Bake Parlor’s Unique Selling Proposition:
With the aim of providing better quality products to their customers Bake Parlor has adopted
certain strategies that they hope will achieve this aim. They have hired Mehboob Khan, a
respected professional chef who helps them with the innovation of their products especially in
Pasta category. This has also helped their customers remain brand loyal with to products.
To cut their cost and provide their customers with low and improved quality products they have
installed the latest Italian food plants at their factories and have adopted quality assurance and
control techniques as quality circles.