Fantasy is non- fiction something that doesn’t exist in reality. Fantasy itself is a double
edged weapon, being able to let one have a stronger and creative perspective in life, as well as
becoming an addiction. However, the effects of fantasy on individuals do more good than harm.
Fantasy itself is a drain through which one could purge his fears, insecurities and inner
disturbances. Being an individuals type of own ‘self-psychoanalysis Figueira, S. A., et al.(2013).
Analyzing ones own personality and getting to know themselves better by what interests them
and what they like indulging in. Kahoud, D. (2014).
Three main points will be discussed in this introductory paper. The linkage between
media exposure and fantasy, The type of endorsements and lastly the brand placement.
Firstly,the linkage between the media and fantasy will be tackled. “The arc of media
influence consciously and unconsciously informs thoughts and behaviors. So pervasive is
media's influence, that for some the lines between fantasy and reality are blurred.” Fantasy helps
an individual recall a preconscious memory and to try to construct a fanciful mental picture can
be seen in how one might come to understand and envision a unicorn. For instance, it is possible
to imagine what a unicorn might look like with the help of television,(Technicolor and moving
objects in a screen) Therefore the individual who is interested in fantasy has previous insights of
horses, horns, and wings. The media helps fantasies come to life, by giving individuals a clearer
idea of what is going on in the show whether it being a book/script adaptation. Ellison, G. (2012).
Secondly is the endorsements. Many celebrites love and endorse fantasy books, films and series,
notably Daniel Radcliffe and Emma Watson who both stared in all the Harry Potter movies,
them talking about how they really enjoyed acting on the set, and how they felt so alive and
embraced newer things, this itself is an endorsement, encouraging people to be more exposed to
the movies and books.
Ellen DeGeneres also voice acted as Dorthy from Disney’s famous animated
movie”Finding Nemo” and loved it. These are all encouragements and endorsements, whether
they are direct or indirect they still have an impact on the fantasy fan audience. Lastly, is the
brand placement, fantasy is sold in the form of a book or dvd’s,online content, as well as
gaming/videogames. When an individual is interested in a type of fantasy product they tend to
want to buy the merchandise whether it being the original content, figures to stationery.
Therefore having a lot of consumers, althought it being a niche market it surprisingly has a lot of
customers willing to buy, if the products were to be placed at specific place it would be placed at
conventions, geek stores, casual apparel stores, etc. Individuals can express their love of fantasy
through that. Cannon, A. (1968).
To conclude this introductory essay fantasy has an impact, a strong yet positive impact
on teenagers and adults worldwide, by making them more creative, mentally and spiritually as
well as a having a diversity of perspectives and being more open minded to things Kogan, I.
(2014).
Reference Page
Kahoud, D. (2014). The double-edged pen: Omnipotent fantasies in the creativity and addictions
of Stephen King. Psychodynamic Practice, 20(4), 328-339. doi:10.1080/14753634.2014.95006
Ellison G. Fantasy as Addition to Reality? An Exploration of Fantasy Aggression and Fantasy
Aggrace-ion in Violent Media. Pastoral Psychology [serial online]. August 2012;61(4):513-530.
Available from: Academic Search Complete, Ipswich, MA. Accessed July 30, 2016.
Kogan, I. (2014). DREAMS AND CREATIVE ACTIVITY - THE BRIDGE TO THE
UNCONSCIOUS. Romanian Journal Of Psychoanalysis / Revue Roumain De Psychanalyse,
7(1), 13-53.
Figueira, S. A., Freud, S., Person, E. S., Fonagy, P., & International Psycho-Analytical, A.
(2013). On Freud's 'Creative Writers and Day-dreaming'. London: Karnac Books.
Cannon, A. (1968). TRANSFERENCE AS CREATIVE ILLUSION. Journal Of Analytical
Psychology, 13(2)