Marketing Research
Attitudes and Behaviors
in Purchasing Shawarma:
DATA ANALYSIS
By: Amistad, Reynalyn D.
Grade 11- ABM (Cotrugli)
Graph 1: The graph shows how often the 48 respondent purchase shawarma
4.20%
6.30%
6.30%
4.20%
20.80%
Always
Graph 2: The graph shows the
preferable flavor in purchasing
shawarma
Sometimes
Never
Rare
Often
Graph 3: The graph shows how much
money the respondents are willing to
spend in purchasing shawarma
2.10%
0
Chicken
Shawarma
43.80%
54.20%
Beef
Shawarma
Below 100
100- 200 pesos
201- 200 pesos
400 and above
Graph 4: The graph shows the notations of the respondents after purchasing shawarma
I haven't tried eating Shawarma
1
Unsatisfied with the taste
1
Price is too high
2
Worth it
33
Food is tasty
29
0
5
10
15
Graph 5: The graph shows if the
respondents is satisfied in puchasing
shawarma
20
25
30
35
40
Graph 6: The graph shows how likely the
respondents recommend the product to their
friends
35
30
No. of respondents
83.30%
25
20
15
10
5
14.60%
2.10%
0
1
Yes
No
Maybe
2
3
4
5
How likely they recommend the product
Other Results:
Yes
Did you do your own research before buying
No
shawarma?
Maybe
Has your purchasing habit ever been
influenced by promotions you see on tv or in
any social networking sites?
Does your satisfaction created strong ties
between you and the product itself?
Does your personal characteristics such as
age, gender, occupation influences your
purchasing behavior?
7
36
5
Yes
19
No
28
Maybe
8
Yes
31
No
5
Maybe
12
Yes
24
No
Maybe
14
10
CONCLUSIONS and RECOMMENDATION: