Review of Related Literature Foreign Literature Key indicators in cash management Without adequate cash flow, a firm can become technically insolvent even though assets are sufficient to manage liabilities. To reduce the chances for a firm becoming technically insolvent, the following parameters have been recommended to be employed in evaluating the effectiveness of a cash management system. This includes cash conversion cycle that is actual cash payment/expenditure for the purchase of productive/operational resources and the ultimate collection of cash from the sale of products/services. It is measured with the average time period. Operation cash flows that is a firm generates the amount of cash in a measured time from its operation. Inventory management that is the use of EOQ, system of maintaining stock level and inventory system. Profitability that is the profitability has been measured using Return on total assets (ROTA), ROE and Net profit margin Relationship between cash management and profitability Pandey (2001) found that the firm may gain adequate profits, but may suffer from shortage of cash because its growing needs may be consuming cash very first so that management should look to ways of increasing cash inflows in the firm and minimizing cash outflows reducing operating expenses then the surplus cash may be managed into an investment portfolio. Saleemi (2002) found that organizations that have ineffective cash management cannot achieve desired levels of profits and these firms unfortunately will end up because of failing to achieve the said main objective. Researcher further elaborated that if cash management is properly monitored, it becomes easier to estimate profits to be generated by these firms. Kakuru (2005), indicated that SMEs in any period was both cash receipts and cash disbursement with the net balance either a surplus or a deficit and to ensure that if cash receipts and disbursement are synchronized the management should aim at a zero balance that is to say in investing the surplus cash for profitability. Researcher further explained that if, in case of a deficit, the firm aims at increasing the cash inflows in the firm that helps to settle debts in time, reduce period for payment from its clients that increases the availability of cash in the firm. Such surplus cash can finally be invested to maximize profit. Stockholders Theory The stakeholder theory is a theory of organizational management and business ethics that addresses morals and values in managing an organization. Freeman (1984) explained that organization has effectively managed their stakeholder relationships will survive longer and perform to achievement of objectives. Laplume et al. (2008) stakeholder theory explained that the organizations have responsibility to stakeholders with their positive or negative potential impact on the society in which they are operated, and organization would have consideration not only the interest of their shareholders and other elements. This is archived by managers or CFO’s by delegation of responsibility to identify the cash flow risk and apply the best practices to mitigate the risk, thereby improve overall financial performance and develop the relationship between stakeholders. International Journal of Arts and Commerce Vol. 6 No. 8 November 2017 59 Agency Cost Theory Agency conflicts arise between managers (agents) and shareholders (principals) of the organizations managers ‘primary duty manage the origination and generate the profit and monitoring the cash flow and return the shareholders (Elliot and Elliot, 2002). Agents are responsible to minimize the risk and generate the profit return to shareholders. Jenson (1986), Enhance the debt value, increase incentive for managers, asset utilization becomes more efficient and committed cash distribution to shareholders. Agent is responsible to understand the cash flow risk and apply the best practices to mitigate the risk there by generate profit and return to principal shareholders. Value at Risk (VAR) Value at risk is use as risk management tool and method of information on the risk of the companies. Risk measurement is important for stakeholders to understand the going concern of the company (Demireli&Taner, 2009). VAR facilitate to estimate inflation, interest rates, exchange rates, market risk and stock price for predetermined period or confirmed interval however these factors sensitive to the change in market. These represent the assets and liabilities of the company and it can be practice to invest in a single investment portfolio in a micro level (Aktaş, 2008). Cash Flow at Risk (CF at R) Cash flow at risk is as a risk measurement tool, measures high degree of probability, the unfavourable moments of cash flow values over the specific time. This model was proposed as a form of VAR to finding overall risk against organizational cash flow (Vural,2004). Oluoch, J. O. (2016). The Impact of Cash Management Practices on Performance of SMEs: A Survey of SMEs in Eldoret Central Business District. IOSR Journal of Economics and Finance, 7 (6), 1-7 Paul, G. D. (2015). Cash Management and Profitabilityof Small and Medium Scale Enterprises in Nigeria. International Journal of Advanced Studies in Economics and Public Sector Management, 3, 229-239 Wickramasinghe, M. B., & Gunawardane, K. (2017). Cash Flow Risk Management Practices on Sustainable Financial Performance in Sri Lanka. International Journal of Arts and Commerce, 7 (8), 57-69.