UNIVERSITY OF THE IMMACULATE CONCEPTION Bonifacio St., Davao City GRADUATE SCHOOL PROGRAM Master in Business Administration Survey Questionnaire “Viability and Marketability of BerTea Shawarma” Dear Respondents, Good day! I am conducting a survey to determine the marketability of fast foods particularly Shawarma Pita in Hinatuan, Surigao del Sur. This survey may take only 3-5 minutes to complete. Rest assured, your answers will be held with utmost confidentiality. Your cooperation is highly appreciated in filling out this survey questionnaire which is necessary for the preparation of our business plan. DAISYBELLE S. BAÑAS PART I. Demographic Profile Instructions: Please check the box that corresponds to the answer that best applies to you. Address of Residence/Workplace: ________________________________________ Monthly Income: Php10,000 and below Php10,001 to Php20,000 Php20,001 to Php30,000 Php30,001 to Php40,000 Over Php40,000 Age: 18 years old and below 19-30 years old 31-40 years old 41-50 years old Over 50 years old PART II. Demand and Preferences Instructions: For each question, please check the space which corresponds to your answer. There are no right or wrong answers to these questions. 1. Do you consume fast food? ______Yes _____No 2. If yes, what particular fast food do you often consume? You may check all that apply. ______Shawarma Pita ______Burger ______Fries ______Siomai ______If others, please specify _____________ 3. Where do you usually buy from? ______within our town ______in malls or out of town 4. How often do you consume fast food on a weekly basis? ______1-2 times ______3-4 times ______5-6 times ______7 times or more ______none 5. How much are you willing to pay per order of a regular Shawarma Pita? ______Php55 to Php65 ______Php66 to Php75 ______Php76 to Php85 ______Php86 to Php95 ______Above Php95 6. Are you satisfied of the Shawarma Pita and other fast foods that you have tasted? ______Yes ______No – If not, why? ______________________________________ 7. If our local fast-food store will offer new variety of products such as Shawarma Burger and Shawarma Fries, would you be willing to purchase and try it out? ______Yes ______No (State reason: _______________________) 8. What is the likelihood of buying from them and dining in-store? ______Very likely ______Likely ______Not likely 9. What is the likelihood of buying from them through ordering online (social media/text/call)? ______Very likely ______Likely ______Not likely 10. What affects your buying preference for Shawarma Pita, burger, fries, etc.? You can choose only three. ______Product Quality ______Affordability ______Location and Accessibility ______Availability ______Service Quality ______Free Delivery ______Discounts and Promos ______Others, please specify: _____________________________________ Please write your comments and suggestions to make the product of this business more viable and marketable. ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________
