)
IT & Telecom
xx
xx
xx
xx
xx
xx
xx
xx
Retail
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
Public & Government
Institutions
IT & Telecom
Retail
Public & Government Institutions
BFSI
Manufacturing & Construction
Other End-user Industries
BFSI
Manufacturing &
Construction
Other End-user Industries
39
Sample : Market Intelligence Assessment
MARKET OPPORTUNITIES
Legacy technologies
Double digit growth, sizeable market
Disruptive technologies
Super growth, sizeable market
Emerging technologies
Hyper growth, small base
2,000
1,800
AI
1,600
RFID
1,400
Market size
2022 (E)
USD Million
Robotics
1,200
1,000
Opportunities
•
RAIN RFID, BLE
•
Hybrid RFID
•
Emerging markets
800
600
400
Opportunities
•
Natural
navigation
•
Collaborative and
gantry robots
•
New applications
•
Emerging markets
Opportunities
•
Self-learning systems
•
Voice-picking
•
Predictive maintenance
•
Government initiates
•
Low penetration base
Opportunities
•
Last mile delivery
•
Food and grocery delivery
•
Warehouse applications
•
Deep learning drones
•
Integration of sensing tech
•
Nascent stage of
development
Drones
200
0
0%
10%
20%
30%
40%
50%
5 year CAGR
60%
70%
80%
90%
40
Sample : Market Intelligence Assessment
MARKET DYNAMICS
ONGOING SHIFT TOWARDS PERSOALIZATION AND
CUSTOMIZATION OF DIGITAL CAMPAIGNS
◼ 42% of the world population (about 3.2 billion) is expected to be active
social media user. The significant online migration has created a need for
businesses to take their allied marketing efforts online.
◼ Studies reflect that ~98% of sales representatives with 5,000+ LinkedIn
connections found it easy to exceed sales targets through social selling.
Another survey of 400 ecommerce leaders in the UK and the US
highlighted that over 74% companies have already adopted a website
personalization program.
◼ Customer retention has emerged as the most critical objective (58%) for
website personalization, ahead of conversion (55%) and acquisition (45%).
AI-driven predictive segments is a high potential growth area with , as
89% are expected to be using it by the end of 2021.
◼ Surveys reflect that 52% of consumers are likely to switch to different
brands if a company does not personalize communications to them.
◼ The need for personalized content and a customized online campaign has
turned into a necessary tool for businesses. CRMs, being vital to the
tracking, collecting, and using data, can also lead to personalized
approaches to marketing.
CHANGE IN DIGITAL ADVERTISING SPENDING
In %, by Format, Global, 2018-2022
Display
29
Online video
Social media
Paid search
Classified
30.4
11.5
26.9
16
11.6
9.8
6.2 7.9
4
13.9
10.1
-4
-3 -2
2018
2019
10.8 18.3
11
8.1
2020
16.6
11.5 8.7
7.2
4.1
3.5
2021
2022
CHANGE IN MARKETING TECHNOLOGY BUDGET
Budget Change (%), Global, 2020
0-5%
Global
APAC
Europe
North America
United Kingdom
6-10%
11-15%
22%
15%
16-20%
26%
21%
26%
21%
30%
18%
10%
21-25%
28%
24%
35%
45%
More than 25%
15%
9% 6%
19%
9% 4%
24%
15%
9%
10% 10%
10% 10%
18%
9%
41
Sample : Competitive Intelligence Assessment
COMPANY PROFILING
42
Sample : Competitive Intelligence Assessment
COMPETITION ASSESSMENT AND MARKET SHARE
GLOBAL 3D PRINTER MARKET
Market share, by value, global, 20xx
Market share, by volume, global, 20xx
43.5%
46%
5.4%
4%
xxx
xxx
xxx
xxx
FlashForge
xxx
xxx
Others
xxx
xxx
xxx
FlashForge
xxx
xxx
xxx
xxx
Others
43
Sample : Competitive Intelligence Support / Data Collection and Analysis Support
EMPLOYER ATTRACTIVENESS SURVEY
Top motivations to join FAMGA companies
Most mentioned retention policy elements by FAMGA recruiters
Compensation and
benefits
85%
Compensation and
increments
Work culture
70%
Paid leaves
Work satisfaction
70%
Work from home
Career progression
50%
Technological
leadership
Management
proficiency
45%
22%
* FAMGA = Facebook, Amazon, Microsoft, Google, Apple
100%
67%
60%
Medical benefits
50%
Onboarding and training
Pension/401(k)
40%
20%
Note: Sum of responses can be more than 100% as respondents indicated more than 1 element
44
Sample : Data Collection and Analysis Support
SURVEYS AND INTERVIEWS
Influence of online reviews on software purchase decisions
N= 50 software buyers in companies with revenue above USD 100 million
Normally we know our top 2-3 options for every use case. Online reviews
from peers help break that deadlock. They are more than just a handy tool
Rarely
consult, 10%
for pros-cons listings. I find the biggest utility they have is in negating the
Never
consult, 5%
serendipity factor, questions you did not know need to be asked.
Always
consult, 20%
- Head of Software Development, US Apparel Retail Company
We use them (online reviews) all the time. Sometimes, to create a long list,
sometimes to create a short list (of options). However, I would not base the
entire decision-making exercise solely on reviews.
Sometimes
consult, 20%
- VP, IT Enablement , Asian Construction Company
Often
consult, 45%
We sometimes check online reviews to gather negotiation levers. Some users
mention the deal cost, others talk about package inclusions. Helps us take an
informed decision on how much we can extract (from vendor).
- IT Procurement Manager, European Logistics Company
45
Sample : Data Collection and Analysis Support
DATA COLLECTION AND ANALYSIS
Company Name
Country/Region
Phone
Employees
Gobierno Federal de los Estados Unidos Mexicanos
Mexico
52-5550935300
3.6M
***
United States
1-202-456-1414
2.7M
***
United States
1-202-456-1414
1.9M
Presidência da República
Brazil
55-6134112600
510k
***
United States
1-518-473-6790
464k
***
United States
1-202-622-1100
323k
***
United States
1-212-788-3000
310k
***
Japan
81-332683111
226k
State of California
United States
1-916-445-2864
208k
***
Canada
***
195k
***
Hong Kong SAR
852-28103568
***
GOBIERNO DE LA CIUDAD DE BUENOS AIRES
Argentina
54-1150917200
170k
***
Mexico
52-5553458000
163k
***
United States
1-512-463-2000
144k
***
United States
1-850-488-7146
129k
***
India
91-2222696769
113k
*Data intentionally hidden from view to follow GDPR rules.
Note: The final deliverable included more than 1000 user names
46
Sample : Data Collection and Analysis Support
DATA COLLECTION AND ANALYSIS
*Data intentionally hidden from view to follow GDPR rules.
Note: The final deliverable included more than 15 investments listings
47
Sample : Product Intelligence Support
PRODUCT PRICING INTELLIGENCE
Search and Display Solution Prices, Models and Inclusions
Company Name
Fixed fee
Co. A
√
Co. B
√
Co. C
√
Mudd Advertising
√
Drive Digital
√
Co. E
Co. D
*Data intentionally hidden from view to follow GDPR rules.
Media
Performance
linked
Need to
subscribe
Discounts
Offered
√
Cost to user
$xxx
√
√
$800
$1,000
√
$xxx
√
√
√
√
$xxx
$750
$xxx
48
Sample : Product Intelligence Support
PRODUCT POSITIONING ASSESSMENT
•
•
•
*Data intentionally hidden from view to follow GDPR rules.
49
Sample : Customer, Distributor, Supplier Intelligence
SHORTLISTING/FINALIZATION OF POTENTIAL PARTNERS
*Data intentionally hidden from view to follow GDPR rules
50
Sample : Customer, Distributor, Supplier Intelligence
CUSTOMER NEED ANALYSIS
Ticket raising
and allocation
Phone based support
• Lengthy queue time for phone-based support
• Long time to assign a ticket; sometimes tickets are
assigned to a wrong service personnel
• Tickets raised by a single user assigned to multiple agents
Ticket
resolution
Slow progress
• 2 – 3 rounds of interaction on phone or 2-3 hours of chat
sessions required to completely resolve an issue
• No visibility to user on progress status, updates,
escalations, estimated resolution time
instead of bundling with a single point of contact, leading
to multiple interactions
Unsatisfactory resolution
• Agents mark a ticket as resolved even when user is still
Chat based support
facing issues; user approval not taken before closing a
• Too many fields to fill up before starting a chat session
ticket
• 5 minutes chat inactivity leads to session time-out
• Temporary fixes provided instead of permanent solutions
• Chat replies from the agent are slow/late
• Some tickets remain unresolved for weeks without any
• Communication on chat is time consuming
updates
51
Sample : Customer, Distributor, Supplier Intelligence
CUSTOMER PURCHASE AND USAGE BEHAVIOR
52
Sample : Customer, Distributor, Supplier Intelligence
CUSTOMER FEEDBACK
CUSTOMER SATISFACTION
8 KEY DRIVERS OF DISSATISFACTION (1/2)
Percentage of customers indicating satisfaction level
Not satisfied
Moderately
satisfied
Highly satisfied
Software
feature
Process flows
• Manual intervention required to assimilate or replicate process flows at
multiple divisions or sites
• Lacks guided process flow setup (provided by competitor A)
• Lack of control over process flows for customization
Reporting
tools and
interface
•
•
•
•
Support
• High lead time in resolving issues
• Long waiting time in phone-based support
25%
35%
40%
Description
Interface
•
•
•
•
•
Lack of smart insights, just aggregation of data
Data inconsistency
Too many steps to create a report
Lack of customization
Advanced collaboration features not available
Lack of customization
Inconsistency between web and mobile interface
No remote access of files on phone
Limited filters and sorting options
5th Floor, Rajapushpa Summit
Financial District, Hyderabad - 500008, India
+1 617-765-2493
info@mordorintelligence.com
www.mordorintelligence.com