Apollo Clinic Thakurpukur
Name- Rimita Naskar
Roll-29703319032
BBA in hospital management (2019-2022)
5th semester (3rd year)
ACKNOWLEDGEMENTInternal Guidance:
1. Choudary Sirajum Monira ( HOD of PCMT)
2. Debasish Ray ( Batch coordinator)
3. Anweseha Paul ( Faculty of PCMT)
4. Soma Halder ( Faculty of PCMT)
External Guidance:
1. Mrs. Barnali Samanta (Central Manager)
2. Saurav Ghosh ( Floor Manager )
I am also thankful to all the staff of this hospital for helping me to understand the function of
this Clinic. I always got their assistance and guidance for the complete of this project.
Content-
EXECUTIVE SUMMARYApollo Clinic Thakurpukur in Thakurpukur is a one of the leading
business in the nursing services. Some medical facilities are available
here, such as OPD and some tests ( ECHO,ECG,USG,Blood collection, Xray etc.).OPD is a department which provide less expensive better
sudden treatment, receive diagnosis or but do not stay overnight.
Patients are facing some problems such as shortage of facilities lack of
privacy etc. If any emergency situation of patients they can’t admitted
here.
DEPARTMENTS OF THE CLINIC• Reception desk
• Dr. Registration desk and Reporting desk available here.
• Customers relationship management department.
• Accounts department.
• Marketing department.
OUT PATIENT DEPARTMENTOut patient department where people come to see doctors for first
consultation and the doctor decides whether they can be treated by
precaution for medicines to be taken at home or if needed to be
admitted as inpatient when that are given a bed in a ward.
OPD is defined as a part of hospital with allotted physical facilities and
medical and other staffs with regularly scheduled hours to provide for
patients who are not registered as inpatient.
A hospital department where patients receive diagnosis or treatment
but do not stay overnight.
FUNCTIONS OF OPD• Control disease by early diagnosis and timely treatment.
• Investigate and screen cases to confirm whether or not
hospitalization is required.
• Provide follow up care to discharge patients and their rehabilitation.
• Provide effective treatment on ambulatory basis.
• Control and surveillance of communicable diseases to prevent an
outbreak of epidemic.
SPECIALIZED OF OPD• Pulmonary function lab including spectrometry.
• Cardiac OPD with ECG,ECHO,TMT and Holter Monitoring lab.
• USG lab.
• X-ray, CT.
• Blood collection lab.
ADVANTAGES OF OPD• Less expensive in comparison to hospitalization.
• Suitable for minor surgical procedures.
• Access to wide range of clinics/doctors/medicines.
• Control and surveillance of communicable diseases.
• Provides database of medical history and research
• Provides a training ground for medical, para medical staff, nurses and
future doctors.
DISADVANTAGES OF OPD• Shortage of facilities.
• Insufficient training of medical personnel concerning ambulatory
care.
• Fragmentation of care, poor communication and inadequate
understanding of their demands.
• Resistance to change.
• Lack of privacy.
• Absence of visible serial number of appointments.
TRAINING OBJECTIVESCustomer relationship management (CRM):
Customer relationship management is a process in which a business or
organisation administers its interactions with customers, typically using
data analysis to study large amounts of information.
Importance:
Positive customer relations help to connect with customers on a
much more personal level. When a organisation connect with
the target audience deeply, then you are much more likely to
understand their requirements,resolve,their problems and
create a sense of mutual understanding with them.
Report delivery department:
Report delivery services is located at the 1st floor of the Clinic.
Health care report data can assist hospitals in offering information on
an individual patient basis. By doing so a health care institution can
give their patients tailored advice on how they can maintain a healthy
lifestyle based on their medical data and biometric vitals.
DEPARTMENT OF THE CLINIC•
Reception
•
Marketing
•
Customer relationships management
•
Cardiology
•
Dentistry
•
Dermatology
•
ENT
•
Endocrinology
•
General physician
•
General surgeon
•
Gastrology
•
Medicine
•
Neuro psychiatrist
•
Orthopedics
•
Pulmonology
•
Rheumatology
•
USG
•
ECHO
•
ECH
•
X-Ray
•
CT scan
•
Blood collection
CONCLUSIONBesides several other factors the proper functioning or the effective
growth of a clinic depends largely on the satisfaction level of the
patients with the medical services .The clinic work not to gain the visit
of a patient for once but to build a long term relationship with them so
what they always come back to the same institution over again
whatever needed.
Through the discussion and test that have been obtained shows that
most of the patients are more than happy to visit to Apollo Clinic
Thakurpukur in terms of interaction with the staff, behaviour and
treatment of the doctors, nursing care support and technician support,
laboratory services provided and other facilities.